The document describes observations from visits to several retail stores. It notes details about the store layouts, environments, personnel, products, and customers at each location. Key aspects included the store sizes and entrances, logos, cleanliness, music, staff demographics, product arrangements, and types of customers shopping. The observations provide insights into how different retailers design their storefronts and interiors.
The document provides observations from multiple retail stores. It describes elements like the signage, environment, personnel, products, and opportunities at each store. Some key points include:
- Stores had signs of varying sizes and locations to notify customers. Music, lighting, and product organization varied between stores.
- Personnel ratios ranged from 1:1 to 2:1 customers per employee. Staff were generally polite, knowledgeable, and not uniformly dressed.
- Products were arranged in different ways depending on store size. Larger stores grouped related items while smaller stores placed products close together. Signage to locate items was sometimes lacking.
- Opportunities identified included expanding space, adding seating areas, improving signage and product visibility
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
The document provides observations from visits to 6 different retail stores: Splash, Hamleys, Snog, E Max, Carrefour, and Baby Shop. For each store, details are given about the exterior appearance, interior environment, personnel, products, customers, and other observations. Some key highlights include Hamleys having a floor designed like a race track and ceiling decorated with creatures, Snog focusing on natural and chemical-free yogurt and ice cream products, and Baby Shop tending to be messy and loud during sales periods due to high customer volumes.
This document provides details about the environments, personnel, products, and customers of 6 different stores - a souvenir shop, plant shop, aquarium shop, phone shop, hardware shop, and computer accessories shop. Key information includes the color schemes, layouts, products offered, behaviors of staff and customers, and how the environments may influence perceptions of value.
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.
The document provides observations of the environments and experiences at several retail stores, including Safeway, Walmart, Best Buy, Fry's Electronics, Costco, and Home Depot. Key details noted include the lighting, signage, employee behaviors, product displays, music, checkout processes, and overall feels of invitingness or busyness within each store. Common themes across stores include descriptions of the ceilings, shelves, entrance and exit processes, and primary customer demographics.
The document analyzes store visits and summaries of Microsoft, Apple, Sony, Urban Outfitters, Sports Authority, and Trader Joe's stores. It identifies insights on store environments, products, customers, and personnel as well as missed opportunities at each store. Overall trends noted interactive environments, prominent new products, branding of quality and value, and inspiration from flagship fashion stores.
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.
The document provides observations from multiple retail stores. It describes elements like the signage, environment, personnel, products, and opportunities at each store. Some key points include:
- Stores had signs of varying sizes and locations to notify customers. Music, lighting, and product organization varied between stores.
- Personnel ratios ranged from 1:1 to 2:1 customers per employee. Staff were generally polite, knowledgeable, and not uniformly dressed.
- Products were arranged in different ways depending on store size. Larger stores grouped related items while smaller stores placed products close together. Signage to locate items was sometimes lacking.
- Opportunities identified included expanding space, adding seating areas, improving signage and product visibility
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
The document provides observations from visits to 6 different retail stores: Splash, Hamleys, Snog, E Max, Carrefour, and Baby Shop. For each store, details are given about the exterior appearance, interior environment, personnel, products, customers, and other observations. Some key highlights include Hamleys having a floor designed like a race track and ceiling decorated with creatures, Snog focusing on natural and chemical-free yogurt and ice cream products, and Baby Shop tending to be messy and loud during sales periods due to high customer volumes.
This document provides details about the environments, personnel, products, and customers of 6 different stores - a souvenir shop, plant shop, aquarium shop, phone shop, hardware shop, and computer accessories shop. Key information includes the color schemes, layouts, products offered, behaviors of staff and customers, and how the environments may influence perceptions of value.
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.
The document provides observations of the environments and experiences at several retail stores, including Safeway, Walmart, Best Buy, Fry's Electronics, Costco, and Home Depot. Key details noted include the lighting, signage, employee behaviors, product displays, music, checkout processes, and overall feels of invitingness or busyness within each store. Common themes across stores include descriptions of the ceilings, shelves, entrance and exit processes, and primary customer demographics.
The document analyzes store visits and summaries of Microsoft, Apple, Sony, Urban Outfitters, Sports Authority, and Trader Joe's stores. It identifies insights on store environments, products, customers, and personnel as well as missed opportunities at each store. Overall trends noted interactive environments, prominent new products, branding of quality and value, and inspiration from flagship fashion stores.
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.
The document provides observations from visits to three retail locations: a mountain equipment store, department store, and food market. At the mountain equipment store, products were organized colorfully and staff were knowledgeable about outdoor gear. The large department store spanned multiple floors and sections but had easy access to products. The food market had fresh, colorful produce and fish with engaged salespeople offering samples.
The document describes several different retail stores and key aspects of their layout and design including:
1) A supermarket that uses bright colors to separate areas and prices products differently based on color.
2) Poundland where all products are £1 and the store emphasizes the low price through large colorful fonts and invites browsing.
3) Marks & Spencer that separates food and clothing with different floor color schemes and uses self-service checkouts for food.
The document describes the author's observations of several retail stores, including an Apple store, gold jewelry store, furniture expo, flower market, Domino's pizza outlet, and city supermarket. For each store, the author notes details about the environment, customers, products, noise levels, lighting, flooring, and how these elements make them feel. The stores are contrasted in terms of whether the door is open or closed, the size and font of signage, and whether the design draws customers in before they enter.
The document provides observations from visits to various retail stores. Key points include:
- Store atmosphere, lighting, music, staff appearance and product display all impact the shopping experience and mood. Warm lighting, wood floors and well-dressed staff create a positive impression.
- Cash registers should be out of sight. Cluttered displays and lack of assistance from staff are negatives.
- Specific stores like MAC, Tommy Hilfiger and Charles & Keith are praised for their welcoming atmospheres and attention to details like lighting, flooring and music. Stores like Wills Lifestyle and Triumph need improvements to staff training and store design.
- Cultural sensitivities around gender of staff and customers vary by store
The document summarizes observations from a retail observation lab conducted by the author. They visited several stores including Yankee Candle, Under Armour, Levi's, GAP, and The North Face. For each store, they described the environment, personnel, products, customers, and provided insights. The best store experience was at The North Face, which had a premium feel with unique displays and knowledgeable associates. GAP gave an underwhelming impression like a discount store. Levi's had crowded merchandise and associates that were overbearing.
The document provides observations from visits to several retail stores including L'Occitane, Michael Kors, Gucci, Aldo, Crabtree & Evelyn, and Rapsodia. Key details noted for each store include the environment, products, personnel, customers, and other observations about how to improve the store's design or customer service.
Khurram Kamran has presented various tyles used in Interior Designing. Contemporary, Modern, Gothic, Bohemian, Zen, Industrial, Vintage, Classical, Nautical & Scandinavian Styles which are mostly used worldwide.
The document provides observations from visits to several retail stores including GameStop, Zumiez, Apple Store, Urban Outfitters, and Amoeba Records. Key details noted include the stores' environments, personnel, products, customers, and exterior appearances. The writer found GameStop and Amoeba Records to have knowledgeable staff and selections well-suited to their target audiences, making them enjoyable shopping experiences.
This document provides recommendations for improving several retail stores. It analyzes aspects like location, signage, environment, sales associates, product displays, and customer experience. Common suggestions include engaging more of the 5 senses, enhancing curb appeal, improving product marketing, optimizing staffing, and expanding selections for impulse purchases. The goal is to create a more inviting atmosphere that encourages customers and increases sales.
The Apple store entrance aims to be uncluttered, simple and intriguing to draw customers inside. Products are displayed sparsely to allow them to stand on their own and emphasize quality over quantity. Staff are available to help customers but are not overbearing. Customers are free to explore and try products hands-on.
The tailor shop interior aims to convey a sense of defined style through its black and white color scheme and use of a sharp corners font. Carpet flooring and cozy lighting create a homey environment meant to invite customers to try on clothes. Products are neatly displayed and organized by function.
The bookstore has a warm, inviting atmosphere created by its high ceilings, wood and carpet
The document discusses the challenges of summarizing long form content into concise summaries. Specifically, it is difficult to determine what information is most essential and should be prioritized for inclusion in a short summary. The goal of any summary should be to provide readers with the key takeaways and high level understanding of the original content in as few sentences as possible.
The document discusses how third party testimonials can help boost customer confidence by being more believable than self-promoting testimonials from the company. It recommends that companies obtain testimonials from positive customer experiences and reviews on their website or from direct customer conversations. When using testimonials while speaking to customers, it increases their confidence in the product and company by helping them feel connected to other customers' experiences.
El documento describe las diferentes etapas del proceso de envío de paquetes de DHL Chile, incluyendo la recogida en la casa u oficina de origen, el transporte, la entrega en la sucursal u oficina de destino y la entrega final en el destino. Identifica algunas áreas clave como la logística, el empaque, el seguimiento y la entrega final.
The document provides tips for handling different types of customers. It describes customers who are normally polite but don't ask questions, difficult customers who try to bargain, customers who carefully check sales and stock before placing orders, customers who praise competitors and must be educated about products, very aggressive customers with high egos, and highly professional but calculative customers. The key is to build relationships, ask questions, provide benefits tailored to their needs, boost egos, remain polite and calm, state benefits clearly, and avoid justifying yourself.
Chris Newcombe - Costumer Service and the Manager in a Language Schooleaquals
The document discusses the role of managers in customer service at a language school. It outlines the presenter's approach to customer service which includes training staff, engaging with customers, leading by example, building a strong team, and being honest. The results of this approach included improved mystery shopper ratings, positive customer feedback, and increased numbers at open days. Potential future challenges mentioned are longer working hours, cheaper competitors, and free online learning.
Mark Abi Aad: Creating a culture of costumer serviceeaquals
This document summarizes a presentation on customer service given at the Eaquals International Conference in Lisbon from April 21-23, 2016. It discusses the history and growth of Eton Institute over 10 years, their accredited language programs, and ranking among the top 100 small and medium enterprises. Several aspects of customer service are examined, including focusing on customer needs and wants, treating customers and employees with respect, and having a shared vision of exemplary customer service.
The document discusses organizational buying behavior and supply chain management. It describes the different types of customers that organizations buy from, including producers, OEMs, resellers, government agencies, institutions, and consumers. It also outlines the typical buying process that organizations go through, which involves recognizing a need, searching for suppliers, evaluating proposals, selecting a supplier, and evaluating performance. Additionally, it discusses just-in-time inventory systems and how supply chain management aims to increase distribution channel efficiency.
The document discusses different types of customers from the perspective of marketing and sales. It defines key terms like buyer, consumer, business-to-business, and business-to-consumer. It also discusses considerations around understanding the needs of both buyers and consumers. Additionally, it provides tips for retaining customers and reducing customer attrition, including developing loyalty, being accessible, following up, and creating systems for ongoing engagement.
The document provides guidance on how to handle different types of customers in a service environment. It discusses how to effectively deal with tough, uncertain, angry, knowledgeable, and friendly customers. Key recommendations include listening actively, maintaining eye contact, keeping calm and clear communication, and tailoring your level of detail to the customer. The document also stresses the importance of customer service, noting statistics on customer loyalty, retention, and profits that can be impacted by service quality.
The document provides observations from visits to three retail locations: a mountain equipment store, department store, and food market. At the mountain equipment store, products were organized colorfully and staff were knowledgeable about outdoor gear. The large department store spanned multiple floors and sections but had easy access to products. The food market had fresh, colorful produce and fish with engaged salespeople offering samples.
The document describes several different retail stores and key aspects of their layout and design including:
1) A supermarket that uses bright colors to separate areas and prices products differently based on color.
2) Poundland where all products are £1 and the store emphasizes the low price through large colorful fonts and invites browsing.
3) Marks & Spencer that separates food and clothing with different floor color schemes and uses self-service checkouts for food.
The document describes the author's observations of several retail stores, including an Apple store, gold jewelry store, furniture expo, flower market, Domino's pizza outlet, and city supermarket. For each store, the author notes details about the environment, customers, products, noise levels, lighting, flooring, and how these elements make them feel. The stores are contrasted in terms of whether the door is open or closed, the size and font of signage, and whether the design draws customers in before they enter.
The document provides observations from visits to various retail stores. Key points include:
- Store atmosphere, lighting, music, staff appearance and product display all impact the shopping experience and mood. Warm lighting, wood floors and well-dressed staff create a positive impression.
- Cash registers should be out of sight. Cluttered displays and lack of assistance from staff are negatives.
- Specific stores like MAC, Tommy Hilfiger and Charles & Keith are praised for their welcoming atmospheres and attention to details like lighting, flooring and music. Stores like Wills Lifestyle and Triumph need improvements to staff training and store design.
- Cultural sensitivities around gender of staff and customers vary by store
The document summarizes observations from a retail observation lab conducted by the author. They visited several stores including Yankee Candle, Under Armour, Levi's, GAP, and The North Face. For each store, they described the environment, personnel, products, customers, and provided insights. The best store experience was at The North Face, which had a premium feel with unique displays and knowledgeable associates. GAP gave an underwhelming impression like a discount store. Levi's had crowded merchandise and associates that were overbearing.
The document provides observations from visits to several retail stores including L'Occitane, Michael Kors, Gucci, Aldo, Crabtree & Evelyn, and Rapsodia. Key details noted for each store include the environment, products, personnel, customers, and other observations about how to improve the store's design or customer service.
Khurram Kamran has presented various tyles used in Interior Designing. Contemporary, Modern, Gothic, Bohemian, Zen, Industrial, Vintage, Classical, Nautical & Scandinavian Styles which are mostly used worldwide.
The document provides observations from visits to several retail stores including GameStop, Zumiez, Apple Store, Urban Outfitters, and Amoeba Records. Key details noted include the stores' environments, personnel, products, customers, and exterior appearances. The writer found GameStop and Amoeba Records to have knowledgeable staff and selections well-suited to their target audiences, making them enjoyable shopping experiences.
This document provides recommendations for improving several retail stores. It analyzes aspects like location, signage, environment, sales associates, product displays, and customer experience. Common suggestions include engaging more of the 5 senses, enhancing curb appeal, improving product marketing, optimizing staffing, and expanding selections for impulse purchases. The goal is to create a more inviting atmosphere that encourages customers and increases sales.
The Apple store entrance aims to be uncluttered, simple and intriguing to draw customers inside. Products are displayed sparsely to allow them to stand on their own and emphasize quality over quantity. Staff are available to help customers but are not overbearing. Customers are free to explore and try products hands-on.
The tailor shop interior aims to convey a sense of defined style through its black and white color scheme and use of a sharp corners font. Carpet flooring and cozy lighting create a homey environment meant to invite customers to try on clothes. Products are neatly displayed and organized by function.
The bookstore has a warm, inviting atmosphere created by its high ceilings, wood and carpet
The document discusses the challenges of summarizing long form content into concise summaries. Specifically, it is difficult to determine what information is most essential and should be prioritized for inclusion in a short summary. The goal of any summary should be to provide readers with the key takeaways and high level understanding of the original content in as few sentences as possible.
The document discusses how third party testimonials can help boost customer confidence by being more believable than self-promoting testimonials from the company. It recommends that companies obtain testimonials from positive customer experiences and reviews on their website or from direct customer conversations. When using testimonials while speaking to customers, it increases their confidence in the product and company by helping them feel connected to other customers' experiences.
El documento describe las diferentes etapas del proceso de envío de paquetes de DHL Chile, incluyendo la recogida en la casa u oficina de origen, el transporte, la entrega en la sucursal u oficina de destino y la entrega final en el destino. Identifica algunas áreas clave como la logística, el empaque, el seguimiento y la entrega final.
The document provides tips for handling different types of customers. It describes customers who are normally polite but don't ask questions, difficult customers who try to bargain, customers who carefully check sales and stock before placing orders, customers who praise competitors and must be educated about products, very aggressive customers with high egos, and highly professional but calculative customers. The key is to build relationships, ask questions, provide benefits tailored to their needs, boost egos, remain polite and calm, state benefits clearly, and avoid justifying yourself.
Chris Newcombe - Costumer Service and the Manager in a Language Schooleaquals
The document discusses the role of managers in customer service at a language school. It outlines the presenter's approach to customer service which includes training staff, engaging with customers, leading by example, building a strong team, and being honest. The results of this approach included improved mystery shopper ratings, positive customer feedback, and increased numbers at open days. Potential future challenges mentioned are longer working hours, cheaper competitors, and free online learning.
Mark Abi Aad: Creating a culture of costumer serviceeaquals
This document summarizes a presentation on customer service given at the Eaquals International Conference in Lisbon from April 21-23, 2016. It discusses the history and growth of Eton Institute over 10 years, their accredited language programs, and ranking among the top 100 small and medium enterprises. Several aspects of customer service are examined, including focusing on customer needs and wants, treating customers and employees with respect, and having a shared vision of exemplary customer service.
The document discusses organizational buying behavior and supply chain management. It describes the different types of customers that organizations buy from, including producers, OEMs, resellers, government agencies, institutions, and consumers. It also outlines the typical buying process that organizations go through, which involves recognizing a need, searching for suppliers, evaluating proposals, selecting a supplier, and evaluating performance. Additionally, it discusses just-in-time inventory systems and how supply chain management aims to increase distribution channel efficiency.
The document discusses different types of customers from the perspective of marketing and sales. It defines key terms like buyer, consumer, business-to-business, and business-to-consumer. It also discusses considerations around understanding the needs of both buyers and consumers. Additionally, it provides tips for retaining customers and reducing customer attrition, including developing loyalty, being accessible, following up, and creating systems for ongoing engagement.
The document provides guidance on how to handle different types of customers in a service environment. It discusses how to effectively deal with tough, uncertain, angry, knowledgeable, and friendly customers. Key recommendations include listening actively, maintaining eye contact, keeping calm and clear communication, and tailoring your level of detail to the customer. The document also stresses the importance of customer service, noting statistics on customer loyalty, retention, and profits that can be impacted by service quality.
The document discusses different types of customers and their needs. It defines customers as those who buy products and consumers as those who use products. Internal customers are associated with a company, while external customers are not. There are also loyal customers who account for 50% of sales, discount customers who shop frequently based on sales, need-based customers with specific purchase intentions, impulse customers who buy on whims, and wandering customers without clear needs. Customer needs include feeling understood, welcome, important, and comfortable. Turning different customer types into loyal ones can help businesses grow.
This document provides information on customer service best practices. It discusses why customers quit (68% due to indifference of employees), what angry customers want (to feel listened to, respected, and assured of action), the responsibilities of complaints handlers (updating records and following up), and qualities of good service technicians (being on time, cleaning up, and following up). The overall message is on the importance of caring for customers and addressing their needs and complaints to retain their business.
This document outlines 7 pillars of customer service: 1) Develop a customer service mission statement, 2) Ensure customer service has the proper attitude and action, 3) Provide base training for employees, 4) Coach employees, 5) Send creative thank you's, 6) Perform functional walkthroughs, and 7) Engage with customers. It emphasizes the importance of going above and beyond for customers to build loyalty and advocates training employees to learn more about each customer. Real-world examples are provided to illustrate how following these pillars can significantly increase sales and improve customer relationships.
Customer service is important for businesses in the travel and tourism industry to meet and exceed customer expectations due to high competition. Providing good customer service leads to customer loyalty, competitive advantage, and lower costs for companies. Principles of good customer service include making a positive first impression, providing speedy and accurate service, developing a good company image, establishing clear customer service policies, promoting effective teamwork and communication across an organization, meeting diverse customer needs, and creating a mission statement that outlines a company's goals for customer satisfaction.
Customer Service PowerPoint PPT Content Modern SampleAndrew Schwartz
163 slides include: understanding the basics of effective customer service, knowing customer wants and expectations, the 4 steps to super service, what to say and addressing excuses, implementing a program and examining behaviors, 7 practical steps to customer service, performance standards and quality, looking to the future, Q& A's, increasing customer satisfaction, the top ten customer complaints, the five most common customer requests, 4 steps to super service, how to's and more.
ReadySetPresent (Customer Service PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Knowing what your customer wants and needs is the number one factor to excellent customer service. Only by improving one’s customer service can your business develop. Customer Service PowerPoint Presentation Content slides include topics such as: understanding the basics of effective customer service, knowing customer wants and expectations, the 4 steps to super service, 10+ slides on what to say and addressing excuses, 10+ slides on implementing a program and examining behaviors, 7 practical steps to customer service, 30 slides on performance standards and quality, looking to the future, Q& A’s, 5 slides on increasing customer satisfaction, the top ten customer complaints, the five most common customer requests, 4 steps to super service, how to's and more!
A quick slideshow to enforce some of the basics of giving good customer service in a call center. I made a few modifications to it so I hope this one is better liked. :)
The document provides an outline and overview of key aspects of customer service. It discusses defining customer service, the importance of good customer service in retail, different types of customers, ways to appeal to repeat customers, telephone handling best practices, dealing with disgruntled customers, and techniques for saying no to customers respectfully. The document aims to equip readers with customer service strategies and guidelines through examples, tips, and explanations of customer service concepts.
This document provides a training program on customer service. It discusses the importance of customer service, what customers expect, and how to provide excellent service through effective communication. The training covers topics such as understanding customers, developing a positive attitude, maintaining ethics, and using courtesy. It emphasizes that customer service is key to continued business success through higher profits, satisfaction, and repeat customers. The training aims to equip participants with the skills and mindset to consistently deliver exceptional customer experiences.
"A Crash Course on Creativity".Assignment 2: 'Are you paying attention?...in ...jatagar
The author evaluated several stores in Madrid to understand their customer attraction strategies. A Chinese store had colorful displays but difficult staff interactions. A soap and beauty store presented fun, food-like displays and friendly staff. A trendy clothing store conveyed exclusivity through decor and carefully selected products and customers.
The document describes observations of six different stores - Powell's Books, Tumbleweed, Cultured Pearl, French Quarter, Cargo, and Eden. It discusses the entrance, environment, personnel, products, customers, and other notable aspects of each store based on in-person observations. The stores ranged from large bookstores to small specialty shops with different appearances, merchandise, customer bases, and shopping experiences.
The document summarizes the key characteristics of several different retail stores including:
- An ice cream shop that has loud music, cold temperatures, and smells of candy with customers following a set path through the store.
- A university bookstore with a calm quiet environment, school colors, and easy to find cashiers but lower purchase rates.
- An electronics store with crowded merchandise, loud distracting music, impulse items by the register, and young browsing customers.
- A perfume store with pleasant smells, samples, friendly staff, and individual customers.
- A gift shop with a messy sign, loud music, well-aligned freaky products, and young reflective staff.
- A
The document describes observations from a visit to a store, noting details about the store's layout, clean and spacious environment, visible security, engaged sales associates, well-organized product placement, and typical customer demographics and behaviors including an average visit time of 30 minutes.
1. Store environments can influence customer behavior - relaxing music and scents can encourage customers to spend more time browsing, while intense lighting and cramped aisles can make customers feel rushed.
2. Product placement and pricing strategies aim to maximize sales - expensive items are placed at eye level while discounts are tucked away, and arranging by color, price or similarity can help customers find what they want.
3. Customer demographics provide insights - most shoppers are women between 20-50, alone for necessities but accompanied for luxury purchases, and only about half complete a purchase after browsing.
Pay Attention: Crash Course in Creativity Observationsstwist68
This document summarizes Sandi Twist's observations from an exercise analyzing different store environments. She notes things she likes and dislikes about stores like Target, Walmart, PetSmart, Trader Joe's and Costco. Some key things she prefers are open spaces without clutter at the entrance, easy to find staff, and free samples. Things she dislikes include checkouts right at the entrance making her feel rushed, towering aisles making her feel crowded, and clutter blocking the entrance. Overall, she concludes she wants variety and assistance when needed but doesn't want to feel pushed or crowded by the store layout and products.
Splash was observed to have an attractive entrance, well-organized merchandise, and friendly staff who treat all customers equally. Hamleys had a fun environment like a race track or fairy tale, arranged products by trend, and mainly attracted families. Snog had no boundaries, focused on natural and chemical-free products, and customers of all ages who often purchased after trying samples.
Both retail chains maintain consistent brand identities across locations through standardized exterior and interior designs. The warehouse club has a no-frills warehouse aesthetic with concrete floors, steel racks, and bulk merchandise packaging. It aims to offer low prices on large quantities of goods. The value-priced department store chain plays music and arranges merchandise by category to give a more polished shopping experience while still promoting its budget-friendly image. Customer demographics and behaviors observed were similar between locations of the same brand, showing familiar routines and paths through the stores. Opportunities for improvement included expanding checkout options and improving staff product knowledge.
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.
The document describes observations made while visiting different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores observed include a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores include the use of impulse items near the cash register to encourage additional purchases and the role of signage, smells, and open versus closed doors in attracting or discouraging customers from entering.
The document discusses observations made about different retail stores. It notes things like store layouts, signage, decor, music, personnel, product placement, customer demographics, and insights. Specifically, it discusses how stores use colors, smells, materials, and atmospherics to target different customer groups and influence perceptions of products. It also provides insights like challenging standard product display patterns and giving customers free samples and seating areas to improve their shopping experience.
Creative Crash Course A2 - Observation is keykaiserbreath
The document discusses various observations about retail store design and customer experience. It notes that plain exterior shops use cues like discounts to attract customers inside. Once inside, elements like transparent glass, logo design, ceiling/flooring, music, temperature, crowds, smells, and personnel work together to generate desire for products and increase their perceived value. Key items are placed in the center, while sale items and delicate products are placed elsewhere. Stores encourage product sampling to improve the customer experience.
This document provides observations from a visit to a grocery store. It describes the store environment as having tan and green colors with high ceilings and linoleum floors. It was loud, crowded, cold and had a distinctive smell. Security was visible at the doors. Personnel actively approached customers, treated all the same, and were mostly young males and females in uniforms. Products were grouped by ingredients with central displays and price tags on signs and items. Cookies and bakery items were first noticed. Most customers stayed briefly and purchased items inside.
SOCH – Women’s Apparel Store has a classy and pleasing ambience, though it could use more salespeople as customers sometimes have to wait to be attended to. The environment is quiet except for hushed conversations between salespeople. Customers are mostly women.
Crossword – The Book Store's entrance is unappealing and the background music is disturbing for avid readers, though the books are well organized and there is a good collection. A few reading areas would have been helpful. Customers include a mixed group.
Hypercity – Supermarket has a huge and well-planned store with all requirements under one roof, though its size can lead customers to feel lost. Internal directions could be improved
The document provides descriptions of several retail stores, including their exterior appearance, interior layout, products, customers, and employees. Some key points mentioned are that The Home Depot has high ceilings, concrete floors, and customers want to get in and out quickly. REI has concrete floors, natural light, and gear downstairs with clothes upstairs. Target has high ceilings, bright lighting, well-organized products, and security at entrances.
The document describes 6 different retail stores that were observed, including 3 boutique stores and 3 chain stores. For each store, details are provided about the location, entrance, security, employees, layout, decor, customers, and other notable features. The purpose seems to be documenting observations of different retail store environments.
The document summarizes the atmosphere and feel of several small, locally owned stores compared to bigger chain stores. It notes that the small stores put more effort into artistic displays, unique store layouts, soft lighting and music, and making customers feel welcome. The chain stores felt more antiseptic and crowded with fewer opportunities to browse comfortably. Overall, the small, independent stores created a much more inviting and pleasant shopping experience.
The document provides observations from store visits and insights. It describes the store environments, layouts, product displays and music at Sephora, Express, Track 'N Trail, Bare Escentuals and Pandora. Key insights include the importance of knowledgeable employees, clear organization, attractive displays, security for high-value items and consistency in store branding. The stores that engaged customers most effectively had welcoming environments and opportunities to interact with knowledgeable staff.
11. • „‟Tiring‟ environment
• Confusing costumers circulation and
crossing
• Three cash register
• Security staff and alarm at the front
• Clean, organized and sparse environment door
• Beige floor and black&white walls
• Estelle music playing
• Costumers‟ buzz
12. • Cash register in the right side of the
store
• Just a few costumers
• Usual alarm system at the entrance
• Classy and expensive first impression
• Small but organized and sparse environment
• Beige floor and white walls
• no music playing
• Clean, fresh and calm sensation
13. • Cash register in the front side of the
store
• Usual alarm system at the entrance
• Confuse and childish first impression
• Small and crowded environment
• Grey floor and walls
• “I need a miracle” music playing
• Almoust empty store
14. • Cash register in the right side of the
store
• Usual alarm system at the entrance
• Organized but dynamic first impression
• Organized but full-of-stuff environment
• Grey and sports appropriate floor and
walls
• Muse song playing
15. • Cash register in the end of
the store
• Usual alarm system at the
entrance
• Organized , clean and sparse • Classy, chique and expensive
environment
first impression
• Grey floor and glassy walls
• Soft song playing
16. • Cash register in the begining of the
store
• Usual alarm system at the entrance
• Confuse but cool and informal first
impression
• Organized but looking confuse environment
• Wood floor and black walls covered in
denim
• Pleasent manly perfume
18. • More women than men
• Ages between 20-30
• All employees using black uniforms
• Staff too busy to notice me
• Too much costumers for the number of
employees
19. • Just women
• Ages between 25-45
• All employees using black uniforms and
carrying Pandora necklaces
• Staff busy with costumers (3 for 3)
• Personalized and time consuming
treatment (expensive product = slower
decisions)
20. • One girl
• Age between 20-25
• Employee using store black uniform
• Just one employee
• Noticed me after 5 minutes (empty store)
• Asked if I needed help or was looking for
one specific product
21. • Men and women
• Ages between 20-28
• All employees using sportive uniforms
and Adidas shoes
• More employees than costumers at the
time
• Noticed me when entered the store –
welcomed me
22. • One woman
• Age between 30-35
• Employee using store black uniform
• Just one employee
• Noticed me after 1 minute (empty store)
• Asked if I needed help or was looking for
one specific product
23. • Men and women
• Ages between 20-28
• Employees using different but all Levis
products
• Four employees
• Noticed me when entered
• Welcomed me and asked if I needed help
25. • Prices very visible in each product
• Bags are the less accessible products
(higher places)
• Some impulse products in the cash
register (sunglasses, perfumes…)
• Products arranged by collection, in
some cases by colour our function
• Several central exhibitors
• Some exhibitors with products in sale
26. • Prices not visible
• Some products locked in exhibitors
(necklaces nd more valuable rings,
etc.)
• Products arranged by function
• Several central glass exhibitors
27. • Visible prices
• Some impulse products in the cash
register (pens, lipsticks…)
• Products arranged by function and colour
• Several central exhibitors
• First entrance exhibitor is with underwear
28. • Visible prices
• Some impulse products in the cash
register (sneakers acessories…)
• Products arranged by function and
gender
• Several central clothes exhibitors
29. • Visible and high prices
• Products arranged by collection/price
• Several central locked glass exhibitors
30. • Visible prices
• Some impulse products in the cash
register (belts, small purses…)
• Products arranged by function and
gender
• Several central clothes exhibitors
32. • Costumers doing different paths and
touching different products
• Some people just looking around and
others looking for specific products
• Most of the costumers spend a lot of
• Costumers from all genders and ages time circulating in this store
• Families, couples and people shopping
alone
33. • Costumers taking different time
choosing and thinking – almoust always
with the help from an employee
• Some people just looking around and
others looking for specific products
• Three costumers • Most of the costumers spend a lot of
• Couples/families time in this store-tlking with
employees
34. • Some people just looking around and
others looking for specific products
• All types of age costumers
• Common to see mother and daughter
(kids)
35. • A lot of people looking for specific
products
• All types of costumers – gender and
age
• Families, couples, friends or alone
costumers
36. • People usually looking for some
specific product and/or needing help
from the employee
• Men and women costumers
• Ages more commonly between 40-60
• Couples or alone man/woman
37. • Some people just looking around and
others looking for specific products
• Both men and women costumers
• Commonly ages between 15-25 but also
some kids/teens with family members