The document discusses effective communication strategies during emergencies. It defines crisis management and reputation management. It discusses different types of communities like small towns, big cities, and online communities. It emphasizes the importance of a communication matrix and templates to facilitate timely communication with stakeholders during incidents. It also promotes practicing communication through exercises.
This is the presentation for the crisis management plan we prepared with my friend for our crisis communication class. You can find the actual crisis management plan here: http://slidesha.re/hW1Fur
If there was a man-made or natural disaster, how would your business respond? Do you have a contingency plan in place? What kind of financial and economic impact would a disaster have on your business? As you can see, there are many questions that need rock solid answers, regardless of the type of loss. Business contingency planning and emergency preparedness and readiness strategies plan an important role in determining if a business will survive and thrive in the face of adversity. Learn more about proper planning and execution. For more information contact the consultants at The Windsor Consulting Group, Inc. We have seen or been through many emergency situations with our customers. Let us show you how to be ready when disaster strikes.
This is the presentation for the crisis management plan we prepared with my friend for our crisis communication class. You can find the actual crisis management plan here: http://slidesha.re/hW1Fur
If there was a man-made or natural disaster, how would your business respond? Do you have a contingency plan in place? What kind of financial and economic impact would a disaster have on your business? As you can see, there are many questions that need rock solid answers, regardless of the type of loss. Business contingency planning and emergency preparedness and readiness strategies plan an important role in determining if a business will survive and thrive in the face of adversity. Learn more about proper planning and execution. For more information contact the consultants at The Windsor Consulting Group, Inc. We have seen or been through many emergency situations with our customers. Let us show you how to be ready when disaster strikes.
IT has deployed the appropriate security controls. You've updated your policies and procedures and raised awareness. And you've got your incident response plan in place. What could possibly go wrong? The answer is: the plan itself. All the planning and preparation in the world won't protect your business from a data breach if the response plan doesn't work. It's necessary to ensure that your response plan stays current and functional.
This webinar will provide a checklist of items to review when auditing your response plan. It will also review how often you should audit, test, and update your plan.
“You can download this product from SlideTeam.net”
Showcase the process by which an organization deals with a disruptive and unexpected event using the Crisis Management PowerPoint Presentation Slides. Discuss the potential threats such as loss in sales, customer dissatisfaction, decrease in customer loyalty, increased overall expenses, tarnished reputation, and their impact on the firm’s overall performance. Take the assistance of our content-ready emergency management PowerPoint slide deck and highlight the methods used by the organization to deal with these threats. Discuss the purpose of the crisis management plan such as to minimize losses, to undertake the rescue operations, to ensure the security and safety of staff and visitors, etc. Make strategic decisions in order to reduce response time and provide guidance to the rest of the organization by taking the help of these crisis management planning PPT visuals. Highlight the steps to create the crisis management plan with the help of business continuity planning PowerPoint slideshow. Therefore, download our professionally designed contingency planning PowerPoint slide design and ensure that the organization is appropriately prepared for a crisis. https://bit.ly/31Oy8cj
NGOs security management system implementation is facilitated by the NGOs security management framework.
The Security Risk Management model
is the managerial tool of NGOs for the analysis of safety and security hazards that may affect its personnel, assets and operations.
The definition of Security Risk Management is:
SRM is an analytical procedure that assists in assessing the operational context of the NGO; and identifies the risk level of undesirable events that may affect personnel, assets, and operations; providing guidance on the implementation of solutions in the form of specific mitigation strategies and measures with the aim of lowering the risk levels for the NGO by reducing the impact and likelihood of an undesirable event.
Business Continuity Management PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Business Continuity Management PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with fifty-two slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Business Continuity Management PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
IT has deployed the appropriate security controls. You've updated your policies and procedures and raised awareness. And you've got your incident response plan in place. What could possibly go wrong? The answer is: the plan itself. All the planning and preparation in the world won't protect your business from a data breach if the response plan doesn't work. It's necessary to ensure that your response plan stays current and functional.
This webinar will provide a checklist of items to review when auditing your response plan. It will also review how often you should audit, test, and update your plan.
“You can download this product from SlideTeam.net”
Showcase the process by which an organization deals with a disruptive and unexpected event using the Crisis Management PowerPoint Presentation Slides. Discuss the potential threats such as loss in sales, customer dissatisfaction, decrease in customer loyalty, increased overall expenses, tarnished reputation, and their impact on the firm’s overall performance. Take the assistance of our content-ready emergency management PowerPoint slide deck and highlight the methods used by the organization to deal with these threats. Discuss the purpose of the crisis management plan such as to minimize losses, to undertake the rescue operations, to ensure the security and safety of staff and visitors, etc. Make strategic decisions in order to reduce response time and provide guidance to the rest of the organization by taking the help of these crisis management planning PPT visuals. Highlight the steps to create the crisis management plan with the help of business continuity planning PowerPoint slideshow. Therefore, download our professionally designed contingency planning PowerPoint slide design and ensure that the organization is appropriately prepared for a crisis. https://bit.ly/31Oy8cj
NGOs security management system implementation is facilitated by the NGOs security management framework.
The Security Risk Management model
is the managerial tool of NGOs for the analysis of safety and security hazards that may affect its personnel, assets and operations.
The definition of Security Risk Management is:
SRM is an analytical procedure that assists in assessing the operational context of the NGO; and identifies the risk level of undesirable events that may affect personnel, assets, and operations; providing guidance on the implementation of solutions in the form of specific mitigation strategies and measures with the aim of lowering the risk levels for the NGO by reducing the impact and likelihood of an undesirable event.
Business Continuity Management PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Business Continuity Management PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with fifty-two slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Business Continuity Management PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
Bad things happen; however, many organizations have not prepared a crisis communications plan.
How hard is it to prepare a custom crisis communications plan? What goes into a crisis communications plan? What is the difference between a crisis communications plan and an emergency action plan? What do you need to be ready for?
Answering these questions is easier now than during a crisis. This presentation outlines key things you should do to prepare for all types of potential crises and provides a simple action plan towards completing a preliminary crisis communications plan.
A presentation of our experiences from the first day of the "Crisis communication – a simulation in the real world and Cyberspace" introductory workshop.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
A major premise of social media is that it refers to the use of web-based and mobile technologies that specifically turn communication into an interactive dialogue. Those two words are key to your understanding of social media. This communication is very unique and quite different that the more traditional communication strategies …it requires that we actively engage our audience in a mobile and interactive fashion.
Social Media-Interacting With Your StakeholdersReginaPhelps
A major premise of social media is that it refers to the use of web-based and mobile technologies that specifically turn communication into an interactive dialogue. Those two words are key to your understanding of social media. This communication is very unique and quite different that the more traditional communication strategies …it requires that we actively engage our audience in a mobile and interactive fashion.
How do you interact with your audience? What does it really mean to have a dialogue versus our old standard of using one-way communication? We will focus on communication guidelines in the world of social media and basic steps to avoid getting into trouble in this brave and bold new universe.
What tools do you use to reach out to your key constituents? You will likely not be able to play in all of them so which ones do you choose? And how can you possibly “staff up” to accomplish all of these communication goals in a fiscally constrained world?
The International Standard for Business Continuity Management Systems is well and truly here, and we at Steelhenge have been busy assisting clients with their ISO 22301 implementation. Here we take you on a whistle-stop tour of the headline differences between the requirements of BS 25999-2 and ISO 22301.
Visit us at www.steelhenge.co.uk to find out more!
Challenges for the Disaster and Crisis Management – Identification of dimensi...Global Risk Forum GRFDavos
Challenges for the Disaster and Crisis Management – Identification of dimensions for the cooperation of governmental and non governmental organisations
Leadership during good times can be difficult enough; during a disaster, it can be a matter of life or death for your people, your company, and your shareholders. When a major emergency or crisis occurs, what happens to your leaders? Do they provide clear direction and instill confidence in the employees and stockholders? Or do they wobble when their strength is needed the most? We will explore recent examples where dubious and uncertain leadership shook public confidence and rattled citizens to their core.
"Security on the Brain" Security & Risk Psychology Workshop Nov 2013Adrian Wright
Security on the Brain – Using Human Psychology to Achieve Compliance: ISSA-UK Expert Workshop
Presented by Adrian Wright - ISSA-UK VP of Research
One of the biggest wake-up calls in recent times is the realisation that more than 60% of major security breaches and data losses are down to 'human factor' failings.
Our main weapon in mitigating these failings is to spend more on in-house awareness campaigns and on technical measures to minimise any losses - yet incidents and losses continue to increase. Clearly these existing awareness campaigns and controls are not enough, as the message is still not getting through or isn't being complied with.
This presentation and workshop session challenges current thinking and strategies in dealing with people as both an asset and a source of risk, by leveraging human psychology and people's differing motivations to improve communication, change opinions and turn basic awareness into actual compliance.
In this session
Learn:
- The psychology of why we don't comply - why awareness alone won't do
- What motivates people to do - or not do - specific things
- Neurolinguistics - it's not just what you say; but how you say it and to who
- Divide and conquer - adapting your message to target specific personality types
- Changing the security culture by changing people's belief systems
- Dirty tricks (slightly) - tactics that work in changing behaviour
- Selling the unsellable - lessons from other sectors in making boring stuff sexy
Participate:
- Informal group discussion of challenges and successes from your experience
- Identifying your audience’s character types and shaping the message
- Influencing the Board by speaking their language
- Developing an internal PR strategy to improve security's image and influence
- Develop a brand new and more effective mission statement for your team
About the Presenter:
Adrian Wright CISA
20 years experience in Information Security, IT Risk Management & Compliance. Specialist in managing security, risk and compliance awareness campaigns;
9 Years Global CISO Head of InfoSec at Reuters - covering 142 countries and 250,000 systems;
10 years founder and programme director at Secoda Risk Management. Experienced speaker and writer on all things cyber security, governance, risk & compliance.
2 Years Director of Projects & 1 Year VP of Research & Board member at ISSA-UK
Having spent decades looking into the darker recesses and failings within technology; Adrian has recently turned his attention to the darker recesses and failings within the human beings that work with the technology…
Social Penetration - Mike Murray and Mike BaileySecurity B-Sides
Advanced exploitation on social networks. Not a social engineering talk, nor a talk about technological exploitation: the combination of exploits against people and technology all in one place.
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
* Historical bank robbery & sociological underpinnings
* Why digital robbery is the 'Perfect Crime'
* Some modern evolutions & why our traditional defenses are failing
* Where we can see solutions…
Reducing Security Risks Due to Human Error - Information Security Summit, Kua...Anup Narayanan
A talk that is based on my methodology HIMIS (Human Impact Management for Information Security) for reducing information security risks due to human error. To know more about HIMIS, visit http://www.isqworld.com/himis
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
Companies are generally very good at protecting themselves against external attacks, but only rarely do they guard themselves against internal attacks. By using what’s known as ‘Social Engineering’, hackers exploit unsuspecting people who in good faith open up their doors to unwanted strangers.
Social engineering, or SE, is the art of manipulating people into performing actions or so they give up confidential information. Social Engineering can mean different things to different people.
Similar to Crisis Communications_Plans and Exercises (20)
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Plans and Tabletop Exercises to Build An
Effective Communication Strategy 1
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Agenda
• Definitions
• “We’re not in Kansas any more”:
The Communities we Live in
• Two Critical Aspects of a Viable
Communication Plan
• Communication exercises
• “In case of emergency, break glass”
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Definitions
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Crisis Management
• Crisis management is the process
by which an organization deals with
a major unpredictable event that
threatens to harm the organization,
its stakeholders, or the general
public.
• The three most common elements
that define a crisis:
– A threat to the organization.
– The element of surprise.
– A short decision time.
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Reputation Management
• Reputation is the opinion (or “social
evaluation”) of a collection of entities
towards a person, a group, or an
organization. It has three elements:
– Defined by others.
– Highly effective mechanism of social
control.
– Fundamental instrument of social order.
• What is “reputation management”?
– Borne from the computing age, where the
fluid nature of that media requires the
constant monitoring of your reputation.
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“We’re not in Kansas any more”:
The Communities we Live in
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Three Different Communities
• “Real world”:
– Small towns.
– Big cities.
• “Virtual” world:
– Online communities.
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Small Town
• Small population, frequent
face-to-face interactions, and
positive identification.
– There is no question who
said or did what.
• Reputation accrues not only
throughout one's lifetime, but
is passed down to one's
offspring:
– One's individual reputation
depends both on one's own
actions and one's inherited
reputation.
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Big Cities
• Community members come
and go. We know a small
fraction of people compared
to the whole:
– Small subgroups provide
some implied reputation
management.
• Reputations are managed
with more formal tools:
– Laws/criminal justice
system.
– Elections/elected officials.
– Racial or ethnic prejudice.
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Online Community
• Instant communication,
24x7:
– There is no hiding, covering
up, or holding back.
• Everything is available for
public comment in a
moment.
• Everyone is a “reporter” in
the virtual world.
– Cell phone photos and video
are released to a global
audience in moments.
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Going Viral in the Virtual World
• Tony Howard, BP CEO:
– “We’re sorry for the
massive disruption it’s
caused to their lives.”
• Later he said:
– “There’s no one who
wants this thing over
more than I do. I’d like my
life back.” (May 31, 2010)
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13. Out of
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Two Critical Aspects of a
Viable Communication Plan
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Communication Matrix
• A simple and valuable tool for any team to
develop is what we call a communication
matrix.
– Identify all of the stakeholders that you will need to
communicate with after any incident.
– Name the internal “owner” of that communication
relationship.
– Specify what tools will be used to communicate
with each stakeholder.
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Communication Templates
• Pre-written “scripts” that contain the basic outline of
what information might be needed, and then could be
quickly modified with current and pertinent
information during an incident.
• Once the templates have been written, get all of the
formal approvals now, before an event occurs. Pre-
approval may need to include legal counsel, senior
management, investor relations; your company may
require other approvers.
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Consider Two
Styles of Messages
1. It happened only to you. The incident only
happened to you and the rest of “the world” is
fine. Imagine such events as a fire, workplace
violence situation, water pipe break, etc.
2. It happened to everybody. The event is
widespread or regional in nature, and many
people are affected. This could include
earthquakes, hurricanes, severe winter storms,
etc.
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Communication Exercises
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Communication Exercises
• Communications exercises can be done for
just the Communications team, or as part of a
larger Incident Management Team exercise.
• Begin by determining what the team wants to
get out of the exercise experience. Start with
what we call the “silly little question”: Why are
we doing this exercise?
– This conversation will help you to develop the
specific exercise objectives for the team.
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Communication Objectives
• To assess the ability of the communications
team to develop timely communications:
– “Validate the communication matrix: stakeholders,
owners, and tools. Note areas for improvement.”
– “Utilize the new communication templates. Assess
tools and process for timeliness. Note areas for
improvement.”
– “Assess the ability of the team to monitor and
respond to social media sites such as Facebook,
Twitter, Digg. Note areas for improvement.”
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Exercise Narrative
• Once you have designed the communications
objectives, now you can select an exercise narrative.
• Create a realistic scenario that will deliver the kind of
results you are looking for in the objectives.
• To best exercise the Communication team, it should be
a “public enough” event to create issues that may:
– Impact the company reputation and brand (both internally and
externally).
– Create media interest in the story.
• Pull a headline “from the news” as a potential story line.
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Exercise Deliverables
• There are a variety of specific exercise deliverables you
might want to have your team develop and which
should be called out. Suggestions include:
1. Create employee hotline message.
2. Create employee text message (SMS).
3. Create company website message.
4. Prepare press release.
5. Prepare for a press conference.
6. Create Facebook, Twitter, and/or other social media
responses.
7. Create client message.
8. Create investor relations message.
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Employee Hotline Message
• A very reliable form of employee communication.
These phone numbers are usually toll-free.
• Employees would call this number to find out simple
information (such as if the office is open or closed)
and basic employee instructions.
• For an exercise, set up a “dummy” hotline and have
the team develop and record the message.
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Text Messages (SMS)
• If using an emergency notification system
(ENS), SMS might be the best and most
reliable way of communication after a regional
disaster.
• However, it takes practice to provide enough
information in 140 characters or less.
• An exercise goal could be to develop SMS
messages for employees participating in the
exercise, and then send them.
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Company Website
• How are updates posted on the company
website? Which team makes the changes?
• For an exercise, if a “dummy” webpage can
be set up, it is great practice to change the
page to reflect the company’s status through
the course of the exercise.
– If that isn’t possible, ask the team to develop the
message and then post it on a status board in the
exercise.
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Press Release
• A formal press release should be developed
for the exercise, either in response to media
inquiries or just as a matter of course.
• This release should be developed, approved
through the agreed-upon channels, and
distributed to the team in the exercise.
• This gives the team a chance to use the pre-
approved press release templates.
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Press Conference
• This is a great conclusion to any exercise.
• The pre-identified company spokesperson gets
up before a group of “reporters” to read the
company release and take questions.
• Where do you get these “reporters”? Start with
those who know the story line. Simulation
Team members or other employees who have
been involved in the exercise design make
great “reporters.”
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Social Media Response
• Develop Twitter messages and Facebook
postings (or other forums that you find) during
the exercise.
• Post these messages on the communications
status board in the exercise so everyone can
see what you are developing in real time.
• BE CAREFUL! There are no “development”
social media systems. Don’t accidentally post
exercise information to a real site!
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Client Message
• Go back to your communication matrix.
• You should have called out all of the owners
and the tools.
• Develop several messages in the exercise and
deploy to the business units.
– If you don’t provide the talking points, they will likely
make them up themselves. This is not an ideal
solution for customer communication.
• Post all client messages on the communications
status board.
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Investor Relations Message
• If you are a publically-traded company,
sometimes you need to get a message out to “the
Street” rapidly.
– This is usually an integrated response between
Investor Relations, Legal, and your senior
management.
• Use the pre-designed templates and modify them
in the exercise. Assess their effectiveness and
post.
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Remember This…
“There is no privacy. Everyone is the media. You can’t
hide anything – don’t even think about it… Everything you
do can be exposed – so think very hard about what you
want to be in the world.”
Gary Vaynerchuk
http://reputationprofessor.com/
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Communication in the “New World”
• Think about how to live in this “new world.”
– Your company and you are being pulled into it
whether you like it or not.
• How can a Communications Team manage
the onslaught in this brave new world of
constant communication?
• You have to be ready at a moment’s notice to
communication effectively and quickly.
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Thank you
Regina Phelps, CEM, RN, BSN, MPA
Emergency Management & Safety Solutions
San Francisco, California
415-643-4300
www.ems-solutionsinc.com
Get our new book on Exercise Design @ www.ChandiMedia.com
April 2011 www.ems-solutionsinc.com 34
