The Media Ant is one of the biggest platforms in India for ad space discovery and buying. The Media Ant is a premier Hotstar partner and one of the best Hotstar advertising agency for IPL 2020 advertising. The presentation would cover the following details about IPL 2020: 1. IPL 2020 Schedule 2. Why should brands advertise in IPL 2020 on Hotstar? 3. Who should advertise in IPL 2020 on Hotstar? 4. What targeting options are available for IPL 2020 advertising on Hotstar 5. IPL 2020 Hotstar advertising rates 6. IPL 2020 expected reach and targeting 7. Recommended IPL 2020 advertising budget 8. IPL advertising on Hotstar case studies 9. The Media Ant Agency Contact Details

1. The Media Ant
Ad Buying Made Easy
IPL 2020 Advertising

2. IPL 2020 Schedule
Important Dates in IPL 2020 (Expected)
Particulars Date Venue
Start September 19th 2020 UAE
Team Matches September 19th – 6th November
2020
UAE
Qualifiers 7th November – 9th November
2020
UAE
Finale 10th November 2020 UAE

3. Why Advertise in IPL 2020 on Hotstar?
Brand Awareness: Unlike usual OTT content, the audience engagement in case of live
sports is much higher
Brand Association with IPL: Associating with the brand IPL through advertising would
positively impact the advertisers’ brand.
Low Cost Per Reach: Cost per thousand impressions is as low as INR 180
Minimum Budget Required: For the first time, advertising packages for IPL start at Rs
1 Lakh
Target: Advertisers can target audience by location or interest during live streaming of
IPL matches

4. IPL 2020 advertising is ideal for
Brands having an audience who is
• Digital first
• Young
• Urban
• Predominantly male
Brands looking for ways to
create a long-lasting impact
on audience mind
Brands with a new
product/service launch
Brands that want to capitalize on
festival season

5. Available Targeting Options
Targeting Options
Geography Mumbai, Delhi, Bengaluru, Top 6 metros, Hindi Speaking
Markets, Western States, Southern States
Audience Premium Devices >15k rs + Connected TV Users
Interest E-commerce
* Advertisers can select only 1 targeting option for mid rolls

6. Ad-Rates, Reach & Targeting
Ad Type: Mid-Roll Video Ads
Audience (IPL 2019)
Number of viewers 300 million+
Gender wise distribution 85% Male ; 15% Female
Reach in Metros+Tier 1 cities 80%
Percentage of audience in age-group of 18-
35
85%
6/10 Sec INR 180 (CPM)
20 Sec INR 360 (CPM)
30 Sec INR 540 (CPM)
* Additional 33.33% premium will be applicable on targeting.
Example :
• If you want to run a 20 sec video with targeting it will cost Rs. 480 CPM
• If you want to run a 30 sec video with targeting it will cost Rs. 720 CPM

7. Recommended Packages
Budget (in
Lakh INR)
ROS 1 Level Targeting
CPM
(10 sec)
Impressions
(in millions)
Recommended
Presence
CPM
(10 sec)
Impressions
(in millions)
Recommended
Presence
5 180 2.7 1 match 240 2.083 1 match
10 180 5.5 2 matches 240 6.3 3 matches
15 180 8.3 3 matches 240 6.3 7 matches
25 180 13.8 7 matches 240 10.4 7-15 matches
50 180 27.8 15 matches 240 20.8 15-30 matches
100 180 55.5 30 matches 240 41.7 30 matches
150 180 83.3 30 matches 240 62.5 60 matches
200 180 111.1 30 matches 240 83.3 60 matches
250 180 138.8 60 matches 240 104 60 matches
500 180 277.7 60 matches 240 208.3 60 matches

8. Ad Sample

9. Case Study: Swiggy
Objective
To create a deeper bond with their cricket crazy fans and to tap into new customers during VIVO IPL 2019
by building brand awareness and reach across metros & tier 1 cities
Approach
• Swiggy integration with Hotstar app enabled users to view & order food while watching matches live
• Contextual offers e.g. 60% off on every sixer
• Thematic mid-roll ads to drive the message of convenient food ordering
• City-wise branded card advertising to promote local restaurants
Results
• Uplift in awareness, favorability and consideration (shown in figure based on
study by Kantar BLS)
• ~14 million interaction on Swiggy POP (integration)

10. Case Study: Coca Cola
Objective
To build awareness and reach for the new ‘Say it with a Coke’ campaign. Make the brand dominate during
VIVO IPL 2019 on Hotstar through innovation, contextualisation & smart media planning.
Approach
• In line with 'Say it with a Coke' campaign, identified 150 songs across 6 languages based on various
Cricket moments
• Contextual branded cards served at key moments such as toss, free hit, extras; amplified through ‘Coke
Cheers’ animation
• Coca-Cola ‘heart’ emoji amplified with custom ‘cheers’
Results
• Uplift in awareness and purchase intent (shown in figure based on study by
Kantar BLS)
• 61 million viewers reached, 950 Mn impressions on branded cards & 300
Mn+ clicks on the Coca Cola 'heart' emojis

11. Case Study: Ceat
Objective
Approach
• Branding the ICC World Cup matches highlights videos
• Midroll video ads across 6 language feeds
• Retargeting website visitors on Hotstar to drive purchase intent
Results
• 80 million viewers reached through mid-roll video ads
• 9.3 lakh interactions on CTA button
• 3X increase in direct search of the website
• 10% increase in website sessions
• 40% increase in website leads
Establish CEAT as the preferred 2- and 4-wheeler tyre brand through delivering their core proposition of
'long-lasting tyres'.

12. Case Study: Acko
Objective
Approach
• Moment marketing: Fall of wickets squeeze-ups
• High frequency 10-sec ad along with 30-s long ads
• Mid-roll video ads with geo targeting: Top 6 metros Maharashtra + Gujarat
Results
• Uplift in awareness and purchase intent (shown in figure based on study by
Kantar BLS)
To build brand awareness and consideration for Acko Insurance in the bike & car insurance category.
Reach out to relevant audience on specific geos with the message 'Iss mein dimaag kya lagana?'

13. Contact Us
Help@TheMediaAnt.com
+91 80674 15510
www.themediaant.com
https://www.themediaant.com/digital/ipl-2020-on-
hotstar-app-advertising