Presentation by Christine Thalwitz and Amanda Harris, May 2010

1. Creating a Corporate Wellness Community Thursday, May 13, 2010 2:00 – 3:30pm (EDT)

2. Study: Trust for America’s Health

3. Critical Meta-analysis Medical costs fall by about $3.27 for every dollar spent on wellness programs Absenteeism costs fall by about $2.73 for every dollar spent Source: Katherine Baicker, David Cutler, and Zirui Song.Workplace Wellness Programs Can Generate Savings.Health Affairs, February 2010; 29(2): 304-311.

4. Health care costs are front of mind Avgmedical costs/yr Pre-diabetic = $2,000 Avg medical costs/yr Diabetic = min. $12K Diet & exercise prevent 90% of Type 2 cases Prevent just one case and a corporate wellness program pays for itself!

5. What does it mean for the individual? Pre-existing conditions waived Claim dependents up to age 26 Annual lifetime limits waived Health Reform Legislation

6. Health Reform Legislation What does it mean for company wellness programs? Wellness incentives increase from 20 – 30% of the total premium More public tools: government web portals, call centers, research data, surveys & evaluation tools

7. Health Reform Legislation What does it mean for small companies? Small business tax credits rise to 35% through 2013 and then 50% in 2014 and 2015 if company buys insurance on the insurance exchanges. Grant money available beginning in 2011 for small businesses (fewer than 100 employees who work more than 25 hours per week) that do not already have wellness programs.

8. Our Industry’s A-ha Moment

9. Who Are the Uninitiated Believers?

10. What are their needs?

11. What We Know In the United States: 2 out of every 3 adults are overweight or obese Only 15-18% of the population exercises regularly Exercise is powerful medicine

12. We Also Know On average, for every 100 employees: 44 suffer from stress 38 are overweight 31 use alcohol excessively 30 have high cholesterol 26 have high blood pressure 24 don’t exercise 25 have cardiovascular disease 21 smoke 20 don’t wear seatbelts 12 have asthma 6 are diabetic Source: Department of Health and Human Services, 2007

13. Traditional Models Discounted club membership On-site service provider What’s a win-win model? ! On-site, Off-site and “Our-Site” programs and services that provide results and drive memberships

14. Program Formats

15. “Our-site” Programming Web site Phone coaching Webinars Social media

17. Vyew

18. Facebook

19. Twitter

21. On-site Weight Loss “Biggest Loser” Contest “Weight Watchers” format Structure Accountability Penalty/Reward

22. On-site Walking Program Pedometer Program Contests Structure Accountability Penalty/Reward

23. On-site Training Programs AHA Heart Walk Susan G Komen Race for the Cure ACS Relay for Life National MS Society Bike MS or Walk Structure

24. Off-site (In-club) Options Special events Corporate challenges Weight loss

25. In-club Options Introduction to Exercise

26. In-club Options Medical Referral

27. Partnering with the Medical Community

28. Understand the reluctance Time Commitment Compliance Safety Effectiveness

29. 1. Create an easy prescriptive process

30. 2. Design a cost-effective, short- term introduction

31. 3. Provide support and accountability

32. 4. Position your facility as a safe, credible, and effective therapeutic option

33. 5. Measure and report results

34. Reach out to Physicians Current members Those you know Converts (make some!)

35. Use Networking Skills

36. Communicate With physicians With patients With the team

37. Celebrate the Victories

38. Your ROI for Corporate Wellness Positive PR Increased Membership Sales Increased Peripheral Sales Increased Member Referrals Increased Physician Referrals

39. Thank you! Amanda Harris & Christine Thalwitz ACAC Fitness & Wellness Centers