Creating a Successful IoT Product

Creating a Successful IoT Product
Hardware Pioneers – Sept 2016
Ed Kay, MediaTek
1

Innovation fuelled by many factors
Copyright © MediaTek Inc. All rights reserved. 3

MediaTek Labs accelerates and supports the
path from idea to product
labs.mediatek.com

Leadership Across Several Technology Categories
MediaTek Enabled Devices in 2015

Connected Device
Forecasts
Projected by 2020 :
100 Billion: Hammersmith Group, 2015
78 Billion: Dell, 2015
70 Billion: Morgan Stanley, 2015
70 Billion: Ericsson, 2015
50 Billion: World Economic Forum, 2015
30 Billion: ABI Research, 2015
25 Billion: Gartner, 2015
24 Billion: ITU, 2015
23 Billion: Machina Research, 2015
23 Billion: GSMA, 2015
22 Billion: IMS, 2015
21 Billion: Alix Partners, 2015
10x1x
100 x
1000 x
PC
IOT
IOT

Three Major Challenges to IoT
Profit Model
through Data
Analysis
From
Individual to
Eco-system
BUSINESS MODELSECURITY
Web
transfer
Content
Protection
ID
Security
Transaction
Safety
1. Software & hardware
companies
collaborating
on security
standards
2. New security system
(ex: biometric
system)
1. Define profit models
to extract value from
IoT
2. Build eco-system to
hasten
cross-industry
cooperation
7Copyright © MediaTek Inc. All rights reserved.
INTEROPERABILITY
With diverse standards,
which stands out?
Apple
HomeKit
AllSeen
Alliance
OIC
Google
Thread
1. Integrated & coexistent
standards
2. Devices capable of
supporting multiple
standards

Copyright ©
MediaTek Inc. All
rights reserved.
8
IOT Landscape

9
IOT Landscape
Copyright ©
MediaTek Inc. All
rights reserved.

IoT Decision Considerations
Standards Requirements
Copyright © MediaTek Inc. All rights reserved.
10
Interoperability: - OCF
- Thread/HomeKit/etc
- OneM2M/IETF
- WFA/BLE Mesh
- Mbed
- Allseen
Connectivity: - USB/UART/etc
- Cellular (2G/3G/4G)
- WiFi/BLE
- Zigbee/Zwave
- Lora
SoC Decisions: - CPU choice/speed
- Operating System
- Memory Size
- Sensor Support
• User privacy
• Long battery life
• Memory constraints
• Software size
• Message sizes
• CPU constraints
• User friendliness
• On-boarding
• Provisioning
• Remote access
• Response time
• Data security
• MCU cost << CPU cost
• Certification requirements (ie, FIPs)
• Type Acceptance

11
▪ Elementsofasmartcity
▪ Smartcitizens&community
▪ Smarteconomy:innovation
▪ Smartliving:healthandwellbeing(qualityoflife)
▪ Smartenvironment:energy&utilities,infrastructure&buildings,monitoring
▪ Smartmobility:transport&ICT,logistics
▪ Smartgovernance
▪ Dataflow
▪ AcquireAnalyticsActions
IoT opportunity – smart city

The first three features on a spec list?
•Security
•Data management
•Power management

IoT under attack
13
VULNERABILITIES
Control Theft Disruption
Controls for smart
locks or lights
Malware infected
white goods Unlock doors
remotely
Backdoor to
Other systems
Hacked vehicle
control systems
Pacemakers
are vulnerable
Fitness devices
know your location
Insulin pumps
can be targeted

IoT under attack
14
Source: Harman International

Recognizing the risks
15
▪ Risks well identified
by developers
▪ Possible tension with
commercial
requirements
Source: Eclipse Foundation & IEEE

Prioritising security
16
▪ Device creation
pressures
• Prioritize ease-of-use
and time-to-market
over incorporation of
security (and privacy)
protection
Security
Vulnerabilities
Cost
contraints
Delivery
limitations
Expertise
Customer
behaviours
Operational
constraints

Potential security consequences
17
▪ There are a number of costs associated with
security risks
• Customers lose privacy
▪ Cyber crime increases
• Private data such as bank and credit card
information
▪ IoT expansion will extend this to health, location,
surveillance, etc
• Compromised internet enabled devices
▪ Sending spam, spoof data, harvesting and using stolen
credentials and DoS attacks
• M2M activities with no human oversight
▪ Customers lose trust and take business
elsewhere

Considerating Big Data
 Data is the new currency
• User data access may require value add from suppliers
 Data security – sensitive data
• Data transmission
• Data retention
 Regional variations
 Operational considerations
• Dependent upon solution
 Connectivity
 Latency
 Performance / battery
• Is it always appropriate? 18

Capture & analytics
 Verizon research indicates that only around 8% of companies are
using more than 25% of the data they capture
 The potential to analyse not just obvious data but related
information enables additional business intelligence to be
generated
• Supports machine learning
• Greater customer insight
• Trend analysis
• May be your differentiating service!
19

Cloud vs. local
 Some actions prompted by
data need to be immediate
• Context is critical
 Clean and/or encrypted
information
20

Whyispowermanagement
important?
21

Whenispowermanagementimportant?
22
 It should always
should be considered a
crucial feature
• Alongside areas such
as security
• Even if the scenario
doesn’t appear to
require careful
power management
• Not just for items
such as wearables or
smartphones

Identifyingpower savingopportunities
 Need to identify all possible behaviors
• Use-case modelling
• Likely areas of compromise vs non-
negotiable behavior
 Power mode flows
• Including transitions from one-state to
another
 Connectivity
• Which protocol best suits usage?
• Always-on?
23

New IoT offerings…..
• MT2523
• MT7687
• MT2601

MT2523
World’s1st CortexM4 Smartwatch SoC
27

MT2523/G
World’s first
SmartWatch
SOC based on
ARM Cortex-
M4 with
floating point
MT2523
Low power GNSS
Rich Interface support
A power management unit (PMU)
Dual mode Bluetooth
MCU
2
8Copyright © MediaTek Inc. All rights reserved.
Smart
Toy

Key Features
̶ ARM Cortex-M4 with floating point MCU (208 MHz)
̶ Dual mode Bluetooth with 2.1+EDR and 4.2 Low Energy (LE)
̶ GNSS* support with GPS, GLONASS, Galileo and BeiDou
̶ MIPI-DSI and serial interfaces for true color display
̶ Camera serial interface up to VGA resolution
̶ Versatile peripheral connectivity, including UART, I2C, SPI, I2S,
PWM, SDIO, MSDC, USB, PCMIF and ADC
̶ Embedded 4MB PSRAM and 4MB flash memory in package
̶ 9.2mm x 6mm 242-ball VFBGA package (MT2523G, w/ GNSS)
̶ 6.2mm x 5.8mm 165-ball VFBGA package (MT2523D, w/o GNSS)
MT2523
A High Performance-Low Power Bluetooth/GPS SOC for Wearable
*MT2523G only
PCM x1
Master
UART x4
I2C x3
I2S x2
Master x1
Slave x1
SPI x4
5-ch
ADC
4MB
Flash
RTC
4MB RAM
96 bit
eFuse
ARM
Cortex-M4F
SYS
CLK
PMU
3V~4.8V
26MHz Optional
32KHz
Dual mode
BT
GNSS*
GPIOs
D-MIC x2 or
A-MIC x1
*2523G only
MT2523D
MT2523G
9

Wi-Fi MT7687 Use Cases
Home Appliance MT7687
Smart
Gadget
MT7687
3
1

Key Features
̶ ARM Cortex-M4 with floating point MCU (192MHz)
̶ 1x1 802.11b/g/n Wi-Fi subsystem designed for power
efficiency and robust connectivity
̶ Versatile peripheral connectivity, including UART, I2C, SPI,
I2S, PWM, IrDA and auxiliary ADC
̶ Integrated security engine (AES and 3DES/SHA)
̶ Embedded SRAM/ROM and 2MB serial flash in package
̶ 8 x 8mm 68-pin QFN package
MT7687
A High Performance-Low Power Secure Wi-Fi SoC
IrDA
UART x2
I2C x2
I2S
SPIM x1
SPIS x1
4-ch
ADC
GPIOs
2MB SiP
Flash
RTC
352KB
RAM
64KB
ROM
4Kb
eFuse
ARM
Cortex-M4F
SYS
CLK
Wi-Fi
PMU
3.3V
26/40/52MHz 32KHz
MT7687F
32

Security now – for 7687/2523
• HW root of trust for Secure Boot and firmware updates
• Securely stored device-unique HW ID and keys
• Support for provisioning of customer unique keys
• JTAG debug port protection
• Crypto-engine with HW accelerator for SSL off load (for high
throughput AES)
• TLS support
• AES Encryption Algorithm
• Apple HomeKit support (7687)
• On Module XIP Flash(7687)
• SIP Flash (2523)
33

A highly-integrated, power-efficient
SoC for the Android Wear platform

High performance platform for watches,
wearables, and other devices featuring
ARM Cortex-A7, Wi-Fi, BT, ANT+, and
GNSS (including GPS, Glonass and
Beidou).

Dual-core 1.2 GHz processor
High-end performance with better
power efficiency

High-performance multimedia subsystem
• Up to 720P 30fps Video Playback and Recording
• 5MP main camera / 1.3MP sub-camera
• qHD (960x540) Display Controller (CPU/MIPI/RGB)

High Level of Integration
Supports
3G modem
MT2601
ePoP
PMIC
MT6323
Connectivity
MT6630
Q* 8026
ePoP
PMIC
PM8226
GPS
WGR7640
Connectivity
WCN3620
EMMC+LPDDR2
4GB+4Gb
Memory EPOP:
4GB Flash + 4Gb
LPDDR2/3
Over 30% BOM
count reduction
and 10% layout
space reduction
EMMC+LPDDR2
4GB+4Gb

Leading Connectivity Options
• Wi-Fi 802.11abgn/ac 1T1R
up to 210Mbps throughput
• GPS/Glonass/Beidou/
Galileo/QZSS support
• BT 3.0+HS, BT 4.1 LE
(BT: 4 links, BLE: 4 links)
• ANT+
• NFC

Benchmark based on Android Wear
Source:Samsung Gear Live: APQ8026+BCM4334; LG G Watch: APQ8026+BCM20715; MT2601Ref Watch: MT2601+MT6630
Scenario MT2601 demo watch Samsung Gear Live LG G Watch
System Standby leakage 1.05mA 1.5mA 1.5mA
Standby with wake up
(touch, sensor)
1.8 mA 2.7 mA 2.1 mA
Standby with BT [No Display]
(touch, sensor, BT)
2.8 mA 3 mA 2.9 mA
Early Suspend [No Display]
(CPU active, touch, sensor)
7.25 mA 8.2 mA 17.7 mA
Ambient mode [Always-On Display]
(Panel, touch, sensor )
3.34 mA 5.24 mA 8.05 mA
Early Suspend [Always-On Display]
(CPU active, touch, sensor, panel)
7.25 + 1.XX mA 8.2+2.XX mA 17.7 +2.XX mA
MT2601 enabled reference watch consumes less power in standby, ambient and early suspend modes than
existed Android Wear devices.

MT2601 Key Advantages
Leading CPU/System Performance
– Over 20% less standby leakage
Lowest r-BOM Cost and Count
– 4 Layer PCB support
– Over 30% BOM count reduction
(Wi-Fi+GNSS+ANT+BT)
– ~ 10% savings layout area
Highly Integrated
– Provides BSP/Service that customers
can customize to their applications

MT2601 Hardware Flexibility

Developing Solutions – Make your life easier
• Compliance & real world testing
– Compliance, security, power requirements, regional regulations and certification
requirements may be non-trivial to achieve
– Testing (physical and functional)
• Manufacturing
– Understand how to make things easy for manufacturing
– Include plans for bespoke & mass manufacturing – new techniques may be required so this
may be a learning curve for you and the manufacturer
– Use of off-the-shelf, mature components
• Industrial merchandising
– New categories
– Form factor
• Support
– Unlike clothing and similar items, IoT & Wearable Tech needs customer support Copyright © MediaTek Inc. All rights reserved. 44

Summary
• Power usage considerations are critical
• Not just for operating life
• Optimise start-up times and general UI
• Security
• Don’t compromise on TTM
• Assume risks exist
• Big data
• Generation and analytics may differentiate offerings
• Balance of usability, performance and ambition
• MediaTek concentrates on power-efficient, highly-integrated,
and cost-effective SoC solutions across its product lines
• Powerful new offerings: MT2523, MT7687 & MT2601
45

Next Steps
• Register at labs.mediatek.com
• Download the complimentary SDKs
• Webinar content is available on YouTube and
Slideshare
• Including previous webinars and videos, topics include:
• IoT Security
• Big Data
• Look out for the next webinar
• October 4th 2016
• Questions
• Labs.mediatek.com/contactus
46

Creating a Successful IoT Product

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