Coca Cola's strategic plan focuses on refreshing people, expanding their product portfolio, increasing productivity and profits, and protecting the planet. Their vision is to refresh the world through inspiring optimism in their brands and actions. Their mission is to refresh minds, bodies and spirits and make a difference everywhere. Key values include leadership, collaboration, integrity, accountability, passion, diversity and quality. Critical success factors include creating sustainable bottles without fossil fuels, healthier products, growth in the Middle East, addressing global warming, and using new technologies.

1. KHOLOPTSEV DANIIL; ZVONOVA SONYA; RZAE
PROJECT
DATA STUDENTS
23.05.2014
CREATING STRATEGIC
FOCUS
COCA COLA

2. PRESENTATION FRAMEWORK
Strategic Planning
Business Strategy Cultural Strategy
Critical Success Factors Values
Vision
Mission
Business planning (Yearly)
Performance
objectives
Dimensions/
Competencies
Measurement/ Performance Management

3. Vision of the company
People
Portfolio
Productivity
Profit
Planet
Partners

4. Coca Cola mission statement 2013
“To refresh the world - in mind, body
and spirit…
To inspire moments of optimism -
through our brands and actions…
To create value and make a difference
everywhere we engage”.

5. Values of the company
Their values serve as a compass for our actions and describe how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well

6. Key Critical Success Factors (CSFs) of

7. Building a more sustainable bottle which doesn’t use fossil fuels.
Making a healthier product.
Increasing popularity in the Middle East.
Helping with global warming problems.
Using new technologies to benefit them as a company.

8. THANK YOU FOR YOUR
ATTENTION!