How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
SXSW 2016: Bridging the Gap Between CX + UXBarkley
Susannah Sulsar of Barkley and Leah Buley of Forrester hosted a workshop at SXSW 2016 covering The Human Experience, bridging the gap between customer experience and user experience.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
SXSW 2016: Bridging the Gap Between CX + UXBarkley
Susannah Sulsar of Barkley and Leah Buley of Forrester hosted a workshop at SXSW 2016 covering The Human Experience, bridging the gap between customer experience and user experience.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
This webinar will demonstrate how professional and B2B brands are deftly handling the challenges of mobility and screen size, while also solving branding challenges bigger than any device. Joe Walsh, Principal and Creative Director at Greenfield/Belser will share a visual show and tell with lessons learned and best practices shared.
You will see and learn:
· The difference between responsive and adaptive designed mobile websites
· The pros and cons of device friendly options, including costs
· Four new responsive website case studies and the integrated branding approaches driving them
· Best brand and marketing practices across all devices.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
A UX Design that Creates a Branding Experience for Financial CompaniesLogo Design Guru
User experience relates to user involvement with your brand in any way. It could be online as well as offline. This includes the environment that you provide to your audience and how you make their interaction with your brand easy and smooth. Designers invest a great amount of thought and efforts in order to increase the proficiency of UX. An excellent UX design can be created only, by providing your clients with distinct brand experience.
Ever thought how a billboard with food visuals, evokes feelings of hunger? This is because a brand connects with you and provokes you to take a decision.
Brand experience is theorized as the emotional responses triggered by brand. Feelings and sensations evoked by brand design related stimuli, forms audience perceptions and behavior. Stimuli can be brand packaging, design, identity, communications and environment.
You can provide a distinct brand experience to your customers with good user experience design. If you are an owner or marketing head of financial firm, UX design becomes even more important. Financial companies rely on customer loyalty and trust. Therefore, it is crucial for you to focus on providing distinct brand experience through exceptional UX design. If a client leaves with satisfaction that eventually guarantees profit and customer retention.
This slide share discusses visual design elements that will help your financial company to provide customers with extraordinary UX design.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Unified Small Business Alliance Proposal by Startup EliteMarkus Biegel
The Unified Small Business Alliance is an organization established to Create, Restore and Maintain a Healthy Business Environment.
This is the modified presentation for the Unified Small Business Alliance created by Startup Elite.
For more presentations and information on our services please visit www.StartupElite.com
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
13 User Experience Tactics To Make Your Website More EngagingRUNNER Agency
Regardless of your industry, whether it be medical, e-commerce or other — the principal goal of your website is to increase user engagement on your site — with the expectations that some of the visitors will become conversions. Use these 13 tips to improve a user's experience on your site and see how it can increase engagement!
Conversational Commerce 2.0: When AI and Chatbots Meet Experience DesignBrian Solis
Conversational commerce, chatbots, AI, represent the next frontier for automated customer engagement. For meaningful conversational commerce, designers must employ experience architecture to balance human-centered design with thoughtful CX, UX and UI. Leading digital analyst and anthropologist Brian Solis shares his vision for next generation conversational commerce...the experience when automation meets design.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
10 unexpected reasons that teaching is awesome. Get a job that makes a real difference. They keep you young. Benefits still exist. And the vacations don't hurt.
This webinar will demonstrate how professional and B2B brands are deftly handling the challenges of mobility and screen size, while also solving branding challenges bigger than any device. Joe Walsh, Principal and Creative Director at Greenfield/Belser will share a visual show and tell with lessons learned and best practices shared.
You will see and learn:
· The difference between responsive and adaptive designed mobile websites
· The pros and cons of device friendly options, including costs
· Four new responsive website case studies and the integrated branding approaches driving them
· Best brand and marketing practices across all devices.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
A UX Design that Creates a Branding Experience for Financial CompaniesLogo Design Guru
User experience relates to user involvement with your brand in any way. It could be online as well as offline. This includes the environment that you provide to your audience and how you make their interaction with your brand easy and smooth. Designers invest a great amount of thought and efforts in order to increase the proficiency of UX. An excellent UX design can be created only, by providing your clients with distinct brand experience.
Ever thought how a billboard with food visuals, evokes feelings of hunger? This is because a brand connects with you and provokes you to take a decision.
Brand experience is theorized as the emotional responses triggered by brand. Feelings and sensations evoked by brand design related stimuli, forms audience perceptions and behavior. Stimuli can be brand packaging, design, identity, communications and environment.
You can provide a distinct brand experience to your customers with good user experience design. If you are an owner or marketing head of financial firm, UX design becomes even more important. Financial companies rely on customer loyalty and trust. Therefore, it is crucial for you to focus on providing distinct brand experience through exceptional UX design. If a client leaves with satisfaction that eventually guarantees profit and customer retention.
This slide share discusses visual design elements that will help your financial company to provide customers with extraordinary UX design.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Unified Small Business Alliance Proposal by Startup EliteMarkus Biegel
The Unified Small Business Alliance is an organization established to Create, Restore and Maintain a Healthy Business Environment.
This is the modified presentation for the Unified Small Business Alliance created by Startup Elite.
For more presentations and information on our services please visit www.StartupElite.com
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
13 User Experience Tactics To Make Your Website More EngagingRUNNER Agency
Regardless of your industry, whether it be medical, e-commerce or other — the principal goal of your website is to increase user engagement on your site — with the expectations that some of the visitors will become conversions. Use these 13 tips to improve a user's experience on your site and see how it can increase engagement!
Conversational Commerce 2.0: When AI and Chatbots Meet Experience DesignBrian Solis
Conversational commerce, chatbots, AI, represent the next frontier for automated customer engagement. For meaningful conversational commerce, designers must employ experience architecture to balance human-centered design with thoughtful CX, UX and UI. Leading digital analyst and anthropologist Brian Solis shares his vision for next generation conversational commerce...the experience when automation meets design.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
10 unexpected reasons that teaching is awesome. Get a job that makes a real difference. They keep you young. Benefits still exist. And the vacations don't hurt.
Take a Whirlwind Tour of Hot Topics in Dyslexia & Literacy PART 1 (IDA Conf 2...Carolyn D. Cowen
These slides are for “Take a Whirlwind Tour of HOT TOPICS in Dyslexia & Literacy”—a presentation at the 2015 conference of the International Dyslexia Association. This presentation addresses these five hot topics: Dyslexia’s Upside, DSM 5 & Dyslexia, The Dyslexia Debate, Teacher Preparation, and Dyslexia & Literacy Legislation.
Image is Everything: Exploring Visual Literacy for Critical Thinking EdTechTe...Amy Burvall
From cave walls to Facebook walls we have always embraced visual communication. Dual coding theory of cognition reiterates the importance of visual imagery in respect to our thinking processes - that in fact we need visual language in addition to verbal or text-based coding of stimuli. With the changing media landscape, our streams, memes, and zines have exploded with imagery, ushering in a need for visual literacy skills. We are quickly moving from images as decoration and augmentation to images as sole content and communication tool. We have some false beliefs about visual language - that it is equated with “art”, requiring “talent” from “creative types” - and therefore it is unfortunately often not overtly taught and practiced in schools. Technology has affected knowledge in such a way as to diminish the value of “raw” information and increase the value of sense-making, as well as chip away at attention spans, sparking a need for distillation of complex ideas. Images can essentialize the cumbersome in beautiful ways. They have a “stickiness” for the viewer and challenge the critical thinking of the creator.
**Please not videos will not play but they are located in respective categories on the G+ community
Workshop trailer: https://www.youtube.com/watch?v=BYNQ2hzbeQI
Workshop Resources: https://plus.google.com/u/1/communities/113762614515763343967
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
What 'Doodlers' and 'Coders' can teach Business about Experience DesignCandy Bernhardt
If you are a key leader in your business, you might wonder why creatives and developers can be so argumentative about seemingly straightforward feature requests for your site. Likewise, if you are one of the talented people doing the actual design and code work, it can often be frustrating when “suits” don’t understand the fundamentals of good user experience. It’s time for an intervention!
Scroll, Click, Convert: Navigating the Essentials of User-Friendly Landing Pa...kubalesniak93
In the fast-paced digital realm, where attention spans are fleeting and clicks are currency, your landing page is the virtual storefront of your business. It's not just a webpage; it's the digital handshake between you and your potential customers. Crafting a landing page that not only captures attention but seamlessly guides visitors towards conversion is an art and science combined. Join us on a journey where we unravel the intricacies of user-friendly landing page design — from the smooth scrolls to the final click that converts.
Landing pages are a crucial part of any online marketing campaign. They can be used to more effectively communicate your marketing message and ad a result increase the conversion rate of your campaigns.
This presentation presents a detailed look at 101 ways you can improve the conversion potential of your digital marketing.
I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
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In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Creating your website the right way makes all the difference. Without the right strategy for designing your website your customers just would not be able to connect with your brand or business. Thus it pays to have a website that makes all the right noises in attracting and providing them the right spur to return back to your website.
Starting from the URL that you choose to the user interface that you provide all make a vital difference to how the audience connects with your site. Check out how to create a website that stands out from the crowd by going through this insightful resource now and let your brand visibility grow online.
Websites influence 97% of customer purchasing decisions. That clearly means your business site needs to be a good one, and it should have relevant content. Your company website has to be regularly updated with new products and the latest news. No one will prefer to do business with a company whose website is out-dated and not in sync with the latest technology. Many small businesses put up a website and then leave it alone — but today’s websites are no longer static. The internet browsers are also getting updated with the times, so if your website is not compatible with the latest browsers, then you will definitely lose a business opportunity.
Coding bootcamps, online learning, and various non-accredited alternative learning programs pose a threat to higher education. Let's look at where this evolution is going.
The Forces Behind the Baltimore Tech Startup Sceneidfive
idfive looks at the incubators, startup centers and learning facilities that are driving Baltimore's tech startup scene. http://idfive.com/the-future-of-the-baltimore-tech-startup-scene/
The Brand of Higher Education: Context for The Conflictidfive
Dr. Sean Carton from idfive looks at the history of higher education development—where we are now and what's coming next. http://idfive.com/the-brand-of-higher-education-context-for-the-conflict/
With smart, connected technology and a narrowing of choices comes the death of consumer discovery. See what the cure is for marketers. http://idfive.com/the-death-of-discovery/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. As the diversity of competition in higher education continues to rise and
the cross-channel playing field is further leveled by the ability for any
marketer to gain impressions, today’s differentiator is no longer in media
budgets and volume of content, but in the quality of your content and the
fidelity of its presentation.
3. This content (web pages, landing pages, apps)
will be designed with simplicity and action in
mind.
No longer will it be the way of the technical
world, to be either overly laden in whirly-gig
“features”, or to be kludgy in appearance.
4. Today, a new startup called LetGo is finally
pointing and laughing at the rot Craigslist
has bestowed on itself through interface
and experience design neglect, offering a
beautifully simple and intuitive, geolocated
app to list and sell your stuff to people
nearby
Apple, for example, taught us that a highly
technical and complex device didn’t have
to be confusing or ugly—that it could
instead feel natural to infants and the
elderly.
5. Higher education in particular, already faces an up-hill battle in
getting the eyes of prospects and donors. Squandering the
opportunity to build a lasting relationship with each of those
leads, when you finally grab their gaze is, well, a complete
waste of marketing dollars.
6. Fortunately, we don’t have to upend
our entire brand experience in a fell
swoop to make positive differences in
engagement.
Instead we can select strategic
touchpoints to attract new fans without
upending our brand
7. While our web properties are juggling the wants and needs of many
audiences, old and new, and a complete redesign is always at risk
of upsetting those familiar with navigation systems and information
locations, we have the benefit of flexibility when working to attract
new audiences through onboarding touchpoints like landing pages
9. Similarly, websites have become inherently
transactional. Pages and sites are no longer
about telling, but about asking, listening, and
personalizing content for each visitor.
Today, every page on your
website is a homepage and your
brand face. Every page is
someone’s first and last
impression.
11. Stops trying to be something for everyone, and
instead focuses on being everything for
someone. Present and amplify only the core
messaging, tasking, and calls-to-action. Challenge
groupthink and don’t water down your landing pages
with secondary requirements;
12. Is accessible, usable, and appropriate for a
specific context. It dovetails into the part of
a user journey and decision-making
process it’s designed for, leaning on a
prospect’s existing familiarity to provide
next steps and brand reinforcement,
without redundancy;
13. Trims forms to only the fields needed
to make contact. Unfortunately, forms
are often the first place we add more
fields, as departments impose their
requirements, but it’s well-known and
time-tested that shorter forms increase
the number of conversions;
14. Organizes forms and information requests to be
personal first. It seems logical to ask a prospect for their
required contact information before asking about their
interests, because that’s how our Customer Relationship
Management tables are structured. However, that
approach feels just as cold and mechanical in a landing
page as it would if we met the prospect in an elevator.
Visitors want to be asked about their
passions and interests, to imagine a
conversation and become emotionally
invested, before filling in the logical
vitals;
15. Feels natural in the devices it’s designed for,
including in load time. Not only does the content need
to be trimmed, utilitarian, and goal-supporting, but the
technology does too. Landing pages need to be
responsive to the devices and the networks they’ll be
used on. If a prospect is using the landing page on a park
bench in the sun, pay attention to contrast and legibility.
Think through real-world usage and validate designs;
16. Uses the voice of the reader, without losing
brand authority. High education needs to
sound smart, but also personable—not like a
research paper. Cut back on the gimmicky
“y’alls” but don’t be afraid to write like a
human;
17. Presents verbs over nouns. Make it
actionable! Using verbs in headlines allows a
reader to envision their action. “Browse our
programs,” “Join our newsletter,” “Follow us
on Twitter.” This supports the writing like a
human bit;
18. Has a clear call-to-action, and supports it. This is
the one piece that should be repeated. State the
purpose of the landing page clearly. Provide a button
with a clear label. Add the call-to-action as an in-
context text link within or at the end of a small
paragraph of text leading into it. Try the squint test and
run a usability test. Make sure your viewer knows in
their brief glance what we want (need) them to do. All
other content in the landing page leads to and
persuades this action; and
19. Is A/B tested and measured. If you’re not sure,
try it more than one way. It’s often easier to launch
two landing pages than one. Track conversions in
each for a brief period of time, then select the
landing page that’s performing better to blanket
across all inbound visitors. A/B test multiple pieces
of a landing page, from the button labels and
colors to the order of content. Use this data as a
means to win internal debates.
20. A successful landing page is one that
recognizes it’s a single lilypad in a
much larger, 360-degree brand
experience—and capitalizes on that
recognition.
22. This broadening and unifying of the higher
education brand—this 360-degree design
experience—will come via a handful of
intentional efforts, including:
23. Thinking beyond the “graphic” – Across print,
broadcast, and digital, recognize your brand
experience as everything in between. Rethink
tangible touchpoints and design collateral to
support and extend larger brand and marketing
efforts. Consider how a brand experience can
be crafted through in-person exchanges,
personalized environmental interactions like on-
campus displays, and non-disposable take-
homes utilizing the capabilities of apps and
devices;
24. Conducting field research – Run usability tests
on today’s applications to identify market and brand
opportunities for improvement. Conduct prospect
interviews, focus groups, and collaborative
sketching studios with prospects and stakeholders,
rather than following the higher education herd;
25. Understanding, mapping, and
redesigning workflows – Use test findings
to map out and understand internal and
external workflows, journeys, and
processes. Understand the prospect
decision-making journey and lifecycle
inside and out, to minimize possible
prospects from falling through the cracks
and to sharpen existing touchpoints;
26. Establishing and extending atomic brand
libraries – Build cohesive brand UI libraries to be
used across digital applications and printed
collateral—iconography, photography style, code
components and widgets, grid systems and
templates, and even content libraries to pick up
brand language. Build this library as a flexible
brand foundation and not as a rigid, over-policed
system, to make it easier for growth and
refinement;
27. Identify and update key touchpoints –
Review what we know about the workflows
and journeys to pick low-hanging fruit or
particularly problematic engagement points,
to develop new brand assets, new
experiences, and better conversion tools one
at a time. Avoid overhauling everything at
once and encouraging failure.
28. This Slideshare reflects the idfive
whitepaper “Creating a Destination” by
Director of User Experience Anthony D.
Paul. You can read the full whitepaper, or
contact idfive for higher education based,
integrated marketing consultation.