The patented “spin” label is actually two labels, a top label and a bottom label. As the consumer spins the top label, information on the bottom label is revealed through a window, thus increasing labeling space on a package of approximately 75%.
What are the 4 characteristics of CTAs that convert?
Introduction to the SpinLabel
1. turn up the power of your packaging
Pharma Food Health & Beauty Beverage Water Cups
Introduction To The SpinLabel
2. What is a SpinLabel?
The patented “spin” label is
actually two labels, a top label
and a bottom label. As the
consumer spins the top label,
information on the bottom label
is revealed through a window,
thus increasing labeling space
on a package of approximately
75%. (even more can be
achieved with our roll fed
technology and a peel) See
www.spinlabels.com
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3. The Role of Innovative Packaging
Leading consumer product companies are exploiting new packaging
technologies to gain new users, generate superior brand retention and capture
valuable share.
Implication/Need
• Increased packaging area for brand
promotion and high quality
graphics
• Increased shelf presence
• Striking a balance between cost of
packaging and its value in
capturing profitable share
• Better, innovative packaging options
to tell brand story, cross-promote
family of products and provide
product characteristics/instructions
Key Retail/Consumer Statistics
• 30,000 new products launched each
year
• 35% of purchases occur because it
“caught my eye”
• 56 million Americans beyond TV’s
reach
• 59% to 70% of brand decisions are
made “in store”
• Between 1/3 and 1/2 of consumers
tried something new in the last
month
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Sources: Marketforce Study 2010, http://
www.reelseo.com/beyond-tv-ad-reach/
4. Multiple Touch Points
In the shopping corridor
— Garner attention, “touch
me”
— Establish relevance
— Underscore benefits
— Communicate usage options
— Deliver testimonials
— Promote purchase
— Cross promote
In the home
— Reinforce value proposition
— Drive usage, usage frequency
and efficacy
— Improve compliance
— Engage with brand
— Educate
— Cross promote
— Build continuity and pre-sell
Online
— QR codes linking to relevant brand content, educational
information, social media sites, reminders, how-to-do’s, what-to-
do’s, critical and timely brand messaging and user communities
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5. Multiple Spin Label Technology Options
We are working with multiple packaging
vendors who are capable of providing
labels in a variety of formats:
• Full body shrink sleeve
• 2-Ply Pressure Sensitive
• Roll-Fed
• Cut and Stack
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10. Powerful Packaging Innovation and ‘Real Estate’
— Valuable messaging space on a container, almost 2x current area
— Dynamic and flexible marketing platforms, in the hands of current
and prospective consumers
— Multi-language labels – reducing SKU’s and clutter, reinforcing
corporate diversity ethos
— Corporate communications, brand stories, product benefits,
testimonials and usage suggestions
— Cross sell and cross promotion copy
— Links to interactive applications, sites, QR codes, social media/
lifestyle connections and other consumer engagement opportunities
SpinLabel provides a unique label product that enables:
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11. Specific follow up points
— The company is in discussion with major global brands with respect to
exclusivity in specific categories. The company welcomes category exclusivity
licenses but is also open to non-exclusive arrangements.
— The Company has launched to brand/product managers, targeted to all major
consumer product companies, in Q4 2013.
— Product has been proven in production with actual distribution in thousands of
stores with its house brand of liquid medicine. Development very far along
with major global brands currently undergoing testing.
— Strong IP portfolio. Issued patents are public information and are available
upon request. Many patents pending.
— CAPEX required to integrate could be minimal. Varies with the specific
product. It can be as low as the cost of a second shrink label, pennies, plus
the negotiated license fees.
— Best way to become familiar with the product without confidentiality issues is
to visit the website www.spinlabels.com.
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