Abn Amro Case Study En

ABN AMRO implemented an integrated multi-channel marketing project to better target its large customer base and prioritize communications. It built a data warehouse containing information on 5.2 million customers to have a single customer view across all channels. It selected the smartCAMPAIGNER solution from smartFOCUS to automate its growing number of marketing campaigns and address weaknesses in targeting, campaign management and prioritization. Initial results showed most repetitive campaigns were automated and operating effectively.