Nueva e innoivadora tecnología en cartelería digital que dota de dinamismo a las promociones en los puntos de venta destacando de forma efectiva los productos en el lineal.

2. CHALLENGES OF THE IN-STORE ENVIRONMENT
THE PROBLEM
• Competition for shoppers’ attention
• Retailers need to be more responsive to changing shopper buying patterns –
more dynamic
• Poorly mounted PoP material
• Promotions need to be executed on time – or lose revenue
• At-shelf advertising needs to be brought to life to support major campaigns (eg
to support Magazine, TV)
• Own-brands need to compete better with CPG brands
• Conventional PoP can’t be changed, suspended or deactivated

3. INFLUENCING SHOPPER DECISIONS
AT-SHELF SELLING IS KEY
• 76% of purchase decisions are made at the shelf-edge (POPAI)
• 60% of Brand (switch) decisions are made at the shelf-edge (MZ)
• 58% Shoppers state they are buying more on promotion since the start of 2012
(IDG)
• The2013 (H1) retail landscape:
• Shoppers have ‘Entrenched low price expectation now they have acclimatised to
Austerity’ (RetailWeek/Kurt Salmon)
• Multi-channel retailing is now important business driver: MD magazines,
stores, on-line, mobile, coupons etc.

4. PROVEN SALES UPLIFT
THE NEW APPROACH TO INCREASING PROMOTION SALES
Conventional PoP is wasteful
and has relatively low impact
In-store TV is awkward to
install, inflexible, expensive and
delivers a diluted message
- 3% attention increase
MD Promotions are low TCO, long-
life and generate higher sales
(typically 25% - 75% increase) –
potentially much more

5. • One Display per category, per promotion cycle:
• …the most effective ‘Category Killer’
PROVEN SALES UPLIFT
THE NEW APPROACH TO INCREASING PROMOTION SALES

6. • At-shelf re-enforcement for all forms of public advertising
• Natural extension to TV Ads: 90”, 60”. 30” … Motion Display Animation
PROVEN SALES UPLIFT
THE NEW APPROACH TO INCREASING PROMOTION SALES
Carlsberg 2013: The Crate Escape

7. • Standard Displays – XO Concept - multi-use / multi-function & for pilots
• Medium 184x44 - Exchangeable Overlay
• Mini 104x38 - Exchangeable Overlay
• CR A4 Checkout / Cash Register Display
• … Others
FUNCTION-SPECIFIC OR MULTI-PURPOSE
THE PRODUCT RANGE
• Customer Specials - Bespoke
• FO Fixed Overlay – Customised unit
(any shape, any size, any animation)
38mm
104mm
44mm
184mm

8. MULTI-USE + MULTI-FUNCTION DISPLAYS
XO EXCHANGEABLE OVERLAY
+Overlay
Motion Display

9. MULTI-USE + MULTI-FUNCTION DISPLAYS
XO EXCHANGEABLE OVERLAY
Press a button on the rear of the
display to switch the animations.
Animation 1: NEW
Animation 2: Arrow plus Circle
Animation 3: Arrow
Animation 4: Circle
Animation : 6 PURE (ON/OFF)
Colgate Overlay
HUGGIES Overlay
TOBLERONE Overlay
Gillette Overlay
Coca Cola
Can work with any overlays
Animation 5: Nyhet

10. (1) Overlay
(2) EPD (E-Paper Display, including E-Paper, controller and batteries)
(3) Plastic extrusion
38mm
104,5mm
MINI XO
MULTI-USE + MULTI-FUNCTION DISPLAYS

11. 5 ANIMATION OPTIONS
MINI XO
11
Animation 10
Animation 9Animation 8
Animation 6 Animation 7

12. ICA STANDARD RANGE
9 DEDICATED DISPLAYS
Advertised product
(Annonsvara)
Loyalty card product
(Kortvara)
New product
(Nyhet)
Now
(Passa på)
Organic
(Ekologisk)
Gluten-free
(Glutenfritt)
Lactose-free
(Laktosfritt)
The staff recommends
(Personalen
rekommenderar)
Multi price X for Y
(Multipris)

13. SMART SEGMENT EXAMPLE
EPAPER – ‘INK IN MOTION’

14. • Motion Display – have unrivalled experience in this sector
• Motion Display have taken the core advantages of e-ink technology:
• low cost, visibility, bi-stability…
• … and added unique technical enhancements for retail:
• Hardware Controllers & software suite
• Screen management & transition capabilities
• Smart Segment design
• Optimised Power management
• Integration capability
• Technology & Product Roadmaps
WHAT MAKES MD UNIQUE?
MOTION DISPLAY – EXTRAORDINARY SOLUTION PROVIDERS
Long-life
Low-cost
High ROI
impact

15. ITS ALL ABOUT SALES!
THE BENEFITS
• Sales performance improvement
• Brand endorsement
• Tactical promo activation-deactivation
• Product information and consumer interaction
• Multi-Channel synchronisation
• Product (KVI or signature products)
• Own-brand + margin improvement
• Promotions
• Cyclical promotions (eg USA Promo cycles)
• Wastage reduction: end of line clearance
• National TV ad support (trade funds)
• Brand promotion compliance
• Linked to demand
• Week-end/weekday, lunch-offer. Convenience hour promos
• Linked to competitor activity
• Labour-saving
• Competition
• Eco / Organic-Bio / ‘free from’ / Key features / locally sourced
• QR Code-NFC-MVS – Shopper Interaction
• Synchronise offers:
• Magazines
• On-line
• In-store
• Mobile
• Coupon / Groupon
Early test with attention grabbing displays. ICA Cola (own brand)
sold out in one day (picture from ICA Sävja, Uppsala, Sweden)

16. INNOVATIVE DISPLAY
EXTRAORDINARY IMPACT

17. • Shelf-strip
• AdBar®
(Checkout separator)
• … more!
A COMPREHENSIVE PAPER-REPLACEMENT SOLUTION THROUGHOUT THE STORE
OTHER RETAIL APPLICATIONS
E-Ink animated area
14”
1.5”/ 1.75” / 2”

18. UNLIMITED APPLICATIONS
OTHER RETAIL EXAMPLES

19. • Products:
• Standard Displays with exchangeable overlays
• Standard Displays with custom overlays
• Retailer Range
• Fully customised solutions…
• Retailer & Brand Customised Solution Service:
• Display design
• Customised or multi-use
• Display integration (comms)
• Project / campaign management
• OEM
• ESL integration
SUMMARY
PRODUCTS & SERVICES

20. • Case studies
• Technology
BACKUP SLIDES

21. • Analysis of consumer impact on Sales
• Motion Display vs. control data
– Two product categories:
• High frequency, low choice (ie: milk)
• Selective (ie: tinned tomatoes)
• Different animations (ie: attention grabber & bio-organic)
• Formal research project by School of Economics
• Over 3,000 observations, questionnaires, eye-tracking & interviews – formal
statistical analysis
– Next Steps: ICA linking promotions to monthly promo magazine
– ICA Project white paper available on request
CASE STUDY 1 – ICA SWEDEN

22. • High frequency / low choice category product (ie Milk)
CASE STUDY 1 – ICA SWEDEN - RESULTS
24% Sales Increase

23. • Selective Category Product (ie: tinned tomatoes)
CASE STUDY 1 – ICA SWEDEN - RESULTS
64% Sales Increase

24. • Customer interaction more than doubled
CASE STUDY 2 - ADIDAS
Variable Motion Display
exposure
Regular
exposure
Difference Increase Significance
Pass 100 % (n=163) 100 % (n=165) - - -
Watch 37.4% (n=61) 24.2% (n=40) 13.2% 54.5% 0.01**
Stop 30.7% (n=50) 15.8% (n=26) 14.9% 94.3% 0.001***
Examine 20.2% (n=33) 9.1% (n=15) 11.1% 122.0% 0.004***
** Significant on a 5 %-level, *** Significant on a 1 %-level

25. • Increase in awareness and take-up of mySPAR application over conventional
launch
CASE STUDY 3 – SPAR MOBILE APP

26. CONSUMER ‘EDUCATION’
OTHER PROJECTS

27. NISA - COORS

28. ASDA – COCA-COLA

29. • Tesco – Kraft
• Asda – Pernod & Coca-Cola
• One Stop – Red Bull
• Shell – Coke
• Bacardi & Eristoff
OTHER INSTALLATIONS

30. E-INK – ‘INK IN MOTION’
0v 0v+v+v0v 0v0v

31. • X and O achieved with just 3 segments
SMART SEGMENTS
B + C
A + C

32. MOTION DISPLAY
Shelf-strip - Retail Media
E-Ink animated
area
E-Ink animated area
E-Ink animated area
E-Ink animated area
1.5”/ 1.75” / 2”
3”
7”
10”
14”
1.5”/ 1.75” / 2”
1.5”/ 1.75” / 2”
1.5”/ 1.75” / 2”

33. BRAND SPECIFIC
PRODUCT OPTIONS – SOME EXAMPLES

34. FOR XO MINI DISPLAYS
FITTINGS
Removal Tool: 860891
HL Slimline adapter:
• HS: 0046mm 853850
• HN: 0068mm 853846
• HNA: 0093mm 853845
• (other sizes cut to order)