3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
https://bloomerang.co/resources/webinars/
Your thank you letter is the first step toward RETAINING a donor. Join Gail Perry, MBA, CFRE – just in time for the holiday season – for tips on how to NAIL your donor thank yous!
https://bloomerang.co/resources/webin...
Richard Perry will show you how to build a donor centered budget, what is needed to support it, and a clear description of every program category to put into proposals and present to donors.
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will show you how your organization can not only fundraise BUT emotionally BOOST your supporter base in the midst of the COVID-19 crisis.
Raising More Money By Asking (and Answering) Better QuestionsBloomerang
https://bloomerang.co/resources/webinars/
The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising.
13 Nonprofit Thank You Mistakes to AvoidBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
Granted: Identifying, Applying for and Managing Grant FundsBloomerang
https://bloomerang.co/resources/webinars/
Mandy Pearce, CFRE will detail the questions nonprofits need to answer prior to searching and applying for grant funds, outline the seven basic elements of most proposals, and show how to match their needs to funder priorities.
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
https://bloomerang.co/resources/webinars/
Your thank you letter is the first step toward RETAINING a donor. Join Gail Perry, MBA, CFRE – just in time for the holiday season – for tips on how to NAIL your donor thank yous!
https://bloomerang.co/resources/webin...
Richard Perry will show you how to build a donor centered budget, what is needed to support it, and a clear description of every program category to put into proposals and present to donors.
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will show you how your organization can not only fundraise BUT emotionally BOOST your supporter base in the midst of the COVID-19 crisis.
Raising More Money By Asking (and Answering) Better QuestionsBloomerang
https://bloomerang.co/resources/webinars/
The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising.
13 Nonprofit Thank You Mistakes to AvoidBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
Granted: Identifying, Applying for and Managing Grant FundsBloomerang
https://bloomerang.co/resources/webinars/
Mandy Pearce, CFRE will detail the questions nonprofits need to answer prior to searching and applying for grant funds, outline the seven basic elements of most proposals, and show how to match their needs to funder priorities.
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
A recent training I did for a client on the process of getting Major Gift donors. This client\'s particular challenge was a Board with few or no contacts. This process skirts leveraging Board contacts.
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
How to Spend on Gifts Without Ruining Your Festive MoodWomen On Wealth
Perhaps gift giving becomes a bit of an emotional puzzle for some?
How does one give a gift to each person that says you value them - and keep your budget in place? We'll show you how, with this easy-to-follow eBook.
Looking for financial freedom? Visit us at http://onetreespaces.com/
Donor Communication In The Wake of COVID-19Bloomerang
https://bloomerang.co/resources/webinars/
Join our special guest Rachel Muir, CFRE for a webinar dedicated to helping you and your organization navigate these turbulent times.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Major Gift Fundraising on a Shoestring BudgetBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will show you where to begin (even if your budget isn’t huge), which prospects to prioritize, how to develop and manage a major donor pipeline and cultivation plan, and how to get and stay organized so you reach your goals.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
https://bloomerang.co/webinars-events/
In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)?
One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Finding Your Sizzle: the Importance of Emotions in FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Wendy Dyer will explore the importance of emotions in fundraising among the growing movement of “effective altruism,” which encourages funding decisions based solely on intellect.
Think Creatively - 8 Tips for Copywritingmeyer1948
Looking for some creative inspiration! Check out the latest edition of NonProfit Pro for tips in an article by Bonnie O'Neill Meyer, CFRE, Chief Creative Officer of Meyer Partners.
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
A recent training I did for a client on the process of getting Major Gift donors. This client\'s particular challenge was a Board with few or no contacts. This process skirts leveraging Board contacts.
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
How to Spend on Gifts Without Ruining Your Festive MoodWomen On Wealth
Perhaps gift giving becomes a bit of an emotional puzzle for some?
How does one give a gift to each person that says you value them - and keep your budget in place? We'll show you how, with this easy-to-follow eBook.
Looking for financial freedom? Visit us at http://onetreespaces.com/
Donor Communication In The Wake of COVID-19Bloomerang
https://bloomerang.co/resources/webinars/
Join our special guest Rachel Muir, CFRE for a webinar dedicated to helping you and your organization navigate these turbulent times.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Major Gift Fundraising on a Shoestring BudgetBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will show you where to begin (even if your budget isn’t huge), which prospects to prioritize, how to develop and manage a major donor pipeline and cultivation plan, and how to get and stay organized so you reach your goals.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
https://bloomerang.co/webinars-events/
In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)?
One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Finding Your Sizzle: the Importance of Emotions in FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Wendy Dyer will explore the importance of emotions in fundraising among the growing movement of “effective altruism,” which encourages funding decisions based solely on intellect.
Think Creatively - 8 Tips for Copywritingmeyer1948
Looking for some creative inspiration! Check out the latest edition of NonProfit Pro for tips in an article by Bonnie O'Neill Meyer, CFRE, Chief Creative Officer of Meyer Partners.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
How to Start and Run Your First $100,000 Fundraising CampaignBloomerang
If you’re like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You’re probably scratching your head over who to approach and how to do it. And you’re probably wondering what to say to get someone to make a large donation to your organization. Join us for this webinar to learn exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
How do you create a year-end campaign that stands out from every other organization soliciting donors at the same time?
That’s the question we’ve set out to help you answer in this webinar. We unpack some of the most valuable strategies for engaging and cultivating donors at year-end.
This webinar will help you to discover how you can leverage innovative ideas and proven best practices we’ve learned at Pursuant to create an effective year-end campaign.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
Stop Fundraising on an Island! Get Your Brand Out.Emma Bush,EdD
This clinic is part of a special series on practices that increase revenue. The topic is Brand-Out. Louder. – a review of high energy activities that help increase familiarity with your brand, expand interest in your mission, and grow opportunities to connect with people who can become donors, volunteers and partners.
Create and Run Your First Really Big Fundraising CampaignBloomerang
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
These proven tips and tricks will help you improve your donor retention rates. Stop spending your precious resources acquiring new donors just to replace those being lost.
Similar to 10 Blockbuster Fundraising Tips for Year End (20)
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Intro:
Even after 20 years in the business of fundraising, there’s nothing more worrisome than
meeting your Year-End fundraising goals.
Now, well into November, you’ve been working your, a plan created much earlier in the
year! You’re already getting antsy about evaluating your Thanksgiving direct mail piece.
And, if you’re one of the best fundraisers around, you’re still interested in any fabulous idea
would tweak or add more support and attention for your cause .
The big deal here is all the competition you’re facing! Your Donors mailboxes are running
over right now with mails asks that include calendars, cards, address labels, everything and
anything to get the donation dollars to their cause, not yours! Yikes!
Your donors always have a few charities that are close to their heart, that we all know for
sure. And if you speak with your donors now, you also know they are becoming extremely
fatigued (and a little irritable) with so many pleas for help. And every plea for help is more
compelling and desperate then the last one.
This means working hard until the very last minute with the very best year-end fundraising
ideas Here for you now are super tips that have been researched, tried and work!
Use just one or two of these 10 year end super success tips and watch out! You’ll be a
blockbuster fundraising superstar!
Wishing you all the very best in fundraising success now and in the New Year,
Joy Olson
3. MAKE CALLSYOUR CALLING
From personal experience I can honestly say that calling your donor base is the very best
thing, the very best use of your time that you can make now throughout the end of the
year. Every article, blog post, book, etc., all fundraising experts agree on this. So what you
need to do right now is to figure out how many hours a day you will call your donor base
and map out a plan!
Segment your donor base before you make these calls. Research giving patterns and scan
other notes in your database about these donors. If they’ve made donations this year, if
they’ve attended your annual event, if they are active on your Facebook page, use these
personal connections to connect further. You want to really make this call to connect count.
Ask questions and take notes.
When you segment your major donors, ask your board to help you call this top tier of
supporters. Give your board the data base information you’ve researched so they can also
connect with the donors.
Have one compelling story ready to discuss in the call, emotionally allowing a direct impact.
You must help them envision how their gift will make a difference.
I would suggest no less than an hour a day for calls now. Donors love your organization
and are happy to talk to if you are brief and to the point with a compelling story. Of-course
you will tell them how much they are appreciated!
Write a short script (bullet points) for yourself and your board that you can have in front of
you with a succinct and sincere message. The script should indicate how appreciated the
donors are for their support and loyalty. It’s all about them, not your organization. It’s all
about how they have made your success possible.
1
4. Storytelling is Imperative
Have three great stories from 2015 that you can build your message around. Brainstorm
with your entire organization to pick out the three most meaningful, touching and personal
stories that your organization has experienced this year. Now build a consistent message
around each story that you can use the last six weeks of the year. Maybe it’s for your last
direct mail piece of the year or perhaps a postcard. It can be the focus of your YouTube
videos or your final Eblasts of the year.
Make your story count and count for a lot! Put a great headline with the story and a really
winsome picture. A picture is worth 1000 words (and perhaps many $1000’s) so work hard to
get just the perfect photo. If it makes you cry, if it makes you happy this is what you want!
Elicit strong emotions now!
There’s nothing more powerful than storytelling to affect your donor’s behavior because
it is the stories that connect us. A good story makes us feel like we are experiencing it
ourselves and we are a part of it.
One of the best qualities a fundraiser can have is empathy, compassion and the ability
to relate this emotion of caring. If you have the compassion and the passion, it will move
mountains for your organization! Actively seek out the stories from your volunteers, donors,
staff and get the very best stories. You can test those stories along with photos on Facebook
to see if they’re really going to move mountains. Sometimes it’s quite surprising. Stories &
photos you think will get their attention do nothing. Social media is a very good way to test
your storytelling and also helps you improve the message.
Just remember to tell stories, don’t just give statistics. It’s true they want to know you’re
doing well but if you’re doing well it’s really because they’re supporting you so let them
know! Thank them for making all the success possible.
2
5. Dote on New Donors
As fundraisers, we often tread lightly with a new donor. We don’t want to turn them off by
seeming too greedy with another ask. But the truth of the matter is that second gift is really
as important as the first gift because it’s the second gift that determines if that new donor is
going to turn into a lifetime donor. And if you don’t stay in touch other organizations may
step in gain that donors attention and you may lose the donor.
I recently read in The Fundraising Effectiveness Project 2015 survey that only 19% of new
donors ever give again to the nonprofit. But guess what, if we ask them again and they do
give the second time, 63% will give again. So working with the new donors because it will
really pay off.
If it were earlier in the year, I would tell you to have a new donor party in September or
October, but we don’t have time for that now! So do something special for the new donor
in terms of a postcard or a note just saying how thrilled you are to have them as a new
donor, what a difference their gift has made, and what a difference they can make in the
future.
Don’t let them get away!
Get creative, and if you’ve got time make some phone calls or ask your board to help
you make phone calls to your new donors. That’ll make a difference this year and an even
bigger difference next year.
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6. REVIEW, REVIEW, & REVIEW SOME MORE,
REVIEWYOUR RESULTS CLOSELY
From now to the last minute of this year, you must know what’s working and what’s
working best! If you don’t do well in your Thanksgiving annual direct mail appeal, you
must immediately get super creative and head to the front of the line with good stuff for a
December appeal!
As you might already know, a Development Director of Fundraising makes no major holiday
plans as your job is to be here, to monitor, to review and to make immediate adjustments
and additions if your plan is not getting dollars in the door.
Monday of Veterans Day 2015, we personally got so much snail-mail, so many catalogs, etc
etc, etc, that I thought, oh boy, if any organization had a big direct mail drop to hit Monday,
they are going to be lucky if anyone even sees it! It will probably be recycled before anyone
knows it arrived!
So, what can you do? Use your Christmas or Holiday letter to best advantage, decorate
the envelope, STAND-OUT! Use subject lines in your social media and emails that totally
intrigue and stop them in their tracks. They will feel they just have to open it and see what
you’re talking about!
Be dramatic, be interesting, be motivating, be compelling, just be good, don’t be boring!!!
Classy has a super blog that addresses this: http://www.classy.org/blog/5-trends-jazz-up-
holiday-fundraising/, check it out! One of their tips is to create a Staff Thank You Video.
Super idea and so easy to do!
So jazz it up, stand out, be creative and have fun! And bring lots of dollars in the door!
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7. GETYOURVIDEO ON!
Okay, you have your 3 or 4 best stories ready to go. You’ve picked the ones to move
the world. Now get out the iPhone and make 3 or 4 videos and tell your stories. Unless
someone in your group is great with production, look for a volunteer or someone to hire
to put these 60 second videos together.
You will upload these short videos to your YouTube Channel. You will use them, one at a
time, in your final year end 4-EBlasts, and you will upload to other social media channels, to
your webpage, and add their links to your regular emails, and that’s just for starters.
Make these videos good enough that you can also include them in your 2016 Annual
Event as 2015 success stories or stories that reflect your mission and connection to great
outcomes.
Development is going social media and social media loves short videos! Short videos will
tell your story beautifully, so get in there and find yourself a video person, and create and
script some meaningful heart rendering stories. It will pay off in huge dividends, many
donations and new supporters! Make sure the videos look wonderful on mobile devices as
that’s where most will be viewed.
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8. GO LONG FOR MONTHLY GIVING
In your final month, in all forms of communications with your donors, ask them to upgrade
to Monthly Giving!
Tell them what a wonderful gift this is to your non-profit; to be able to rely on these sustaining
gifts from the best of the best. Tell them why it makes a difference, what you can do with
that money each month, and make it be the best gift they could give your cause, whether
it kiddos, pets, or veterans. Work with your marketing people to come up with a monthly
donation insert, coupon or web-form that is eye-catching, something that stands out from
the crowd. Make it a part of every ask, whether in person, on the phone, in email or social
media.
Your mission needs the gift of sustainablity and year end is certainly the time to ask for
what you need. Create some extra value for the donors to encourage them to make this
commitment. Tie the monthly gift to a special status and use emails to update monthly
donors on the progress you are making and emphasize their contribution to your work.
Rmember to continue thanking monthly donors as long as they keep giving as it reminds
them of the good they are doing and of your sincere gratitude.
• Ensure your donation form allows for a monthly gift.
• Audit your appeals: make sure you ask donors to consider giving a monthly contribution.
• Think of creative ways to illustrate a monthly gift’s impact.
• Reward monthly donors with special recognition or perks.
Keep Asking for Monthly giving on into the New Year also!
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9. EMAILS TO EBLASTYOUR RESULTS
Plan these four emails so there is some type of consistency in your brand and style. Use the
colors and logos of your organization so you are easily recognizable.
Next make it simple! Make the headline compelling and use a great image, an image that
will just stop their heart, make them cry. Make sure that your image not only complements
your message but that it shows up correctly so test that out to make sure it shows up on all
formats, mobile, laptop or tablet.. Link your images to your donate now button!
MarketingSherpa.com says that each email should have a single picture, a headline, 3 to 4
sentences of copy.
Get a matching donation for these last four emails and that could be your PS (PS donations
will be matched.) And the final email delivered on New Year’s Eve will emphasize that there
is still time to make your 2015 donation. Marketing Sherpa did their emails on December 2,
December 15, December 23 and December 31. I have personally, as development director,
done the last four days of the year with very good results.
I am enclosing this link for you: http://www.marketingsherpa.com/article/case-study/four-
short-emails-boost-yearend. This is worth reading.
Make these 4 emails very personal. The end of the year is emotional weighted with hopes
and memories of the year past. Inspire with the story and the need, don’t make them
feel guilty, make them want to help because it is going to feel so good to make such
an immediate difference in the world. Integrate these emails with your social media sites
to make the effort very consistent. Work and rework your subject lines, brainstorm with
your team and decide what commands your attention immediately. You are facing lots of
competition, now is the time to be BOLD! STAND OUT! You cannot over communicate
at Year-End, remember this!
P.S. Here are some subject lines to get their attention:
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Are You In? Don’t Wait! Last chance. Only
Hours Left The clock is ticking, Will YOU
Help?
You still have a chance Midnight is just a
few hours away. Don’t Miss Out on this
Special Opportunity (great for matching
gift)
10. YOUR DONATION PAGE DESERVES EXTREME
ATTENTION
If there is one thing that you should do right now is get your donation page ready for YEAR END. Spruce
it up. Have others test it. Have people give you honest feedback on how easy it is to donate.
Place your donate button near the top of the page and make it colorful!! Make it accessible and very
visible. Make sure your donation page is mobile responsive and works like clockwork
Put a compelling picture together with one of your best stories highlighted on the page so people can
remember what motivated them to donate in the first place. Make sure your tax ID number is also very
visible because many foundations or companies are going to want that number immediately. Remember
that attention span is short now so make it easy to see and to donate. Trust is certainly always an issue so
make sure that your donation page is secured.
There are many best practices you need to consider.
1. You want to have one purpose right now and that is to encourage your visitor to make a donation.
2. You want to make it clear and keep it short.
3. Write a great headline and combine with a compelling visual.
4. Your visual must show your donors how their support will make the difference.
5. Include these four words: Small (amount); Instant (you instantly help); YOU (they are the focus); and
BECAUSE (because this small amount will instantly help solve the problem).
The last three weeks of the year your website’s number one goal is to collect donations! Make it simple to
immediately connect to the page and donate. Give them choices. Choices are giving gift levels, frequency,
and certainly highlight the opportunity of becoming a monthly giver. Give them the opportunity for
personal interest comments and give them the opportunity to make their gift “in memory of” or “in honor
of” with enough space for any wording they might want included in message to recipient of their gift.
Sit down immediately with your webmaster and talk about your Year End Donation page. Research it, check
out the 10 best donation pages in your particular field, know how your donate page will look. It’s a Mobile
world we live in. Year End is all about your Donation Page. Research at least 10 best pages now and know
how you want your page to look and perform! Do not skip this step!
Caryn Stein of Donor Perfect gives these 8 ways to make the most of your year-end donate asks:
1. Simplify your home page to offer one call to action, DONATE.
2. Make your donate buttons large, colorful and easy to find.
3. Send donors straight to your online donation form and make sure it is well-designed.
4. Include your donation link in your Facebook, Twitter, and other social media profiles
5. Encourage Recurring gifts.
6. TEST YOUR DONATION PROCESS and fix problems
7. Include third-party testimonials on your donation page
8. Create a “Why Donate Page” that makes a case for why someone should donate so they will give more
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11. SOCIAL MEDIA
I for one love social media and have been managing a Facebook page for a nonprofit for
a number of years. If you’re not active in social media, certainly year-end is not the time
to begin. I suspect many of you do participate in social media and most of you are really
trying to define social media’s role in your communications strategy. At year-end, you must
integrate your communications and align your goals and message with your target audience
on social media. All your messages, all your themes for year-end should be represented on
your social media platforms.
Now, we must engage our community and let our supporters know who we are, what
we’re doing, why we want to connect and how they can help. And we want to attract new
supporters! This is a lot to accomplish and it takes definite planning. Social media will
definitely strengthen your message and get your message out there so get busy and do it
now.
You definitely want to take advantage of the new “donate now” call to action on Facebook. I
would you link your compelling images directly to your own online donation page. I use bit.
ly to shorten the donation link in case you have a donation URL that’s a half a block long.
Definitely work with your marketing manager and your executive director to define your
year-end content strategy.
Many of you might have planned a #GivingTuesday campaign as a part of your year-end
plan this year and if you have done so, great! If you have not it’s definitely too late for 2015,
but put it in your 2016 year end giving plan and study your competitors #GivingTuesday
campaigns this year for ideas.
Year-end is an ideal time to use testimonials on your Facebook page from current supporters
telling why they love supporting your organization. Connect the testimonial to a ‘donate
now’ link. Social media is designed for two way conversation so it’s powerful to get your
supporters talking and connecting with you. These conversations get other supporters in
the conversation and this is the wonderful advantage of social media.
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12. Be sure to stay very much in tune with your social media pages at Year-End because you
need to respond to questions, comments and posts and look for new conversations to join.
Year-End is not vacation time for development or fundraising peeps!
If you’re using Facebooks power editor or ads manager, this is a great time to select an
image or a message that’s getting great response and use it as an ad. If you don’t have
an ad budget find a donor that would donate $100 dollars for Facebook ads for year-end
giving. If you’re new to ads or boosts, take a tutorial on power editor or add manager on
Facebook. It’s really not difficult and will give your organization a year-end boost. You can
also learn how to use Facebooks conversion pixels so you can track your results and that’s
really changing the game on Facebook. We want to be able to quantify the time we’re
spending on social media and it’s becoming much easier to do.
Social Media has an important role to play in year-end giving! More important than all
those television ads begging for donations and much cheaper! Go boldly forth and have
fun!
13. WALKA MILE INYOUR DONORS SHOES
Your non-profit already has a relationship with your donors and a lot of donors have grown
to really trust your organization. They understand what you’re doing and they feel like
they’re part of your mission; that you’re accomplishing things together. So what does year
end giving have to do with this?
Let’s examine why your donors are giving at year-end, and why year end giving accounts
for over 33% of our total nonprofit giving.
1. The holidays are a happy time, they inspire all of us to be more giving. Thanksgiving,
Hanuka, Christmas, and New Year’s line up to naturally motivate all of us to want to do more
for others, especially those that we perceive as needing our help. INSPIRATION: we are
inspired to give and so are your donors, SO INSPIRE THEM WITH ALL YOUR MESSAGES!
2. The reality is that our donors can claim tax deductions for their charitable gifts and many
of our donors make year end gifts to get tax benefits. These last weeks of the year are when
your donors are going to make their gifts according to their financial planning strategies.
They are going to be looking over their taxes with their accountants to try to get a clear
picture of what they might owe. So they very well may need to give and you need to ask
because if you don’t someone else will and they’re going to get that last minute tax gift.
NEVER BE AFRAID TO ASK AGAIN AT YEAR END
3. In the non-profit business you realize there is often money left in government or
foundation budgets that need to be used or they lose and this can also be true with your
donors. No matter how late in the year you send a direct mail, you must always include the
opportunity for them to make one more gift!
A RETURN ENVELOPE OR A GREAT BIG DONATION BUTTON IN EMAILS OR WEB SITES
gives them an immediate way to give again and they will give again if you make it easy
and motivating!. This happens about 20% of the time and a lot of nonprofits miss this
opportunity by being worried about asking too often. Always include a return envelope or
a place to go to donate once again. This is a very compelling reason to MAKE SURE YOUR
THANK YOU NOTES GO OUT FAST WITH A RETURN ENVELOPE INCLUDED.
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14. CONTACT ME FOR MORE INFORMATION:
blockbusterfundraising@gmail.com
www.joyolsongroup.com
BlockBusterBlog: www.blockbusterfundraisingblog.com
Facebook: https://www.facebook.com/Blockbuster-Fundraising-673875362750044/?fref=ts
Linkedin: http://bit.ly/1NyDtA2
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