PowerPoint Presentation Content Slides Include: • Learning objectives of this presentation • Definition/s of creativity • Etymology of creativity (4 points) • The 9 Greek Muses • Creativity and business (14 points) • Creativity myths (7 points) • Creativity and organizational success (22 slides) • Fostering organizational creativity (20 slides) • Creativity in business (17 points) • How the creative mind works (11 slides) • The process of creativity (4 slides) • Creative process diagram (4 steps) • Defining creative people (9 slides) • Increasing your personal creativity (19 slides) • Increasing your personal creativity: get inspired (5 points) • Group creativity (12 slides) • Managing creativity (11 slides) • Creativity and the future (10 slides) • Actions steps (16 points)

1. CREATIVITY
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2. 2
Program Objectives
(1 of 2)
Creativity
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Describe what creativity is.
Understand how the creative mind works.
Increase skills to increase your personal creativity.
Understand how creativity leads to organizational
success.

3. Learn to foster organizational creativity.
Learn to use creativity as a team/group.
Learn how creativity will affect your future.
3
Program Objectives
(2 of 2)
Creativity
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4. 9
Creativity and
Business (1 of 3)
Creativity
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How does creativity relate to business?
Businesses need
innovation to keep
afloat and to
progress.
New ideas can
spark growth in a
business.
Many of the most
successful
companies change
the way they
operate frequently
by using creativity.

5. 10
Creativity and
Business (2 of 3)
Creativity
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Attracting customers.
Leading and managing.
Promoting products and services.
Making profit.
Selling products and services to customers.
Getting ahead of competitors.
Thinking of ideas.
Creativity is needed in business for finding new ways of:

6. 11
Creativity and
Business (3 of 3)
Creativity
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Creativity is needed in business for finding new ways of:
Making new
products.
Strengthening the
business.
Lessening
weaknesses in the
business.
Innovating.

7. WHAT IS CREATIVITY?

8. 13
What Is Creativity?
(1 of 8)
Creativity
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Novel: unique, new, innovative, different, imaginative, non-typical, unusual.
Useful: responds to a need, has some utility or value, answers a question.
Understandable: not the result of chance, reproducible.
Though novel, creativity is describable and satisfying.
Describable and Satisfying:

9. 14
What Is Creativity?
(2 of 8)
Creativity
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Creativity is fostered by an
environment.
Creativity must be valued by a community.
Creativity is shaped by those who evaluate it.
Social Factors:

10. 15
What Is Creativity?
(3 of 8)
Creativity
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Intellectual Skills:
Choosing.
Predicting.
Interpreting.
Translating.
Recalling.
Manipulating.
Humans have intellectual skills that allow them to have creativity in . . .

11. Choosing: To select
from a number of
possibilities and pick
by preference.
Predicting: To
state, tell about, or
make something
known in advance,
on the basis of
special
knowledge.
Interpreting: To
explain and
understand the
meaning of
something and to
conceive the
significance of it.
16
What Is Creativity?
(4 of 8)
Creativity
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12. Translating: To
transform something
from one state to
another.
Recalling: To
remember and
bring back to mind
a previous subject
or situation.
Manipulating: To
handle, manage, or
use (sometimes with
skill) an object in a
process or
performance.
17
What Is Creativity?
(5 of 8)
Creativity
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13. Use Your Own Process:
With these skills we are able to . . .
select knowledge,
and use it toward
a specific goal.
interpret
communication,
and share it.
remember previous
knowledge, and use
it skillfully.
18
What Is Creativity?
(6 of 8)
Creativity
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Use 1 or more of the 6 intellectual skills to come up with a creative
idea.

14. CREATIVITY IS A PROCESS

15. 50
Creativity is a Process
(1 of 4)
Creativity
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Step by Step:
Creativity, innovation,
and originality, need to
be done in steps.
Generating ideas is how
you can be most creative.

16. 51
Creativity is a Process
(2 of 4)
Creativity
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Your Process Must Involve:
Step 1:
Identify your goal, and
gather data by asking
questions, asking about
opinions, and looking for
facts.
Step 2:
Clarify the situation to
figure out what really
needs to be addressed.

17. 52
Creativity is a Process
(3 of 4)
Creativity
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Your Process Must Involve:
Step 3:
Be creative, and generate
as many possible
solutions/ideas.
Step 4:
Select and strengthen the ideas
that are most feasible and
reasonable for everyone
involved. Once you decide on
your solution/idea, you can
come up with a plan of action to
implement it.

18. Experts. Authorities. Technical super-
beings.
53
Creativity is a Process
(4 of 4)
Creativity
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Look Within:
After checking within, it is ok to look for answers from . . .

19. INCREASING YOUR PERSONAL CREATIVITY

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