This document provides 8 tips for online branding and social media presence. The tips are to 1) claim your online name across networks, 2) listen to conversations on social media, 3) maintain a consistent online presence, 4) carefully choose the social networks and tone used, 5) provide valuable content in a quantity that shows your human side, 6) engage authentically as a person rather than a robot, 7) target your preferred networks and audiences, and 8) have fun with your online activities. The key message is that an online presence should treat people as people rather than as impersonal "users".

1. 8 tips for online branding

2. 8
claim quantity
listen human
consistency target
choice fun

3. 1. Claim

4. Claim
‣ Claim your name
‣ Test
‣ Transport your network

5. Hub!
‣ Make sure you have your basecamp
‣ Blog...

7. 8
claim quantity
listen human
consistency target
choice fun

8. 2. Listen

9. Social media is a bar...

10. Listen
‣ RSS -> blogsearch, twitter search
‣ Ubervue, SocialMention
‣ Engagor

11. 8
claim quantity
listen human
consistency target
choice fun

12. 3. Consistency

13. Be consistent
‣ Avatar!
‣ Tone of voice
‣ Links

14. 8
claim quantity
listen human
consistency target
choice fun

15. 4. Choice

16. Choose wisely
‣ Networks
‣ Tone of voice
‣ Content

17. 8
claim quantity
listen human
consistency target
choice fun

18. Shhhhtttt...

20. The big secret...

21. 5. Quantity

22. Quantity with value
‣ Insights
‣ Links to valuable content (aggregate & filter)
‣ Show the human
‣ Personal contact

23. Out of sight, out of mind.

24. Find the time...

25. Flood

26. Dominate the front page
‣ Google bowling
‣ Black hat EdgeRank techniques
‣ Better: flood

27. 8
claim quantity
listen human
consistency target
choice fun

28. 6. Human

29. Don’t be a robot
‣ Authenticity
‣ The good and the bad
‣ Answer, react, interact
‣ Stay positive

30. Don’t feed the trolls.

32. 8
claim quantity
listen human
consistency target
choice fun

33. 7. Target

34. Know your target
‣ KPI’s
‣ Network
‣ Linkerati
‣ Offline!

35. 8
claim quantity
listen human
consistency target
choice fun

36. But don’t forget:

37. 8. Fun

38. Have fun
‣ Choose your own battlefields
‣ Do the things you enjoy (or learn to enjoy them)

39. 8
claim quantity
listen human
consistency target
choice fun

41. Take away 1 thing

43. The “Soylent Green” moment.

44. The web is people.
The “Soylent Green” moment.

45. The web is used by people.

46. Real people, not ‘users’.

47. People with children.

48. People with passions.

49. The web = people.
So treat them as people:
don’t be a robot.

50. Conversation

51. Questions?

52. twitter.com/netlash
bart@netlash-bseen.be
www.netlash-bseen.be