SlideShare a Scribd company logo
2) Identify your target audience 
Apple’s target audience for the iPhone 6 and 6+ are younger and better educated people 
who live in urban areas. About 60% of Apple iPhone users earn over 75,000 per year 
compared to Android phone users of 44%. Most Apple consumers use their iPhone to 
make their lives simpler and easier. 
Nicholls, C. (2014, January 1). Three Marketing Tactics to Tap Into the Emerging Apple 
Demographic Read more: Http://www.marketingprofs.com/articles/2013/12158/three-marketing- 
tactics-for-the-emerging-apple-demographic#ixzz3KfIAztdj. 
4) Assess the current brand image of your product 
The iphone 6 is a 4.7-inch screen smartphone and 6.9mm in thickness. This product is 
made by Apple and costs 199 dollars. This light-weight phone comes in two different 
colors such as white or black. This iPhone is made to look modern and up to date on its 
latest techonology and is even made to bend or form to your pocket. This sleek and 
luxiourious phone will make your life easier by the applications it has to offer. 
Apple Store. (2014, January 1). Retrieved from 
http://store.apple.com/us/iphone?afid=p238|stVA9ZOL9- 
dc_mtid_1870765e38482_pcrid_67298812447_&cid=aos-us-kwg-iphone 
6) Identify your products top-three direct competitors and their brand images 
Top three competitors for Apple are Samsung, Google, and Microsoft. 
ARNOLD, N. (2013, January 1). Who are Apple’s 3 Biggest Competitors?
9) Isolate your strategic message 
When buying this product, it will allow you to carry more than just a phone but also a 
camera, radio, maps, and notes. A 
smartphone 
that 
is 
a 
business 
tool 
for 
any 
generation. 
An 
integrative 
smartphone 
that 
caters 
to 
YOU.

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Creative brief

  • 1. 2) Identify your target audience Apple’s target audience for the iPhone 6 and 6+ are younger and better educated people who live in urban areas. About 60% of Apple iPhone users earn over 75,000 per year compared to Android phone users of 44%. Most Apple consumers use their iPhone to make their lives simpler and easier. Nicholls, C. (2014, January 1). Three Marketing Tactics to Tap Into the Emerging Apple Demographic Read more: Http://www.marketingprofs.com/articles/2013/12158/three-marketing- tactics-for-the-emerging-apple-demographic#ixzz3KfIAztdj. 4) Assess the current brand image of your product The iphone 6 is a 4.7-inch screen smartphone and 6.9mm in thickness. This product is made by Apple and costs 199 dollars. This light-weight phone comes in two different colors such as white or black. This iPhone is made to look modern and up to date on its latest techonology and is even made to bend or form to your pocket. This sleek and luxiourious phone will make your life easier by the applications it has to offer. Apple Store. (2014, January 1). Retrieved from http://store.apple.com/us/iphone?afid=p238|stVA9ZOL9- dc_mtid_1870765e38482_pcrid_67298812447_&cid=aos-us-kwg-iphone 6) Identify your products top-three direct competitors and their brand images Top three competitors for Apple are Samsung, Google, and Microsoft. ARNOLD, N. (2013, January 1). Who are Apple’s 3 Biggest Competitors?
  • 2. 9) Isolate your strategic message When buying this product, it will allow you to carry more than just a phone but also a camera, radio, maps, and notes. A smartphone that is a business tool for any generation. An integrative smartphone that caters to YOU.