Centaur Research is a full-service market research firm in India specializing in qualitative and quantitative research. They have over 100 employees including research directors, managers, analysts, and field executives. Their services include focus groups, interviews, online surveys, mystery shopping and statistical analysis. They have expertise in industries such as healthcare, FMCG, media and agriculture. Centaur aims to provide high-quality insights through knowledge, innovation, and customer satisfaction.

1. CENTAUR RESEARCH
Credentials and Capabilities
Full service
Market Research Fieldwork Partner

2. INTRODUCTION

3. MISSION .
Delivering Value through Knowledge and
Innovation , Customer satisfaction and loyalty to
provide Best Return on Investment.
VISION
To be the Most Respected and Trusted Marketing
Research Network.

4. ..
Team
2 Zonal
Heads 3 Research 3 In House
Managers Moderators
8 Project
Managers
2 Content 36 Full Time
2 Research Field
Directors Writers Executives
2 BD
Managers
2 In House
5 Research 3 CRA Interviewers
Analyst

5. AREA OF SPECIALIZATION
QUALITATIVE & QUANTITIVE
MARKETING RESEARCH FIELD WORK
ON LINE STATISTICAL
INTERVIEWS ANALYSIS
PANNEL DATA
RECRUITMENTS PROCESSING
DEVICE MYSTERY
TESTING SHOPPING
ETHNOGRAPHY, FGD,MINI
TYADS GROUPS, IDI,F2F

6. .
Service Offerings
Qualitative Research Quantitative Research
Tabulation ,Analysis,
IDI / FGD
Charting & PPT
Global CATI/CAPI Satisfaction Survey
Online Research

7. Sports &
Leisure Logistics
Healthcare
& Pharma
Agriculture
Media

8. Qualitative Research
C Research brings forth a powerful suite of Qualitative Marketing
Research services to understand the depth and range of consumer
attitude and behavior.
We excel in conducting all types of qualitative researches.
Focus Group Discussion. Dyad/Triad interviews.
In-Depth Interviews. Conflict Groups.
Online Depth interviews & Mini-Group discussions .
Focus groups. Creative Groups &
Extended creativity groups. workshops.
Ethnographic Approaches. Bulletin boards.

9. . Research
Quantitative
We offer various quantitative Marketing Research methodologies
salient to markets and consumers
The results delivered are crisp, focused and clearly actionable.
Face to face interviews. Telephone Interviews.
CATI/ CAPI. Case Histories/Diaries.
CAWI/ SMS based/ PDA CAWI (Computer Aided
based data collection. Web interview).
Eye Tracking. Phone to web surveys.
Perception Analyzer. On-line panels.

10. Online Research
We are the leading online panel provider across South East Asia with
proprietary research only panels. With Specialized B2B & Healthcare
panels we always ensure that the panelist are highly engaged.
Expertise in the sampling techniques enables our samples to be in
line with the National Representative Sample.
Local presence across Asia enables us to target low incidence group
effectively and efficiently.

11. Healthcare Division
Pharmaceutical & Bio technology :
We continually execute projects in Oncology, Drug
Delivery, Biotechnology, Ophthalmic, and Chronic Diseases to develop
timely, strategic market intelligence in the form of quality data.
Medical Device :
The medical device studies are done in various specialities like
Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection
Control Products, General Medical Devices, Hospital Supplies & Products, and
Wound Care/Management Products market sectors to develop timely, strategic
market intelligence for business development.
Healthcare IT :
To be a part of the growth story, C Research already has, and is fast
developing capabilities in this niche field.
Hospital Research :
We do projects in hospitals at national and international levels. Such as
Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain
management, Surgery, Thrombosis, Transplantation.

12. .
Pre Field Services
Desk
Research
Survey
Questionnaire Pre- Field Programming
Preparation
Services
Recruitment
Services

13. Field Quality Protocols
1.Manpower Planning :
Interviewer force is deployed based on the scope of the study and the
skill required for the same.
2. Translation:
Translation into local language, if required is done by well experienced in
house staff. Translations are checked by the senior field executive and
the researcher before giving it for DTP.
3.Project Briefing:
Research briefs field teams on the project specifications, questionnaire
and sampling. Project briefing to field Executives is conducted by the
executive.

14. Field Quality Protocols
4.Mocks Call sessions:
Extensive mock sessions are carried out individually for every interviewer and would
need to pass this test before assigning the project.
5.Quality Control during field work:
Every interviewer is accompanied for 5% of their work to check the quality of their work.
100% scrutiny of questionnaires is done to ensure logic checks, completeness etc.
40% of every interviewer’s work would be randomly selected and would be back checked
either in person or through telephone by the supervisors. Only if found satisfactory would
they be considered as complete and valid interviews.
6.Reporting to Client
We provide the client with regular progress reports, throughout the duration of the
study, as desired.
A reporting format is designed as per the requirement of the study.

15. Post Field Quality Protocols
1. Scrutiny
• 100% scrutiny of the questionnaires for completion, logic and other project
specific checks.
• Re-checking of at least 30% of the scrutinized questionnaires by Tabulation
supervisors.
2. Coding
•Write offs done on 5-10% questionnaires, across centres for all open ended
responses.
• Detailed code-list developed by researchers.
• Coding of open end responses as per the code list developed by the
Researcher.
• Checking of coding in at least 10% questionnaires by Tabulation
Supervisor.

16. Post Field Quality Protocols
3. Data Entry:
• Data entry / punching by dedicated external suppliers
• Checking of data cleaning programme written by the analyst.
4. Data Cleaning:
• Data cleaning by data cleaners so as to ensure zero logical and punching
errors.
• Re-checking of the final cleaned data by the supervisor and the analyst.
5. Table Generation/ Data Deliverables:
• Tables generated as per researcher’s analysis plan
• Thorough checking of all the tables for its bases, weighted figures etc.
• In case of complex analysis, thorough checking of output by seniors.

17. Mystery shopping & Services
A network of " specialized mysterious clients" spread throughout our
National Territory and our continuous monitoring allow us to manage
complex projects from a logistic point of view and fulfil the goals.
These Research tools are efficient complement to the process of
managing the overall quality.
Mystery shoppers receive a detailed briefing for every project.
Additionally mystery shoppers are trained personally or by phone.
Results can be delivered in a detailed chart report with in-depth
analysis.
Data can be delivered in all known formats.

18. Data Collection
Methodology
Face to Face-Random Telephonic/CATI /CAPI
Usage & Attitude study, Web based interviews
Consumer & Buying Behaviour study
Face to Face-Purposive CLT,s(Central location tests)
Opinion poll, Day After Recall Census operations
Customer Satisfaction Study
Employee Satisfaction Study
Mystery Shopping Exit/Intercept interviews
FGD,s (Focus Group discussions) Diary / Panel/Tracking Study
In-depth interviews
Social and Rural Research Auto Clinic / Other Clinic
Observation Concept and Product Tests

19. Collect quantitative data using all common
methodologies

20. . in a detailed & chart report
Deliver data
• Besides common data formats
like SPSS or Excel, we are
offering a detailed chart
reporting for quantitative
Novo
research projects:
Lilly • Provide meaningful charts
Sanofi instead of pure data that is
USV hard to be interpreted.
Sun • Deliver a chart report in your
individual corporate design.
• Easily integrate the charts
into management
presentations.
• Necessary measurements and
-25.00 -15.00 -5.00 5.00 15.00 25.00 actions can be derived easily.

21. Quality Deliverance
100% in house Field team
Having a large on roll team helps in conducting field research in a
timely and cost effective manner.
Field Interviewers have minimum 1 years Healthcare research studies
experience.
Field Interviewers are selected based on their past therapy area
experience.
100% back check
To ensure quality deliverance, we willingly offer our clients.
100% digitally audio recorded interviews.
Over sampling is common practice in the majority of our projects.

22. Management Summary
We are a market research firm for quantitative and qualitative market
research located in Mumbai , India.
We are supporting companies in all steps of their market research
project from design, data collection to data analysis.
Specially for India, As a fieldwork service provider we are offering first
class data collection with our own field of trained mystery shoppers and
interviewers and our own online access panel.
For quantitative research we are offering all common methods of data
collection: CATI, CAPI, CAWI, paper and pencil.
We are working objectively, customer-focused, goal-oriented and
effectively.
Our work is based on reliability, trust, professionalism and a high
quality of assessment.
Therefore, all information we receive from our clients remains
confidential.

23. Directors
Name and Designation Educational Experience Research areas worked
Designation Qualification in
Mr. Chandrashekhar Director, M.Sc, MBA-IB > 9 years Pharmaceuticals, FMCG,
Kh Business Durables, Social Research.
Mr. Kamal Kanta Director, B.Tech, MBA- >10 years Financial Services,
Sahoo Research Finance Analytics ,Technical
studies.

24. Centaur Research foot prints in India
Chandigarh
New Delhi
Jaipur
Guwahati
Ahmedabad Ranchi
Nashik Kolkata
Mumbai Bhubaneswar
Pune Hyderabad
Vizag
Goa
Chennai
Bengaluru
Cochin Madurai

25. INTELLECTUAL
UNDERSTANDING
COMMITMENT
EXCELLENCE
CENTAUR RESEARCH

26. Thank You
CENTAUR RESEARCH
Venus CHSL,
Evershine Millennium Paradise,
Thakur Village, Kandivali -East,
Maharashtra.
MUMBAI. Pin 400 101.
INDIA.
Tel/Fax: +91-22-2886 8155
Email: info@c-research.in
www.c-research.in