Mövzu : Distant təhsil və ya Elektron təhsil
Dil : Azərbaycanca
Hər hansı mövzuyla bağlı təqdimat əldə etmək ya da bu təqdimat haqqında fikir irəli sürmək istəyirsinizsə "comment" hissəsində qeyd edə bilərsiniz
Daha çox təqdimat əldə etmək üçün paylaşın, məni izləyin və bəyənin..!
Why bots? Why now? Discover what you should know about the bot and conversational UX revolution from Michael Sikorsky, Robots and Pencils CEO, and Mike Brevoort, CTO of Robots and Pencils and Founder of Beep Boop, a ridiculously simple Slack and Messenger bot hosting platform.
This is the second analysis in our series of Chatbot Studies. This time, we tried the Wall Street Journal Facebook Messenger Bot.
And we liked it!
More stuff here: https://www.chatbot-academy.com/
Mövzu : Distant təhsil və ya Elektron təhsil
Dil : Azərbaycanca
Hər hansı mövzuyla bağlı təqdimat əldə etmək ya da bu təqdimat haqqında fikir irəli sürmək istəyirsinizsə "comment" hissəsində qeyd edə bilərsiniz
Daha çox təqdimat əldə etmək üçün paylaşın, məni izləyin və bəyənin..!
Why bots? Why now? Discover what you should know about the bot and conversational UX revolution from Michael Sikorsky, Robots and Pencils CEO, and Mike Brevoort, CTO of Robots and Pencils and Founder of Beep Boop, a ridiculously simple Slack and Messenger bot hosting platform.
This is the second analysis in our series of Chatbot Studies. This time, we tried the Wall Street Journal Facebook Messenger Bot.
And we liked it!
More stuff here: https://www.chatbot-academy.com/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. GERĠLLA NƏDĠR?
Nizami orduya qarşı xırda qruplar tərəfindən göstərilən müqavimət.
Məqsədləri yüngül silahlardan istifadə edib qarşı tərəfi qeyrinizami vəziyyətə gətirməkdir.
1
Gerilla müharibələrində uğur qazanmaq
5. Bu müharibədə iĢimizə yarayan ən önəmli silah
SÜRƏT
1
Gerilla müharibələrində uğur qazanmaq
6. Gerillanın lüğətində olmayan 10 söz
Edə bilmərəm
Bəhanə
Stabillik
Mən
Əsla
1
YavaĢ
Spam
Müəyyənsizlik
Olmaz
Narhatçılıq
Gerilla müharibələrində uğur qazanmaq
7. Gerillanın əzbərləməli olduğu 10 söz
Hər zaman
Bacara bilərəm
Ġnam
Sürətli
Daha sürətli
1
Ən sürətli
Yenilik
Yeni
Alınacaq
Biz
Gerilla müharibələrində uğur qazanmaq
8. DƏRS 2
Aldığınız bütün məlumatları
tiffani kağızına büküb ötürün
1
Gerilla müharibələrində uğur qazanmaq
12. PR Gerillalarına
10 ƏMĠR
1. Ġzləyicini yaxĢı tanı
2. Məhsulu yaxĢı tanı
3. SPAM göndərmə
4. Sürətli ol
5. Çoxlu pul xərcləmə
6. Yalan danıĢma
7. Yalnız maraqlananlara email göndər
8. Tez-tez saytınızı güncəlləyin
9. Linklər yaradın
9. Xəbər saytlarına göz gəzdirin
1
Gerilla müharibələrində uğur qazanmaq
13. 2
Web’ i anlmaq
Geridə qalanlar heçbir şeyin ilk dəfədən edilməsinin tərəfdarı olmayanlardır
FRANK VANDERLIP
2
Web’ i Anlamaq
17. Nə üçün web`də olmalısınız
1. Hər kəsə bərabər Ģərtlər yaradır
2. ĠĢinizi beynəlxalq səviyyəyə çatdırır
3. Ġstifadə xərcləri çox ucuzdur
4. Bir web saytınız olmasa belə blog, elektron poçt və
sosial media vasitəsi ilə əlaqə yaratmağınız mümkündür
2
Web’ i Anlamaq
18. Web səhifənizə sual verin
1. Sayt hansı müddətdə açılır?
2. Asan anlaĢıla bilir?
3. Gözə necə görünür?
3. Əyləncəlidir?
3. Vermək istədiyiniz mesaj açıqdır?
6. Sizinlə əlaqə yaratmaq asandır?
2
Web’ i Anlamaq
22. NƏTİCƏ
1. Araşdırmanızı aparın. Web səhifənizi yaradın.
2. Web səhifənizin anlaşıqlı olmasına diqqət yetirin.
3. Web səhifəniz vasitəsi ilə sizinlə əlaqəyə keçmək mümkün olsun
4. Web saytınızıdaimi olaraq yeniləyin
5. Reklam büdcəniz varsa web səhifəniz xaricində reklamınızı verin
6. Elektron poçtdan məntiqli şəkildə istifadə edin
7. Media ilə yaxşı əlaqələr qurun
2
Web’ i Anlamaq
24. iĢlər dəyiĢdi... Həmdə çox dəyiĢdi
Abraham Lincoln’ ın vurularaq öldürülmə xəbərini sadə bir amerika vətəndaşı
30 gün sonra
öyrənə bilmişdi.
3
İnternet və PR
25. iĢlər dəyiĢdi... Həmdə çox dəyiĢdi
Günümüzdə insanlar bir göz qırpımında bir qitədən digərinə mesaj göndərə bi
amma dəqiq olan bir Ģey var:
Mesaj göndərmə metodları dəyiĢsədə
insanın təbiətində dəyiĢiklik olmamıĢdır.
Bu səbəbdəndə bir kampaniyanın məqsədi yenə eyni olaraq qalacaq.
3
İnternet və PR
26. iĢlər dəyiĢdi... Həmdə çox dəyiĢdi
Bu səbəbdəndə əsas maddələrimiz dəyişilməz olaraq qalır
•
•
•
Xəbər dadında bir əhvalat olmalıdır
Media`nın bundan xəbərdar olması lazımdır
Reklama pul xərcləmədən bunu hər kəsin bilməsini təmin etmək lazımdır.
Bu səbədən də internetdə PR apararkən
MOTĠVLƏRƏ
ehtiyacımız vardır.
3
İnternet və PR
28. BÖYÜKLƏRLƏR KĠÇĠKIƏRĠ ĠZLƏYĠĠRLƏR
Yerli biz qəzetdə çıxan xəbər yerli TV kanalının
diqqətini çəkər
Bu xəbər yerli televiziya kanalında yayımlanar.
Bölgədə nəşr olunan bir jurnal bu xəbərdən bir məqalə yazar
Bu xəbər yerli televiziya kanalında yayımlanar.
Bölgədə nəşr olunan bir jurnal bu xəbərdən bir məqalə yazar
Həmin məqalə ölkə çapındakı kanalların bölgə müxbirlərinin
diqqətini çəkər və bu xəbər böyük bir TV kanalının axşam
xəbərlərində yayımlanar.
Hətta xəbərlərdən sonra bu hadisədən danışılan 20 dəqiqlik rubrikada
hazırlaya bilərlər
3
İnternet və PR
30. ELEKTON MƏTBUAT MƏRKƏZLƏRİ
•
•
Şirkət işçilərinin siyahısı və mümkündüsə elektron poçtları yazılmalıdır
•
Şirkətin qısa bir tarixçəsi yer almalıdır.
•
Ən son yazılmış PressKit`lər yerləşdirilməldir
•
3
Şirkətin haqqında qısa məlumat yer almalıdır
Şirkətin maliyyə gəlirləri haqqında kiçik açıqlamalar yer almalıdır
İnternet və PR
37. Diqqət çəkici bir ünsür tanıtımınıza faydalıdır.
•
•
İnsanlarda Pizza Hut`un yenilikci bir şirkət olduğu anlayışı formalaşmışdır.
•
İnsanlarda Pizza Hut`un yenilikci bir şirkət olduğu anlayışı formalaşmışdır.
•
4
Pizza Hut`a online sifariş verilə bilməsinin təqdimatı əgər bilməyən varsa Pizza
Hut`un pizza hazırlatdığına diqqət çəkmişdir
Pizza Hut`un satışlarında artışlar olmuşdur
Nişan al... Atəş!
38. 5
Siz edin, onlar gələcəklər
İstedadınızı gizləməyin. İstedadlar istifadə etmək üçün sizə verilib.
Bir günəş saatı kölgədə nə işə yarıya bilər axı?
BENJAMIN FRANKLIN
5
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39. Yaxşı web sayt
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İstifadəsi asan olmalıdır
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Görüntü baxımından çəkici olmalıdır
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Əyləncəli olmalıdır
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Diqqətçəkici olmalıdır
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Qısa müddətdə açılmalıdır
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Məlumatlandırıcı olmalıdır
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Web səhifəsində verdiyiniz sözlərə riyayət etməlisiz
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İnteraktiv olmalıdır
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Tez – tez dəyişməlidir
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41. YaxĢı sayt necə olur?
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Yaxşı web saytda linklər olmalıdır. Amma istifadəçinin fikrini yayındıracaq qədər yox.
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Rəngarəng olmalıdır, amma çox göstərişliliyin yeri yoxdur
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Asan anlaşılmalıdır. Sadəlik önəmlidir.
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Yaxşı web saytın tapılması asan olmalıdır.
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Yazılar asan oxunmalıdır.
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İstifadəçinin rahatlığı düşünülməlidir.
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42. Pis web səhifələri necə olur?
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Pis web səhifəli yorucu olanlardır. (Dizayn, rənglər və s)
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Dizaynda nisbət anlayışı təhrif olunanlardır.
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Linklər ya çoxdur ya da az
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Texniki özəlliklər dəqiq müəyyənləşdirilməyib
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və s
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47. Müdürlərin nələrdən xoĢu gəlir?
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Açıq ifadə edilmiş fikirlərdən
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Peşəkar davranışdan
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Məhşurlardan
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Doğruluqdan
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Əhvalatların yerli olmasından
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Görsəl vasitələrdən (Şəkillər və s)
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Doğru xəbərlərdən
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48. Müdürlər nələri xoĢlamaz?
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Əsla “Yox” sözünün bir cavab olduğunu anlamaq istəməzlər
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Şişirdilmiş xəbərləri xoşlamazlar
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Hiləni xoşlamazlar
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Hiləni xoşlamazlar
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İşlərin sıx olduğu zamanlarda kimsənisə axtarmağı
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Özgə insanlara açıqlama verməyi
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İkinci olmaqdan... Hələ - hələ üçüncü olmaqdan...
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Özlərindən rütbəcə yuxarılara müraciət edildikdə
5
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50. 6
Səhvlər və edilməsi gərəkənlər
Uğur, bir uğursuzluqdan digərinə həvəsinizi itirmədən qacmaqdır
Winston Churchill
6
Ümumi səhvlər və edilməsi gərəkənlər
51. Hər Ģey qaydasındadır? Nə etməli?
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Uğur qazandıqda arxanıza yaslanmayın. Daima ətrafınızdakıları izləyin.
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Hər zaman arxanızdan gələnlər olacaqdır. İrəlləməyə davam edin.
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Gerilla sloqanını unutmayın. Hər zaman arxanızdan gələnlər olacaqdır.
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Web saytınızı yeniləməyə davam edin. Lazım gəlsə mütəxəssislərdən yardım alın
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Sizinlə işləmək ehtimalı ən yüksək olan müstərini tapın.
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Kim alıcıdır? deyə özünüzə daima sual verin.
6
Ümumi səhvlər və edilməsi gərəkənlər
52. TOFAŞ, istehsal etdiyi Stilo modelini
gecə klublarının önündə park edərək PR
etdirmişdir.
6
Genel hatalar ve yapılacaklar