The document outlines a UX meetup scheduled for February 12, featuring discussions on UX philosophy, collaboration, and historical developments in the field. It emphasizes the idea that UX should not be confined to a department but rather embraced as a company-wide philosophy. Key points include the importance of collaborative teams, effective project recommendations, and understanding good UX practices in startups.

1. Welcome!
Social Love
#CropMeetup
Twitter: Crop_meetup
http://www.meetup.com/designcrop/
Tuesday, February 12, 13

2. The Philosophy of UX
Andrew Wirtanen
Tuesday, February 12, 13

3. Agenda
Hello
1. Video
2. Recommendations for projects/organizations
3. UX history & methods
4. Panel Discussion
Tuesday, February 12, 13

4. The future (or present?) of UX
Watch Video
Tuesday, February 12, 13

5. The optimal team
• Shares two pizzas
- No more, no less
• Is cross-disciplined
• Is highly collaborative
• Makes rapid updates
- And as a result: innovates
Tuesday, February 12, 13

6. Kill the UX department
• ...But don't kill the people
• UX is a philosophy, not a department
- Peter Merholz (Founder, Adaptive Path)
• Give the "UX people" real job titles
- e.g. Information Architect, Interaction Designer,
User Researcher, UX Strategist, Visual Designer
• Everyone on the team should believe in
creating a good user experience
Tuesday, February 12, 13

7. What about startups/small teams?
• Don't hire a UX person
• Understand good UX practices
and practice lean UX
- http://theleanstartup.com/
Tuesday, February 12, 13

8. How did we get here?
Human Factors
• Government-funded research
• Cockpit design
• WWII workstation research
Tuesday, February 12, 13

9. The Four Waves of UX
Adapted from "The Four Waves of User-Centered Design"
- Dr. Williams Gribbons, UXMag.com
Tuesday, February 12, 13

10. Wave 1: Manuals
1980s
Tuesday, February 12, 13

11. Wave 2: Usability
1990s
Tuesday, February 12, 13

12. Usability Testing
• Recruit representative users
• Give them typical tasks
• Gather qualitative and quantitative data
• Iterate!
Tuesday, February 12, 13

13. Expert Reviews
• Experienced UX strategists or user
researchers review a product with heuristics
• Most common list of heuristics: http://
www.nngroup.com/articles/ten-usability-heuristics/
• These work better collaboratively
• See http://uxmag.com/articles/all-together-now
Tuesday, February 12, 13

14. Wave 3: UX Department
2000s
Tuesday, February 12, 13

15. Surveys & Online Research
• Gather feedback quickly, easily with surveys
with a tool or with Facebook/Twitter
• Use Google Analytics goal tracking to
identify issues
• There are many other good tools:
e.g. http://www.optimalworkshop.com/
Tuesday, February 12, 13

16. The Golden Era of Prototyping
• UX builds a specification
• Development/design works from it
Tuesday, February 12, 13

17. Wave 4: Collaboration & innovation
Now
Tuesday, February 12, 13

18. Persona Workshops
Tuesday, February 12, 13

19. Page Description Diagrams
See http://uxmag.com/articles/re-introducing-page-description-diagrams
Tuesday, February 12, 13

20. Conclusion
• Kill your UX department
• Eat two pizzas
• Collaborate and innovate
Thanks!
@awirtanen
Tuesday, February 12, 13

21. Panel Discussion
Nancy Jin, Mark Riggan, Andrew Wirtanen
Tuesday, February 12, 13

22. Thanks for Coming!
And special thanks to our sponsors:
Tuesday, February 12, 13

23. Social Love
Crop
http://www.meetup.com/designcrop/
Twitter: Crop_meetup / #CropMeetup
Host
Atlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com
Co-Organizer
Eileen Allen / twitter: @eileenallen / dribbble: eileenallen
Co-Organizer
Corey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann
Presenters
Andrew Wirtanen • twitter: @awirtanen / Mark Riggan • dribbble: markr / Nancy Jin • dribbble: nancyjin
Tuesday, February 12, 13