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?Create something
N E W
Under conditions of
U N C E R T A I N T Y
Jules Spanou, UX & Design Strategist
IoT, big data,
map providers,
beacons, drones,
smar t cit y, GPS...
partially derivative - data science podcast
W a y f i n d r
open standard for
a u d i o - b a s e d
n a v i g a t i o n
rlsb and ustwo - wayfindr
U b e r
transpor tation with
ever yday ca rs
for ever yday use
growth hackers - uber
Google Now
context awareness
for your activities
So, What are
you Up to?
Pitch me1.
V a l i d a t e d
L e a r n i n g .
think
make
check
smashing magazine - lean startup is great ux packaging
What is Useful?
What is Usable?
smashing magazine - ux research plan stakeholders love
value
proposition
user
experience
What is your
V a l u e
P r o p o s i t i o n ?
Your customer1.
The solution2.
What to Test?
How to Test it?
smashingmagazine - 5 step process conducting user research
ustwo - validating Wayfindr
hypothesis
methods
Which Hypothesis
do you want to
i n v e s t i g a t e ?
The journey1.
The riskiest assumption2.
Q u i c k
a n d
D i r t y .
google ventures - how startup designers can focus on what really matters
strategyzer - ways to test your value proposition and business model
How to get
f e e d b a c k ?
Your method1.
TRYDon ’t be afraid!
NN Group - when to use which user experience research methods
Medium - never ask what they want - 3 better questions to ask in user interviews

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Create something New under conditions of Uncertainty

  • 1. ?Create something N E W Under conditions of U N C E R T A I N T Y Jules Spanou, UX & Design Strategist
  • 2. IoT, big data, map providers, beacons, drones, smar t cit y, GPS... partially derivative - data science podcast
  • 3. W a y f i n d r open standard for a u d i o - b a s e d n a v i g a t i o n rlsb and ustwo - wayfindr
  • 4. U b e r transpor tation with ever yday ca rs for ever yday use growth hackers - uber
  • 6. So, What are you Up to? Pitch me1.
  • 7. V a l i d a t e d L e a r n i n g . think make check smashing magazine - lean startup is great ux packaging
  • 8. What is Useful? What is Usable? smashing magazine - ux research plan stakeholders love value proposition user experience
  • 9. What is your V a l u e P r o p o s i t i o n ? Your customer1. The solution2.
  • 10. What to Test? How to Test it? smashingmagazine - 5 step process conducting user research ustwo - validating Wayfindr hypothesis methods
  • 11. Which Hypothesis do you want to i n v e s t i g a t e ? The journey1. The riskiest assumption2.
  • 12. Q u i c k a n d D i r t y . google ventures - how startup designers can focus on what really matters strategyzer - ways to test your value proposition and business model
  • 13. How to get f e e d b a c k ? Your method1.
  • 14. TRYDon ’t be afraid! NN Group - when to use which user experience research methods Medium - never ask what they want - 3 better questions to ask in user interviews