WhereScape - Business Intelligence for Growth

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This document discusses business intelligence and data warehousing. It notes that the traditional view of the business intelligence market has collapsed, producing a new center of gravity focused on mid-market firms. WhereScape software works with IBM to target this new mid-market by focusing on quick time to value and price/performance. The document highlights a brief demo of WhereScape RED to load and manage data in a DB2 data warehouse and generate necessary tables and documentation. It also lists additional capabilities the demo could have shown.

Technology Business

Business Intelligence for Growth
Michael Whitehead
Founder and CEO, WhereScape Software

IBM Insight Forum 09 Make change work for you
®

The conventional view of the business
intelligence market...

Infrastructure /
architecture
centric

Large, Complex Enterprises

Neutral
Mid-Market Firms

Project Small Companies
success
centric

1TB 4TB 10TB 30TB 100TB
2

…has collapsed....
p

Infrastructure /
architecture
centric

(A few well-resourced)
Large, Complex
Enterprises

Neutral (The majority of)
Large, Complex Enterprises

Mid-Market Firms
Project Small Companies
success
centric

1TB 4TB 10TB 30TB 100TB
3

...producing a new center of gravity

Infrastructure /
architecture
centric 5% of the market

(A few well-resourced)
Large, Complex
Enterprises
20% of the market

Neutral (The majority of)
Large, Complex Enterprises

75% of the market
Mid-Market Firms
Project
Small Companies
success
centric

1TB 4TB 10TB 30TB 100TB
4

…with a “mid market” mindset
Price, Price-Performance, and Performance

Performance

(A few well-resourced)
Large, Complex
Enterprises

Mixed (The majority of)
Large, Complex Enterprises

Mid-Market Firms
Small Companies

Price
1TB 4TB 10TB 30TB 100TB
5

WhereScape working with IBM i this new market
Wh S ki ith in thi k t

Strategic ISV
Focus on time to value
DB2 9.7 benchmarking

6

Why
Wh did IBM choose to work with WhereScape?
h t k ith Wh S ?

Global search for fastest software to build a data
warehouse
Real examples of customer success
300+ customers, thousands of users
Demonstrable value

In New Zealand the story only gets better
Internationally experienced consulting team
Local support team
80+ customers

7

8

Let’s see what we have been working on…
on

IBM Insight Forum 09 Make change work for you
®

9

What
Wh t you will see in a quick demo
ill i i kd

Load some new data into an existing DB2 data
warehouse
Create a dimension
Generate all the necessary tables
y
Generate the procedural SQL
Document the data warehouse

IBM Insight Forum 09
9 Make change work for you
®

10

What
Wh t we could have shown you
ld h h

Normalized warehouse
Loading from flat files, XML etc
Scheduling
Starting with a model
Building b
B ildi cubes
Complex joins
Transformations
Indexing
Metadata reports
Promoting changes
Source control
Version control

IBM Insight Forum 09
10 Make change work for you
®

11

WhereScape RED demonstration

IBM Insight Forum 09 Make change work for you
®

12

Thank you
y

Questions?

mikew@wherescape.com
ik @ h

IBM Insight Forum 09 Make change work for you
®

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The Briefing Room with Barry Devlin and WhereScape Live Webcast on June 10, 2014 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=5230c31ab287778c73b56002bc2c51a The data warehouse is intended to support analysis by making the right data available to the right people in a timely fashion. But conditions change all the time, and when data doesn’t keep up with the business, analysts quickly turn to workarounds. This leads to ungoverned and largely un-managed side projects, which trade short-term wins for long-term trouble. One way to keep everyone happy is by creating an integrated environment that pulls data from all sources, and is capable of automating both the model development and delivery of analyst-ready data. Register for this episode of The Briefing Room to hear data warehousing pioneer and Analyst Barry Devlin as he explains the critical components of a successful data warehouse environment, and how traditional approaches must be augmented to keep up with the times. He’ll be briefed by WhereScape CEO Michael Whitehead, who will showcase his company’s data warehousing automation solutions. He’ll discuss how a fast, well-managed and automated infrastructure is the key to empowering faster, smarter, repeatable decision making. Visit InsideAnlaysis.com for more information.

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WhereScape - Business Intelligence for Growth

1. Business Intelligence for Growth Michael Whitehead Founder and CEO, WhereScape Software IBM Insight Forum 09 Make change work for you ®

2. The conventional view of the business intelligence market... Infrastructure / architecture centric Large, Complex Enterprises Neutral Mid-Market Firms Project Small Companies success centric 1TB 4TB 10TB 30TB 100TB 2

3. …has collapsed.... p Infrastructure / architecture centric (A few well-resourced) Large, Complex Enterprises Neutral (The majority of) Large, Complex Enterprises Mid-Market Firms Project Small Companies success centric 1TB 4TB 10TB 30TB 100TB 3

4. ...producing a new center of gravity Infrastructure / architecture centric 5% of the market (A few well-resourced) Large, Complex Enterprises 20% of the market Neutral (The majority of) Large, Complex Enterprises 75% of the market Mid-Market Firms Project Small Companies success centric 1TB 4TB 10TB 30TB 100TB 4

5. …with a “mid market” mindset Price, Price-Performance, and Performance Performance (A few well-resourced) Large, Complex Enterprises Mixed (The majority of) Large, Complex Enterprises Mid-Market Firms Small Companies Price 1TB 4TB 10TB 30TB 100TB 5

6. WhereScape working with IBM i this new market Wh S ki ith in thi k t Strategic ISV Focus on time to value DB2 9.7 benchmarking 6

7. Why Wh did IBM choose to work with WhereScape? h t k ith Wh S ? Global search for fastest software to build a data warehouse Real examples of customer success 300+ customers, thousands of users Demonstrable value In New Zealand the story only gets better Internationally experienced consulting team Local support team 80+ customers 7

8. 8 Let’s see what we have been working on… on IBM Insight Forum 09 Make change work for you ®

9. 9 What Wh t you will see in a quick demo ill i i kd Load some new data into an existing DB2 data warehouse Create a dimension Generate all the necessary tables y Generate the procedural SQL Document the data warehouse IBM Insight Forum 09 9 Make change work for you ®

10. 10 What Wh t we could have shown you ld h h Normalized warehouse Loading from flat files, XML etc Scheduling Starting with a model Building b B ildi cubes Complex joins Transformations Indexing Metadata reports Promoting changes Source control Version control IBM Insight Forum 09 10 Make change work for you ®

11. 11 WhereScape RED demonstration IBM Insight Forum 09 Make change work for you ®

12. 12 Thank you y Questions? mikew@wherescape.com ik @ h IBM Insight Forum 09 Make change work for you ®

WhereScape - Business Intelligence for Growth

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