Get Book Smart - Building Distinctive Brand Assetsemmersons1
The latest book from the Ehrenberg-Bass institute is a fascinating foundation on distinctive brand assets - if you want to understand the science behind why distinctive assets matter, how to build them and crucially how to manage them, read on.
Branding in-store comes with its own unique set of challenges to overcome. We've asked our in-store experts to list the top tools, principles, and strategies they use for their clients who want to make an in-store impact. Here, briefly, are some of the most inspiring to us. Feel free to use this presentation to consider all of your options when you consider your in-store branding
How do brands really grow? How do brands grow in a radically disrupted internet economy? We explore brand growth in today’s digital world, with perspectives from Nicholas Lovell, Lionel Benbassat of Eurostar, and the Arena strategy team.
Get Book Smart - Building Distinctive Brand Assetsemmersons1
The latest book from the Ehrenberg-Bass institute is a fascinating foundation on distinctive brand assets - if you want to understand the science behind why distinctive assets matter, how to build them and crucially how to manage them, read on.
Branding in-store comes with its own unique set of challenges to overcome. We've asked our in-store experts to list the top tools, principles, and strategies they use for their clients who want to make an in-store impact. Here, briefly, are some of the most inspiring to us. Feel free to use this presentation to consider all of your options when you consider your in-store branding
How do brands really grow? How do brands grow in a radically disrupted internet economy? We explore brand growth in today’s digital world, with perspectives from Nicholas Lovell, Lionel Benbassat of Eurostar, and the Arena strategy team.
What is a brand? - For small business ownersRay Pastoors
In this webinar, we take a look at what is a brand, how important it is for a small business and steps to establish a brand.
Whether building a personal brand or organisation, these tips can help you.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
Freeride Research - Rethinking Shopper ResearchToni Gherca
Freeride research is not about discovering all elements of the intricate web that drives shoppers, but about uncovering bits of helpful information one at a time,helping you understand the fundamentals.
What is a brand? - For small business ownersRay Pastoors
In this webinar, we take a look at what is a brand, how important it is for a small business and steps to establish a brand.
Whether building a personal brand or organisation, these tips can help you.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
Freeride Research - Rethinking Shopper ResearchToni Gherca
Freeride research is not about discovering all elements of the intricate web that drives shoppers, but about uncovering bits of helpful information one at a time,helping you understand the fundamentals.
Learning Objectives:
- To Understand What Consumer Behavior Is and the Different Types of Consumers.
- To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning.
- To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention.
- To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers.
- To Understand the Makeup and Composition of a Model of Consumer Behavior.
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Cult Collective
We’ve studied the world’s most renowned brands to try and unlock the genetic code that’s helped them dominate their markets and decimate their competitors for years.
Learn the six essential elements that successful brands use to forge fanatical followings and win legions of loyal advocates.
This is a condensed version of a larger report by the same name, available at http://www.cult.ca/
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
Shopper Marketing is a core B2C (business to consumer) marketing strategy used to activate your brand in the online and offline retail world. From omnichannel marketing, to analyzing shopper insights, this guide distills a best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
With input by experts in the shopper marketing world, this guide will take you from the basics and into the challeneges, tactics and metrics you need to follow. After all of the best practices are shared, there is a stage by stage, step by step action plan with tools and templates designed to immediately help your organization leverage best practices.
Table of Contents
Introduction: The Evolution of Shopper Marketing
The Essence of Shopper Marketing
What Shopper Really Is, What it isn’t, and Who’s Profiting
The Key Differences Between Consumers and Shoppers
The Incredible Importance of Shopper Insights/Analytics
The Non-Linear Omni-Channel Shopper Journey
Powerful Statistics that Make the Business Case
Case Study: Scotch Tape
The Nuts and Bolts of Shopper Marketing
Processes and Best Practices
Know Your Shopper(s) Before You Begin
Channels, Trends, Seasonal Events and Tactics
Common Challenges in the Shopper Marketing World
Watching Your Competition Closely for Insights
Case Study: Allegra
What You Need to Succeed
Digital & Social Acumen
Partnership With All Levels (Retailer, Brand, and Agency)
Retailer Led Marketing
Brand Led marketing
Case Study: Alcon
Exploring the Future of Shopper Marketing
Neuromarketing and Behavioral Insights
Tracking, Testing and Simulations
Seamless Shopping Experiences
Final Thoughts
Acknowledgements
Bibliography
Shopper Marketing action plan & toolkit
In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
Module 15 Creating a Seniors Food Marketing Strategy.pptxcaniceconsulting
Pitfalls of Marketing & Branding to the Senior Market
Senior-market marketing often falls into the trap of depicting senior clients as frail, helpless, or inactive.
For example, a marketing study (2018) on people aged 65 and older in Japan, Germany and France found that 73% of the respondents feel that they are often stereotyped in advertising (e.g., being depicted as less autonomous).
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. Undifferentiated brands drive consumers to private label and
they force the consumer to buy on price differentiators.
Innovation is the key component to differentiation and brand
value. Innovation:!
4 Insulates the brand from competition!
4 Sustains sales velocity!
4 Differentiates products!
4 Extends product lifecycle!
You don’t build innovation through focus groups or by
following others. Focus groups are like looking in the rear
view mirror: consumers can only articulate what is already
known. And if you are following the path of someone else,
you are by definition a follower. !
Innovation is the articulation
of an unmet need.! Use innovation to drive new growth by
providing an unarticulated benefit.!
Through ethnographic
research, P&G found
certain cleaning needs
that were not being
addressed by current
products. Similarly they
noticed some loyal
consumers, who “loved”
the current Tide
packaging, but were
afraid of breaking their
nails on the box; this led
to a new packaging
solution and a new
category segment.!
The days of mass marketing are history. And like the Oldsmobile, so are
the marketing techniques of your fathers generation. Target a niche or
specialized audience, one that is vested in the solutions you provide. It is
better to be a leader of several small segments than a follower in the
category. Segmented brands stand for something concrete, and they
create a stronger bond with the user. Understanding consumer’s
lifestyles, needs and behaviors provides insight into how, what and when
to market to them.!
Segmentation grows market share
and build brands.!
Clif segmented the nutrition bar category
with Luna, the first bar for women.
Through this strategy Clif is the market
leader, even though the market has been
flooded by imitators.!
Segmentation drives new
users and defines a brand.!
When brands become products and products commoditize, corporate profits erode. Some claim this is part of a
natural product lifecycle. But upon further investigation, it is really the result of uninspired marketing. So how do
branded companies avoid the trap of commoditization? Here are four factors that will help you steer clear of
commoditization and build better brands: !
3. Marketing-driven brands build long term value. Marketing is the strategy
that drives sales, merchandising, product development and builds brands
that have meaning. Move away from a transactional approach (making a
sale) towards an evangelical approach (building brand advocates and
“raging fans”). Engage consumers. And the best way to do this is to focus
on smaller, targeted consumer segments, and deliver relevant brands.
The way people actually make decisions often violates the principles of
standard economic assumptions. For instance, people don’t evaluate
things in absolute terms. They evaluate them relative to a comparison
standard, or “reference point”. Smart marketing brands find these insights
through a host of tools such as ethnography.!
Apple went from the verge of !
bankruptcy to the most !
valuable brand in the world!
by unlocking demand for!
something that had yet!
! to be articulated. They!
! found a way to!
! deliver a better!
experience of
technology in a simple
solution. !
Build leadership by defining the
market, or create a new one.!
Either you are forging new trails and kicking up dust, or you are
following others and eating their dust. Leadership requires a
careful but realistic perspective of the environment, and a
willingness to be first…and be exposed. But sometimes the
winning idea is the simplest one. Apple, Southwest, Ikea,
Nintendo, and many more companies trace their success to
unlocking demand that was pent up because existing solutions
were too expensive or too complicated. These companies found
a market opportunity just sitting there, waiting for someone to
develop a convenient, affordable solution.!
Leadership means taking a
different path.!
Make your product more emotional by
turning it into something social; !
create a sense of shared ownership !
and participation.!
Jones Soda built a
niche brand through
authenticity. They
merchandised in
locations where other
brands were not; they
used consumer’s own
photos on the labels;
they introduced unique
flavors.!
Marketing is the core
to sustained growth.!
Ethnography is a set of tools used to study people and culture through deep immersion into
everyday life; What people do and why. Unlike traditional market research, ethnographic
researchers visit consumers in their own environment to observe and listen in a non-directed
way. The following are some insights into “viral” or contagious marketing approaches.!
4. Six Principles of !
Contagious Marketing!
People will
share things
with others
that make
them look
good. They
chose brands
like a badge.!
Social
Currency!
Triggers! Emotion!
Practical
Value!
People
make
contextual
connections
between
things.!
When people
care, they
share.
Emotion
drives
engagement
for good or
bad.!
Information
travels under
the guise of
idle chatter.
It’s all about
the story.!
Stories!
People want
to learn new
things of
value; Make
it easy and
part of the
process.!
Public!
Seeing is
believing;
Build
attention
into the
brand.!
Courtesy of Jonah Berger!
5. Abunda is an integrated consulting group, designed to offer top tier management and
strategic solutions to growth-oriented companies. Our mission is to deliver value through
innovative market approaches and increased profitability. Abunda delivers solutions for the
life sciences, health & nutrition and functional foods markets. www.abundasolutions.com!
Peter Leighton!
peter@abundasolutions.com!
+001 (801) 550-6962!
SKYPE: advana_science!
Contact:!
Telling vs. Selling!
Traditional marketing was all about “pitching” a product. But when you pitch something you are asking the listener or buyer to
evaluate your sales pitch. With a story you are engaging the audience with an idea and asking them to participate. Stories
focus people on potential solutions, which you hopefully have provided.!
Communication is another area where it’s important to apply your segmentation strategy. Define the communication tools
accordingly that best supports your targeted audience and leverages the six principles noted. Always remember to:!
i Support existing perceptions and habits; don’t expect to train people to new behaviors.!
i Clearly illustrate benefit, and highlight the simplicity of the solution you provide.!
i Build upon existing knowledge, recognizing each niche audience has it’s own unique understandings.!
i Limit scientific terminology; don’t sell a pitch, tell a story.!
Everyday the average American engages in more than 16 word-of-mouth
episodes, conversations or opportunities where they share an opinion about
something pertinent in their life. A commodity product is not usually interesting
enough to dominate a word-of-mouth episode (stories). But people want to boast
about something they know (practical value) or a brand that says something
positive about themselves (social currency). And brands drive meaning through
context (triggers) and when they mean something to our life (emotion). And a
good brand is distinctive in how it promotes itself (public).!