Phi Creativity was hired by Thermolab Nutraceuticals to create a new brand called Seph Nutra for their line of healthy oil, sugar, and salt products. Phi Creativity designed a simple logo featuring a heart to represent health, created matching brochures for each product with unique color schemes, and developed a website following Thermolab's branding guidelines. The result was an effectively branded product line and online presence for Seph Nutra that communicated its health benefits.