The document outlines steps for developing an effective communication plan, including defining goals and objectives, crafting a clear message, selecting appropriate channels, and ensuring the plan is evaluated. It also provides context on contemporary communication trends like short attention spans and individualism. Additionally, it presents a case study where participants developed a communication plan for "Clapham" by following the outlined process of drafting a brief, selecting options, planning, executing, and measuring the results.

1. Brilliant Communications Craig Williams Making Vision Reality Ltd.

2. Agenda Introductions “ Clapham” Case Study Process for Developing A Communication Plan Some tips and hints about the plan

3. Context for Communication Product/Service Quality Consumer demand Authentic language – speak to people Multiple channels Speed of communication Individualism Short attention spans

4. Clapham Case Study Group Exercise Read Brief Develop a Communication plan There will be further action

5. Process Brief Options Plan Execute Measure

6. Developing the Brief What are we trying to achieve? Core of the message Plan of activity Budget and Resources Time Lines

7. The message Enthusiasm Friendly Plain, simple Non-technical Engagement – The Hook Facts Brief Multimedia – photos, research, informative, factual data

8. Medium Media Events Printed Material Web Video/DVD PR Email Publications Blogs

9. Communications Checklist Does it meet the brief? Is it clear and understandable? Does it stand out? Expressed in a relevant way? Memorable? Does it fit the context? Does it sell what you want it to do?

10. Done…. Craig Williams: craig@makingvisionreality.co.uk Mobile: 07775804404