MMRSS is India's largest independent marketing research firm with state-of-the-art focus group facilities across major cities in India and Asia. It provides qualitative research services, quantitative data collection, business intelligence, and has ISO 9000 certification. MMRSS conducts various types of studies such as focus groups, surveys, interviews, and offers both domestic and international research capabilities through facilities in multiple countries.

1. MMRSS
Immediate Insights

2. Our Background
MMRSS is India’s Largest Independent Marketing research firm specializing
in Multi-Country Studies. It is Asia’s Largest Qualitative Research
Facilities Service Provider with State of the Art Focus Group Suites
across major cities in India and Asia, all of which are centrally located in
their respective cities.
It is also India’s largest primary Business Intelligence firm by Revenues
It is India’s only research facility provider with one way mirror facilities
across Asia.
It is India’s only research facilities provider with usability testing services
across all major cities.

3. MMRSS in India
India’s largest Independent Market Research Firm
ISO 9000 Certified
Deep working relationships with some of India’s leading companies
50 CATI stations for Global and local studies
Blue Chip references worldwide and across verticals
14 field offices across India
6 offices across the Asia Pacific including China, Vietnam, Thailand,
Philippines, Sri Lanka and Indonesia

4. MMRSS Facilities
State of the Art Focus Group Facilities in Mumbai, Delhi, Bangalore, Chennai,
Hyderabad, Calcutta, Pune, Cochin and Ahmedabad
State of the Art Focus Group Facilities in Vietnam (Ho Chi Minh) and Tahiland
(Bangkok)
All situated in easy to reach Central Locations in the City with ample parking
On Demand Global Video Streaming services are available from Mumbai,
Delhi, Bangalore, Chennai , Kolkatta and Ho Chi Minh facilities.
One Way mirrors available at all venues
Spacious client lounge and backroom with room for 8-10 client observers

5. What we are capable of
Qualitative. Quantitative. Data Collection. GLOBALLY
Ensuring the right client interface on all occasions and the highest
quality of fieldwork across Global locations
Best in class Qualitative and Quantitative Researchers with decades of
study- salient Experience
Detailed knowledge of local customs and cultural nuances necessary to
decode respondent attitudes and behaviours
Completing studies within client timelines and budgets each time – Every
Time !

6. Quantitative
Apart from conventional quantitative data collection methods,
we also have
Face to Face
CATI / CAPI
Online surveys
Online Survey

7. Qualitative
Focus Groups
Triads/Dyads
Extended Creativity Groups
Depth interviews
Online Depth Interviews
Online Focus Groups
Ethnographic Approaches

8. In-house Capabilities
MMRSS has a wide spectrum of in-house
capabilities :
1. Innovative team of researchers and designers to develop
questionnaires/ discussion guides on the basis of Client’s brief
2. In-house moderators and field personnel's to carry out qualitative or
quantitative research fieldwork
3. In-house DP team, research analysts to analyze the collected data
4. Innovative and team of knowledge head researchers to prepare the
final analysis and report of the projects.

9. Field Work Procedures
Field work

10. Important aspects of Field work
process
Kick off meeting which gives the entire team the idea and the overall objective and
research plan for a fieldwork.
Security of the Survey.
Briefing
Supervisor Assistance
Adhering to the Study Specifications
Following all study procedures and Instructions

11. Confidentiality and Security of the
Data Collected
The Questionnaires and responses along with the materials used in the survey are
kept confidential.
Total Confidentiality is maintained on the personal details of the respondents.
Confidentiality is maintained and so is the survey contents and results.

12. Briefings
In Briefing, the entire job is discussed in detail, giving both the Supervisor and
Interviewers an opportunity to study carefully the job specifications.
Field instructions will be reviewed and practice interviews will also be conducted to
familiarize the interviewers with the questionnaire
Individuals will be assigned quotas and specific duties with the job.

13. Supervisors Assistance
Each research project has a adequate supervision.
Supervisor is a very important communicator between the project manager and the
Interviewers.
The Supervisor ensures mock calls / pilots before the actual interviews and makes
sure that the Interviewers are well trained to go live on the project.
Supervisor’s are qualified to do 30 % or a 100 % back check of the field responses
before sending it to the Q.C team.
The Q.C team checks them through all possible questions to ensure good and
quality responses and sends the report to the project manager. The QC team
reports to the upper management.

14. Work Efficiency
Quality in Research is paid utmost importance.
Extra care is taken when addressing a Open ended responses as these are most
valuable ones.
Interviewers are trained so that they administer questions well.
Many questions, particularly in-depth interviews are open ended and requires the
Interviewer to gather maximum possible answers from the respondents. So,
Probing is done skillfully.
Voice files are submitted along with the data.

15. Field Work & kind of studies
conducted
Domestic ( India )

16. Kinds of studies conducted
Quantitative
• Face to Face
• CATI / CAPI
• SMS Surveys
• Online surveys
• Mystery shopping's
• Store connects
Online Survey
Domestic ( India )

17. Kinds of studies conducted
Qualitative
Focus Groups
Triads/Dyads
Extended Creativity Groups
Depth interviews
Online Depth Interviews
Online Focus Groups
Ethnographic Approaches
Domestic ( India )

18. Kinds of studies conducted
Quantitative / Qualitative
CATI
SMS Surveys
Online surveys
Online Depth Interviews
Online Focus Groups
Online Survey
International ( Globally )

19. Other Credentials contd…
Store connects :
There are numerous benefits to using camera based observation in-store.
Video recording allows the same shopping behavior to be viewed repeatedly and in
slow motion.
All cameras film continuously so that the behavior of all shoppers can be
captured.
Shopping behavior analysis provides insights based on hard facts.
This type of research causes little or no disruption to the normal running of the
stores.
Total supermarket or individual SKU analysis - Our effective solutions deliver for all.
95% of human behavior is managed and controlled by the sub-conscious part of the
brain. Studying actual shopping behavior and shopper physiology taps right into it
and Online Survey deeper, more powerful insights.
so uncovers
Domestic and International ( Globally )

20. Other Credentials contd…
Mystery Shopping (MMS):
Mystery shopping is a very effective means of learning the
service and selling details that typical shoppers / customers
would encounter at a point of sale or retail outlet. Mystery
shoppers are trained to provide the objective feedback that
customers can't provide.
Mystery shopping is also known as Secret Shopping, Secret
Audits, Mystery Audits, and Service Audits. A mystery shopping
campaign will allow you to audit and discover issues that may
be deteriorating your brand, sales, and service offerings.
Insights of the current scenarios of market.

21. Other Credentials contd…
SMS Research
As response rates continue to fall you need an additional method
of research to help you reach more people and one that delivers
better results. By harnessing the power of mobile technology you
can have the only research method that is instantaneous, direct,
targeted and can be responded to at any time, and from
anywhere.
MMRSS has developed the first mobile survey application
designed to give you another option when collecting certain types
of data. This is particularly suitable for reaching young people and
the SEC A1/2 and B's that are traditionally difficult to target, and
when contacting a large number of respondents where costs can
be prohibitive.

22. Other Credentials contd…
Usability Engineering
Making computer-based products (and services) more usable is smart
business. Usability increases customer satisfaction and productivity, leads to
customer trust and loyalty, and inevitably results in tangible cost savings and
profitability.
Because user-interface (UI) development is part of a product’s development
cost anyway, it pays to do it right. Most software and Website development
managers view usability costs as added effort and expense, but the reverse is
more commonly true.
The first 10% of the design process, when key system-design decisions are
made, can determine 90% of a product’s cost and performance, usability
techniques help keep the product aligned with company goals

23. DG/ Questionnaire development
process
Familiarize with background product , function and
goals of study
To identify key areas as per brief given by the Client
Study Research objectives in house
Frame questionnaire / DG which delves in to the
subject
Anticipate answers and optimize questions that will
suitably answer our objectives
On approval go ahead with Field work

24. Marketing Research
Experience
Uniqueness of MMRSS

25. Uniqueness of MMRSS
Sole independent MR organization in India to offer
wide range of unique features, capabilities and
services
Apart from conventional quantitative / qualitative over a
period MMRSS have developed new range of services :
1. Store connects
2. Mystery shopping
3. SMS Surveys
4. Usability Engineering
5. Mpos, Point of sales ( Details shared on request )

26. MMRSS
www.mmrss.com
Thank You