Creating Better Customer Experiences Online (with Top Tasks) presented by @GerryMcGovern on Dec. 4th, 2013 @itworks. Interesting for Web (Internet, Intranet, portals) designers, content managers, communication officers, marketing departments, ...
Annual Survey for the CEO's of the Council of Manufacturing Associations. If you are a member and would like to get a copy of 2012's, please contact us and we will be happy to send it to you.
Stonnington City Council has installed community safety CCTV cameras in the Chapel Street and Toorak Village entertainment and retail precincts. The network is part of a package of crime prevention measures intended to make our community safer. This survey aims to assess the community’s awareness of the CCTV network and obtain feedback about how they feel about its presence and use as a crime prevention tool. The results of this survey will be used to inform future planning work around CCTV and crime and anti-social behaviour prevention measures.
The Willis 2011 Health & Productivity Survey is now available. This year’s survey theme is Work and Life – The Delicate Balancing Act. The survey includes responses from over 1,500 participants from various size employers.
Annual Survey for the CEO's of the Council of Manufacturing Associations. If you are a member and would like to get a copy of 2012's, please contact us and we will be happy to send it to you.
Stonnington City Council has installed community safety CCTV cameras in the Chapel Street and Toorak Village entertainment and retail precincts. The network is part of a package of crime prevention measures intended to make our community safer. This survey aims to assess the community’s awareness of the CCTV network and obtain feedback about how they feel about its presence and use as a crime prevention tool. The results of this survey will be used to inform future planning work around CCTV and crime and anti-social behaviour prevention measures.
The Willis 2011 Health & Productivity Survey is now available. This year’s survey theme is Work and Life – The Delicate Balancing Act. The survey includes responses from over 1,500 participants from various size employers.
Presentation by Evi Swinnen at 3D Printing Meetup of @itworks - focuses on timelab mission, vision, realizations and the "korte keten" recycling project
Presentation by James Archer at the "big pICTure" meetup of @itworks in Brussels on April 2nd, 2014. James explains why and how business analysts are good catalysts for successful business change.
Creating a Smarter Shopping Experience with IBM Solutions at Carter'sPerficient, Inc.
Carter's, Inc. is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children.
Their IBM solution now enables Carter's to focus on delivering a customized, smarter shopping experience to their clients and staying competitive in the dynamic retail industry by connecting and transmitting data in real-time between their distribution networks.
Eddie Lizondro, Sr. Manger Integration, Carter's
Satya Kallur, Director, IBM Connectivity, Perficient
Smarter Analytics: Supporting the Enterprise with AutomationInside Analysis
The Briefing Room with Barry Devlin and WhereScape
Live Webcast on June 10, 2014
Watch the archive:
https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=5230c31ab287778c73b56002bc2c51a
The data warehouse is intended to support analysis by making the right data available to the right people in a timely fashion. But conditions change all the time, and when data doesn’t keep up with the business, analysts quickly turn to workarounds. This leads to ungoverned and largely un-managed side projects, which trade short-term wins for long-term trouble. One way to keep everyone happy is by creating an integrated environment that pulls data from all sources, and is capable of automating both the model development and delivery of analyst-ready data.
Register for this episode of The Briefing Room to hear data warehousing pioneer and Analyst Barry Devlin as he explains the critical components of a successful data warehouse environment, and how traditional approaches must be augmented to keep up with the times. He’ll be briefed by WhereScape CEO Michael Whitehead, who will showcase his company’s data warehousing automation solutions. He’ll discuss how a fast, well-managed and automated infrastructure is the key to empowering faster, smarter, repeatable decision making.
Visit InsideAnlaysis.com for more information.
Leveraging Information Lifecycle Governance To Achieve Information SuccessNick Inglis
Understanding how the information lifecycle helps improve information capabilities. Understanding information governance through the lifecycle portion of the information governance model.
Presentation by Frederic De Meyer at the 2nd meetup of @itworks on the 14th of October 2013. He explains the opportunities and challenges of 3D printing in a broader economical and sociological context.
See also:
http://www.meetup.com/The-big-pICTure-how-ICT-changes-business-and-society/events/140472462/
http://www.i4fi.com
Design your Business, Model your Architecture (presentation by Marc Lankhorst...Patrick Van Renterghem
Presentation by Marc Lankhorst of BiZZdesign at I.T. Works/LoQutus meetup on July 1st, 2014 @Vlerick School. See http://www.meetup.com/The-big-pICTure-how-ICT-changes-business-and-society/events/181256842/ for full details on this meetup.
Creando un nuevo ecosistema para el aprendizaje en la PUCP - Carlos FoscaIPAE_INNOVA
Presentación de Carlos Fosca, de la PUCP durante el Encuentro Nacional de Jóvenes Innovadores - ENJi 2014 que se llevó a cabo el 24 de setiembre en el polideportivo de la Pontificia Universidad Católica del Perú - PUCP. El evento estuvo organizado por el Centro de Innovación de IPAE.
Learn about a management model that truly focuses on the experience your customers have when they are using your website or app, and why delivering the right content is essential to the online customer experience. Top Tasks Management helps you identify what matters most to your customers and tests those top tasks to measure and improve the success rates and time-on-task. Measure what your customers are doing (customer outcomes), instead of the old, traditional metrics that measure organizational inputs (websites, technologies, content, apps.) This workshop will show you how digital transformation is in essence about transforming organization-centric metrics into customer-centric metrics.
Presentation by Evi Swinnen at 3D Printing Meetup of @itworks - focuses on timelab mission, vision, realizations and the "korte keten" recycling project
Presentation by James Archer at the "big pICTure" meetup of @itworks in Brussels on April 2nd, 2014. James explains why and how business analysts are good catalysts for successful business change.
Creating a Smarter Shopping Experience with IBM Solutions at Carter'sPerficient, Inc.
Carter's, Inc. is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children.
Their IBM solution now enables Carter's to focus on delivering a customized, smarter shopping experience to their clients and staying competitive in the dynamic retail industry by connecting and transmitting data in real-time between their distribution networks.
Eddie Lizondro, Sr. Manger Integration, Carter's
Satya Kallur, Director, IBM Connectivity, Perficient
Smarter Analytics: Supporting the Enterprise with AutomationInside Analysis
The Briefing Room with Barry Devlin and WhereScape
Live Webcast on June 10, 2014
Watch the archive:
https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=5230c31ab287778c73b56002bc2c51a
The data warehouse is intended to support analysis by making the right data available to the right people in a timely fashion. But conditions change all the time, and when data doesn’t keep up with the business, analysts quickly turn to workarounds. This leads to ungoverned and largely un-managed side projects, which trade short-term wins for long-term trouble. One way to keep everyone happy is by creating an integrated environment that pulls data from all sources, and is capable of automating both the model development and delivery of analyst-ready data.
Register for this episode of The Briefing Room to hear data warehousing pioneer and Analyst Barry Devlin as he explains the critical components of a successful data warehouse environment, and how traditional approaches must be augmented to keep up with the times. He’ll be briefed by WhereScape CEO Michael Whitehead, who will showcase his company’s data warehousing automation solutions. He’ll discuss how a fast, well-managed and automated infrastructure is the key to empowering faster, smarter, repeatable decision making.
Visit InsideAnlaysis.com for more information.
Leveraging Information Lifecycle Governance To Achieve Information SuccessNick Inglis
Understanding how the information lifecycle helps improve information capabilities. Understanding information governance through the lifecycle portion of the information governance model.
Presentation by Frederic De Meyer at the 2nd meetup of @itworks on the 14th of October 2013. He explains the opportunities and challenges of 3D printing in a broader economical and sociological context.
See also:
http://www.meetup.com/The-big-pICTure-how-ICT-changes-business-and-society/events/140472462/
http://www.i4fi.com
Design your Business, Model your Architecture (presentation by Marc Lankhorst...Patrick Van Renterghem
Presentation by Marc Lankhorst of BiZZdesign at I.T. Works/LoQutus meetup on July 1st, 2014 @Vlerick School. See http://www.meetup.com/The-big-pICTure-how-ICT-changes-business-and-society/events/181256842/ for full details on this meetup.
Creando un nuevo ecosistema para el aprendizaje en la PUCP - Carlos FoscaIPAE_INNOVA
Presentación de Carlos Fosca, de la PUCP durante el Encuentro Nacional de Jóvenes Innovadores - ENJi 2014 que se llevó a cabo el 24 de setiembre en el polideportivo de la Pontificia Universidad Católica del Perú - PUCP. El evento estuvo organizado por el Centro de Innovación de IPAE.
Learn about a management model that truly focuses on the experience your customers have when they are using your website or app, and why delivering the right content is essential to the online customer experience. Top Tasks Management helps you identify what matters most to your customers and tests those top tasks to measure and improve the success rates and time-on-task. Measure what your customers are doing (customer outcomes), instead of the old, traditional metrics that measure organizational inputs (websites, technologies, content, apps.) This workshop will show you how digital transformation is in essence about transforming organization-centric metrics into customer-centric metrics.
Learn about a management model that truly focuses on the experience your customers have when they are using your website or app, and why delivering the right content is essential to the online customer experience. Top Tasks Management helps you identify what matters most to your customers and tests those top tasks to measure and improve the success rates and time-on-task. Measure what your customers are doing (customer outcomes), instead of the old, traditional metrics that measure organizational inputs (websites, technologies, content, apps.) This workshop will show you how digital transformation is in essence about transforming organization-centric metrics into customer-centric metrics.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
The NOAH Newsletter is a bi-monthly publication with a dedicated focus on European Internet companies. Here are a few highlights on what to expect.
- State of the web: traffic benchmarking of the largest B2C sectors
- Latest sector valuations and operational KPIs
- The most significant transactions in the last few years
- Recent developments and program for the NOAH Conference (London & Berlin)
TITEL How to identify your customers’ top tasks
LOKALE Richard Mortensen
OPLÆGSHOLDER Gerry McGovern
TID Tirsdag 10.10 - 11.20
SPROG Engelsk
SYNOPSIS
In every Web environment there are a small set of tasks that are of huge importance to customers. These are the top tasks. (Top tasks are even more relevant on mobile.) This workshop will show you unique and highly successful methods to identify and measure the top tasks of your customers.
What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in key product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?
To answer these questions – and more – we recently surveyed 500 U.S. SMB principals. You’ll learn:
• SMB business outlook and challenges
• What SMBs plan to buy in 2020 in major purchase categories such as tech, financial services, travel and more
• Who conducts research, and makes the purchase decision
• How long the decision-making process takes for key product categories
• The role of peers and consultants
• Purchase channel preferences
• The media that work best to engage SMBs across the sales cycle
• The messaging that works best with SMBs
• The role of content in boosting sales
The results give startup community members clear information about the following:
(a) what parts of a community make the biggest difference to entrepreneurs
(b) how well a ecosystem is delivering on those elements.
Our plan is to use the power of numbers to show how communities can focus their energy and resources to deliver the best possible value for startups!
How Automated T&E Expense Management Removes Barriers to Company GrowthAshley Emery
An eighteen-year study on the impact of business travel found that every dollar a company invests in T&E spending returns an average of $9.50 in revenue and $2.90 profit. While this data offers a clear and compelling reason to invest in business travel, many organizations are seeing their growth opportunities dashed by inefficient expense reporting and employee reimbursement processes. Now, an insightful new webinar from Accountex and Certify identifies the common expense management pitfalls that can cost you money and hold your company back. Plus, learn more about today’s top business travel and expense technology trends among small to mid-sized U.S. companies.
Discover how your company can maximize every business travel dollar. Topics include:
Common expense reporting mistakes that erode productivity and profits
The hidden and average expense report processing costs
Calculating lost productivity and lost opportunity among staff
U.S. business travel trends and T&E spending benchmarks
Top expense management technologies used by small and midsized business
Continuously improving top tasks - Gerry McGovernCongres Toptaken
De godfather van toptaken, de internationaal erkende web- en intranetexpert Gerry McGovern, sprak over hoe rigoureuze focus op toptaken onherroepelijk tot betere dienstverlening aan burgers leidt. Zo kun je management en bestuur met spijkerharde cijfers laten zien wat je doet en hoe succesvol je daarin bent. Met betere service en lagere kosten als resultaat. Win-win!
Similar to Creating Better Customer Experiences Online (with Top Tasks) presented by Gerry McGovern on Dec. 4th, 2013 @itworks (20)
Ethical AI at VDAB, presented by Vincent Buekenhout (Ethical AI Lead, VDAB) a...Patrick Van Renterghem
Vincent Buekenhout presented the various AI initiatives at VDAB, its AI4Good strategy, the way applications are designed, and most of all, the way ethics, measurements through KPI's, explainability and fairness play a role in this. Vincent also explained how ethics-by-design works at VDAB.
Implementing error-proof, business-critical Machine Learning, presentation by...Patrick Van Renterghem
This presentation by Deevid De Meyer outlines how Brainjar uses human-centric design and explainability to create machine learning systems that work together with humans to improve efficiency while reducing error rate.
Building Trust and Explainability into Chatbots: the Partena Ziekenfonds Busi...Patrick Van Renterghem
Chatbots and conversational interfaces are taking over customer service departments by storm. In many companies, they provide first-line support to customers. Based on the Partena Ziekenfonds business case, Karel Kremer shares a few critical success factors...
AI & Ethics: The Belgian Industry Vision & Initiatives, presentation by Jelle...Patrick Van Renterghem
Jelle Hoedemaekers (Agoria) explains why Belgian companies are working on ethical AI, and provides an overview of Belgian and European AI Initiatives with a focus on ethics.
Responsible AI: An Example AI Development Process with Focus on Risks and Con...Patrick Van Renterghem
Organisations need to make sure that they use AI in an appropriate way. Martijn and Hugo explain how to ensure that the developments are ethically sound and comply with regulations, how to have end-to-end governance, and how to address bias and fairness, interpretability and explainability, and robustness and security.
During the conference, we looked at an example AI development process with focussing on the risks to be managed and the controls that can be established.
Fairness and Transparency: Algorithmic Explainability, some Legal and Ethical...Patrick Van Renterghem
In this presentation, Nazanin Gifani discussed some of the ethical and legal issues of automated decision making, including algorithmic fairness, transparency and explainability. The big question here is: can AI help us to make fairer decisions ?
How obedient digital twins and intelligent beings contribute to ethics and ex...Patrick Van Renterghem
Paul Valckenaers explains how intelligence is added to a corresponding reality without introducing limitations into a world-of-interest. The outcome is obedience: a conflict with an obedient digital twin is a conflict with its real-world counterpart. Illustrated by healthcare examples.
He Said, She Said: Finding and Fixing Bias in NLP (Natural Language Processin...Patrick Van Renterghem
Yves Peirsman presents several instances where bias has posed a risk to the successful adoption of NLP systems, and discusses what techniques exist to discover these biases before the systems are put in production.
Introduction to Bias in Machine Learning, presented by Matthias Feys, CTO @ M...Patrick Van Renterghem
In this talk, Matthias Feys explains what bias in Machine Learning models actually means. You will get insights in the complexity of the problem and learn realistic ways to reduce bias.
Business Case: Ozitem Groupe, where 80% of the company is working remotely. R...Patrick Van Renterghem
Roxane Pasina (Ozitem's Chief Marketing and Communication Officer) explains and shows how Ozitem Groupe went in 1 year from an old Intranet to an interactive digital workplace allowing them to overcome their communication challenges, using the Jamespot digital workplace tools
Digital Workplace Case Study: How the Municipality of Duffel successfully swi...Patrick Van Renterghem
In 6 months time, the Gemeente/Municipality of Duffel has come quite close to transform into a forceful, digital local government thanks to the help of Synergics
Unleashing the Full Potential of People, Teams and SOLVAY, presented by Bruce...Patrick Van Renterghem
Bruce Fecheyr-Lippens (then SVP, Global Head Agile Working, Digital HR, People Analytics, and HR Director Excellence Center at Solvay) presented the digital workplace environment of Solvay #DWA19 #presentation #digitalworkplace #huapii
The Building Blocks of a Digital Workplace, presented by Sam Marshall at the ...Patrick Van Renterghem
Sam Marshall, manager of Clearbox Consulting, presented the key building blocks to fulfil the purpose of a digital workplace: to optimise the employee experience #DWA19 #presentation #digitalworkplace #DEX
Engie's Digital Workplace and "Connecting the company" business case, present...Patrick Van Renterghem
Jan Vanoudendycke (Director of Knowledge Management at Engie) presented the vision, roll-out and adoption process of the massive Engie Digital Workplace effort to connect everyone in the 150.000 people company #DWA19 #presentation #engie
Face your communication challenges when implementing a digital workplace, bas...Patrick Van Renterghem
Ellen Geens (ChangeLab) described the communication challenges, and gave tips and tricks for the change communication when implementing a digital workplace at their RIZIV and TVH customers
The first steps in Recticel's Digital Workplace program by Kenneth Meuleman (...Patrick Van Renterghem
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Dave Geentjens described the evolution of the Digital Workplace at the Flemish Government / Vlaamse Overheid: the challenges, the opportunities and the realisations so far #DWA19 #presentation #vlaamseoverheid
The central information provision layer within Argenta is the name for the central data hub, based on near real time Data Vault, which on one hand answers the information needs of the bank but also feeds applications such as MIFID. This layer is also the base from which the data governance is enforced. For this purpose they use Oracle Enterprise Metadata Manager and Collibra.
Presentation by Ivan Schotsmans (DV Community) at the Data Vault Modelling an...Patrick Van Renterghem
The start of GDPR implementations in Europe was, for most organizations, also the start of rethinking their Data Warehouse strategy. The experience of past implementations gave a better view on the do's and don'ts. One of the important lessons learned was the approach of handling information quality. It's not something you handle on top of your data warehouse. To be successful, information quality goes hand in hand with your data warehouse implementation.
Presentation by Luc Delanglez (DataLumen) at the Data Vault Modelling and Dat...Patrick Van Renterghem
During this session, Luc Delanglez provides some practical insights to get you started the right way on Traceability, Roles & responsibilities, Data stewardship, Data lineage and impact analysis, Critical functional components, Business Glossary, Data Catalog, Data Quality, Master/Reference Data Management, Compliancy & privacy, all very important aspects of data governance.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
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Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
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A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
6. Kreftforeningen jobber med å forbedre sitt tilbud på nett.
Tasks
Total Vote
% of T t l
f Total
Vote 22950
Cumulative
C
l ti
Vote
Cumulative
C
l ti
Tasks
1346
951
876
860
820
5.9%
4.1%
3.8%
3 8%
3.7%
3.6%
5.9%
10.0%
13.8%
13 8%
1.3%
2.5%
3.8%
3 8%
17.6%
5.1%
21.1%
6.3%
710
634
585
560
513
501
490
488
452
451
3.1%
2.8%
2 8%
2.5%
2.4%
2.2%
2.2%
2.1%
2 1%
2.1%
2.0%
2.0%
24.2%
27.0%
27 0%
29.6%
32.0%
34.2%
36.4%
38.5%
38 5%
40.7%
42.6%
44.6%
7.6%
8.9%
8 9%
10.1%
11.4%
12.7%
13.9%
15.2%
15 2%
16.5%
17.7%
19.0%
440
429
423
1.9%
1 9%
1.9%
1.8%
46.5%
46 5%
20.3%
20 3%
48.4%
50.2%
21.5%
22.8%
416
1.8%
52.0%
24.1%
398
1.7%
53.8%
25.3%
Treatment of Cancer (therapies , adverse effects , risks,
1 prognosis)
2 Symptoms of cancer
Preventing cancer - what can you do?
ti
h t
d ?
3 P
4 Cancer (symptoms, prognosis, treatment)
5 Research (latest results)
Top 25%
Choosing a hospital for cancer treatment (waiting times,
6 best deals)
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Patients
P ti t - what rights do you have?
h t i ht d
h
?
Relatives - how to deal with it?
Waiting times (treatment, reconstruction, rehabilitation)
Nutrition and diet to prevent cancer
Examining yourself - this is how you do it
Ask professionals for advice (e mail phone chat)
(e-mail, phone,
Children and young people with cancer
Suspicion of cancer
Mass screenings (mammograms, prostate, cervix)
Life after cancer treatment (return to work and everyday
)
Diagnoses (various cancers)
Doctor Visit - what to think about and ask?
Norwegian Labour and Welfare Administration and
hospitals
Classes and groups for people with cancer and their
families
26-50%
26 50%
51-75%
7. Kreftforeningen jobber med å forbedre sitt tilbud på nett.
7.0%
6.0%
Vote
5.0%
4.0%
4 0%
3.0%
2.0%
1.0%
0.0%
1
6
11
16
21
26
31
36
41
Tasks
46
51
56
61
66
71
76
8. Kreftforeningen jobber med å forbedre sitt tilbud på nett.
Tasks
60 Volunteer
61 Give gift to the Cancer Society
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
The Varde center (opening hours, contact details,
quotations)
Local offices of the Cancer Society
Aids (prostheses, wigs)
Online shop (Pink Ribbon, Livestrong bands)
p(
,
g
)
Employees of the Cancer Society
Sexuality and cancer
Press releases
Vacancies
Donation in connection with funeral
Annual statement for tax return
Testament - help with writing will/testament
Businesses - how to support the Cancer Society?
Change / register information about the donor /
membership
Starting a collection
Annual report of the Cancer Society
Memory Gift ("In memory of ...")
Legacy gift (how to give )
Tax deductions for donations to the Cancer Society
Total Vote
% of Total
Vote 22950
Cumulative
Vote
Cumulative
Tasks
99
92
0.4%
0.4%
96.7%
97.1%
75.9%
77.2%
76
74
73
64
61
49
47
35
26
25
25
23
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
97.4%
97.8%
98.1%
98.3%
98.6%
98.8%
99.0%
99.2%
99.3%
99.4%
99.5%
99.6%
78.5%
79.7%
81.0%
82.3%
83.5%
84.8%
86.1%
87.3%
88.6%
89.9%
91.1%
92.4%
19
18
16
13
11
11
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
99.7%
99.8%
99.8%
99.9%
100.0%
100.0%
93.7%
94.9%
96.2%
97.5%
98.7%
100.0%
9.
10.
From 5,000 to 1,000 pages (80% decrease)
70% increase in one-time donations
88% increase in monthly donors registered
164% increase in members registered
348% increase in incoming links
g
80% increase in visitors
22. £10 billion savings: 2012 / 2013
We focus on
user needs
needs.
O t s £10bn, G S as been
Of this £ 0b , GDS has bee
responsible for over £500m.
“What’s helped us achieve that? In
p
large part it’s because at GDS we
focus on user needs Relentlessly
needs. Relentlessly.
This might sound at odds with a drive
towards efficiency, but we have found
it to be the best way to reduce cost.”
cost
Mike Bracken, Digital Director, GDS
33. ✓Deleted 50% of all content
✓Use of the Loan calculator
increased by 236%
✓Traffic to the most important
product information and services
increased by 520%
34. “Just get rid of the crappy stuff
and focus on the good stuff ”
stuff.”
“We make progress by eliminating
We
things, by removing the superfluous.”
36. 87%
Telenor –
reduction of pages
Total pages reduced from 4,000
p g
,
to 500
Conversion rate 100% up
C
i
t
Emails to customer service down
by 35% (key channel)
Customer satisfaction ratings up
36
56. ‘From the start, our entire
From
g
business--from design to
manufacturing to sales--was
oriented around listening to the
customer, responding to the
customer, and delivering what
t
d d li i
h t
the customer wanted ’
wanted.
Michael Dell
60. Meet the Google guys!
New Improved Search
Sergey B i
S
Brin
Google is delighted to announce
the launch of our new improved
search. It’s now even easier to
search on our website. Read More
Google News!
Google Primes for Mobile Search Surge
Google launches iGoogle Artist Themes
Google Lets AdWords Users Buy TV Ads
Google Ads Street View To Driving Directions
Google looking to map the abyss
WELCOME TO OUR
WEBSITE!!
68. Shortlist
Possible complications of a
Check symptoms
y p
condition / disease
Basic facts about conditions / How is a condition
diseases
diagnosed?
Rate my hospital, GP,
Book an appointment online chemist, etc
Get advice from a doctor /
nurse (phone, website chat,
email)
Can I get this on the NHS?
What to do based on your
symptoms
s mptoms
Safe se / famil planning
sex family
Best place to go for help (GP,
A & E, clinic, walk-in centre, Description of operation /
pharmacist)
procedure
When to seek urgent medical Things to do to improve
attention
chances of recovery
Choose best place to get
treatment based on what
Get your medical records
other patients say
online
How a condition / disease
Health issues related to ageshould be treated
group
Compare hospitals on
convenience (location,
What d i
Wh to do in a medical
di l
parking, public transport,
ki
bli
emergency
visiting hours)
Get test results online
Opening times (GPs, clinics,
chemists)
Can I treat this myself?
Seriousness of a condition /
disease (prognosis)
Diet, food and nutrition
Compare hospitals based on
quality of care (infection
rates, MRSA, surgical errors,
death rates)
Contact details for hospitals,
GPs, gyms, etc
Treating common health
problems at home
Choose a GP that's right for
you
Tips for coping with a
condition / disease
Medicine / Drug guide (side
effects, interactions,
effects interactions pill
identifier, dosage)
How different treatments
work
Cost of treatment
Appointment reminders
Treatment success rate
Other illnesses with
symptoms like this
Compare treatment options
Drug-free treatments
(counseling, therapy, yoga)
Reduce your risk
Different types of a condition
/ disease
di
Find support groups,
helplines
Travel health (emergencies,
immunisation,
immunisation European
Health Insurance Card)
69. Talk to a health professional
(phone, website chat, email)
Shortlist
Get a second opinion
Further research (statistics
(statistics,
Order prescription medicines clinical trials, books,
online
websites)
Causes of a condition /
Feeling happier / overcoming
disease
sadness
Change your lifestyle (fitness, Body Mass Index (BMI)
weight, smoking, drinking)
calculator
Health check up
Look up a medical term
(medical dictionary)
Living with a condition /
disease
Avoiding and preventing
disease
Facts on alternative medicine
Effects on my family
Compare hospital waiting
times
Myths about conditions /
diseases
Find out how healthy you are Care and treatment at home
Is a condition / disease
Warning signs
infectious?
Other conditions / diseases
Screening, scans, testing
linked to a condition
Help with day-to-day
management of your
condition / disease
News about the NHS
Family history / genetic
predisposition
Check if a health story in the
Find specialists / consultants news is true
Support to lead a healthy
lifestyle
Vaccines
Find a hospital / clinic for a
particular operation or
Share stories / experiences
condition
with others in your situation
Medical equipment (devices,
First Aid guide
gadgets, aids)
Risks associated with
What to ask my Doctor
lifestyle
Get an information
Dealing with stress
prescription
Get
G t news updates (email,
d t (
il
Know your rights
text)
Support available (legal,
What services does my
benefits, costs, work, home
help)
chemist provide?
Latest health news (research,
expert articles, new
Learn how others changed
medicines)
their lifestyle
Risks / side effects
associated with a treatment
70. Longlist
Browse over a dozen
doctor written and
reviewed (yet easy to
read) medical
90 days with StayQuit
encyclopedias
A Guide for Healthy
Cable Television
Nutrition
Programs
A&E
Calculators
Access to healthcare
Calculators (Body mass
abroad
index, cost of smoking)
Calculators (Body mass,
heart attack risk calorie
risk,
Activity and Menu Planners burn)
Addictions
Caregiving
Adults
Case studies
Advice if you've had
unprotected sex or a
Check your symptoms and
contraception mishap
get personalised advice
Advocacy
Children
Aging
Children's Health
Alcohol
Al h l
Alcohol
All about medicines
All A-Z topics
All directories
All Live Well
g
Allergies
Alphabetic List of Specific
Diseases / Disorders
Answer Yes or No
Answers to hundreds of
your common health
questions
Answers t thousands of
A
to th
d f
your common health
questions
Appointments
Choosing a F il D t
Ch
i
Family Doctor
Chronic Diseases
Clinical Trials
Clinical Trials
Clinician, health
professional resources
Cold and flu advice
Commissioned services
Common health questions
Community
Community A-Z
Community Calendar
Community Health Center
71. Sources for Longlist
1. Organization strategy
2.
2 Stakeholder reviews
3. Existing website
4. Top search terms (annual)
5.
5 Most visited pages files (annual)
pages,
6. Competitor or peer websites
7. T di i
Traditional / social media
l
i l
di
8. Customer feedback / research
76. 4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
l
ta
m
al
To
3
Fe
2
Check symptoms
Basic facts about conditions / diseases
Book an appointment online
Get advice from a doctor / nurse (phone, website chat,
email)
What to do based on your symptoms
Best place to go for help (GP, A & E, clinic, walk-in
centre, pharmacist)
When to seek urgent medical attention
Get your medical records online
How a condition / disease should be treated
H
diti
di
h ld b t
t d
What to do in a medical emergency
Get test results online
Opening times (GPs, clinics, chemists)
Can I treat this myself?
Seriousness of a condition / disease (prognosis)
(p g
)
Diet, food and nutrition
Compare hospitals based on quality of care (infection
rates, MRSA, surgical errors, death rates)
Contact details for hospitals, GPs, gyms, etc
Treating common health problems at home
Choose a GP that s right for you
that's
Tips for coping with a condition / disease
3%
3%
4%
5%
4%
3%
5%
4%
4%
3%
2%
3%
3%
3%
3%
3%
2%
3%
2%
%
2%
2%
2%
2%
2%
1%
3%
2%
2%
2%
%
2%
2%
2%
2%
2%
2%
3%
2%
2%
2%
%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
2%
M
Tasks
1
al
e
e
NO DEMOGRAPHICS
77. NO TOOLS / FORMATS
•
•
•
•
•
•
•
•
Calculators
Interactive Health Tutorials
Medical Podcasts
Personal Health Tools
Picture slideshows
Podcasts
Surgery Videos
Videos
78. NOT TOO HIGH
•
•
•
•
•
•
•
•
Facts and Figures
Conditions
C diti
Diseases
Find
Fi d services
i
Frequently asked health questions
Injury Prevention
I j
P
ti
Medical conditions
Mind, B d
Mi d Body, & S i it
Spirit
79. NOT TOO LOW
•
•
•
•
•
•
Emergency contraception
E
t
ti
Nonprofit Agencies
Poems and stories about h lth
P
d t i
b t health
Cancer
Diabetes
Di b t
Walk-in centres
80. DISEASES / CONDITIONS
•
•
•
•
•
•
•
Basic facts about conditions / diseases
Different types of a condition / disease
How is a condition diagnosed?
Is a condition / disease infectious?
Myths about conditions / diseases
Other conditions / diseases linked to a
condition
Seriousness of a condition / disease
(prognosis)
81. NO OVERLAPS
In researching a condition / disease what 5 factors are most important to you?
Tasks
Duplicate
Book your GP appointment
online
appointment
Let me book an appointment
appointment
Make an appointment
Remind me when it's time for
my appointment
appointment
appointment
Request an appointment
appointment
Class
Source
Find services /
experts
patients.co.uk
Find services /
experts
user goals doc
Find services /
experts
mayoclinic.com
Living With
user goals doc
Find services /
experts
netwellness
Internal
I t
l
Source
82. NO DEMOGRAPHICS
Tasks
Where can I find a diabetes
clinic?
Which Health Screenings Do
You Need?
Women
Women's health
Women's Health
Womens Health Information
Work gyms and performance
Workplace health
Your guide to the science in the
news
Duplicate Class
Source
user goals doc
Women
Women
Women
Women
Health.yahoo.com
familydoctor.org
bbc health
webmd.com
healthsites.co.uk
healthsites co uk
NHS Choices
NHS Choices
NHS Choices
Internal
Source
84. AVOID REPETITION
•
•
•
•
•
•
•
•
•
•
•
Health bookshop
Health Calculators
Health check
Health Check Tools
Health directory
Health encyclopaedia
Health expert advice
Health Journals
Health Library
Health News
Health tools
Maximum 4
tasks that
begin with
the same
word
85. COMPLETE
Find a job
Find my nearest (school, library, etc)
Freedom of information, privacy
Grants, funds and awards
Housing
Leisure activities (parks, open spaces,
greenways)
Licences and permits
Markets (locations, times, types)
News
Parking (fines, car parks, park and ride,
residents, blue badges, ParkWise)
Planning (application, advice, building control,
development, permission)
Pollution control (air, land, water, substances)
Procurement, tenders, contracts
Records office (genealogy family history
(genealogy,
history,
census, archives, ancestry)
Find my local council
Forms
Funerals, burials, cremations and cemeteries
Hospitals, health authorities
Land and property (sales charges personal
(sales, charges,
search, register)
Libraries
Maps of Lancashire (MARIO)
Minorities support
Older people (residential care, day centres,
services)
Payments to council (bills, invoices)
Policies (equality and diversity, accessibility,
social inclusion, transport, safety)
Press releases (media enquiries)
Ranger services
Recycling centres (sites, times)
89. ONE TASK
•
•
•
•
Choose a Doctor, find a clinic
Drugs info, symptom checker
info
Nutrition and Fitness
News and events
• Avoid acronyms
y
• Max 7 words / 55 chars
91. 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Check symptoms
Basic facts about conditions / diseases
Book an appointment online
Get advice from a doctor / nurse (phone, website chat,
email)
What to do based on your symptoms
Best place to go for help (GP A & E clinic walk-in
(GP,
E, clinic,
centre, pharmacist)
When to seek urgent medical attention
Get your medical records online
How a condition / disease should be treated
What d i
Wh to do in a medical emergency
di l
Get test results online
Opening times (GPs, clinics, chemists)
Can I treat this myself?
Seriousness of a condition / disease (prognosis)
(p g
)
Diet, food and nutrition
Compare hospitals based on quality of care (infection
rates, MRSA, surgical errors, death rates)
Contact details for hospitals, GPs, gyms, etc
Treating common health problems at home
Choose a GP that's right for you
Tips for coping with a condition / disease
Fe
m
al
e
To
ta
l
Tasks
M
al
e
Gender
3%
3%
4%
5%
4%
3%
5%
4%
4%
3%
2%
3%
3%
3%
3%
3%
2%
3%
2%
2%
2%
2%
2%
2%
1%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
2%
Top 25%
26-50%
26 50%
51 75%
51-75%
92. 2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Check symptoms
Basic facts about conditions / diseases
Book an appointment online
Get advice from a doctor / nurse (phone, website chat,
email)
What to do based on your symptoms
Best place to go for help (GP, A & E, clinic, walk-in
centre, pharmacist)
When to seek urgent medical attention
Get your medical records online
How a condition / disease should be treated
What to do in a medical emergency
Get test results online
Opening times (GPs, clinics, chemists)
Can I treat this myself?
Seriousness of a condition / disease (prognosis)
Diet, food and nutrition
Compare hospitals based on quality of care (infection
rates, MRSA, surgical errors, death rates)
Contact details for hospitals, GPs, gyms, etc
Treating common health problems at home
Choose a GP that's right for you
Tips for coping with a condition / disease
es
t
rk
sh
ire
Ea
st
M
id
W
la
es
n
t M ds
id
Ea
la
st
nd
s
En of
gl
an
d
Lo
nd
on
So
ut
h
Ea
So
st
ut
h
W
To
es
t
ta
l
W
Yo
or
th
N
N
Tasks
1
or
th
Ea
st
Region
5%
4%
3%
4%
2%
4%
6%
4%
3%
5%
4%
2%
4%
4%
3%
3%
5%
3%
4%
3%
4%
5%
4%
4%
5%
4%
4%
5%
4%
4%
3%
3%
3%
4%
3%
4%
4%
4%
4%
3%
3%
4%
3%
3%
3%
3%
4%
3%
3%
3%
1%
3%
2%
2%
2%
1%
2%
2%
3%
1%
3%
3%
2%
2%
2%
3%
2%
3%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
1%
3%
3%
2%
2%
4%
2%
1%
2%
2%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
3%
2%
2%
2%
1%
2%
3%
2%
3%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
1%
2%
2%
3%
2%
2%
3%
2%
1%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
3%
1%
2%
3%
2%
2%
1%
2%
2%
1%
2%
2%
2%
2%
1%
1%
2%
2%
1%
2%
2%
2%
1%
1%
1%
2%
1%
2%
2%
3%
2%
2%
1%
1%
2%
2%
1%
2%
2%
1%
2%
2%
2%
2%
2%
2%
2%
2%
Top 25%
26-50%
26 50%
51 75%
51-75%
93. 2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Check
Ch k symptoms
t
Basic facts about conditions / diseases
Book an appointment online
Get advice from a doctor / nurse (phone, website chat,
email)
What to do based on your symptoms
Best place to go for help (GP, A & E, clinic, walk-in
centre, pharmacist)
When to seek urgent medical attention
Get your medical records online
How a condition / disease should be treated
What to do in a medical emergency
Get test results online
Opening times (GPs, clinics, chemists)
Can I treat this myself?
Seriousness of a condition / disease (prognosis)
Diet, food and nutrition
Compare hospitals based on quality of care (infection
rates, MRSA, surgical errors, death rates)
Contact details for hospitals, GPs, gyms, etc
Treating common health problems at home
Choose a GP that s right for you
that's
Tips for coping with a condition / disease
pe
rv
is
Sk
or
ill
y
ed
m
O
an
th
ua
er
l
m
an
N
ot
ua
in
l
w
or
To
k
ta
l
gm
t
Su
M
M
gm
te
r.
In
er
ig
h
H
H
Tasks
1
ea
lth
pr
of
t
Occupation
4%
3%
3%
5%
4%
5%
5%
5%
4%
5%
4%
4%
6%
4%
3%
4%
2%
4%
3%
3%
3%
5%
4%
4%
3%
3%
3%
4%
3%
4%
4%
3%
3%
3%
4%
3%
4%
2%
3%
3%
4%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
3%
3%
1%
3%
1%
2%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
4%
1%
2%
2%
3%
3%
2%
2%
2%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
3%
2%
2%
3%
1%
1%
2%
2%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
1%
1%
2%
3%
2%
2%
2%
1%
2%
2%
2%
2%
2%
2%
3%
1%
2%
1%
2%
1%
2%
1%
2%
2%
2%
1%
2%
1%
2%
1%
1%
2%
2%
2%
2%
2%
2%
2%
Top 25%
26-50%
26 50%
51 75%
51-75%
94. 2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Check symptoms
y p
Basic facts about conditions / diseases
Book an appointment online
Get advice from a doctor / nurse (phone, website chat,
email)
What to do based on your symptoms
y
y p
Best place to go for help (GP, A & E, clinic, walk-in
centre, pharmacist)
When to seek urgent medical attention
Get your medical records online
How a condition / disease should be treated
What to do in a medical emergency
Get test results online
Opening times (GPs, clinics, chemists)
Can I treat this myself?
Seriousness of a condition / disease (prognosis)
(p g
)
Diet, food and nutrition
Compare hospitals based on quality of care (infection
rates, MRSA, surgical errors, death rates)
Contact details for hospitals, GPs, gyms, etc
Treating common health problems at home
g
p
Choose a GP that's right for you
Tips for coping with a condition / disease
ta
l
To
or
o
65
55
-6
4
4
-5
45
35
-4
4
4
-3
25
18
Tasks
1
-2
4
ve
r
Age
5%
2%
3%
5%
4%
4%
4%
5%
4%
5%
3%
4%
2%
4%
4%
3%
3%
2%
5%
4%
4%
4%
3%
4%
3%
3%
4%
%
3%
3%
3%
3%
3%
1%
%
3%
3%
3%
1%
2%
2%
%
2%
2%
2%
3%
1%
2%
3%
2%
2%
2%
%
2%
2%
2%
2%
1%
2%
3%
2%
2%
2%
%
2%
2%
2%
2%
2%
2%
1%
3%
3%
3%
%
2%
2%
2%
2%
2%
1%
2%
2%
4%
2%
%
2%
3%
1%
1%
3%
1%
3%
4%
3%
2%
3%
2%
1%
2%
2%
1%
3%
2%
2%
%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
1%
2%
3%
2%
2%
1%
2%
1%
2%
2%
2%
1%
1%
1%
2%
2%
3%
1%
2%
2%
2%
2%
1%
1%
2%
2%
2%
2%
2%
2%
2%
Top 25%
26-50%
26 50%
51 75%
51-75%
95.
96. During treatment for a
stomach ulcer, Deborah
t
h l
D b
h
Knifton was devastated to
find out that she had
stomach cancer At the age
cancer.
o 0, s e ad surgery
of 40, she had su ge y to
remove her stomach.
110. Step 1: Determine Tasks
Determine 6
D t
i 612 f
frequently
tl
used tasks.
d
k
110
111. Task Question Checklist
1.
Based on top tasks
p
2.
Repeatable
3.
Representative & typical—fix it,
fix many
y
4.
Universal—everyone can do it
5.
One task, one unique answer
6.
6
Does not contain hidden clues
7.
Not Search Engine Optimized
g
p
111
112. Task Q
T k Question Checklist
ti Ch kli t
8.
8
Emotionally neutral
9.
Not confidential
10.
Clearly different from other tasks
y
11.
Independent from other tasks
12.
Immediately doable on website
13.
Short – 30 words or less
14.
No change within testing period
112
115. Top 20 Tasks
Tasks
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Country surveys / reviews / reports
y
y
p
Compare country statistical data
Statistics on one particular topic
Browse a publication online for free
Working papers
Publication by topic
Basic facts, summaries and overviews
Statistics on one particular country
Statistical forecasts / projections
Access to raw data
International guidelines and standards (corporate
governance,
governance tax havens, etc )
havens etc.)
Statistical sources and methods
What's new (hot topics, recent publications, events)
OECD policy advice by topic, country
OECD Annual Report
Publication by country
y
y
Best practice in policy implementation
Publication by title
Simple, easy-to-understand tables and graphs
News releases
Total Vote
% of Total
Vote 31800
Cumulative
Vote
Cumulative
Carewords
2178
1960
1869
1610
1530
1478
1379
1285
1210
1051
7%
6%
6%
5%
5%
5%
4%
4%
4%
3%
7%
13%
19%
1%
3%
4%
24%
6%
29%
33%
38%
42%
46%
49%
7%
9%
10%
11%
13%
14%
1025
1019
1004
843
784
746
739
614
613
542
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
52%
55%
58%
16%
17%
19%
61%
20%
64%
66%
68%
70%
72%
74%
21%
23%
24%
26%
27%
29%
Top 25%
26-50%
26 50%
51 75%
51-75%
116. Task 1 1 Japan
What are the OECD’s latest recommendations
regarding Japan’s health-care system?
Japan s health care
Task 2 2 Vietnam
In 2008, was Vietnam on the list of countries that
received official development assistance?
i d ffi i l d
l
t
i t
?
Task 3 3 Heart
Did more males per capita die of heart attacks in
Canada than in France in 2004?
Task 4 4 Teacher
What i th l t t
Wh t is the latest average starting salary, in US
t ti
l
i
Dollars, of a primary school teacher across OECD
countries?
Task 5 5 Employ
What is the title of Box 1.2 on page 73 of OECD
Employment Outlook 2009?
116
117. Step 2: Recruit Participants
Recruit 5-18
R
it 5 18
representative
p
people
117
118. Remote Measurement Sessions
1. Record session
2. “We are not measuring you”
3. Measure time for each task.
4. Observe problems and successes.
5. No “think aloud”, no discussions
118
120. Task 5 – Box 1.2 Employment
What is the title of Box 1.2 on page 73 of OECD Employment Outlook
p g
p y
2009?
Task Performance
Task Performance
Indicator (TPI) 100 Max
Median time on task (sec) =
215
Optimal time on task (sec) =
81
9
121.
122.
123.
124.
125. Subscribers and readers at subscribing institutions
Government officials with accounts
Accredited journalists
Non-subscribers: browse online version for free
Non-subscribers: purchase a copy
126.
127.
128.
129.
130. Task 5 – Box 1.2 Employment
What is the title of Box 1.2 on page 73 of OECD Employment Outlook
p g
p y
2009?
Task Performance
Task Performance
Indicator (TPI) 100 Max
Median time on task (sec) =
215
Optimal time on task (sec) =
81
9
136. Unpaid leave
Task 5 You’d like to take six months off work to
You d
travel the world (without resigning).
You've worked with HSBC for four years.
Do you qualify?
Completion rate 56%
Disaster rate 17%
Completion time 81 seconds
Optimal time 27 seconds
= 5+5+5+6+6 seconds
Home Page >
HR Procedures Manual Home Page >
“L” Index >
Leave - unpaid leave >
L
id l
Answer (Sabbatical Leave page)
Task Performance
20%
Indicator (TPI)
Frequency 17 per HSBC employee per year
136
172. Search Performance Indicator
Rank
R k
1) Top 100-500 search terms
2) “Correct page” for each term
3) Search with each term
4) Score
Score
S
1
2
3
4
5
6
7
8
9
10
11 +
100
36
26
16
14
12
9
9
7
8
0
173. 25,000
Search Term
20,000
classical studies
classical studies department
classical latin
classical greek
classics courses
classics department
classical studies diploma
l
i l t di di l
classical studies dept
classical studies website
classical studies webpage
classical greece
classical texts
15,000
10,000
5,000
5 000
Search
Volume
81
12
8
7
7
6
5
3
3
2
1
1
0
1
78
155 232 309 386 463 540 617 694 771 848 925 1002 1079 1156 1233 1310 1387 1464
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