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Fashion Magazine Deconstuction

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Fashion Magazine Deconstuction

  1. 1. This magazine is aimed at females, I can see this by the light background and bold red font colour. Also the main image is sophisticated and not sexual therefore less likely attracting men if I take the male gaze theory into consideration. I would say the target audience is an older female as it has a mature look about it.
  2. 2. The main image is very mature and the outfit that has been chosen is very sophisticated meaning that it is aimed at an older female at the age of about 25-40 the makeup is quite subtle with a bright red lipstick which matches the colour scheme chosen for the front cover. They've used a blank facial expression with a laid back posture, this means its less likely to attract a younger audience.
  3. 3. The masthead uses the same font on every edition of this magazine they do, it is their brand identity, looking at this particular addition I can clearly see this is a well known magazine as the main image is overlapping and covering the masthead, which means people will already know which magazine it is without seeing all of the masthead. This edition is in red which ties in with the whole of the colour scheme throughout.
  4. 4. There are just the right amount of cover lines on the front cover to match their target audience, if there were too many and looked overly cluttered it may appeal to a younger audience as it wouldn't look as mature. They've changed between two fonts which makes certain cover lines stand out to others and they've also changed colours to divide the cover lines.
  5. 5. The layout itself is very mature as it isn't cluttered and is well oganised by using different colours and fonts. The colour scheme is also mature as its subtle and not too bright ir in your face, this means its less likely to attract younger teenage females as they're likely to go for pinks or purples and more likely to attract the older females with a gender mutual colour.
  6. 6. On this contents page the masthead is rather big and stands out more then anything on the whole page as it takes up about a quarter of the contents page, I like the look of this because it makes it looked more organised instead of being messy.
  7. 7. I love the layout of this contents page as it looks very organsied but not empty, there's a lot going on in this page, a lot of articles that are divided into categories within the contents page. This gives a mature look. On the left hand side it also has the Editors letter, I like the idea of putting this on a contents page with the page set into 4 columns. The fonts used are basic fonts which makes it easy to read and looks more professional this way.
  8. 8. The contents page for this magazine has also followed the same colour scheme as the front cover, this shows continuity and looks more professional this way. The colour scheme is red white and black, however i think this colour scheme is a bit too plain for my target audience but fits the audience of Elle very well.
  9. 9. Elle only use 2 images on their contents page, this looks good because it looks more mature and not overly cluttered with images, I like how they have an image next to the editors note that fits well in the first column, the second image is the main image and takes up 2 columns which grabs the attention of the readers.
  10. 10. The colour scheme for this double page spread is just black and white which in my opinion looks too plain and wouldn't attract many people to want to read that article. However I like the layout of the main image taking up a whole page and the article on the other one, the pull quote grabs the attention of the readers as it is situated in the center of the page.
  11. 11. The article itself looks very long and is only in two columns, There is also no title to this article which doesn't look very professional. The start of the article has a drop cap which makes it look more like a book rather then a fashion article, overall doesn't look very appealing. The font they've used is very basic and easy to read and looks more mature this way, they have also put the pull quote in bold therefore makes it stand out even more
  12. 12. I love the main image of this double page spread, I think it looks very fashionable, I like the black and white effect however i don't think it would suit my magazine, it is a really nice pose that they've used as it isn't commonly used for magazines and is rarely used.

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