Marketing Internship with Prof.Sameer Mathur

3. •This app is aimed at informing people
about the latest happenings and news
through humorous memes.
•This app is an Indianised version of 9GAG
•Recently, memes have been taking over
social media like Facebook and Twitter and
I feel that the next level of entertainment is
through memes (photos and videos).
•People get easily attracted towards
creative memes and that will be our
strength.

5. •The target market for this app is the Indian
population.
•People of all ages will be able to
understand and comprehend memes and
so all age groups will be the app’s target.
•The app will cater to males and females
separately.

7. •9GAG is the closest competitor for
my app.
•9GAG is an online platform
and social media website. Users
upload and share “user-generated
content" or other content from
external social media websites.

8. •The basic theme is same in both
“Indian Memes Entertainment” and
“9GAG” (i.e) usage of memes.
•I will be using the same newsfeed
scrolling pattern which is already
existant in Facebook, Twitter and
9GAG.

9. •There will be a separate section for
male and female audiences unlike
9GAG.
•I will have separate sections for
Indian people from different regions
and languages(unlike 9GAG).

11. •My ultimate goal is to “entertain” Indian
audience through my “Indian Memes
Entertainment” app.
•Memes can also effectively convey news
and impart knowledge to people in a very
comical way unlike the traditional news
conveying methods.

13. •There will be a separate
section for females and males
to cater to gender-specific
interests.
•For example: Makeup and
fashion memes for women and
sports memes for men.

14. •My app will appeal to people of all
cultures and races.
• People of all religions and faiths
will feel pleased to download this
app.
•There will be separate sections for
regional and other language
memes.

15. •To cater to people from different
regions and who speak different
languages(eg: Tamil, Hindi,
Telugu), there will be a separate
section

17. The name of the app is
“Indian Memes Entertainment”
Indian Memes Entertainmen
t

18. •Indian: Represents the Indian
audience.
•Memes: Represents the basic
mode of entertainment that is
being provided.
•Entertainment: Represents the
service that the app will provide
to its consumer base.

20. •My app will be first available in the
Google Play store since the majority
of Indian audience are Android users.
•When the app has reached a
required level of popularity and
downloads, I will hire an Apple app
developer to design an app for the
Apple play store as well.

22. •My App will be completely free for
general news feed scrolling.
•However to utilize templates of
popular memes, customers will have
to pay a fairly reasonable amount
keeping in mind the size of Indian
pockets.

24. •Initially I will start the app with the
help of 2 guys from other parts of
the country to accommodate their
interests.
•If the app goes well, after a period
of one year, we will plan to add it to
the Apple app store as well

25. •As the app gains more fans, customers
and downloads, ads will start coming in
which will be our main source of our
income.
•It will take some time for the ads to come
in since it requires some creative thinking
and quality memes to pull people.
•But as they say, ‘A rose does not bloom
the next day after you water a plant’, Hard
work and perseverance will be the key

27. CREATED BY NARENDIRAN.M, IIT MADRAS
DURING A MARKETING INTERNSHIP WITH
PROF. SAMEER MATHUR, IIM LUCKNOW.