This document is a graphic design creative brief requesting the production of a design project. It collects information about the client such as name, email, and deadline. It asks for details about the project such as description, inspiration examples, desired file format, and color scheme. The client is asked to provide background, tone, and any photos. Feedback is welcomed and a meeting is scheduled upon form completion.

1. DIMENSIONS
Please list inches, feet, pixels, or paper size.
GRAPHIC DESIGN CREATIVE BRIEF
CONTACT
Name:
Email:
Department:
DUE DATE
A production schedule will be developed based on
this deadline, which will include draft deadlines and
feedback deadlines.
WHAT ARE YOU PRODUCING?
In only one sentence, please explain what you want made (i.e.,
a multi-page report on child survival rates in South Sudan).
BACKGROUND
Are there past projects to build from and improve?
If there are, list them here.
HOW DO YOU WANT THAT DONE?
Now that we know what you’re making, please check the
medium (select all that apply):
WHAT KIND OF FILE DO YOU WANT?
Please select all that apply:
COLOR SCHEME
Please select all that apply:
INSPIRE US!
Please list three (3) examples of designs we can use as
inspiration. These can previous PSI designs or anything from
the internet.
DESCRIBE IT
Please list three (3) adjectives that describe the nature and
tone of the project (i.e. bold, technical, modern).
When you are ready to submit the brief, please schedule a 30 minute meeting with Karen Sommer Shalett and Sophia
Greenbaum in ERC and the PSI staff responsible for the design project’s management and final approval. Please be
sure to complete this form in Adobe Acrobat and not your browser.
Logo Powerpoint
Multi-page booklet
Word doc
Postcard
.eps
Infographic
Map
E-newsletter/invite
.jpg
PSD
Poster
.gif
.png
1 or 2-pager
.ppt
PSI Branding
If you are not using the PSI colors, please describe
the color scheme you need. If possible, please provide
color swatches, CMYK or RGB color codes.
Printed ad
PDF
Other
Other (please explain)
Other (please explain)

2. OTHER
Please list anything else in this section that you think will help
us. The more we know, the easier it will be to create the product
that best suits your needs. Details about audience, messages,
and/or design features may go here.
PHOTOS
Please attach all photos to this document. If photos will not be
provided, please fill out the attached “Photo Search Form” to
describe the photo(s) you require. Applies to stock photography
and to the PSI photo bank.
A NOTE ABOUT DESIGN WORK
Do you love the style of that original document? Do you want something new? Or maybe want to meet somewhere in the middle?
We’re trying to keep PSI’s collateral fresh, innovative, and up to date with design trends by experimenting
with design features such as the color bar. Please check-off how the overall document should appear to its audience.
HAVE FEEDBACK?
Please feel free to give us your feedback on design work. Come talk to us or
send us an email at sgreenbaum@psi.org and kshalett@psi.org.
I WANT SOMETHING NEW! I’M HAPPY WITH THE CURRENT
LOOK OF THE DOCUMENT!
LET’S MEET IN
THE MIDDLE!

3. QUANTITY
GOT PHOTOS?
PHOTO TYPE
BUDGET
If requesting a stock photo, please share the maximum dollar
amount that the photo(s) cannot exceed (i.e.– must be no more
than $30). One stock image is typically $15-30.
COUNTRY
If you have a specific country requirement, please list below.
Please note: the PSI photo database does not include photos
from all of the countries we work in.
SPECIFICS
How many people would you like in the photo?
AMBASSADORS & EXECUTIVES
If you need photos of a specific celebrity/ambassador or of
someone from the executive team, please list their name here.
Please fill out the attached Photo Search Form to describe the
photo(s) you require. Applies to stock photography and to the
PSI photo bank.
If the photo is specific to a health area, please select all that
apply below.
Is there a specific product/brand that should be visible?
GENDER & AGE RANGE
ACTION
What are the people in the photo doing?
PSI photostock photo
REGION
Caribbean
HIV/AIDS
watching a demonstration
Latin America
TB
family portrait
Southern Africa
IDU
doctor’s visit
RH
outside
infants
pneumonia
in a restaurant
toddlers
West Africa
child survival
village life
Asia
malaria
1
Eastern Europe
diarrhea
2-3 4+ Other:
Other:
Other:
Other:
Please explain
Central Africa
nutrition
in a large group
male
motherhood
mother & child
teenagers
yes
MSM
on the streets
adults
no
East Africa
safe drinking water
inside
female
OTHER
Please list anything else in this section that will help us find
a suitable photo. Details about audience, messages, and/or
additional photo elements may go here.