Personal branding involves consciously influencing others based on your strengths, passions, gifts, and purpose. The document outlines a 7-step process for personal branding: 1. Believe in yourself 2. Discover your strengths and what gives you satisfaction using Gallup's strengths assessment 3. Reinvent yourself regularly by challenging your comfort zone 4. Build your brand by identifying career opportunities in "white spaces" where others are not focused 5. Let go of baggage that holds you back from growth 6. Invest in your spiritual, physical, intellectual, community and emotional self 7. Be yourself and stand out from others

1. Personal Branding

4. A Unique Combination of

5. Your Strengths

6. Your Passion

7. Your Gifts

8. Your Purpose

9. Over 95% of this is
not conscious
Each one of us
influences at least
68000 people in our
lifetime

10. Ask Yourself
Am I Consciously Influencing ??
Am I Consciously building my Brand?

11. 7steps to Brand yourself

12. BELIEVE IN YOURSELF
Make it your mission to love yourself and the God who
created you Such that you have no time for Hate, Regret ,
Worry, Fret or Fear.
STEP 1

13. DISCOVER YOURSELF
YEARNING
RAPID
LEARNING
FLOW
GLIMPSES OF
EXCELLENCE
SATISFACTION
STEP 2
Gallup’s 5 steps to Discover yourself – Creating your unique signature

14. YEARNING

15. RAPID LEARNING

16. FLOW

17. GLIMPSES OF EXCELLENCE

18. SATISFACTION
GIVE YOU SATISFACTION?

19. REINVENT YOURSELFSTEP 3
60% of the things that we do fall in
our comfort zone,
But we should make sure that at least
40% things fall in the courage zone.
Revisit this Ratio in every 18 – 36
months.
On revisiting we might find that those
activities that were in our courage zone
have now become our comfort zone.
If we do not re visit regularly, we
might become redundant.

20. BUILD YOURSELF
Build yourself by identifying white spaces.
White spaces are areas where a company or a strategy or an
authority is VAGUE, where useful information or entrepreneurial
activity can flourish.
The equivalent career planning is how to go after
uncontested Career space and make competition irrelevant.
Unless one goes after those white spaces he will not be able to
make an impact or build himself.
STEP 4

21. Let go of yourself
As we move ahead in life,
we pick up a lot of baggage.
If we have to go up,
we must give up.
Give up Affirmation for Accomplishment
Give up Security for Significance
Give up Immediate Victory for Long Term Sustainability
STEP 5

22. Invest in yourself
S Invest in yourself Spiritually
P Invest in yourself Physically
I Invest in yourself Intellectually
C Invest in your Community
E Invest in yourself Emotionally
STEP 6

23. STEP 7
BE YOURSELF!!
Because everyone else is taken.

24. 7 steps to build your brand:
Believe in Yourself
Discover Yourself
Re invent Yourself
Build Yourself
Let go of Yourself
Invest in Yourself
Be Yourself
Recap

25. References
Video –
Creating your personal brand – Anand Pillai
https://www.youtube.com/watch?v=FR9RAbRwrr0
Images –
http://www.google.com

26. These slides were created by Priyanka Khowala, IIM
Lucknow, as part of MBA course “Personal Branding”
(www.MBASkills.in) taught by Prof. Sameer Mathur

27. THANK YOU!!