This document provides an overview of strategies for brands to build their digital presence in China. It discusses assessing a brand's current digital footprint through tools like Baidu search insights. Key recommendations include developing social media presences on platforms like Weibo and WeChat, creating engaging content, and partnering with influencers. Specific tactics covered are Weibo feed ads, leveraging QR codes on WeChat, and tailoring content and strategies to each platform's features and audiences. The goal is to stand out against competitors and drive awareness, engagement, and sales in the large Chinese ecommerce market.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Direct marketing consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
No intermediaries
An element of the promotion mix
Fastest-growing form of marketing
FOR CA, CMA,CS MBA, COMPUTER SCIENCE ,
Customer Interactions influencing digital commerce and marketing strategyEswara Kumar Palakollu
Customer Interactions influences digital commerce and marketing strategy of brands to focus on right mix of marketing opportunities suitable for their brands. This deck covers most common customer interactions with the brands and opportunities available for commerce and marketing team to act on those leads.
Website visitor analysis for E-commerceJongJin Lee
*If you see the screen is not good condition, downloading please.*
Website visitor analysis for e commerce
- Marketing Funnel
- How to get your First Customers for your E-commerce Shop
- Successful E-commerce Website Content drill-down
- The 4-step Framework for E-commerce Content Marketing
- Application techniques in accordance with the behavior
Patterns of consumers
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
How Successful Marketers Are Embracing Connection, Communication and CommerceKahuna
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process.
Competition – Viseum Product Solutions are internationally patented and therefore have no technical competition. This technology advantage wins high end security projects when compared to any technical competition.
All security products and services today have so much competition it forces security focused businesses to sell in high volume and reduce their quality. As security is specialised and not a box-shifting exercise, the security industry is saturated with not-fit-for-purpose security equipment.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Direct marketing consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
No intermediaries
An element of the promotion mix
Fastest-growing form of marketing
FOR CA, CMA,CS MBA, COMPUTER SCIENCE ,
Customer Interactions influencing digital commerce and marketing strategyEswara Kumar Palakollu
Customer Interactions influences digital commerce and marketing strategy of brands to focus on right mix of marketing opportunities suitable for their brands. This deck covers most common customer interactions with the brands and opportunities available for commerce and marketing team to act on those leads.
Website visitor analysis for E-commerceJongJin Lee
*If you see the screen is not good condition, downloading please.*
Website visitor analysis for e commerce
- Marketing Funnel
- How to get your First Customers for your E-commerce Shop
- Successful E-commerce Website Content drill-down
- The 4-step Framework for E-commerce Content Marketing
- Application techniques in accordance with the behavior
Patterns of consumers
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
How Successful Marketers Are Embracing Connection, Communication and CommerceKahuna
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process.
Competition – Viseum Product Solutions are internationally patented and therefore have no technical competition. This technology advantage wins high end security projects when compared to any technical competition.
All security products and services today have so much competition it forces security focused businesses to sell in high volume and reduce their quality. As security is specialised and not a box-shifting exercise, the security industry is saturated with not-fit-for-purpose security equipment.
Each Viseum IMC Thermal Security Camera has multiple surveillance cameras built inside a single Viseum IMC camera unit for complete long range panoramic coverage in any direction up to 360°. For each long range thermal camera deployment the required number of fixed thermal security cameras are put into each IMC camera unit and directed at the zone areas to be automatically protected.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Messaging App Stickers: Serious BusinessIPG Media Lab
Although messaging apps have become increasingly popular, many people are skeptical of "stickers," the cartoonish emojis that many of the users integrate into conversations. But as this report shows, stickers are both a lucrative source of revenue and an opportunity for brands to connect with users in a native format.
A Network For Every Interest - IPG & 140 Proof ResearchIPG Media Lab
To better understand why people choose to maintain
profiles on multiple networks and the implications of this
behavior for marketers, we executed a combination of
quantitative and qualitative research. With our research
partners, we fielded surveys, collected personal diaries,
and conducted one-on-one interviews. Where possible,
findings were cross-checked against relevant data from
Pew Research Center and comScore.
Messaging Apps: The New Face of Social Media and What It Means for BrandsIPG Media Lab
Wondering why Facebook would pay $19 billion for WhatsApp, or think messaging apps are just a fad? This white paper summarizes the background information and case studies that marketers should know, as well as useful ideas for developing a messaging app brand strategy. Featured in AdAge.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io
The COVID-19 pandemic has impacted far more than the way we socialize and interact. It’s altered the way we work, the way we travel, and, perhaps most importantly for consumer brands, the way we buy. Lockdown measures have accelerated the shift to e-commerce by 5 years — and social commerce is rising along with that wave. Most brands have already embraced digital — and consumers are largely accustomed to buying online. Now, with people spending more time than ever on social media, the stage has been set for a huge uptick in social commerce. But what exactly will that look like?
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Growth of digital marketing in India 2020
Digital marketing in india pdf
Digital marketing in India 2019
Current scenario of digital marketing in India
Digital marketing in India statistics
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
Quest Nutrition strategic marketing plan - Mark Selmi
Avanti Media - Mark Selmi marketing consulting
I have been fortunate enough to achieve invaluable experience as a Chief Marketing Officer at a prestigious legislative law firm that brought cases before the Supreme Court & catered to an elite clientele, a CMO at a successful, mission-driven, marketing agency & as a Vice President of Marketing at an innovative eCommerce company.
I create unique branding value, while delivering a collaborative, supportive leadership style that mentors & develops team members to achieve their full potential. I am experienced in creating inspired digital strategic marketing & business development plans that leverage deep consumer insights that add value & connect with the customer on a deep, personal level that reflects their core ethical & cultural values.
I am skilled in the ability to address a comprehensive spectrum of marketing challenges, while striking the correct balance between creativity, strategy & execution. Extensive skill-sets in strategic planning, business development, lead generation, website design & conversion insight, SEO, SEM, SMM, all social media management, custom APP & chatbot development, remarketing & OTT ads, Native & display ads, newsletter campaigns, written content, earned media placement, video production, photography & editing.
I also have expertise in public relations & communication with a media list of over 300 reporters from every major national publication, TV & radio network - From the New York Times, to the Wall Street Journal & Washington Post, to all of the major networks. I've placed my clients on magazine covers, secured featured stories in the AP, to creating custom podcasts & webinars which helped bolster their reputation as authoritative thought leaders.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. • Your digital footprint assessment
• Develop strategy from insights
• Stand-out in the China eCommerce war
• Build your brand through social media
• Weibo vs WeChat
• The power of weChat + QR code’s
• Using search marketing to best effect
Agenda
3. Your digital footprint assessment
Establish “where” you are in the market
Brand
Awareness
Brand
Name
Preference
Competitive
Analysis
Sentiment
Analysis
Purchase
Channels
Do
Chinese
consumers
search
for
your
brand?
Where?
Market
Entry
Strategy
English
vs
Chinese,
any
nickname’s?
Brand
Protection
Evaluate
their
digital
presence/
activated
channels
Channel
Strategy
Brand
sentiment
and
association
Social
and
Content
Strategy
Assess
the
demand,
any
buying
agents,
or
enquiries
?
eCommerce
priority
4. Brand
or
competitor’s
video
content?
Are
your
products
being
sold
by
agents,
is
there
any
indication
of
sales
volume?
Any
counterfeits?
Brand
mentions,
brand
sentiments,
identify
any
copycats
or
buying
agents
who
sell
your
products,
competitive
analysis
brand
search
volume,
sentiments,
basic
user
proCile
and
search
trends,
competitive
analysis
Develop strategy from insights
Free channels to gain “insights”
5. Baidu Search Insights
Index.baidu.com
Burberry
Brand
Searc,h
as
an
example
Three
brand
names
being
searched
by
Chinese
-‐ Burberry
(OfCicial
English)
-‐ “巴宝莉”
(un-‐ofCicial
Chinese
name)
-‐ “博柏利”
(ofCicial
Chinese
name)
Top
cities–
Beijing,
Shanghai
Younger
audience
–
ages
20-‐29
Male:
Female
:
64%:
35%
6. Weibo social insights
• Weibo search
• User mentions / no. of
mentions
• Buying agent or KOL
• www.tfengyun.com
• Competitor analysis (posting
frequency, original content,
interaction rate etc.)
7. Taobao/TMall Insights
• Research
of
any
counterfeits
(indication
of
demand
and
brand
protection)
• Previous
month
sales
volume
• Buyer’s
proCile
(age,
sex,
etc.)
• Buyer’s
feedback
10. 3rd party eCommerce sites might not
be a right choice for your brand
Jumei and other ecommerce websites are
in selling fake goods!
11. Brand Building through
Social Media
650,000,000
The
estimated
number
of
active
social
networking
users
in
China,
is
twice
the
population
of
the
USA
66%Of
Chinese
use
social
media
to
interact
with
brands
12. Social media influences, buying
decision’s in China
53%
52%
46%
43%
36%
0%
10%
20%
30%
40%
50%
60%
Weibo
Facebook
Pinterest
Instagram
Twi8er
INFLUENCE
ON
PURCHASING
13. How to build your brand through
social media
Word
of
Mouth
from
Weibo
&
WeChat
have
become
“the
most
important
factor
in
the
online
shopping
decision”
-‐
China
Daily
Brand
Visibility
Credibility &
Trust
Acquire &
Engage
CRM &
Advocacy
Weibo Content Strategy
KOL
Baidu
Social Campaign
KOL
Promotion
WeChat
KOL
Verified Weibo
15. Marketing Comparison
Content
How
users
follow
Promotion
Data
Platform
140
Characters,
No
frequency
limits
,
original
content
or
repost’s
2
Limited
posts,
no
texts
limits,
direct
post
More
likely
to
follow
new
Brands
via
social
activity
and
KOL
recommendation
3
Very
Selective.
Brands
they
already
know
Go
viral
-‐
More
ad
formats.
Easier
to
build
scale
via
KOL
retweet,
banners,
feed
ads
4
Few
ad
formats.
Focus
on
KOL
content
co-‐ops
(creativity
is
key)
Research
and
data
mining
-‐
Public
data
for
brand,
competitive,
topic
and
user
research
5
You
can
only
access
your
own
data
Limited
Innovation
6
Progressive
Innovation
via
QR
code,
payment,
ibeacon
etc.
222m
active
users
–
Mass
broadcast
medium
(high
coverage)
1
600m
active
users
–
Email
marketing
in
your
pockets
(high
engagement)
Innovation
16. However,
VeriCication
is
key
:
• No
duplication
of
name,
so
register
it
as
soon
as
you
can.
• Build
brand
awareness
and
reputation
• Embed
video
and
images.
• Access
to
business
information,
promotion
tool
and
user
data
• Add
a
QR
code
to
allow
user
to
follow
you
on
WeChat.
Weibo offers an easier way to
create your brand presence
17. • Resource
allocation
for
Global
vs
Localised
content
• Types
of
brand
determinates
Posting
Frequency
• #Double
hashtag#
usage.
#Chinese
New
Year#
• Focus
on
Emotional,
Funny
and
Useful
content
Develop
your
content
that
resonates
well
with
your
target
audience
Social Content Strategy
18. • Utilize
video,
infographic
and
gif
format
of
content
for
sharing
• Brand
Heritage:
Authentic
British,
Royal
family
connection
and
Craftsmanship
• Leverage
Celebrities
content
• Run
Regular
Social
Activation
Campaign
Develop
your
content
that
resonates
well
with
your
target
audience
Social Content Strategy
19. KOL (key opinion leaders)
Retweet Direct post Product trial
Brand
engagement
Content co-
operation Affiliate
20. • Similar
to
Facebook
sponsored
post
which
appears
in
target
audience
feed.
• You
bid
on
the
spot
via
CPM
or
Cost
per
Engagement
basis
• The
affect
of
Feed
Ads
was
10
times
greater
than
display
ads
on
Weibo
Target
users
by
demographics,
locations
and
interests
Weibo Feed ads
21. Different social strategies for brands
• Zegna – high brand awareness amongst
older customers
• They use weibo to cultivate younger
customers to build brand in a longer lifecycle
basis.
• Focus on brand and celebrity content
• Limited social campaigns
• Origin – good brand awareness with younger
users.
• They use Weibo to acquire new users,
engagement and sales.
• Frequent social campaign and ongoing content
and platform innovation with immediate results!
To
set
realistic
success
KPIs
25. WeChat & Brand
• Which
type
of
account?
–
Services
vs
Subscriptions
and
understanding
the
difference.
• Customised
menu
(like
your
microsite)
• Leverage
WeChat
for
ofCline
engagement
and
enhance
user
experience.
2 types of WeChat official account
27. The QR code is NOT DEAD
QR
code
is
a
daily
essential
in
China
! To
Chinese,
using
a
phone
to
scan
a
code,
comes
more
naturally
than
typing
a
web
address.
! The
#
of
QR
Code
Scanned
by
Chinese
Mobile
users
in
Mar,
2014
has
18
times
the
#
in
Mar,
2013
! Code
Generated
! Code
Scanned
Million
28. O2O strategy using QR codes
Brands
are
using
QR
codes
to
drive
online
to
ofTline
(O2O)
sales,
especially
in
retail.
Shopping on the Move
Offline Engagement
Social Campaign
Scan to Follow Brands
35. • Understand your brand presence and user insights first – there are
many free tools
• Be mindful of the China eCommerce potential pitfalls, you need to
a solid brand building strategy
• Social media provides an effective way to build brand and
credibility, verification is critical.
• Know the key social channels and their marketing roles
With
practical
tips…
Start your China digital Marketing
36. • Content strategy that resonates well with Chinese is a must. Don’t
be afraid to use celebrity content.
• Key Opinion Leaders (Kols) and Weibo feed ads are the most
effective way to promote your social channel.
• QR codes are not dead in China, use them to enhance your
marketing effort.
• Use Search marketing for brand credibility and impact.
With
practical
tips…
Start your China digital Marketing
37. THANK YOU
Follow us on
Twitter @emergingcomms
www.emergingcomms.com
Linked In- Domenica Di Lieto. (07815 ) 933578
Email- info@emergingcomms.com