Created for the BC Food & Beverage Marketers and Laurie Daschuk to present to the BC Food Processors Association Marketing Committee on July 19, 2011. Copyright belongs to 'Stop the Presses'.
Build trust through social proofs on your websiteVIKAS AGRAWAL
The document discusses ways to build trust on a website through social proofs to help convert visitors to sales. It recommends including testimonials from real customers, preferably with photos and meaningful quotes, as well as in-depth case studies that show how products have helped clients. The document also suggests highlighting when a company or article has been featured on third-party sites to leverage their credibility, and noting high visitor counts on blogs and videos as a sign of quality content. Implementing these tactics can help increase a website's credibility and lead to more conversions.
Ab Tech Social Media Presentation Dec 7, 2010kimchimarketing
Social media can be an effective marketing tool for small businesses and nonprofits if used appropriately. It allows organizations to [1] extend the reach of existing offline strategies, [2] amplify messaging to a broader audience, and [3] enhance engagement with customers. Popular social media platforms include social networks, blogs, social bookmarking, and RSS feeds, each with their own focus and benefits. To get started, organizations should [1] integrate social media with their website and other marketing efforts and [2] regularly publish content to drive customers back to their offerings.
How to use social media for business. A quick checklist including the importance of setting objectives before you start, being respectful of your audience, and making sure you have the right mindset. Social media is about building relationships, not selling!
Technical and engineering buyers live within vertical markets. The products and services are specialized as is the expertise used to specify, purchase and implement them. Effective marketing and sales methods will then focus on targeted narrowcasting methods with high information content. The industrial marketer will find the Web 2.0 model an excellent fit.
Successful outreach establishes the vendor’s expertise and credibility as a dependable resource for a successful project. Well developed topic specific content is critical to the task. The industrial marketer’s task is to identify the topics, produce the content and make it as visible and accessible as possible. The content should be presented at multiple events and in multiple formats that mutually reinforce each other. The goal is to use the Write Once, Publish Many principle to employ Web 2.0 to successfully reach Technical Customer 2.0.
A typical content creation sequence begins with developing technical conference or trade show platform presentations that can also be recorded as a screencast and then repurposed as articles, whitepapers, eBooks, etc. This video/audio/text content can then be published on the vendor’s site, trade press web sites, special interest blogs, and professional group sites.
Developing a webinar series is an effective next step. To be credible, the webinars should be more than product demos. The most effective approach is to choose a current industry topic that includes the industrial marketer’s product as part of the solution. This is a high value, low cost vehicle to establish credibility while getting quality attention and collecting qualified leads. The industrial marketer will do best to recruit speakers from professionals who are motivated by mutual benefit for presenting and establish a win- win partnership. Identifying motivation is critical. If it is not there, there will be poor cooperation and limited opportunity to develop useful alliances and gain leverage.
The cycle is repeated when this content is repurposed into videos, articles, white papers, etc. Social media provides the perfect tools for event promotion, content publication and distribution. Web 2.0 resources such as LinkedIn, Twitter, Blogs, and YouTube are used in an integrated campaign. The industrial marketer uses analytics to monitor the results and works to improve the process with each cycle.
The underlying case study is of a yearlong promotional effort focused on explaining a major topic in food processing, the Global Food Safety Initiative (GFSI) and ISO 22000 standards. The products being sold are process based analytics and quality information systems. Since these are part of the solution to successfully comply with GFSI, the webinar series positions the company and its offerings as solutions of choice. The company is positioned as a vendor who understands the larger issues and is a desirable project partner.
This document provides advice on building a side project into a profitable business by starting small and focusing on customer needs. It recommends choosing a product that solves a problem people will pay for, requires minimal users to be useful, and has existing competition. The document also discusses how to make time for side projects, manage growth while keeping an existing job, use small iterative releases, and market the product through content, sponsorships and paid ads targeted at relevant communities. The overall message is to focus on solving customer problems over features and valuing steady progress over rapid growth.
Build trust through social proofs on your websiteVIKAS AGRAWAL
The document discusses ways to build trust on a website through social proofs to help convert visitors to sales. It recommends including testimonials from real customers, preferably with photos and meaningful quotes, as well as in-depth case studies that show how products have helped clients. The document also suggests highlighting when a company or article has been featured on third-party sites to leverage their credibility, and noting high visitor counts on blogs and videos as a sign of quality content. Implementing these tactics can help increase a website's credibility and lead to more conversions.
Ab Tech Social Media Presentation Dec 7, 2010kimchimarketing
Social media can be an effective marketing tool for small businesses and nonprofits if used appropriately. It allows organizations to [1] extend the reach of existing offline strategies, [2] amplify messaging to a broader audience, and [3] enhance engagement with customers. Popular social media platforms include social networks, blogs, social bookmarking, and RSS feeds, each with their own focus and benefits. To get started, organizations should [1] integrate social media with their website and other marketing efforts and [2] regularly publish content to drive customers back to their offerings.
How to use social media for business. A quick checklist including the importance of setting objectives before you start, being respectful of your audience, and making sure you have the right mindset. Social media is about building relationships, not selling!
Technical and engineering buyers live within vertical markets. The products and services are specialized as is the expertise used to specify, purchase and implement them. Effective marketing and sales methods will then focus on targeted narrowcasting methods with high information content. The industrial marketer will find the Web 2.0 model an excellent fit.
Successful outreach establishes the vendor’s expertise and credibility as a dependable resource for a successful project. Well developed topic specific content is critical to the task. The industrial marketer’s task is to identify the topics, produce the content and make it as visible and accessible as possible. The content should be presented at multiple events and in multiple formats that mutually reinforce each other. The goal is to use the Write Once, Publish Many principle to employ Web 2.0 to successfully reach Technical Customer 2.0.
A typical content creation sequence begins with developing technical conference or trade show platform presentations that can also be recorded as a screencast and then repurposed as articles, whitepapers, eBooks, etc. This video/audio/text content can then be published on the vendor’s site, trade press web sites, special interest blogs, and professional group sites.
Developing a webinar series is an effective next step. To be credible, the webinars should be more than product demos. The most effective approach is to choose a current industry topic that includes the industrial marketer’s product as part of the solution. This is a high value, low cost vehicle to establish credibility while getting quality attention and collecting qualified leads. The industrial marketer will do best to recruit speakers from professionals who are motivated by mutual benefit for presenting and establish a win- win partnership. Identifying motivation is critical. If it is not there, there will be poor cooperation and limited opportunity to develop useful alliances and gain leverage.
The cycle is repeated when this content is repurposed into videos, articles, white papers, etc. Social media provides the perfect tools for event promotion, content publication and distribution. Web 2.0 resources such as LinkedIn, Twitter, Blogs, and YouTube are used in an integrated campaign. The industrial marketer uses analytics to monitor the results and works to improve the process with each cycle.
The underlying case study is of a yearlong promotional effort focused on explaining a major topic in food processing, the Global Food Safety Initiative (GFSI) and ISO 22000 standards. The products being sold are process based analytics and quality information systems. Since these are part of the solution to successfully comply with GFSI, the webinar series positions the company and its offerings as solutions of choice. The company is positioned as a vendor who understands the larger issues and is a desirable project partner.
This document provides advice on building a side project into a profitable business by starting small and focusing on customer needs. It recommends choosing a product that solves a problem people will pay for, requires minimal users to be useful, and has existing competition. The document also discusses how to make time for side projects, manage growth while keeping an existing job, use small iterative releases, and market the product through content, sponsorships and paid ads targeted at relevant communities. The overall message is to focus on solving customer problems over features and valuing steady progress over rapid growth.
Rather than blogging just to have a great time or let out some steam, blogging is the thing that individuals and organizations do to create revenue – both through indirect and direct methods. To utilize a business term, blogging has turned into a key hot-spot for lead generation activities.
This document discusses the importance of planning and measurement for social media strategy. It recommends creating a strategy document with goals, timelines, and alignment with organizational objectives. Measurement is crucial to reduce uncertainty and evaluate decisions. Both quantitative and qualitative metrics should be considered to track engagement, clicks, inquiries, and how social media contributes to business goals. Continuous measurement and improvement helps optimize performance.
This document provides tips for using Facebook effectively for business purposes. It discusses preparing a Facebook page by aligning goals, choosing an audience, claiming a page name, and using high-quality photos. Content strategies are outlined, such as creating categories, using visuals, and considering mobile users. Engagement techniques involve monitoring responses, having multiple admins, and replying promptly. Paid advertising options like boosting posts and promoting the page are also covered. Patient privacy is emphasized throughout.
Bestpracticesforemailmarketing digital marketing paathshalaSimplilearn
This document outlines best practices for email marketing in 8 steps. The first step is to choose an email marketing provider that fits your needs and strategy. The second step is to build your database organically through forms and uploads rather than purchases. The third step is to organize your contacts by collecting relevant information to target groups. The fourth step is to decide the objective of each email campaign and focus on one main message.
WordPress Kitchen 2014 - Lars Magnus: How content marketing drives a new dema...WordCamp Kyiv
Lars is working closely with scandinavian brands in developing strategies and solutions for a rapidly changing media landscape. His experiences and refelections from various projects will be shared in this talk, focusing on technology’s role in tomorrow’s marketing.
How To Create a Social Site Strategy For Your Business SynNeo
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
- The document discusses strategies for corporate blogging, including setting goals, aligning with marketing strategies, and determining metrics.
- It recommends blogging to provide information to customers, receive feedback, and engage in conversations to build thought leadership and increase SEO.
- Advice is given on when to start a blog, how to set it up technically, create valuable content, and ways to enhance it with things like polls, images and video. Resources for learning more are also provided.
More leads, more exposure for our company’s thought leaders, and more chances to share our message is all that we want from delivering a webcast. But what about the people who attend those webcasts? On the bottom line, our webcasts are only successful when everyone gets what they need and giving your attendees what they really want means understanding why your attendees is attending, and ensuring that you cater to their content needs.
How do you achieve that? Easy! Just follow these guidelines for giving your attendees what they really want:
There are many ways to make money blogging. Here are some of the ways to make money with advertising on your blog.
Pay per click advertising
Sell your own advertising on your blog
Sell text links on your blog
CPM ad networks
Pop-ups
Paid reviews
Little Known Marketing Ideas You Should KnowWendy Mabbett
The document provides guidance on effective marketing strategies for small businesses. It emphasizes the importance of foundational marketing strategies and learning topics in the correct sequence. It then discusses segmenting marketing efforts for different demographic groups and tailoring communications more specifically. The document also stresses the value of creative engagement and interaction on websites to immerse visitors. Finally, it outlines how to segment an email list to extract higher profits through targeted promotions to different customer groups.
The document summarizes a conference organizer's solution called Confurrent's Feedwall. It displays tweets and photos from a conference on large screens for attendees. It has quick setup, a professionally designed look, and filters out spam. The document then discusses the business model, pricing tiers based on conference length and additional features. It concludes with discussing the team's experience building the product and plans to improve integration between team members with different programming backgrounds.
The document outlines best practices for effective blogging, including developing a strategy and tactics by identifying audiences and goals. It recommends mixing curated and created content such as text, images, videos and slide decks. Additional tips include keeping posts brief at 250-400 words with shorter sentences and paragraphs, using active voice and informal tone, and adopting tactics to generate engagement like allowing comments and including sharing buttons. The document concludes with demonstrating how to add a blog post and format content.
Three tips for small business SEO and Social Media Marketing Real-Time OutSource
As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment.
Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.
The document outlines steps for developing an effective communication plan, including defining goals and objectives, crafting a clear message, selecting appropriate channels, and ensuring the plan is evaluated. It also provides context on contemporary communication trends like short attention spans and individualism. Additionally, it presents a case study where participants developed a communication plan for "Clapham" by following the outlined process of drafting a brief, selecting options, planning, executing, and measuring the results.
1. The document provides 10 tips for growing a business online using Google AdWords: be found across Google platforms; make it easy for customers to connect on mobile; connect at relevant moments with AdWords ads and extensions; use ad extensions to stand out; build relationships on Google My Business; be found across the internet on the Google Display Network; advertise when needed most such as during offline promotions; be found for product searches using product ads; reconnect with prospects using remarketing; and manage campaigns to target metrics.
2. It discusses implementing each tip such as completing Google business listings, designing mobile-friendly ads and sites, and using tools like customer match and scripts.
3. The document emphasizes measuring performance and getting
Suyati's promotional activities could be improved in several ways:
1) Install a hellobar or similar feature to more effectively capture email signups from blog visitors.
2) Create a standalone resource like a directory of influencers, blogs, and podcasts in the B2B marketing field to attract more viral signups.
3) Develop interactive tests and puzzles on the blog like personality quizzes to engage the B2B community.
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
Connor Lawlyes is seeking a career in marketing or advertising. He has experience in direct sales, management, and marketing. As an assistant manager, he was responsible for hiring, training, and managing a sales team. During an internship, he designed a company's website, organized community service events, and created presentations of projects. He graduated from Purdue University with a degree in communication and a 3.75 GPA.
#BiznessBranding Social Marketing for Existing Businesses Lady Bizness
This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.
Presentation for the Michiana Consultants Round Table held August 17, 2010 by Dick Wooden and Julie Cooper. Focusing on business relationship development changes, social media and small business Contact management (Sage ACT!). Development of a marketing strategy before picking tactics.
This document discusses the benefits of using social media for small businesses. It outlines how social media differs from traditional advertising in that it allows for more organic, cost-effective engagement with potential customers. Some key statistics on major social media platforms are provided. Examples are given of two small businesses - RadarBusters.com and Bourn Creative - that have effectively used blogging and other social media to generate leads and grow their businesses. The document concludes with tips for small businesses to build their social media presence, such as starting small, engaging with others, and focusing on quality over quantity.
Rather than blogging just to have a great time or let out some steam, blogging is the thing that individuals and organizations do to create revenue – both through indirect and direct methods. To utilize a business term, blogging has turned into a key hot-spot for lead generation activities.
This document discusses the importance of planning and measurement for social media strategy. It recommends creating a strategy document with goals, timelines, and alignment with organizational objectives. Measurement is crucial to reduce uncertainty and evaluate decisions. Both quantitative and qualitative metrics should be considered to track engagement, clicks, inquiries, and how social media contributes to business goals. Continuous measurement and improvement helps optimize performance.
This document provides tips for using Facebook effectively for business purposes. It discusses preparing a Facebook page by aligning goals, choosing an audience, claiming a page name, and using high-quality photos. Content strategies are outlined, such as creating categories, using visuals, and considering mobile users. Engagement techniques involve monitoring responses, having multiple admins, and replying promptly. Paid advertising options like boosting posts and promoting the page are also covered. Patient privacy is emphasized throughout.
Bestpracticesforemailmarketing digital marketing paathshalaSimplilearn
This document outlines best practices for email marketing in 8 steps. The first step is to choose an email marketing provider that fits your needs and strategy. The second step is to build your database organically through forms and uploads rather than purchases. The third step is to organize your contacts by collecting relevant information to target groups. The fourth step is to decide the objective of each email campaign and focus on one main message.
WordPress Kitchen 2014 - Lars Magnus: How content marketing drives a new dema...WordCamp Kyiv
Lars is working closely with scandinavian brands in developing strategies and solutions for a rapidly changing media landscape. His experiences and refelections from various projects will be shared in this talk, focusing on technology’s role in tomorrow’s marketing.
How To Create a Social Site Strategy For Your Business SynNeo
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
- The document discusses strategies for corporate blogging, including setting goals, aligning with marketing strategies, and determining metrics.
- It recommends blogging to provide information to customers, receive feedback, and engage in conversations to build thought leadership and increase SEO.
- Advice is given on when to start a blog, how to set it up technically, create valuable content, and ways to enhance it with things like polls, images and video. Resources for learning more are also provided.
More leads, more exposure for our company’s thought leaders, and more chances to share our message is all that we want from delivering a webcast. But what about the people who attend those webcasts? On the bottom line, our webcasts are only successful when everyone gets what they need and giving your attendees what they really want means understanding why your attendees is attending, and ensuring that you cater to their content needs.
How do you achieve that? Easy! Just follow these guidelines for giving your attendees what they really want:
There are many ways to make money blogging. Here are some of the ways to make money with advertising on your blog.
Pay per click advertising
Sell your own advertising on your blog
Sell text links on your blog
CPM ad networks
Pop-ups
Paid reviews
Little Known Marketing Ideas You Should KnowWendy Mabbett
The document provides guidance on effective marketing strategies for small businesses. It emphasizes the importance of foundational marketing strategies and learning topics in the correct sequence. It then discusses segmenting marketing efforts for different demographic groups and tailoring communications more specifically. The document also stresses the value of creative engagement and interaction on websites to immerse visitors. Finally, it outlines how to segment an email list to extract higher profits through targeted promotions to different customer groups.
The document summarizes a conference organizer's solution called Confurrent's Feedwall. It displays tweets and photos from a conference on large screens for attendees. It has quick setup, a professionally designed look, and filters out spam. The document then discusses the business model, pricing tiers based on conference length and additional features. It concludes with discussing the team's experience building the product and plans to improve integration between team members with different programming backgrounds.
The document outlines best practices for effective blogging, including developing a strategy and tactics by identifying audiences and goals. It recommends mixing curated and created content such as text, images, videos and slide decks. Additional tips include keeping posts brief at 250-400 words with shorter sentences and paragraphs, using active voice and informal tone, and adopting tactics to generate engagement like allowing comments and including sharing buttons. The document concludes with demonstrating how to add a blog post and format content.
Three tips for small business SEO and Social Media Marketing Real-Time OutSource
As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment.
Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.
The document outlines steps for developing an effective communication plan, including defining goals and objectives, crafting a clear message, selecting appropriate channels, and ensuring the plan is evaluated. It also provides context on contemporary communication trends like short attention spans and individualism. Additionally, it presents a case study where participants developed a communication plan for "Clapham" by following the outlined process of drafting a brief, selecting options, planning, executing, and measuring the results.
1. The document provides 10 tips for growing a business online using Google AdWords: be found across Google platforms; make it easy for customers to connect on mobile; connect at relevant moments with AdWords ads and extensions; use ad extensions to stand out; build relationships on Google My Business; be found across the internet on the Google Display Network; advertise when needed most such as during offline promotions; be found for product searches using product ads; reconnect with prospects using remarketing; and manage campaigns to target metrics.
2. It discusses implementing each tip such as completing Google business listings, designing mobile-friendly ads and sites, and using tools like customer match and scripts.
3. The document emphasizes measuring performance and getting
Suyati's promotional activities could be improved in several ways:
1) Install a hellobar or similar feature to more effectively capture email signups from blog visitors.
2) Create a standalone resource like a directory of influencers, blogs, and podcasts in the B2B marketing field to attract more viral signups.
3) Develop interactive tests and puzzles on the blog like personality quizzes to engage the B2B community.
Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.
Connor Lawlyes is seeking a career in marketing or advertising. He has experience in direct sales, management, and marketing. As an assistant manager, he was responsible for hiring, training, and managing a sales team. During an internship, he designed a company's website, organized community service events, and created presentations of projects. He graduated from Purdue University with a degree in communication and a 3.75 GPA.
#BiznessBranding Social Marketing for Existing Businesses Lady Bizness
This presentation was given at the 5th Annual GTCC Small Business Summit to the existing track for small businesses. The goal is to take the social media platform that suits your business and your personal needs and expand it for more traction. Finding tools that make marketing easier will save a business time and money.
Presentation for the Michiana Consultants Round Table held August 17, 2010 by Dick Wooden and Julie Cooper. Focusing on business relationship development changes, social media and small business Contact management (Sage ACT!). Development of a marketing strategy before picking tactics.
This document discusses the benefits of using social media for small businesses. It outlines how social media differs from traditional advertising in that it allows for more organic, cost-effective engagement with potential customers. Some key statistics on major social media platforms are provided. Examples are given of two small businesses - RadarBusters.com and Bourn Creative - that have effectively used blogging and other social media to generate leads and grow their businesses. The document concludes with tips for small businesses to build their social media presence, such as starting small, engaging with others, and focusing on quality over quantity.
Social Media Marketing for Business Owners & CEOsKen Nangle
This document provides an overview of social media marketing for business owners and CEOs. It discusses why social media marketing is important, highlighting increased business, stronger relationships, establishing expertise, and improved communications. It also covers developing a social media strategy, choosing platforms, content creation, monitoring and measuring results.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
Maximising The Potential Of Social Media MarketingLCM
Presentation slides from our seminar on 'maximising the potential of social media marketing'. which we ran with the Solent Innovation & Growth Team on Wednesday 10 February 2010 in Southampton.
This document provides an overview of content marketing strategies for healthcare organizations. It discusses how content marketing can improve online visibility and engage target markets in a meaningful way. Key aspects of an effective content marketing strategy include defining the target market, developing a content formula and planning calendar, setting goals and KPIs, synchronizing multi-channel messages, and measuring results. Examples are provided of how healthcare organizations have successfully implemented content marketing campaigns through blogs, videos, events, and other tactics.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
The document discusses the importance of social media for interior design businesses. It recommends setting up profiles on key platforms like LinkedIn, Facebook, Twitter, YouTube and establishing a company blog. Regular posting of helpful content, photos and videos engages customers and helps with search engine optimization. Tracking metrics with tools like Google Analytics allows measuring the success of social media strategies. Staying up to date on trends and monitoring conversations is important for businesses to benefit from social media.
The document provides tips for creating customer engagement through relevant content. It discusses researching customers' needs and matching content to their journey. It emphasizes using new media like video and repurposing existing content. Two case studies are presented: Earnest agency increased engagement by creating educational videos, and Cushman & Wakefield launched a knowledge center to position themselves as thought leaders and capture customer data. Setting up a knowledge center requires long-term commitment but can generate large databases of prospects and customers.
This document summarizes a presentation on social media sanity for B2B companies. It discusses defining social media and trends in its use. It covers differences between social media for retail versus B2B. It also discusses establishing social media ROI, building a model for consistent publishing, and using social CRM to integrate social data with marketing and sales data. The presentation aims to provide practical guidance on effectively using social media for B2B companies.
Using Facebook & Social Media to Promote Your BusinessMedia Barker
This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
This document provides an overview of using social media to boost a small business. It discusses developing a social media strategy using the P.O.S.T. framework: defining the target People, setting Objectives, developing a Strategy, and choosing appropriate Technologies. The key phases of a social media strategy are to listen to customers, engage by building relationships and cultivating followers, respond to feedback, persuade customers through valuable content, and measure results. Social media can increase brand awareness, build relationships, and potentially increase sales in a very cost-effective manner for small businesses.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
This document provides an overview of social media and its benefits for businesses. It discusses major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It explains how businesses can use these tools to find and engage customers, build their brand, promote expertise and measure the ROI of their social media efforts. The document also addresses common concerns about using social media and provides tips on creating an effective social media strategy and daily/weekly content plans.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
10. How easy is it to reach your customers?Do you have a list of who buys what? Stop the Presses Presentation
11. Be Available – don’t hideAnswer all media enquiries promptly Stop the Presses Presentation
12. Using your website is the first choice.Do you have the ability to make quick updates? Stop the Presses Presentation
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15. Facebook Updates are quick and easy Gets high search engine results Allows customers to comment or ask questions
16. Twitter Short, 140 character updates Quick to set up Used by Media Great for developing stories Stop the Presses Presentation
17. Plan Ahead Set up online tools so they are ready Ask or Answer Customer Questions Improve visibility for your company Post after-Crisis events Stop the Presses Presentation
21. 3 Questions: How do we get the message out to the targeted people that have to take action to remove the recalled product or other actions as quickly as possible? Stop the Presses Presentation
22. How do we track the responses from our targeted people (for example, store managers), including not only acknowledgement of the response but compliance to the directions? Stop the Presses Presentation
23. How do we maintain an on-going emergency dialogue (outstanding issues, new information) that doesn't get lost in the day-to-day volumes of email and voicemail? Stop the Presses Presentation
24. Powerful Application:Google Alerts -set daily or weekly notifications -search for company or product names -search for competition Stop the Presses Presentation
25. Jay Conrad Levinson Guerrilla Social Media Marketing 20 Types of ROI Stop the Presses Presentation
26. Reputation Risk Reduction Client Retention Efficiency Business Intelligence Differentiation Brand Association PR and Exposure Immediate Revenue Long-Term Revenue Supplier Capacity Building Perception Shifting Better Recruits Innovation Client Education Staff Capacity Building Network Growth Opportunity Creation Job Satisfaction Trust Building Stop the Presses Presentation
33. Social Media In A CrisisThank you Stop the Presses Presentation
Editor's Notes
What we will cover in brief – How important is social Media?
Now if I show you this slide……And tell you that Social media is really about communicationHow do you feel?Your are right – you don’t have time for this…
Combining new tools in social media and the pressure of a PR crisis – can make you feel like this!
Let’s get back to the familiarWe work online and that is increasingly where business is happening
Location, Location, LocationBe where your customers are going
How are you going to get the word out to customers?Murphy’s Law – turkeys recalled at ThanksgivingDo you have a draft press release ready to go?
Chain of Communication at Health CanadaPress Release, phone calls, email, fax, newspaper ads
What is your database like? Suitable for accounting?If sales people have the info – is it accessible during a crisis?Costco used automated phone system to contact Maui Onion Chip purchasers
An informed customer is a relieved customerMedia enquiries require direct action – you can take name number and email for a reply in a stated time frameMay be asked to be recordedHave all staff empowered to release approved info and take name/number for call backs when information becomes available
This could be an opportunity to get room in your budget for making changes.
Let’s review
Here is an example of a recall notice on Facebook
A Facebook page could be a website
A media saavy choiceNot for explainations but for updates
Communicating is a box of chocolatesYou don’t have to do it all – probably shouldn’tYou can pick what works best for you
Can be a website or part of a websiteInteractive – viewers leave comments and can follow you or forward to othersIncreases your ranking if linked to your website or other social media tools
Top Sites are Blogger & WordpressCan be a great source of feedback/listeningGives you a chance to show off with super customer service
You are in the tornadoLike a geyser of action and communication
Customer responses are valuable in planning communication once the crisis has passed
New social media tools gives you a chance to keep updates fresh
Media Monitoring
3 “C”s for Crisis planning
Reduce confusion- Customers in other countries or language barriers – some customers may not understand terms like barcode
Use real-life examples in your mock scenario
Large list of recalled productsResulted in deaths 9-20President appeared on TV