Creating Products and Pricing Strategies to meet customers needs - Peivand Pirouzi Ph.D.

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Pharmaceutical Compliance Inspection unit, Crown College of Canada

Watch Youtube video at: https://youtu.be/usnupd6qc-U Creating Products and Pricing Strategies to meet customers needs - Peivand Pirouzi Ph.D.

Peivand Pirouzi, Ph.D., MBA, CCPE
Toronto, Canada
Introduction to Business
CREATING PRODUCTS AND PRICING STRATEGIES TO
MEET CUSTOMERS’ NEEDS

Learning Outcomes
1. What is the marketing concept and relationship-building?
2. How do managers create a marketing strategy?
3. What is the marketing mix?
4. How do consumers and organizations make buying decisions?
5. What are the five basic forms of consumer and business market
segmentation?
6. What is a product, and how is it classified?
7. How do organizations create new products?
8. What are the stages of the product life cycle?
9. What strategies are used for pricing products, and what are the
future trends?
10.What trends are occurring in products and pricing?

Learning Outcomes
What is the marketing concept?

Learning Outcomes
What relationship-building?

Learning Outcomes
How do managers create a marketing strategy?

Learning Outcomes
What is the marketing mix?

Learning Outcomes
How do consumers and organizations make buying decisions?

Learning Outcomes
What are the five basic forms of consumer and business market
segmentation?

Learning Outcomes
What is a product, and how is it classified?

Learning Outcomes
How do organizations create new products?

Learning Outcomes
What are the stages of the product life cycle?

Learning Outcomes
What strategies are used for pricing products, and what are the future
trends?

Learning Outcomes
What trends are occurring in products and pricing?

Title: "Euro Currency Market" Prepared by: Tehseen Khan 1: INTERNATIONAL FINANCIAL MARKET . The foreign exchange market is a global decentralized market for the trading of currencies . The main participants in this market are the larger international banks .The foreign exchange market works through financial institutions, and it operates on several levels 2: EUROCURRENCY MARKET A Eurocurrency market is a currency market that runs banking services by using foreign currencies set outside of the national market. 3: EUROBOND A Eurobond is an international bond that is denominated in a currency not native to the country where it is issued.

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