This document discusses public relations and crisis management. It provides an agenda for a two-day workshop on the topics. Day one will cover what PR is, corporate reputation, different forms of PR, and adopting a customer-centric mindset. Day two will discuss building a corporate image and reputation through tools like corporate identity, positioning, and advertising. The document also discusses what constitutes a crisis, models for crisis management, and the role of PR in crisis situations and for value-led organizations.
Crisis management in public relations bolaji okusagaBolaji Okusaga
The best of businesses, are businesses that are insulated from the erosion of value which comes with Crisis. The aviation industry is one such industry which has taken crisis as an integral part of the industry model and with the Mobil and BP Oil Spill crises, and the Shell Ogoni affair, the oil and gas industry is begining to realise that it cannot be business as usual.
Crisis management in public relations bolaji okusagaBolaji Okusaga
The best of businesses, are businesses that are insulated from the erosion of value which comes with Crisis. The aviation industry is one such industry which has taken crisis as an integral part of the industry model and with the Mobil and BP Oil Spill crises, and the Shell Ogoni affair, the oil and gas industry is begining to realise that it cannot be business as usual.
This article emphasize need of risk management in any enterprise.Not knowing risk in any organization is quite dangerous and need carefull attention of the management.
It is essential for the employees to sense the early signs of crisis and warn the employees against the negative consequences of the same. Crisis not only affects the smooth functioning of the organization but also pose a threat to its brand name.
A brief and clear argumentation in favour of the personalisation approach in risk management procedures in large companies.
Taken from "Making better risk management decisions" by J. Birkinshaw and H. Jenkins.
Presentation prepared for the Brand Management Middle East Conference in Dubai (March 3rd 2010
Having a grasp in the fundamentals of Brand Strategies: business strategies versus brand strategies, brand management in the digital decade, reputational risk management
MWW’s experience ranges from providing public relations activities and counsel to law firms to working with law firms and their clients regarding bankruptcy/restructuring, mergers & acquisitions, litigation support and myriad crisis issues. We have partnered with numerous international and domestic law firms.
This is my graduate portfolio of my projects and work in obtaining my Master of Business in Administration with an emphasis in Marketing from West Texas A&M University.
The Note 7 disaster has stark repercussions for Samsung Mobile, who face not only slashed profits but also increasing competition from the likes of Google and Xiaomi. This case presentation examines the lay of the smartphone industry, the reasons behind the Note 7 debacle and then identifies and recommends alternative strategies Samsung Mobile can use to recover their momentum going forward.
Public Relations During Times Of CrisisBarbara Nixon
So what is a crisis anyway? How many kinds of crises are there? What are the best steps to handling a crisis? This presentation will guide you through public relations during times of crisis. [NOTE: Many thanks go to Kami Huyse; her presentation given to the Boys & Girls Club makes up the core of this slide deck.]
Lululemon is one of the leading brands in the performance fitnesswear industry. However, due to PR gaffe involving a recall of one of their product lines, their fast growth almost halted to a standstill in 2014.
This case presentation examines the scenario and suggests directions Lululemon can pursue in the wake of this event to restart its momentum and fend off the increasing competition in its industry.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
This article emphasize need of risk management in any enterprise.Not knowing risk in any organization is quite dangerous and need carefull attention of the management.
It is essential for the employees to sense the early signs of crisis and warn the employees against the negative consequences of the same. Crisis not only affects the smooth functioning of the organization but also pose a threat to its brand name.
A brief and clear argumentation in favour of the personalisation approach in risk management procedures in large companies.
Taken from "Making better risk management decisions" by J. Birkinshaw and H. Jenkins.
Presentation prepared for the Brand Management Middle East Conference in Dubai (March 3rd 2010
Having a grasp in the fundamentals of Brand Strategies: business strategies versus brand strategies, brand management in the digital decade, reputational risk management
MWW’s experience ranges from providing public relations activities and counsel to law firms to working with law firms and their clients regarding bankruptcy/restructuring, mergers & acquisitions, litigation support and myriad crisis issues. We have partnered with numerous international and domestic law firms.
This is my graduate portfolio of my projects and work in obtaining my Master of Business in Administration with an emphasis in Marketing from West Texas A&M University.
The Note 7 disaster has stark repercussions for Samsung Mobile, who face not only slashed profits but also increasing competition from the likes of Google and Xiaomi. This case presentation examines the lay of the smartphone industry, the reasons behind the Note 7 debacle and then identifies and recommends alternative strategies Samsung Mobile can use to recover their momentum going forward.
Public Relations During Times Of CrisisBarbara Nixon
So what is a crisis anyway? How many kinds of crises are there? What are the best steps to handling a crisis? This presentation will guide you through public relations during times of crisis. [NOTE: Many thanks go to Kami Huyse; her presentation given to the Boys & Girls Club makes up the core of this slide deck.]
Lululemon is one of the leading brands in the performance fitnesswear industry. However, due to PR gaffe involving a recall of one of their product lines, their fast growth almost halted to a standstill in 2014.
This case presentation examines the scenario and suggests directions Lululemon can pursue in the wake of this event to restart its momentum and fend off the increasing competition in its industry.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
The role of Public Relations in Risk and Reputation Aura PR
This is a presentation I delivered to the annual Commercial Law Network conference in October 2019.
It looks at the role of public relations in risk and reputation and talks about organisational challenges and how to overcome them. It also cites a huge opportunity for lawyers and PR professionals to work more closely on risk and reputation management, with clearly defined roles.
If you want to check out my business and experience head to www.aura-pr.com and please do get in touch if you'd like to chat about I can help you come up with a risk and reputation strategy, covering internal and external factors.
This is the presentation I gave at PRSA which talks about where PR fits within Social CRM and how as well as what is needed to make that fit work. Feel free to share it around and provide feedback!
It’s the art and science of talking to the right audience in the right voice. It influences and shapes a company’s image, reputation, brand perception and culture.
2. House keeping Respect for all One at a time Mobile phones on silent Toilets Breaks – morning and afternoon Lunch Interactive and Fun Question’s Action plan’s
6. Workshop Agenda – 6th Dec What is PR, reputation, perception and relationship management. The importance of value led organisations The different forms of PR Why modern PR – INTERDENDENCE Adopting a new way of thinking about the customers PR within the Communications mix
7. Workshop Agenda – 7th Dec The link between corporate identity, image and reputation Why corporate reputation matters Corporate comms – marketing, organisational and management communications The role of positioning an image creation Corporate Advertising – a tool of PR The importance of identity structures Building a corporate image and sustaining that reputation.
8. What is PR? It is a field concerned with maintaining a public image for a business NFP organisation, high profile people – Tony Blair, David Beckham, BP, RSPCA. It builds rapport with – everyone!! Why? To influence To position yourself as one of a trusted advisor To promote and protect
9. Types of PR Financial public relations Consumer/lifestyle Crisis public relations Industry relations Government relations
10. Crisis Management ‘The process by which any organisation deals with a major event that threatens to harm itself, stakeholders and the general public’ It is not risk management but a tool for management to respond to both the reality and perception. What is a crisis? Recent crisis's or PR events?
12. What does a crisis look like Sudden Smouldering crises Signal detection Preparation and preventation Containment and damage control Business or organisational recovery Learning
13. Models and theories Crisis Management Model Management Crisis Planning Contingency Planning Business Continuity Planning Structural Functional systems theory Diffusion on innovation theory Role of apologises in a crisis Crisis leadership Unequal human capital theory Public Relations
14. Good and Bad PR Events Good Bad Mattel Bhopal Pepsi Exxon BP Which one’s do you remember?
15. PR and Crisis Management Value led organisation Core values Leadership Management
16. Value led organisations Values Leadership Interdependence Awareness Market led Marketing and communications People Recruitment and training Quality and professionalism
17. PR and the Media Media led PR - Newspapers and journals - Television and radio - Organisational websites - Associated web sites - Events, marketing lead – Flash, Viral, WOM - Social networking – Facebook, Twitter - Centres of Influence - Spin and lobbying
18. PR and the Media A values led organisations will be INTERPENDANT Interdependence is a dynamic of being mutually and physically responsible to, and sharing a common set of principles with others. The ultimate good woven together working together - reliant on each other economically, socially environmentally and politically THE ULTIMATE IN PR and CRISIS MANAGEMENT
19. The Experience Economy THINK LIKE A BUYER The experience economy has been described as the next economic stage after the service economy which proceeded the industrial economy. For the customer it is not just about the service or product but the experience, the memory of that event. It is essentially what the value added elements of an organisation – ‘The Extra’s’ Customer Experience Management (CEM) the transition from (CRM) SATISFIED LOYAL ADVOCATE’S
20. The Experience Economy Customer experience solutions address the cross-channel (contact center, Internet, self service, mobile devices, brick and mortar stores), cross-touch-point (phone, chat, email, Web, in-person), and cross-lifecycle (ordering, fulfilment, billing, support, etc.) nature of the customer experience process. By contrast, CRM solutions tend to offer point solutions for specific customer-facing functions such as, but not limited to, sales force automation, customer analytics, and campaign management. Experience-based providers(DISNEY, COCA-COLA, GE) also integrate both internal and external innovations to create end-to-end customer experiences. They evaluate their business models as well as business support systems and operational support systemsfrom the customer’s point of view to achieve the level of customer-centricity necessary to improve customer loyalty, churn and revenue
21. Communications Mix Promotional Mix Advertising Personal Selling Sales Promotion Public Relations Corporate Image Sponsorship Direct Marketing Exhibitions