1. The document discusses the pillars for creating a successful engaging digital platform, including business and product integration, transmedia experiences across devices, gamification, user interaction and sharing, and customization.
2. It emphasizes designing experiences tailored for different devices and contexts, rewarding user participation and progression, facilitating user collaboration and sharing, and allowing customization.
3. The goal is to engage and interact with users through a variety of experiences and reactions that drive sharing and participation, completing the experience cycle.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
UX/UI design methodology using modeling artifacts of UseCase Diagrams for raw business logic transcription, UI Hierarchy Modules & Wireframes for UI navigation design, UI Visual Flats for site persona & online branding design. 2 sample projects included showcasing use of modeling methodology.
Topics include:
Principles of user interface
UI design process
Design principles
Wireframe
Graphic icon, image and colour physiology
User experience and research
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
A. Three Main Outcomes of a Usable Interface
B. Five Dimensions of Interactive Design
C. Philosophy of Interaction
D. Usability Test
E. Funnel Analysis
The story of building the new design philosophy in Microsoft that was broadly accepted and followed by other brands. The new approach focuses on content and minimalism
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
Basic Visual Design Principles and UI Design Best PracticesAvijit Chinara
On these slides I have explained visual design principles and UI design best practices. This will help you to improve your visualization and UI Designing skills.
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
The Role of UX in Product Development
What Is UX?
Who Owns UX?
Barriers to Shared Ownership of UX
Working with Multidisciplinary Teams
Defining Product Goals
Conceptualizing and Communicating Design Solutions
Supporting Your Development Team
What Is the Value of UX?
UX & UI: The differences between two abbreviationsJessica Kainu
The difference is that one has an X and one has an I. I mean, yeah but there's a little more to it. This presentation describes the differences between UX and UI design. This focuses on where overlap with UX and UI happens, why this matters, the UX process, and what it is like to work on an agile team.
Creating Seamless User Experiences in Website DesignHub & Spoke
User experience design is a collaborative process involving several disciplines that creates design products users want to use to interact with your business, regardless of the platform they are delivered on. In lighter terms, that means user experience places focus on giving your company a unified message creating a brand users feel comfortable with and want to engage with.
UX/UI design methodology using modeling artifacts of UseCase Diagrams for raw business logic transcription, UI Hierarchy Modules & Wireframes for UI navigation design, UI Visual Flats for site persona & online branding design. 2 sample projects included showcasing use of modeling methodology.
Topics include:
Principles of user interface
UI design process
Design principles
Wireframe
Graphic icon, image and colour physiology
User experience and research
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
A. Three Main Outcomes of a Usable Interface
B. Five Dimensions of Interactive Design
C. Philosophy of Interaction
D. Usability Test
E. Funnel Analysis
The story of building the new design philosophy in Microsoft that was broadly accepted and followed by other brands. The new approach focuses on content and minimalism
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
Basic Visual Design Principles and UI Design Best PracticesAvijit Chinara
On these slides I have explained visual design principles and UI design best practices. This will help you to improve your visualization and UI Designing skills.
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
The Role of UX in Product Development
What Is UX?
Who Owns UX?
Barriers to Shared Ownership of UX
Working with Multidisciplinary Teams
Defining Product Goals
Conceptualizing and Communicating Design Solutions
Supporting Your Development Team
What Is the Value of UX?
UX & UI: The differences between two abbreviationsJessica Kainu
The difference is that one has an X and one has an I. I mean, yeah but there's a little more to it. This presentation describes the differences between UX and UI design. This focuses on where overlap with UX and UI happens, why this matters, the UX process, and what it is like to work on an agile team.
Creating Seamless User Experiences in Website DesignHub & Spoke
User experience design is a collaborative process involving several disciplines that creates design products users want to use to interact with your business, regardless of the platform they are delivered on. In lighter terms, that means user experience places focus on giving your company a unified message creating a brand users feel comfortable with and want to engage with.
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
Up until now, the practice of UX Strategy has been overrun by highfalutin propaganda and no practical guide that explained the strategic techniques as an easy-to-apply methodology. That's why Jaime says she wrote her book UX Strategy. At this talk, Jaime discussed what user experience strategy looks like in practice and explains how it intersects with UX design and business strategy.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
In this conversation, Robin I will discuss the rapidly changing landscape of marketing in today's digital age. With the emergence of artificial intelligence, virtual reality, chatbots, and other advanced technologies, businesses must navigate new marketing tactics to stay ahead in the game. I will address the intersection of these emerging technologies and marketing tactics, and how they can be leveraged to create greater customer engagement, stronger brand loyalty, and ultimately, a more profitable business. Robin will also cover the importance of staying on top of emerging trends in order to remain competitive and successful in today's fast-paced market.
Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative.
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
1. Engaging Platforms Pillars
The Pillar for a Successful Engaging Platform
INTERACTION DESIGN
A referential book such as a handbook or manual.
2. Interaction Design: Digital Engagement Platform Pillars
Manifesto!
!
The human experience is a complex and beautiful thing.
We create, express, share, hope, think, love and do a million other things what make up
what we simply call “life”.
!
We believe technology should amplify the human experience, not numb it.
So we create things that break down barriers. Things that make life richer, fuller, better.
!
This drive to create technology that improves the experience of life
isn’t just our belief, it is our passion.
5. Interaction Design: Digital Engagement Platform Pillars
The first thing to create a platform for
successful Engagement is define the largest
number possible of points of contact
between the platform and the product (or
business).
!
The operation most famous and in this case is Nike+, named by
Adweek digital campaign of the decade.
!
This success is not only due to the innovative use of technology but
also to have used the Nike products as an integrated element of the
eco-system of the platform.
The fitness industry is one of the markets more active in this direction.
The recent introduction and starting point for companies such as
Technogym with his VisioWeb, is another good example of product-
integration in the global landscape of interactive engagement platforms.
Customers can share training programs, schedules, invite to join or
challenge friends or both inside and outside of gyms and manage their
overall life fitness.
But it’s not just the fitness industry to explore this approach.
!
Many other companies constantly try to define new points of contact
between the product and interactive platforms. CocoCola, PepsiCo,
Ferrero has always offered prizes or access code of interactive
companion products.
In particular recently the exploitation of P&G with Oral-B Toothbrush
SmartObject.
!
In the coming years with the introduction of integrated payment systems
on mobile devices will offer even greater opportunity in this area as will
represent ‘the beginning of Product experience’ by the user.
BUSINESS & PRODUCT INTEGRATION
7. Interaction Design: Digital Engagement Platform Pillars
We should consider the platform as an
independent advertising eco-system,
accessible from any interactive devices.
This access is never the same but it is
suitable to the specific device, time-on
access, location, type of user and type of
use made of it.
!
More are the user experience customizations, more high is the
interaction frequency with the platform.
Some of the most frequent mistakes in the existing platforms is groped
to re-create the same UX in all devices without considering the real
needs of the users.
!
To better understand this topic think to the Masai and Eskimo people.
They live, dress and interact with the world in a different way because
the Environment determinate it. Think to see a Masai living great in
Africa and as well in the Arctic pole is insane.
!
And, as well customer expectation: If you buy a fashion magazine, you
probably expect to browse a magazine printed on coated paper, but if
you buy a newspaper you will expect a more simple rough paper and
specific language.
!
Try to deploy the same UX of a website through a Computer and a
Smartphone is how to think selling a newspaper printed on coated
paper and with a bag-size format.
!
Finally, in any Interactive Engaging Platform, is require define multiply
User Experience flow able to adapt to its fruition with an User Centric
vision.
TRANSMEDIAL
9. Interaction Design: Digital Engagement Platform Pillars
The ‘game-side’ of each platform is one of
the most important aspect. People love to
play, compete, receive rewards and to
improve their conditions and possibilities
action.
!
This approach is not new, many of the traditional business using this
strategy like as the financial sector and in retail.
Think of the Credit Card company and how many different cards offer to
their consumers
!
Each card are different benefits, different models of rewards but most
often the type of card rappresent your financial position and availability.
The consumer likes to think he can improve his condition, moving to a
“next level”, acquiring the right to apply for a card of greater prestige.
!
Another good example is Shake Shack, one of the most famous New
York Hamburger because it uses a fun method for serve their
customers.
!
The customer having ordered and paid for is with a device that will play
and Lighting when your order is ready to be picked up at the counter.
!
But one of the most obvious examples in recent years are platforms like
Facebook, Foursquare.
In facebook the game of ‘collecting’ friends or Like quickly turns into a
kind of mission where most friends you pick up more you will be
gratified.
This generates a huge viral traffic and self-promote for the platform.
!
Foursquare in fact often reward their users with Badge earned based on
the type and quantity of places that identifies by each user with a’
check-in ‘, thus gaining a new level qualification their customers.
GAMIFICATION
11. Interaction Design: Digital Engagement Platform Pillars
Share, share and share, this is the secret to
growth in every business. the sharing of
information, opinions and knowledge creates
more competition and more trade.
!
The customer must be part of the advertising platform and make a
contribution to share with his friends.
the contents introduced in the users network must be customizable,
simple and create discussion or offer opportunities to the users to use it
like as element for collaborate and build something new.
!
The recent solution for ‘check-In place’ in Facebook or Foursqure
explains well as a concept, where the cooperation of members and
acquaintances to provide information on a store or restaurant
determines a low or a high rating.
!
In the past we have seen many successful “collaborative” campaign
cases like as the “FIAT 500 Wants You” (2008), where the cooperation of
customers to provide specific ideas and realize the new fiat500 before it
was produced and sold in the market. do not forget also Pepsi Refresh
Project and It’s: my: time of Benetton (2010).
!
Another recent example of a successful business is represented by
companies like as KickStarter and GroupOn where many companies
sell their products within this community of buyers like an Engagement
Investment.
!
The success of these two company is given by the possibility of
individual users to buy certain goods at reasonable prices or with an
exclusivity access based on their frequency of purchase or by the
amount of customers simultaneously present in the network. More
participants more low price.
INTERACTION
13. Interaction Design: Digital Engagement Platform Pillars
Different experiences for different people,
tastes and points of view. that ‘s the final key
to the success of any interactive campaign.
!
The “storytelling” campaign must be flexible and customizable to
different interpretations of each person.
!
We must be able to move our consumers in the same place regardless
of their age, culture, level of knowledge and intelligence.
!
Every consumer must be able to build and customize their experience
with the brand and the campaign.
think of Starbucks where people ordering specific products lists at the
same time, they can customize them in all ways and at any time.
!
!
Once outside the shop every consumer has created such a personal
experience with the product, sometimes only one that often leads to
sharing with their friends and acquaintances.
!
People love to be masters of their own lives and decide to follow a story
or be free to choose and decide to change and what to do.
CUSTOMIZABLE
15. Interaction Design: Digital Engagement Platform Pillars
TOOLBOX
Product & Business
Integration
Transmedial Gamification Collaboration Customization
Define list of activities or features Define list of activities or features Define list of activities or features Define list of activities or features Define list of activities or features
Define list of requirements Define list of requirements Define list of requirements Define list of requirements Define list of requirements
Define list of barriers Define list of barriers Define list of barriers Define list of barriers Define list of barriers
The Platform Design exercise is fill this grid in each pillars
17. Interaction Design: Digital Engagement Platform Pillars
EXPERIENCE PATH
The UX Cycle is a mapping of the user
journey with the product/platform though the
three main events:
!
• Engagement: how we engage the user
• Interaction: how we interact with the user
• Reaction: how we want the user react with the product/platform
• Sharing: how the user share his product/platform experience
• Completion: What are the results collect at the end of the full
experience cycle of the product
!
Though all these three events, the matrix map identify:
• Activities: what to do
• Goals: What archives
• Barriers: What are the barriers in the step
!
The delivery of this matrix will be a schematic grids 5x4.
1 Second to Engage
2 Seconds to Interact
3 Seconds to create a Reaction
18. Interaction Design: Digital Engagement Platform Pillars
PRODUCT / PLATFORM EXPERIENCE
User Experience
Cycle
Engagement Interaction Reaction
Sharing &
Partecipation
Conclusion
Goals Define Goals of this step Define Goals of this step Define Goals of this step Define Goals of this step Define Goals of this step
Activities
Define Activities required
for the goals of this step
Define Activities required
for the goals of this step
Define Activities required
for the goals of this step
Define Activities required
for the goals of this step
Define Activities required
for the goals of this step
Questions
Define Consumer questions
could born of this step
Define Consumer questions
could born of this step
Define Consumer questions
could born of this step
Define Consumer questions
could born of this step
Define Consumer questions
could born of this step
Barriers
Identify the consumer and
Environment barriers for the
goals this step
Identify the consumer and
Environment barriers for the
goals this step
Identify the consumer and
Environment barriers for the
goals this step
Identify the consumer and
Environment barriers for the
goals this step
Identify the consumer and
Environment barriers for the
goals this step