Are you paying attention? An observation made by visiting 3 stores in Hoofddorp Shopping Centre in Netherlands on 30th October 2012 by Ugwunna Iwuagwu.
The document provides observations from visits to three different bookshops in Netherlands, noting details about the environment, personnel, products, and customers at each shop. Colorful entrances and sign lettering are highlighted at the first shop, while the second and third shops focus on prenatal items and anwb products respectively. Overall impressions cover the decor, staffing, merchandising, and customer experiences at each retail location.
The document provides observations from a visit to Shoppers Stop store in Powai, Mumbai, noting details about the store environment such as color scheme, lighting, noise level, and product arrangements; interactions with sales personnel including response time and uniforms; and characteristics of customers including ages, genders, browsing behaviors, and purchase rates. Key aspects include a bright and crowded store layout with central and eye-level product displays, salespeople initiating quick contact in matching uniforms, and most customers being couples or friends who browse for around 20 minutes with a 10% purchase rate.
This document discusses key aspects of product policy and development. It explains that product policy is a main component of the marketing mix and is important for businesses. It outlines several steps in the product design process, including testing product concepts and designs. The document also discusses different types of packaging and how packaging can influence customers' purchasing decisions. Students are assigned homework to research and analyze the design and packaging of a selected product.
The document provides details about the design of a high-end jewelry store called High End Jewelry Inc. The store aims to attract sophisticated and wealthy customers with a clean, contemporary design featuring vertical and horizontal elements, warm and cool lighting, polished floors, and unique display cases. Custom floating jewelry cases suspended from the ceiling further the modern concept. The storefront uses alternating clear and recycled glass panels to draw attention.
The document provides details about the design of a high-end jewelry store called High End Jewelry Inc. The store aims to attract sophisticated and wealthy customers with its clean, contemporary design featuring vertical and horizontal elements, warm and cool lighting, polished floors, and unique display cases. Custom floating jewelry cases suspended from the ceiling further the modern concept. The storefront uses alternating clear and recycled glass panels to draw attention.
IKEA was founded in 1943 and has since revolutionized the furniture industry. It operates 392 stores globally and is the largest furniture retailer. IKEA stays true to its core values of simplicity, innovation, and affordability through ready-to-assemble furniture and easy-to-understand manuals. The company targets both millennials through fun campaigns and middle-class families by offering high-quality, low-cost products. IKEA utilizes strategic marketing approaches like cost reductions, market research, and unique store experiences to attract customers.
Ikea is considering expanding to New Zealand. It is currently the largest furniture retailer worldwide with over 390 locations in 49 countries. Ikea is known for its low prices and flat-pack, self-assemble furniture. New Zealand would be a good market for Ikea as Kiwis enjoy do-it-yourself projects and value family-oriented products. Ikea's main competitors in New Zealand include Freedom Furniture and Big Save Furniture. A SWOT analysis shows strengths in understanding customers but weaknesses in entering a new market. Ikea plans to use a penetration pricing strategy and direct market entry to establish itself in New Zealand starting in Auckland.
IKEA Case study. An insight about IKEA establishment, history, success factors, product strategy, product pricing, store layout, services, SWOT analysis
The document provides observations from visits to three different bookshops in Netherlands, noting details about the environment, personnel, products, and customers at each shop. Colorful entrances and sign lettering are highlighted at the first shop, while the second and third shops focus on prenatal items and anwb products respectively. Overall impressions cover the decor, staffing, merchandising, and customer experiences at each retail location.
The document provides observations from a visit to Shoppers Stop store in Powai, Mumbai, noting details about the store environment such as color scheme, lighting, noise level, and product arrangements; interactions with sales personnel including response time and uniforms; and characteristics of customers including ages, genders, browsing behaviors, and purchase rates. Key aspects include a bright and crowded store layout with central and eye-level product displays, salespeople initiating quick contact in matching uniforms, and most customers being couples or friends who browse for around 20 minutes with a 10% purchase rate.
This document discusses key aspects of product policy and development. It explains that product policy is a main component of the marketing mix and is important for businesses. It outlines several steps in the product design process, including testing product concepts and designs. The document also discusses different types of packaging and how packaging can influence customers' purchasing decisions. Students are assigned homework to research and analyze the design and packaging of a selected product.
The document provides details about the design of a high-end jewelry store called High End Jewelry Inc. The store aims to attract sophisticated and wealthy customers with a clean, contemporary design featuring vertical and horizontal elements, warm and cool lighting, polished floors, and unique display cases. Custom floating jewelry cases suspended from the ceiling further the modern concept. The storefront uses alternating clear and recycled glass panels to draw attention.
The document provides details about the design of a high-end jewelry store called High End Jewelry Inc. The store aims to attract sophisticated and wealthy customers with its clean, contemporary design featuring vertical and horizontal elements, warm and cool lighting, polished floors, and unique display cases. Custom floating jewelry cases suspended from the ceiling further the modern concept. The storefront uses alternating clear and recycled glass panels to draw attention.
IKEA was founded in 1943 and has since revolutionized the furniture industry. It operates 392 stores globally and is the largest furniture retailer. IKEA stays true to its core values of simplicity, innovation, and affordability through ready-to-assemble furniture and easy-to-understand manuals. The company targets both millennials through fun campaigns and middle-class families by offering high-quality, low-cost products. IKEA utilizes strategic marketing approaches like cost reductions, market research, and unique store experiences to attract customers.
Ikea is considering expanding to New Zealand. It is currently the largest furniture retailer worldwide with over 390 locations in 49 countries. Ikea is known for its low prices and flat-pack, self-assemble furniture. New Zealand would be a good market for Ikea as Kiwis enjoy do-it-yourself projects and value family-oriented products. Ikea's main competitors in New Zealand include Freedom Furniture and Big Save Furniture. A SWOT analysis shows strengths in understanding customers but weaknesses in entering a new market. Ikea plans to use a penetration pricing strategy and direct market entry to establish itself in New Zealand starting in Auckland.
IKEA Case study. An insight about IKEA establishment, history, success factors, product strategy, product pricing, store layout, services, SWOT analysis
New Media Drivers' Licence Final PresentationSophiaPirate
IKEA is launching a social media campaign to promote their do-it-yourself and space-saving furniture. The campaign will ask IKEA customers in cities like Tokyo and Hong Kong to share photos of IKEA products in their homes with a prize of a furniture set. The campaign will be posted on non-profit IKEA fan forums and home decoration blogs to spread the word. It will also utilize IKEA's Facebook, Twitter, and a smartphone app to advertise the campaign over 3 months with a $200,000 budget.
For the Copywriting class in the Master in Visual and Digital Media at IE School of Human Science and Technology our group, under the name of our own creative agency, developed a transmedia customer acquisition campaign for IKEA. After thoroughly analysing the market and defining the target audience we designed an activation campaign including online as well as offline initiatives to get Spanish people from the ages of 20 to 55 who currently believe IKEA products to always be the same to visit IKEA stores more frequently by changing their perception of the brand and mobilizing them.
This document discusses the marketing mix and its four elements - product, place, price, and promotion. It explains that a marketing research approach involves analyzing consumers, competitors, and developing a marketing mix strategy. The four Ps - product, place, price, and promotion - are the key variables in a company's marketing mix. The document then describes each of the four Ps in detail and provides IKEA as an example of a company that effectively utilizes all aspects of the marketing mix through its products, store locations, competitive pricing, and promotional activities.
IKEA is an international home goods company known for ready-to-assemble furniture. It was founded in 1943 with a vision of providing high-quality, affordable home goods. IKEA designs flat-packed boxes for easy transport and innovative designs to keep costs low. It establishes retail prices, sources from over 1,800 manufacturers globally, and uses cost-efficient materials. This strategy allows IKEA to offer good furniture at low prices while maintaining uniformity worldwide, though it has less emphasis on customer service.
IKEA was founded in 1943 in Sweden and has grown to become the largest furniture retailer in the world. It achieves success through offering Scandinavian design at extremely low prices. IKEA visits consumers to understand local preferences and adapts products accordingly, such as adding deeper drawers for US wardrobes and more seating in California stores. While IKEA revolutionized furniture shopping through its self-assembly model and one-way store layout, drawbacks include potential quality issues and an overwhelming experience for some customers. IKEA continues to use market research and product differentiation to meet demands in local markets through a transnational strategy.
The three stores described have very different environments that influence the shopping experience. The local Kirana store has a warm, homely feel with no uniform design or security. Shopper's Stop is a bright, sophisticated store with uniforms, security and structured employee interactions. Easy Day is a crowded supermarket with an emphasis on fresh products, security and efficiency. The stores each cultivate distinct atmospheres through their design, merchandise and personnel.
The document outlines the design process for unique, functional packaging for a custom iPhone case. It discusses project requirements, market research interviews, initial concept designs, feedback on midpoint models calling for size reduction and added protection, design refinements focusing on vertical orientation and organic shapes, final orthographic specifications, and durability testing showing the prototype withstood crushing and damage. The goal was to create packaging that protects the phone case, represents its qualities, and appeals to customers while being reusable, stackable, and environmentally friendly.
Detty herdiana 031109035 vii a_etm_descriptive text material for blogdettyherdiana
The document describes the content of a blog about descriptive texts. It includes the competencies of listening, reading, and writing descriptive texts based on Indonesian standards. It provides the generic structure and language features of descriptive texts, examples of descriptive texts, and exercises related to listening, reading and writing descriptive texts. The exercises test identification of information, meanings, and appropriate responses in English.
We have created a visual representation of a forum dialogue where students were collaboratively preparing PowerPoint slides for a presentation. We are analyzing the dialogue using Longacre's typology. We are showing that this is a procedural type discourse.
In this presentation I was addressing the issue of on-line courses and the misuse of technology. I gave an example of one of my courses to show how the students are engaged and how they are learning very important skills that will help them in the future. I am teaching them to learn how to learn.
The document contains a group project report on descriptive text. It defines descriptive text, provides its generic structure and language features. It also provides examples of descriptive texts and exercises related to descriptive writing, speaking and listening.
The document discusses radio frequency identification (RFID) technology, including its components, types of RFID tags, current applications in areas such as supply chain management and toll collection, results of an online survey on potential industry applications, opportunities for further development in medical and library uses, and concludes that RFID provides benefits over barcodes but also has limitations such as higher costs and standardization issues.
Detty herdiana 031109035 vii a_etm_descriptive text material for blogdettyherdiana
The document contains a blog post describing the content of the author's blog. Specifically, it discusses competencies in listening, reading, and writing descriptive texts. It provides the generic structure and language features of descriptive texts, including examples. It then provides exercises testing comprehension of descriptive texts about Tanah Lot, Rafflesia Arnoldi, and the Javan Rhinoceros.
This document discusses descriptive text and how to write it. Descriptive text identifies and describes a person, place, or thing. It focuses on specific participants, uses identifying processes, adjectives, and simple present tense. An example is given that describes a particular place, a house, identifying its location and describing it as cozy, quiet, and a place to relax from school and work pressures.
The document provides 5 tips for making more money with mobile apps: 1) Think about revenue from the start and understand your monetization options. 2) Start marketing before launch to generate early buzz. 3) Optimize app store listing details like graphics, description, and cross-promotion of other apps. 4) Develop a paid user acquisition plan where lifetime value exceeds customer acquisition costs. 5) Continuously iterate the app based on user feedback.
The document discusses applying the Shu-ha-ri model of mastery to agile teams. Shu-ha-ri describes three stages of learning: shu (imitation), ha (separation), and ri (mastery). It maps these stages to how an agile team might progress in areas like iteration planning, daily stand-ups, and retrospectives. A team at the shu stage would struggle with processes, while a ha stage team improves and a ri stage team institutes process improvements and consistently delivers working software. The document provides examples of how teams can measure their progression through these stages in various agile practices.
ΨΥΧΟΓΙΟΠΟΥΛΟΥ ΠΑΝΑΓΙΩΤΑ- Τα Νέα Ελληνικά στο ΕΠΑΛ-Δημιουργική Kiki Sakka
Μια πρόταση για την αξιοποίηση της δημιουργικής γραφής στη διδασκαλία των Νέων Ελληνικών στα ΕΠΑΛ, στο πλαίσιο των νέων διδακτικών προσεγγίσεων για το αντικείμενο, σύμφωνα με τις οδηγίες του ΙΕΠ.
The impact of the eu elections - United Conference, AthensKiki Sakka
The document discusses how the newly elected European Parliament will shape EU legislation and policy over the next five years in key areas like education, migration, human rights, and civil liberties. It emphasizes that these fields are at stake and will be influenced by which direction the European Parliament takes. The Parliament is now an equal decision-making body with national governments on EU laws, so voters will have more influence. The document also discusses the goals and approach of the EUROCLIO Association to promote responsible history education that encourages critical thinking and inclusion of diverse perspectives.
New Media Drivers' Licence Final PresentationSophiaPirate
IKEA is launching a social media campaign to promote their do-it-yourself and space-saving furniture. The campaign will ask IKEA customers in cities like Tokyo and Hong Kong to share photos of IKEA products in their homes with a prize of a furniture set. The campaign will be posted on non-profit IKEA fan forums and home decoration blogs to spread the word. It will also utilize IKEA's Facebook, Twitter, and a smartphone app to advertise the campaign over 3 months with a $200,000 budget.
For the Copywriting class in the Master in Visual and Digital Media at IE School of Human Science and Technology our group, under the name of our own creative agency, developed a transmedia customer acquisition campaign for IKEA. After thoroughly analysing the market and defining the target audience we designed an activation campaign including online as well as offline initiatives to get Spanish people from the ages of 20 to 55 who currently believe IKEA products to always be the same to visit IKEA stores more frequently by changing their perception of the brand and mobilizing them.
This document discusses the marketing mix and its four elements - product, place, price, and promotion. It explains that a marketing research approach involves analyzing consumers, competitors, and developing a marketing mix strategy. The four Ps - product, place, price, and promotion - are the key variables in a company's marketing mix. The document then describes each of the four Ps in detail and provides IKEA as an example of a company that effectively utilizes all aspects of the marketing mix through its products, store locations, competitive pricing, and promotional activities.
IKEA is an international home goods company known for ready-to-assemble furniture. It was founded in 1943 with a vision of providing high-quality, affordable home goods. IKEA designs flat-packed boxes for easy transport and innovative designs to keep costs low. It establishes retail prices, sources from over 1,800 manufacturers globally, and uses cost-efficient materials. This strategy allows IKEA to offer good furniture at low prices while maintaining uniformity worldwide, though it has less emphasis on customer service.
IKEA was founded in 1943 in Sweden and has grown to become the largest furniture retailer in the world. It achieves success through offering Scandinavian design at extremely low prices. IKEA visits consumers to understand local preferences and adapts products accordingly, such as adding deeper drawers for US wardrobes and more seating in California stores. While IKEA revolutionized furniture shopping through its self-assembly model and one-way store layout, drawbacks include potential quality issues and an overwhelming experience for some customers. IKEA continues to use market research and product differentiation to meet demands in local markets through a transnational strategy.
The three stores described have very different environments that influence the shopping experience. The local Kirana store has a warm, homely feel with no uniform design or security. Shopper's Stop is a bright, sophisticated store with uniforms, security and structured employee interactions. Easy Day is a crowded supermarket with an emphasis on fresh products, security and efficiency. The stores each cultivate distinct atmospheres through their design, merchandise and personnel.
The document outlines the design process for unique, functional packaging for a custom iPhone case. It discusses project requirements, market research interviews, initial concept designs, feedback on midpoint models calling for size reduction and added protection, design refinements focusing on vertical orientation and organic shapes, final orthographic specifications, and durability testing showing the prototype withstood crushing and damage. The goal was to create packaging that protects the phone case, represents its qualities, and appeals to customers while being reusable, stackable, and environmentally friendly.
Detty herdiana 031109035 vii a_etm_descriptive text material for blogdettyherdiana
The document describes the content of a blog about descriptive texts. It includes the competencies of listening, reading, and writing descriptive texts based on Indonesian standards. It provides the generic structure and language features of descriptive texts, examples of descriptive texts, and exercises related to listening, reading and writing descriptive texts. The exercises test identification of information, meanings, and appropriate responses in English.
We have created a visual representation of a forum dialogue where students were collaboratively preparing PowerPoint slides for a presentation. We are analyzing the dialogue using Longacre's typology. We are showing that this is a procedural type discourse.
In this presentation I was addressing the issue of on-line courses and the misuse of technology. I gave an example of one of my courses to show how the students are engaged and how they are learning very important skills that will help them in the future. I am teaching them to learn how to learn.
The document contains a group project report on descriptive text. It defines descriptive text, provides its generic structure and language features. It also provides examples of descriptive texts and exercises related to descriptive writing, speaking and listening.
The document discusses radio frequency identification (RFID) technology, including its components, types of RFID tags, current applications in areas such as supply chain management and toll collection, results of an online survey on potential industry applications, opportunities for further development in medical and library uses, and concludes that RFID provides benefits over barcodes but also has limitations such as higher costs and standardization issues.
Detty herdiana 031109035 vii a_etm_descriptive text material for blogdettyherdiana
The document contains a blog post describing the content of the author's blog. Specifically, it discusses competencies in listening, reading, and writing descriptive texts. It provides the generic structure and language features of descriptive texts, including examples. It then provides exercises testing comprehension of descriptive texts about Tanah Lot, Rafflesia Arnoldi, and the Javan Rhinoceros.
This document discusses descriptive text and how to write it. Descriptive text identifies and describes a person, place, or thing. It focuses on specific participants, uses identifying processes, adjectives, and simple present tense. An example is given that describes a particular place, a house, identifying its location and describing it as cozy, quiet, and a place to relax from school and work pressures.
The document provides 5 tips for making more money with mobile apps: 1) Think about revenue from the start and understand your monetization options. 2) Start marketing before launch to generate early buzz. 3) Optimize app store listing details like graphics, description, and cross-promotion of other apps. 4) Develop a paid user acquisition plan where lifetime value exceeds customer acquisition costs. 5) Continuously iterate the app based on user feedback.
The document discusses applying the Shu-ha-ri model of mastery to agile teams. Shu-ha-ri describes three stages of learning: shu (imitation), ha (separation), and ri (mastery). It maps these stages to how an agile team might progress in areas like iteration planning, daily stand-ups, and retrospectives. A team at the shu stage would struggle with processes, while a ha stage team improves and a ri stage team institutes process improvements and consistently delivers working software. The document provides examples of how teams can measure their progression through these stages in various agile practices.
ΨΥΧΟΓΙΟΠΟΥΛΟΥ ΠΑΝΑΓΙΩΤΑ- Τα Νέα Ελληνικά στο ΕΠΑΛ-Δημιουργική Kiki Sakka
Μια πρόταση για την αξιοποίηση της δημιουργικής γραφής στη διδασκαλία των Νέων Ελληνικών στα ΕΠΑΛ, στο πλαίσιο των νέων διδακτικών προσεγγίσεων για το αντικείμενο, σύμφωνα με τις οδηγίες του ΙΕΠ.
The impact of the eu elections - United Conference, AthensKiki Sakka
The document discusses how the newly elected European Parliament will shape EU legislation and policy over the next five years in key areas like education, migration, human rights, and civil liberties. It emphasizes that these fields are at stake and will be influenced by which direction the European Parliament takes. The Parliament is now an equal decision-making body with national governments on EU laws, so voters will have more influence. The document also discusses the goals and approach of the EUROCLIO Association to promote responsible history education that encourages critical thinking and inclusion of diverse perspectives.
This document summarizes observations from a visit to a Watson's pharmacy store. Key details include that the store had bright fluorescent lighting, was crowded with merchandise being prepared for a sale, and had products organized into categories. Customers typically browsed alone for 15-20 minutes, with most purchasing something from the wide product assortment. The store was in the process of promotions setup for an upcoming member sale.
The document summarizes the key aspects of several stores' environments and customer experiences. It describes the welcoming exteriors that draw customers in through signs, decorations and open layouts. The interiors are designed for comfort, with clean lighting and organized products. Personnel aim to promptly serve customers who browse leisurely and enjoy socializing. Overall the stores craft appealing atmospheres through visual and sensory elements.
The store has a green and yellow color scheme which makes customers feel fresh. The white, clean floor and high ceilings create a sense of open space. The lighting is bright to showcase product quality. Music plays at a calm volume. Products are arranged by function with featured items at eye level and less expensive products lower down. Customers are mostly in groups or families and browse the store for over an hour on average, with most making purchases.
The document describes Maria F. Guzman's observations and insights from visiting a grocery store. Some key points include: the store had a welcoming atmosphere due to its open door and large sign; the environment was bright, clean, and comfortable; personnel did not actively engage customers; products were arranged functionally but also featured impulse items by the registers; and customers seemed focused on completing purchases. Maria realized the store influences purchasing decisions through product placement and sales, and identified opportunities to provide entertainment during checkout and demonstrate electronic products.
Observation Lab TEM 431 Christy Yu.pptxchristyyu4227
The document provides observations from visits to 6 different stores - Fry's Marketplace, Safeway, Costco, The Home Depot, Jollibee, and IKEA. For each store, details are given about the store environment, personnel, products offered, and typical customers. The stores range from a supermarket (Fry's Marketplace) to a home improvement store (The Home Depot) to a furniture store (IKEA). Common aspects observed across most stores include brightly colored interior schemes, well-lit layouts, and friendly, helpful staff.
1. The document summarizes observations from visits to 6 different store locations, analyzing elements like store appearance, environment, personnel, products, and customers.
2. For each store, insights and new opportunities for improvement are identified based on things like disorganized product layout, lack of signage, unattractive interior elements, and opportunities to better cater to customer needs.
3. In conclusion, the document emphasizes that close observation of store operations can help identify weaknesses to convert into strengths and new opportunities for growth.
The document summarizes observations from visits to 6 different stores - Victoria's Secret, Dollar Tree, Bath & Body Works, Costco, Winco, and Sephora. For each store, observations are provided on the environment, personnel, products, and customers. Key details noted include store layouts, music, smells, cleanliness, product displays, and customer demographics.
This document provides recommendations for improving several retail stores. It analyzes aspects like location, signage, environment, sales associates, product displays, and customer experience. Common suggestions include engaging more of the 5 senses, enhancing curb appeal, improving product marketing, optimizing staffing, and expanding selections for impulse purchases. The goal is to create a more inviting atmosphere that encourages customers and increases sales.
The document summarizes the key characteristics of several different retail stores including:
- An ice cream shop that has loud music, cold temperatures, and smells of candy with customers following a set path through the store.
- A university bookstore with a calm quiet environment, school colors, and easy to find cashiers but lower purchase rates.
- An electronics store with crowded merchandise, loud distracting music, impulse items by the register, and young browsing customers.
- A perfume store with pleasant smells, samples, friendly staff, and individual customers.
- A gift shop with a messy sign, loud music, well-aligned freaky products, and young reflective staff.
- A
The document provides observations from lab visits to 5 different shops at Ikeja Shopping Center in Lagos, Nigeria. Key observations for each shop include the environment, personnel, products, customers, and insights. Shop 1 focused on kids' clothing and accessories. Shop 2 sold men's accessories under the brand Ennzo. Shop 3 was Prag Buy Right shop selling home appliances. Shop 4 was the large supermarket Shoprite. Shop 5 was Casa Bella selling female products. Common themes across shops included product displays, customer demographics and behaviors, and opportunities for improvement.
The document summarizes the characteristics of chain stores and big box stores. Chain stores have automatic doors, seasonal merchandise at ends of aisles, and clear signage but lack attractive arrangements. They cater to all ages and have no dress code. Big box stores have large entrance signs, exposed ceilings, bright fluorescent lights, and cluttered, high shelves. Both provide everything in one location for low prices but lack merchandising and comfortable environments. Customers prioritize savings, convenience, and selection over shopping experience.
Assignment #2. A Crash Course on Creativity, Professor Tina Seelig, Stanford...awesomeGod
The document provides an overview of a crash course on creativity taught by Professor Tina Seelig at Stanford University. It discusses how the course examines different aspects of creativity, including how to think creatively, recognize opportunities, and overcome obstacles to pursuing creative ideas. The course aims to help students develop their creative abilities and apply creativity to solve problems in various domains.
Karthik Shankar observed two locations: a Food World supermarket and an ice cream parlor called Ibacco. At the supermarket, he noted the inviting exterior, bright interior design elements, pleasant music, wide variety of products arranged strategically, and courteous employees. Most customers spent around 30 minutes shopping with their families and left with 80-85% of the items they intended to purchase. At the ice cream parlor, he observed similar inviting design, variety of ice cream flavors on display, courteous staff, and customers spending 30 minutes sampling flavors before purchasing.
The document describes four retail stores - Pandora, Key Jewelers, Aeropostale, and Dry Goods. It notes the inviting atmosphere, lighting, product displays, music, customer service approach, and target demographics of each store. It then provides analyses comparing the stores and their targeting of different customer groups and age ranges. Meyers and Walmart grocery stores are also described and compared in terms of atmosphere, product placement, and perceived customer bases.
The Foot Locker store has a modern streetwear style with graffiti posters and illuminated brand signs. Products are arranged by function and shoes are displayed on walls. Salespeople are knowledgeable about streetwear styles. Customers are typically young and looking to purchase items. Dillard's has a formal atmosphere with neutral colors. Salespeople are politely dressed in formal attire. Customers browse a variety of products including clothing, kitchen items, and toys. Walmart has multiple departments selling various items at low prices. Products are arranged seasonally and customers purchase many necessities.
The document summarizes observations from 6 different shops at an IKEJA Shopping Center. The shops observed were a kids shop, accessories shop, household items shop, supermarket, beauty shop, and accessories shop. For each shop, the document describes the environment, personnel, products, and typical customers. Common themes across shops included brightly lit and crowded interiors intended to draw customers in and encourage browsing.
A crash course on creativity Assign #2Tarang Patel
This document provides observations from site visits to several retail stores including Macy's, Time After, Pottery Barn, AT&T, Victoria's Secret, and Microsoft Store. Key details are provided about the store layouts, merchandise presentation, customer demographics, and employee interactions. Common themes that emerge include prominent signage, well-lit interiors, color schemes to set the brand tone, and sales associates promptly engaging with customers.
Victoria observed several stores including Ski Pro, Joann Fabrics, Safeway, Burlington Coat Factory, Ross, and Xi Clothing. She described the environment, personnel, products, and customers at each store. The stores varied in appearance from brightly colored to dimly lit. Personnel ranged from knowledgeable to indifferent. Products emphasized seasonal items and impulse purchases. Customers' demographics and shopping behaviors differed between stores.
This store draws customers in through its bright displays of colorful items. The door was open, making the store welcoming. The environment was brightly lit with cream-colored tiles. Products were arranged by type, and there were impulse items by the cash register. Customers, mostly adults, spent over 15 minutes browsing and touching items before 25% made a purchase.
Similar to Are you paying attention Assignment (20)
The Evolution and Impact of Tom Cruise Long Hairgreendigital
Tom Cruise is one of Hollywood's most iconic figures, known for his versatility, charisma, and dedication to his craft. Over the decades, his appearance has been almost as dynamic as his filmography, with one aspect often drawing significant attention: his hair. In particular, Tom Cruise long hair has become a defining feature in various phases of his career. symbolizing different roles and adding layers to his on-screen characters. This article delves into the evolution of Tom Cruise long hair, its impact on his roles. and its influence on popular culture.
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Introduction
Tom Cruise long hair has often been more than a style choice. it has been a significant element of his persona both on and off the screen. From the tousled locks of the rebellious Maverick in "Top Gun" to the sleek, sophisticated mane in "Mission: Impossible II." Cruise's hair has played a pivotal role in shaping his image and the characters he portrays. This article explores the various stages of Tom Cruise long hair. Examining how this iconic look has evolved and influenced his career and broader fashion trends.
Early Days: The Emergence of a Style Icon
The 1980s: The Birth of a Star
In the early stages of his career during the 1980s, Tom Cruise sported a range of hairstyles. but in "Top Gun" (1986), his hair began to gain significant attention. Though not long by later standards, his hair in this film was longer than the military crew cuts associated with fighter pilots. adding a rebellious edge to his character, Pete "Maverick" Mitchell.
Risky Business: The Transition Begins
In "Risky Business" (1983). Tom Cruise's hair was short but longer than the clean-cut styles dominant at the time. This look complemented his role as a high school student stepping into adulthood. embodying a sense of youthful freedom and experimentation. It was a precursor to the more dramatic hair transformations in his career.
The 1990s: Experimentation and Iconic Roles
Far and Away: Embracing Length
One of the first films in which Tom Cruise embraced long hair was "Far and Away" (1992). Playing the role of Joseph. an Irish immigrant in 1890s America, Cruise's long, hair added authenticity to his character's rugged and determined persona. This look was a stark departure from his earlier. more polished styles and marked the beginning of a more adventurous phase in his hairstyle choices.
Interview with the Vampire: Gothic Elegance
In "Interview with the Vampire" (1994). Tom Cruise long hair reached new lengths of sophistication and elegance. Portraying the vampire Lestat. Cruise's flowing blonde locks were integral to the character's ethereal and timeless allure. This hairstyle not only suited the gothic aesthetic of the film but also showcased Cruise's ability to transform his appearance for a role.
Mission: Impossible II: The Pinnacle of Long Hair
One of the most memorable instances of Tom Cruise long hair came in "Mission: Impossible II" (2000). His character, Ethan
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
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In celebrity mysteries and urban legends. Few narratives capture the imagination as the hypothesis that Morgan Freeman is Jimi Hendrix. This fascinating theory posits that the iconic actor and the legendary guitarist are, in fact, the same person. While this might seem like a far-fetched notion at first glance. a deeper exploration reveals a rich tapestry of coincidences, speculative connections. and a surprising alignment of life events fueling this captivating hypothesis.
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Introduction to the Hypothesis: Morgan Freeman is Jimi Hendrix
The idea that Morgan Freeman is Jimi Hendrix stems from a mix of historical anomalies, physical resemblances. and a penchant for myth-making that surrounds celebrities. While Jimi Hendrix's official death in 1970 is well-documented. some theorists suggest that Hendrix did not die but instead reinvented himself as Morgan Freeman. a man who would become one of Hollywood's most revered actors. This article aims to delve into the various aspects of this hypothesis. examining its origins, the supporting arguments. and the cultural impact of such a theory.
The Genesis of the Theory
Early Life Parallels
The hypothesis that Morgan Freeman is Jimi Hendrix begins by comparing their early lives. Jimi Hendrix, born Johnny Allen Hendrix in Seattle, Washington, on November 27, 1942. and Morgan Freeman, born on June 1, 1937, in Memphis, Tennessee, have lived very different lives. But, proponents of the theory suggest that the five-year age difference is negligible and point to Freeman's late start in his acting career as evidence of a life lived before under a different identity.
The Disappearance and Reappearance
Jimi Hendrix's death in 1970 at the age of 27 is a well-documented event. But, theorists argue that Hendrix's death staged. and he reemerged as Morgan Freeman. They highlight Freeman's rise to prominence in the early 1970s. coinciding with Hendrix's supposed death. Freeman's first significant acting role came in 1971 on the children's television show "The Electric Company," a mere year after Hendrix's passing.
Physical Resemblances
Facial Structure and Features
One of the most compelling arguments for the hypothesis that Morgan Freeman is Jimi Hendrix lies in the physical resemblance between the two men. Analyzing photographs, proponents point out similarities in facial structure. particularly the cheekbones and jawline. Both men have a distinctive gap between their front teeth. which is rare and often highlighted as a critical point of similarity.
Voice and Mannerisms
Supporters of the theory also draw attention to the similarities in their voices. Jimi Hendrix known for his smooth, distinctive speaking voice. which, according to some, resembles Morgan Freeman's iconic, deep, and soothing voice. Additionally, both men share certain mannerisms. such as their calm demeanor and eloquent speech patterns.
Artistic Parallels
Musical and Acting Talents
Jimi Hendrix was regarded as one of t
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1. ARE YOU PAYING ATTENTION
?
by
Ugwunna Iwuagwu
From Netherlands
Assignment on Crash Course on Creativity
Stanford University California USA
2. Boekhandel Stevens (bookshop) Sign Lettering Looks Bold, I love it.
The Entrance Looks so colourful, with an Open Door
Security Door
3. Environment
• The Environment very colourful, makes me to look around
• The floor rugged makes it warm for the weather
• No Music, makes it good for reflection
• Store is Sparse
4. • Sales person in the counter,
• No Uniform
Personnel Sales person attending to
customer by Pointing
• Young guys
This demarcates the
counters
5. Products Product Categories
Central Display Table
7. • Customers came alone
• Customers are b/w 16-65
Customers • Customers touching Products
•Spacious for customer move around
8. 2nd Shop
Prenatal
The sign lettering is very BOLD
Sales products presented in front
The Opening Hours printed on glass
Security door
Bright lights and open doors
9. Environment
Environment looks babyish
Price tags are bold
Colourful store
Hidden cameras and screens
Music was so calm and inviting
Makes you feel like parent
10. Personnel
Personnel are behind the counter
Some Personnel attending to customers
Personnel on uniform
Personnel uniform blend with the store
Laminate flooring and warm
11. Products
Products are well protected
Drawing of usage on packages
Items within eye level
Items by category
Price and discount tag boldly placed
12. Product Contd.
Products are well protected
Drawing of usage on packages
Items within eye level
Items by category
Price and discount tag boldly placed
Chairs strategically placed
13. Customers
Customers are expecting parents
Customers has kids
Most customers age b/w 16-45
Customers come with lists
14. 3rd Shop
anwb
Strategically located
Wide glass walls for display
Promotions placed outside
Door open and store smell nice
CCTV Placed ahead
Sign man warning on wet floor
15. Environment
Colour combination is just perfect
Floor is laminated
High ceiling, more room for ventilation
Fire extinguisher present at corners
Store has toilet and is warm
16. Personnel
Personnel on uniform
Personnel are beautiful young ladies
Personnel ask to render help
Personnel arranging shelves regularly
Personnel behind counter always
Counter close to exit
17. Products
Products are well protected
Drawing of usage on packages
Items within eye level
Items by category
Price and discount tag boldly placed
18. Product Contd.
Products are well protected
Drawing of usage on packages
Items within eye level
Items by category
Price and discount tag boldly placed
19. Customers
• Customers came alone or together
• Customers are b/w 16-65
• Customers touching Products
•Spacious for customer move around