Cross Impact Analysis: Finding Emerging Opportunities
•
2 likes•1,300 views
Cross impact analysis is a model that maps consumer behavior trends based on values and beliefs. It identifies three types of trends: micro trends defined by products and fads, macro trends defined by attitudes and behaviors in cultures, and cyclical trends that repeat over time. The model looks for "inflection points" where trends intersect to provide insights into their relationships and then models adoption lifecycles. Current trends around issues like an aging population, healthcare costs, and nutrition information present opportunities for solutions in areas like alternative therapies and nutritional products.
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Cross Impact Analysis: Finding Emerging Opportunities
Similar to Cross Impact Analysis: Finding Emerging Opportunities (20)
More from Peter Leighton
More from Peter Leighton (11)
Recently uploaded
Recently uploaded (20)
Cross Impact Analysis: Finding Emerging Opportunities
- 1. Cross Impact Analysis:! Finding Emerging Opportunities ! ! ! By Peter Leighton!
- 2. Cross Impact Analysis is a model! that maps consumer behavior! trends based upon values! and beliefs.! How does an ancient cultural tradition such as tattoo, ! eventually become a fashion statement adopted by! suburban soccer moms?!
- 3. Values and beliefs predict! changes in consumer behavior.! Adoption! Repeating patterns over time (i.e., stock market, fashion, birth rate).! Time! Defined by products. Fads don’t change behaviors or values.! Macro:! Driving forces define by attitudes & behaviors in cultures (i.e., tattoos, coffee use).! Driving forces that bring changes in values and beliefs (i.e., environmentalism, nationalism).! Adoption! Cyclical:! Micro:! Adoption! Three types of trends:! Time! Defined by behaviors and activities. ! Time! Defined by values and beliefs.!
- 4. Behavioral changes, supported by! market dynamics, define emerging! market opportunities.! We look for inflection points,! where these trends intersect! and offer insight into their! possible relationship.! A! B! Inflection Point! Inflection Point! C! D! E! F! Adoption! And then we can model! adoption lifecycles.! Time!
- 5. For example, some current trends:! TRENDS ! ! ! ! ! ! ! ! OPPORTUNITIES! Echo Baby! Boom! (Millennial)! Performance! Driven! Self Care! Chronic disease! Aging population! Time Starved! Families! Healthcare costs! Desire for convenience! Better! Nutritional! Information! Millennials! Time starved families! 1950! Chronic! Disease! Fitness! Nutrition information! Aging! Population! Healthcare! Costs! Convenience! “Grab-n-Go”! 1970! 1990! 2010! 2030! “Alternative”! Therapies! Nutritional! Solutions!
- 6. Abunda is an integrated consulting group, designed to offer top tier management and strategic solutions to growth-oriented companies. Our mission is to drive value through innovative market approaches and increased profitability. Abunda delivers solutions for the life sciences, health & nutrition and functional foods markets. ! www.abundasolutions.com! Insightful enterprises are looking for more thoughtful solutions. ! Looking at the market in a different way. Creating meaningful connections with consumers.! What kind of company are you? ! ! Contact:! Peter Leighton! peter@abundasolutions.com! +001 (801) 550-6962! SKYPE: advana_science!