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ARE YOU PAYING ATTENTION
           ?

            by
      Ugwunna Iwuagwu
        From Netherlands




Assignment on Crash Course on Creativity
    Stanford University California USA
Boekhandel Stevens (bookshop)               Sign Lettering Looks Bold, I love it.
The Entrance Looks so colourful, with an Open Door




Security Door
Environment
• The Environment very colourful, makes me to look around
• The floor rugged makes it warm for the weather
• No Music, makes it good for reflection
• Store is Sparse
• Sales person in the counter,
• No Uniform
                                 Personnel   Sales person attending to
                                               customer by Pointing
• Young guys




    This demarcates the
          counters
Products   Product Categories




                       Central Display Table
Products at good eye
       Level

                       Products Contd.
• Customers came alone
            • Customers are b/w 16-65
Customers   • Customers touching Products
            •Spacious for customer move around
2nd Shop
           Prenatal
                      The sign lettering is very BOLD
                      Sales products presented in front
                      The Opening Hours printed on glass
                      Security door
                      Bright lights and open doors
Environment
         Environment looks babyish
         Price tags are bold
         Colourful store
         Hidden cameras and screens
         Music was so calm and inviting
         Makes you feel like parent
Personnel




Personnel are behind the counter
Some Personnel attending to customers
Personnel on uniform
Personnel uniform blend with the store
Laminate flooring and warm
Products




 Products are well protected
 Drawing of usage on packages
 Items within eye level
 Items by category
 Price and discount tag boldly placed
Product Contd.




   Products are well protected
   Drawing of usage on packages
   Items within eye level
   Items by category
   Price and discount tag boldly placed
   Chairs strategically placed
Customers




 Customers are expecting parents
 Customers has kids
 Most customers age b/w 16-45
 Customers come with lists
3rd Shop
                                    anwb



   Strategically located
   Wide glass walls for display
   Promotions placed outside
   Door open and store smell nice
   CCTV Placed ahead
   Sign man warning on wet floor
Environment




  Colour combination is just perfect
  Floor is laminated
  High ceiling, more room for ventilation
  Fire extinguisher present at corners
  Store has toilet and is warm
Personnel




Personnel on uniform
Personnel are beautiful young ladies
Personnel ask to render help
Personnel arranging shelves regularly
Personnel behind counter always
Counter close to exit
Products
Products are well protected
Drawing of usage on packages
Items within eye level
Items by category
Price and discount tag boldly placed
Product Contd.




Products are well protected
Drawing of usage on packages
Items within eye level
Items by category
Price and discount tag boldly placed
Customers




  • Customers came alone or together
  • Customers are b/w 16-65
  • Customers touching Products
  •Spacious for customer move around
Are you paying attention Assignment

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Are you paying attention Assignment

  • 1. ARE YOU PAYING ATTENTION ? by Ugwunna Iwuagwu From Netherlands Assignment on Crash Course on Creativity Stanford University California USA
  • 2. Boekhandel Stevens (bookshop) Sign Lettering Looks Bold, I love it. The Entrance Looks so colourful, with an Open Door Security Door
  • 3. Environment • The Environment very colourful, makes me to look around • The floor rugged makes it warm for the weather • No Music, makes it good for reflection • Store is Sparse
  • 4. • Sales person in the counter, • No Uniform Personnel Sales person attending to customer by Pointing • Young guys This demarcates the counters
  • 5. Products Product Categories Central Display Table
  • 6. Products at good eye Level Products Contd.
  • 7. • Customers came alone • Customers are b/w 16-65 Customers • Customers touching Products •Spacious for customer move around
  • 8. 2nd Shop Prenatal The sign lettering is very BOLD Sales products presented in front The Opening Hours printed on glass Security door Bright lights and open doors
  • 9. Environment Environment looks babyish Price tags are bold Colourful store Hidden cameras and screens Music was so calm and inviting Makes you feel like parent
  • 10. Personnel Personnel are behind the counter Some Personnel attending to customers Personnel on uniform Personnel uniform blend with the store Laminate flooring and warm
  • 11. Products Products are well protected Drawing of usage on packages Items within eye level Items by category Price and discount tag boldly placed
  • 12. Product Contd. Products are well protected Drawing of usage on packages Items within eye level Items by category Price and discount tag boldly placed Chairs strategically placed
  • 13. Customers Customers are expecting parents Customers has kids Most customers age b/w 16-45 Customers come with lists
  • 14. 3rd Shop anwb Strategically located Wide glass walls for display Promotions placed outside Door open and store smell nice CCTV Placed ahead Sign man warning on wet floor
  • 15. Environment Colour combination is just perfect Floor is laminated High ceiling, more room for ventilation Fire extinguisher present at corners Store has toilet and is warm
  • 16. Personnel Personnel on uniform Personnel are beautiful young ladies Personnel ask to render help Personnel arranging shelves regularly Personnel behind counter always Counter close to exit
  • 17. Products Products are well protected Drawing of usage on packages Items within eye level Items by category Price and discount tag boldly placed
  • 18. Product Contd. Products are well protected Drawing of usage on packages Items within eye level Items by category Price and discount tag boldly placed
  • 19. Customers • Customers came alone or together • Customers are b/w 16-65 • Customers touching Products •Spacious for customer move around