The document discusses how the opening sequence of a film was created to target teenage girls aged 16-25 from middle and upper class backgrounds. Close-ups of expensive brands were used to highlight materialism and showcase products these girls would care about and be able to afford. The sequence sets up intrigue around a past event and the protagonist's identity through subtle clues like her pink sleepwear. Technical elements like cinematography and sound design with close-ups and a voiceover further develop the narrative and establish the film as a "chick flick" genre.

1. Creative critical reflection 2- How did
you integrate technologies –
software, hardware and online

2. Creative critical reflection 2
My opening sequence was aimed at teenage girls, between the age of 16-25. Also the
social class was aimed at middle/upper class girls, this is because all the brands shown in
the film are expensive therefor will only be familiar and relatable to people that can
afford it. The girls I aimed my opening sequence are very materialistic and believe in
gossip and the latest trends. That’s why I used close-ups to highlight all the high end
brands that they would care about, these type of girls have high level of disposable
income that can be spent on these famous brands. These type of girls are mainstreamers
that enjoy being mainstream and buying all the mainstream clothes that are popping at
the moment.

3. I began to initially intend to gratify my audience using personal identity. I feel like
when my audience are introduced to the film with a big luxurious house, they may
aspire to end up like that or may already be living that lavish lifestyle therefore they
can relate to it, then when the maid enters to wake up the protagonist the audience
can further relate because they may have maids too. Also when the girl wakes up to a
lot of texts referring to something that happened the day before which we aren’t
aware of, makes the audience also relate to past stories that they might’ve had or
experienced. Also the opening sequence creates a basis for conversation between
audiences like “oh do you remember when I woke up not knowing what happened the
day before” therefore this allows the audiences to relate. A lot of people watching will
also aspire to be like the protagonist one day with all her designer clothes, lavish
house and much more, it gives them something to look up to.

4. I believe that my opening sequence is very effective in setting up the narrative for the
rest of my film because I made sure not to give off too much information but just the
right amount in order to make my audience curious. For example I kept the
protagonists identity hidden, things like her name and who she is and what she does
for a living is all hidden which makes it all a big mystery that the audience would want
to find out. I used costume in order to give off the type of person the protagonist is,
cute pink slippers with a matching pyjama this signifies how much she cares about the
way she looks even when she’s sleeping. Also involving the relationship drama (girl vs.
boy) really does add up to my narrative (her vs. him) who is the guy and what impact
does he have on the protagonists life. Furthermore I created an enigma between the
protagonist and herself about the event that took place the day before. The props
used like the perfumes, shoes and clothes also develop my narrative as to what type
of genre the film is.

5. My use of technical elements engaged my audience, I did this through excessive use of
cinematography skills. For example I used a lot of close-up shots to create meaning, one
of the scenes of the protagonist waking up from her sleep is a close up of her face in
order for the audience to see that she just woke up and shes shocked, she doesn’t know
what happened. I then used another close-up shot of the phone in order to show the
texts that the protagonist was receiving. Then I used a mid-shot to show the protagonist
walking to her laptop, this shot was also an establishing shot of the room and so that the
audience can see the setting of the room. Furthermore I used more close-up shots of the
designer perfumes, which added to the narrative and the type of genre this is.
Furthermore I used sound to develop the narrative even more by adding a voiceover to
the film of the protagonist speaking about what she is typing away on her blog. This
further develops my genre of a chick-flick.

6. Film distributers are companies that take your movie then determine the marketing
strategy for the film. Using a film distributer makes it easier for the film producer
and the rest of the team to get more customers, however the cons of using film
distributers is that it may be hard to fight the most suitable distributor for your film.