Susan Fry, resume Oct 2010

1. SUSAN LEIGH FRY San Francisco, CA v 415-831-1916 v suefry1@sbcglobal.net
Sr. Communications Manager, Writer, Editor and with 14+ years of experience creating strategic
marketing, internal and corporate communications for Fortune 500 and other leading corporations.
SUMMARY OF SKILLS & EXPERIENCE
• 14+ years of experience developing, writing and editing marketing, sales, training and corporate communications
for clients including Wells Fargo, Visa, Franklin Templeton, Dolby, PG&E, CTB/McGraw-Hill and many others
• Creating a full range of communications across multiple channels: speaking engagements, notes, PowerPoint
presentations, collateral, brochures, website copy
• Skilled at collaborating cross-functionally with stakeholders from sales, marketing operations and
other departments to with develop communications strategy, key messages and content
• Translating complex or technical concepts into well-organized,
• succinct and readily understandable communications across multiple channels.
• Developing standards for communications and branding; ensuring consistency of messaging across all materials
• Writing for diverse audiences: from the general public to C- level executives
• Managing the writing and editing process: scheduling work, prioritizing deliverables, mentoring creative staff
• Working in fast-paced environments (both ad agency and corporate)
• Author of published and sold-out academic book
• Knowledge of AP and Chicago Manual of Style writing standards
WORK EXPERIENCE
CORPOWRITE SAN FRANCISCO, CA
OWNER 2006-PRESENT; 2003-2005; 1998-2000, 1996-1997
Writing, editing and creative consultation for leading international corporations, ad agencies and marketing firms.
RECENT CLIENTS
Bank of America: Editor, User Experience. Working with subject matter experts to develop and write copy for BofA’s
new public website launching in 2011
CTB/McGraw-Hill: Sr. Copywriter, Corporate & Marketing Communications. Developing sales sheets, press releases
and internal communications for a leader in school testing programs
Visa: Sr. Copywriter, Mobile Marketing. Creative concepts that won agency the Chase Visa Mobile Offers account.
Website copy promoting Mobile Alerts and leading cardholders through sign-up process; sales promotion and direct
mail materials for college students and cardholders; text message copy.
PG&E: Sr. Copywriter. Materials educating business and home customers about energy conservation and rebate
programs
Wells Fargo: Sr. Copywriter, Private Client & Wealth Management Groups. Sixteen-page “Special Report” white
paper on wealth management topics; 35-page PowerPoint presented live to highest net-worth clients in 18 U.S. cities;
rebranding all Wealth Management communications to conform to post-Wachovia merger standards
Visa: Sr. Copywriter, Visa Incentive Network. Communicating the results of co-branded promotions to participating
merchants; internal and member bank communications regarding system and program changes and updates
COMMUNICATIONS WRITTEN (PARTIAL LIST)
Ads Interviews Scripts and Speeches
Annual reports Newsletters Training programs
Brochures PowerPoint presentations Website Content
Direct Mail Press Releases White papers

2. FRANKLIN TEMPLETON INVESTMENTS SAN MATEO, CA
SENIOR COPYWRITER 2000-2003
Strategy and creative development and copywriting for U.S. retail marketing division of international
investment company with 6700+ employees in 28 counties, and $440+ billion in assets under management in
225+ mutual funds. Highlights:
• Launching three new 529 College Savings plans: website, sales kit, marketing and direct mail
• Launching new Charitable Trust products: all educational, sales and marketing materials
• Rebranding all Private Client Group materials: ads, new image brochure and quarterly newsletter
• Writing and editing brochures for new and existing mutual fund products
• Producing two national direct mail campaigns promoting tax-free mutual funds
VISA USA FOSTER CITY, CA
COPY MANAGER, MARKETING SERVICES 1997-1998
Managing creative process for extensive catalog of marketing materials provided to cardholders, member
banks and merchants. Ensuring that all materials met Visa’s creative, branding and legal standards
• Contracted and managed outside agencies and consultants
• Responsible for the creative management and writing/editing for:
- All marketing and promotional materials for major national retail promotions
- All materials promoting Visa's sponsorship of the Olympics, NFL and other sporting and cultural events
- Training program and sweepstakes to teach and motivate bank tellers to cross-sell Visa cards
- Travel agent rewards program/merchandise catalog; materials for 5000-member IATA international meeting
LINTAS MARKETING COMMUNICATIONS (now Lowe Worldwide) LOS ANGELES, CA
ASSOCIATE CREATIVE DIRECTOR / SR. COPYWRITER 1990-1993
Managing 5-person creative staff and copywriting for L.A. office of international direct marketing agency.
• Hilton HHonors Loyalty Program: Creative concepts/copywriting for all solicitation, fulfillment and ongoing
communications to program members
• Senior HHonors. Creative concepts and copywriting for print ads, direct mail, and fulfillment kits to launch
loyalty program targeted to travelers 65 and older; all ongoing communications and offers to members.
• Princess Cruises: Creative concepts and copywriting for quarterly “broadside” newsletter; direct mail, etc.
• DirecTV: Managed creative pitch and wrote all sales promotional and direct marketing materials that won
agency the account
EDUCATION
TRINITY COLLEGE, Dublin, Ireland M.Litt (Master of Literature)
Only student in the history of the university (founded 1592) to have a Master’s thesis published as an academic book.
SANTA CLARA UNIVERSITY, Santa Clara, CA B.A. (Bachelor of Arts)
ADDITIONAL
OUTSIDE SALES: HIGH-TRUST, FINANCIAL: Wells Fargo Bank, San Francisco, 2005-2006
Giving public seminars, meeting with clients, estate planners and other influencers. Managing the process from
marketing through funding.
ACADEMIC AUTHOR & LECTURER

3. Academic book: Burial in Medieval Ireland 900-1500: A Consideration of the Written Sources. (Dublin, 1999)
Academic articles: Proceedings of the Harvard Celtic Colloquium, XX (2000), 29-50; Proceedings of the Harvard
Celtic Colloquium, XXI 2001), 248-261.
Lecturer: Harvard Celtic Colloquium: 2000 and 2001; Cambridge, MA
PRESIDIO TRUST STEWARD: Working to restore and preserve natural habitat on seven critical sites within the
Presidio National Park (weekly volunteer since 11/2008)