Digital Marketing
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This document provides an introduction to digital marketing and marketing strategies. It discusses key marketing concepts like the marketing mix (4Ps of Product, Price, Place, Promotion), research approaches like RAISE (Research, Analysis, Insight, Strategy, Execution), and analytical frameworks like 4C Diamonds (Company, Competitor, Customer, Change), STEEPLE analysis (socio-cultural, technological, economic, environmental, political, legal, and ethical factors), and SWOT analysis (identifying strengths, weaknesses, opportunities, and threats). The goal is to help businesses understand customers and plan effective marketing strategies using digital channels like social media, ads, and partnerships with key opinion leaders.
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Digital Marketing
- 2. Table of Contents Intro to Marketing 01 02 Marketing Mix 03 04 4C Diamonds 05 S.T.E.E.P.L.E SWOT Marketing Introduction
- 3. When you hear about Marketing, What comes into your mind? Introduction to Designing a Social Media Post, Budget for Promotion, Social Media Content, Plan for Digital Ads, Picking the best KOL, and others. Marketing Marketing it's not just about :
- 4. Introduction to Marketing Marketing is about solving problems your customer faced with what your company offer Customershaveaproblem, Wehavethesolutions.
- 5. Marketing Mix (4C) This marketing concept will help a business plan its marketing strategy appropriately. Thus, a product can be well received by a predetermined target market. what are the best product or services that are relevant for our customers? Product how much should I sell it to the customer, so they want to buy it? Price how to distribute it using the best channel to our customers? Place how can we excite our customers so they want to buy our product? Promotion
- 6. Digital Marketing is part of marketing not the whole of marketing PROMOTIONMIX Advertising PersonalSelling SalesPromotion PublicRelations DirectMarketing SocialMedia
- 7. Where do we start?
- 8. RESEARCH 01 INSIGHT 03 02 ANALYSIS 04 STRATEGY 05 EXECUTION R.A.I.S.E
- 9. 4C Diamonds Company What makes this product unique? What do we want to say about this product? How confident we can sell this product? Etc Questions that need to ask ourselves : 1. 2. 3. 4. Competitor Who is our direct or indirect competitor? What have they done? Whom are they targeting? What channels they are using? How much budget they are going through? Etc Questions that need to ask ourselves : 1. 2. 3. 4. 5. 6. Customer Who are your segments? How old are they? where do they live Who will buy your product the most? Whos have the most money? Who has the need to buy your products? Etc Questions that need to ask ourselves : 1. 2. 3. 4. 5. 6. Change Responsive to change not just reactive
- 10. 4C S.T.E.E.P.L.E Socio Cultural Technology Economic Environment Political Legal Ethics Change (VUCA)
- 11. SWOT SWOT is a basic strategy that helps identify and evaluate what internal and external factors influence the success of a business, project or company management. The purpose of a SWOT analysis is to assess the problem and make the best of the existing situation inherent in your business. SWOT analysis is very useful for finding things that should be improved, maintained, and avoided by considering performance, competition, risk, potential, and strategy. Strength Opportunity Weakness Threat
- 12. Sinta Nurleta Thank You! ntanueta Sinta Nurleta sntnurleta@gmail.com