Introduc)on	
  To	
  The	
  SpinLabel	
  
	
  
SpinLabel	
  Technologies,	
  Inc.	
  
	
  
	
  
	
  
	
  
	
  
July	
  21,...
What	
  is	
  a	
  SpinLabel?	
  	
  
The	
  patented	
  “spin”	
  label	
  is	
  
actually	
  two	
  labels,	
  a	
  top	...
The	
  Role	
  of	
  Innova:ve	
  Packaging	
  	
  
	
  
Leading	
  consumer	
  product	
  companies	
  are	
  exploi)ng	
...
Mul:ple	
  Touch	
  Points	
  
In	
  the	
  shopping	
  corridor	
  
•  Garner	
  aGenHon…”touch	
  me”	
  
•  Establish	
...
Mul:ple	
  Spin	
  Label	
  Technology	
  Op:ons	
  
We	
  are	
  working	
  with	
  mul)ple	
  packaging	
  	
  vendors	
...
Mul:ple	
  Spin	
  Label	
  Technology	
  Op:ons	
  
Full	
  Body	
  Shrink	
  Sleeves	
  
Mul:ple	
  Spin	
  Label	
  Technology	
  Op:ons	
  
2-­‐Ply	
  Pressure	
  Sensi)ve	
  
Mul:ple	
  Spin	
  Label	
  Technology	
  Op:ons	
  
Roll-­‐Fed	
  
Mul:ple	
  Spin	
  Label	
  Technology	
  Op:ons	
  
Cut	
  and	
  Stack	
  
Powerful	
  Packaging	
  Innova:on	
  and	
  ‘Real	
  Estate’	
  	
  
•  Valuable	
  messaging	
  space	
  on	
  a	
  cont...
Specific	
  follow	
  up	
  points	
  
•  The	
  company	
  is	
  in	
  discussion	
  with	
  major	
  global	
  brands	
  ...
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Introduction to SpinLabel Technologies

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Now with a “simple turn of the label” your customer can learn the benefits of your product and the reasons for purchasing. With SpinLabel you will transform static and crowded labels into dynamic and flexible marketing platforms – in the hands of consumers.

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Introduction to SpinLabel Technologies

  1. 1. Introduc)on  To  The  SpinLabel     SpinLabel  Technologies,  Inc.             July  21,  2013  
  2. 2. What  is  a  SpinLabel?     The  patented  “spin”  label  is   actually  two  labels,  a  top  label   and  a  bo1om  label.  As  the   consumer  spins  the  top  label,   informa)on  on  the  bo@om   label  is  revealed  through  a   window,  thus  increasing  labeling   space  on  a  package  of   approximately  75%.    (even   more  can  be  achieved  with  our   roll  fed  technology  and  a  peel)   See  www.spinlabels.com     Page  2  
  3. 3. The  Role  of  Innova:ve  Packaging       Leading  consumer  product  companies  are  exploi)ng  new  packaging  technologies  to   gain  new  users,  generate  superior  brand  reten)on  and  capture  valuable  share   Implica:on/Need   •  Increased  packaging  area  for  brand   promo)on  and  high  quality  graphics   •  Increased  shelf  presence   •  Striking  a  balance  between  cost  of   packaging  and  its  value  in  capturing     profitable  share   •  Be@er,    innova)ve  packaging   op)ons  to  tell  brand  story,  cross-­‐ promote  family  of  products  and   provide  product  characteris)cs/ instruc)ons   Key  Retail/Consumer  Sta:s:cs   •  30,000  new  products  launched  each   year   •  35%  of  purchases  occur  because  it   “caught  my  eye”   •  56  million  Americans  beyond  TV’s   reach   •  59%  to  70%  of  brand  decisions  are   made  “in  store”   •  Between  1/3  and  1/2  of  consumers   tried  something  new  in  the  last   month   Page  3  Sources:  MarkeHorce  Study  2010,  h1p:// www.reelseo.com/beyond-­‐tv-­‐ad-­‐reach/  
  4. 4. Mul:ple  Touch  Points   In  the  shopping  corridor   •  Garner  aGenHon…”touch  me”   •  Establish  relevance   •  Underscore  benefits   •  Communicate  usage  op)ons   •  Deliver  tes)monials   •  Promote  purchase   •  Cross  promote   In  the  home   •  Reinforce  value  proposi)on   •  Drive  usage,  usage  frequency  and   efficacy   •  Improve  compliance   •  Engage  with  brand   •  Educate   •  Cross  promote   •  Build  con)nuity  and  pre-­‐sell   Online   •  QR  codes  linking  to  relevant  brand  content,  educa)onal  informa)on,   social  media  sites,  reminders,  how-­‐to-­‐do’s,  what-­‐to-­‐do’s,  cri)cal  and   )mely    brand  messaging  and  user  communi)es   Page  4  
  5. 5. Mul:ple  Spin  Label  Technology  Op:ons   We  are  working  with  mul)ple  packaging    vendors     who  are  capable  of  providing  labels  in  a  variety  of   formats:     •  Full  body  shrink  sleeve   •  2-­‐Ply  Pressure  Sensi)ve   •  Roll-­‐Fed   •  Cut  and  Stack  
  6. 6. Mul:ple  Spin  Label  Technology  Op:ons   Full  Body  Shrink  Sleeves  
  7. 7. Mul:ple  Spin  Label  Technology  Op:ons   2-­‐Ply  Pressure  Sensi)ve  
  8. 8. Mul:ple  Spin  Label  Technology  Op:ons   Roll-­‐Fed  
  9. 9. Mul:ple  Spin  Label  Technology  Op:ons   Cut  and  Stack  
  10. 10. Powerful  Packaging  Innova:on  and  ‘Real  Estate’     •  Valuable  messaging  space  on  a  container,  almost  2x  current  area   •  Dynamic  and  flexible  marke)ng  plaaorms,  in  the  hands  of  current  and   prospec)ve  consumers     •  Mul)-­‐language  labels  –  reducing  SKU’s  and  clu@er,  reinforcing  corporate   diversity  ethos   •  Corporate  communica)ons,  brand  stories,  product  benefits,  tes)monials  and   usage  sugges)ons   •  Cross  sell  and  cross  promo)on  copy   •  Links  to  interac)ve  applica)ons,  sites,  QR  codes,  social  media/lifestyle   connec)ons  and  other  consumer  engagement  opportuni)es   SpinLabel    provides  a  unique  label  product  that  enables:   Page  10  
  11. 11. Specific  follow  up  points   •  The  company  is  in  discussion  with  major  global  brands  with  respect  to  exclusivity   in  specific  categories.      The  company  welcomes  category  exclusivity  licenses  but  is   also  open  to  non-­‐exclusive  arrangements.   •  The  Company  has  a  scheduled  launch  to  brand/product  managers,  targeted  to  all   major  consumer  product  companies,  for  Q3  2013.   •  Product  has  been  proven  in  produc)on  with  actual  distribu)on  in  thousands  of   stores  with  its  house  brand  of  liquid  medicine.    Development  very  far  along  with   major  global  brands  currently  undergoing  tes)ng.   •  Strong  IP  poraolio.    Issued  patents  are  public  informa)on  and  are  available  upon   request.    Many  patents  pending.   •  CAPEX  required  to  integrate  could  be  minimal.    Varies  with  the  specific  product.    It   can  be  as  low  as  the  cost  of  a  second  shrink  label,  pennies,  plus  the  nego)ated   license  fees.   •  Best  way  to  become  familiar  with  the  product  without  confiden)ality  issues  is  to   visit  the  website  www.spinlabels.com        

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