The document outlines key trends in digital marketing in South Korea, highlighting a shift from TV to sustained growth in mobile advertising. It discusses the emergence of platforms like Naver and KakaoTalk, which have high user engagement, and the recent enhancements in Facebook and Instagram advertising features aimed at improving customer interaction and ad optimization. Additionally, it mentions the expected growth of Instagram ads outpacing YouTube by 2017.

2. KOREAN DIGITAL MARKETING TRENDS
Digital Marketing Trends kept on unfolding are to be understood prior to its
application in several markets out there in S.Korea.

3. According to Cheil’s estimate of media spending in S.Korea
1. Slowdown in Tv ad
2. Mobile ad is achieving sustained growth.
* Source: Cheil (04. 2015)
1. Digital Marketing Trends in S.Korea
6,914
8,391
18,166
16,820
120
2,120
4,120
6,120
8,120
10,120
12,120
14,120
16,120
18,120
20,120
2014 2015
Ad Spending In S.Korea
Mobiled Ad
Tv Ad

4. Table of Contents
Part 1. Portal Issues
Part 2. SNS/Mobile Issues
1-1. Naver
1-2 . DaumKakao
2-1. Facebook
2-2. Instagram

5. 1.1 NAVER
* Source: Platum, (10. 2015)
1.1 A media open platform scheduled to launch
As Naver has come to the conclusion that it is impossible to produce creative contents
if media contest is temporally. Thus, the media open platform is in Beta service.
• With Naver account, anyone can participate in the clip open platform.
• If contents are in the top 30, creative cheer point, $9 is paid.

6. KakaoTalk is used by 38million Korean users with a population of 50 million via
smartphones. 90% of smartphone users are using KakaoTalk instead of MMS.
*Source 10/09/2015
1.2 Daumkakao
Users of KAKAO Talk in South Korea
38 million+

7. Kakao Hello is a spam filter app including caller identification service in line with
kakao talk address book and online food ordering system and other functions.
1.2 Daumkakao
Launching of a formal version of Kakao Hello

8. 2.1 FACEBOOK
The layout of Facebook has been changed. The purpose of this change is to
optimise the mobile Facebook service. In this regard, businesses can add contact us’
and ‘send message’ below the profile so that customers can easily communicate
with businesses without leaving Facebook.

9. With the new function, such as ‘Create Call to Action’, customers can make a
reservation and can be converted to the shopping sites they wish to purchase
without leaving Facebook.
2.1 FACEBOOK
A new function, ‘Create Call to Action’

10. 2.2 Instagram
Website Click Ad Mobile App Install Ad Video View Ad
Launching of a formal version of Instagram Ad,
SELF-SERVE.
* Source: Inews (10.2015)
When a setting power editor campaign, set and operate campaigns by selecting
Instagram at ads exposure place.

11. After IO signing up, set up campaigns at Facebook, this can maximise impression
and reach in a brief period of time.
2.2 Instagram
Image Ad
Launching of a formal version of Instagram Ad,
MARQUEE IO.
* Source: Inews (10.2015)
Website Click Ad Video Ad Carousel Ad

12. As the preference of advertisers and the potential of Instagram’s media ads, the
value of Instagram ads will be expected to takeover Youtube in 2017.
2.2 Instagram
* Source: Inews (10.2015)
0.7
0.2
2.8
1.5
1.8
2.0
0
1
2
3
4
5
2015 2016 2017
Ad Spending In Instagram and Youtube
Instagram
Youtube
Unit: Billion

13. Overview
Creatip as a new media marketing group, suggests
our clients the optimal strategy.
CREATIP is the CREATIVE ITSELF.
Corporate Name Creatip
Location
13F, Masters Building, Nonhyeong-Dong,
Gangnam-Gu, Seoul, South Korea
Date of Establishment October 10, 2008
Contact +82 (2) 545 7927
Email creatip@creatip.co.kr
Company Overview _ Creatip

14. The Best
New Media Marketing Group in Korea