The document describes observations of six different stores - Powell's Books, Tumbleweed, Cultured Pearl, French Quarter, Cargo, and Eden. It discusses the entrance, environment, personnel, products, customers, and other notable aspects of each store based on in-person observations. The stores ranged from large bookstores to small specialty shops with different appearances, merchandise, customer bases, and shopping experiences.
The document analyzes several retail stores using insights and opportunities frameworks. For each store, insights note positive aspects like brand consistency and customer engagement. Hidden opportunities identify areas for improvement such as increasing brand experiences, improving product visibility and organization, and enhancing staff training and uniforms. The conclusion emphasizes how applying these analytical frameworks reveals hidden details and opportunities that were previously overlooked, helping to broaden concepts of design.
Assignment #2. A Crash Course on Creativity, Professor Tina Seelig, Stanford...awesomeGod
The document provides an overview of a crash course on creativity taught by Professor Tina Seelig at Stanford University. It discusses how the course examines different aspects of creativity, including how to think creatively, recognize opportunities, and overcome obstacles to pursuing creative ideas. The course aims to help students develop their creative abilities and apply creativity to solve problems in various domains.
The document provides observations from visits to 6 different retail stores. Key points include: Stores varied in temperature, music volume, employee uniforms/ages, product placement, and sales approaches. Opportunities identified were improving signage, lighting, employee communication, and reducing clutter. The observations aim to understand different store environments and strategies.
The document describes observations of various stores, including a coffee shop called The Bean Scene, discount store Winners, post office, grocery store Extra Foods, supermarket Super Store, and Italian specialty store Valoroso. Key details are provided about the entrance, environment, personnel, products, and customers at each location.
The document describes observations from various store environments, including a coffee shop called The Bean Scene, a discount retailer called Winners, a post office, a grocery store called Extra Foods, and a larger supermarket called Super Store. Key details are provided about the entrance, environment, personnel, products, and typical customers at each location.
The document provides observations from visits to various retail stores - Big Lots, H&M, Dick's Sporting Goods, Steve Madden, Zara, and a gastropub called Thirsty Lion. Key details are provided about the environment, products, customers, and personnel at each location. Common themes that emerged include descriptions of the invitingness of store entrances, music levels, cleanliness, product placement, customer demographics, and employee interactions.
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.
The document describes Maria F. Guzman's observations and insights from visiting a grocery store. Some key points include: the store had a welcoming atmosphere due to its open door and large sign; the environment was bright, clean, and comfortable; personnel did not actively engage customers; products were arranged functionally but also featured impulse items by the registers; and customers seemed focused on completing purchases. Maria realized the store influences purchasing decisions through product placement and sales, and identified opportunities to provide entertainment during checkout and demonstrate electronic products.
The document analyzes several retail stores using insights and opportunities frameworks. For each store, insights note positive aspects like brand consistency and customer engagement. Hidden opportunities identify areas for improvement such as increasing brand experiences, improving product visibility and organization, and enhancing staff training and uniforms. The conclusion emphasizes how applying these analytical frameworks reveals hidden details and opportunities that were previously overlooked, helping to broaden concepts of design.
Assignment #2. A Crash Course on Creativity, Professor Tina Seelig, Stanford...awesomeGod
The document provides an overview of a crash course on creativity taught by Professor Tina Seelig at Stanford University. It discusses how the course examines different aspects of creativity, including how to think creatively, recognize opportunities, and overcome obstacles to pursuing creative ideas. The course aims to help students develop their creative abilities and apply creativity to solve problems in various domains.
The document provides observations from visits to 6 different retail stores. Key points include: Stores varied in temperature, music volume, employee uniforms/ages, product placement, and sales approaches. Opportunities identified were improving signage, lighting, employee communication, and reducing clutter. The observations aim to understand different store environments and strategies.
The document describes observations of various stores, including a coffee shop called The Bean Scene, discount store Winners, post office, grocery store Extra Foods, supermarket Super Store, and Italian specialty store Valoroso. Key details are provided about the entrance, environment, personnel, products, and customers at each location.
The document describes observations from various store environments, including a coffee shop called The Bean Scene, a discount retailer called Winners, a post office, a grocery store called Extra Foods, and a larger supermarket called Super Store. Key details are provided about the entrance, environment, personnel, products, and typical customers at each location.
The document provides observations from visits to various retail stores - Big Lots, H&M, Dick's Sporting Goods, Steve Madden, Zara, and a gastropub called Thirsty Lion. Key details are provided about the environment, products, customers, and personnel at each location. Common themes that emerged include descriptions of the invitingness of store entrances, music levels, cleanliness, product placement, customer demographics, and employee interactions.
The document provides observations of the environments, personnel, products, and customers of 5 different stores - Desigual retail, Casa Viva home retail, Caprabo supermarket, Alain Affelou glasses store, and Base sports store. Key details are provided about the lighting, music, displays, personnel uniforms, product organization, and types of customers observed at each location. The stores are compared in terms of their invitingness, atmosphere, and perceptions they aim to portray to customers.
The document describes Maria F. Guzman's observations and insights from visiting a grocery store. Some key points include: the store had a welcoming atmosphere due to its open door and large sign; the environment was bright, clean, and comfortable; personnel did not actively engage customers; products were arranged functionally but also featured impulse items by the registers; and customers seemed focused on completing purchases. Maria realized the store influences purchasing decisions through product placement and sales, and identified opportunities to provide entertainment during checkout and demonstrate electronic products.
The document provides observations from visits to multiple retail stores. It describes details about the outside environment, personnel, products, customers, and other observations for each store. Key details noted include cleanliness, signage, music, employee uniforms, product placement, customer demographics and behaviors, and overall impressions.
The document provides observations from visits to various retail stores. Key points include:
- Store atmosphere, lighting, music, staff appearance and product display all impact the shopping experience and mood. Warm lighting, wood floors and well-dressed staff create a positive impression.
- Cash registers should be out of sight. Cluttered displays and lack of assistance from staff are negatives.
- Specific stores like MAC, Tommy Hilfiger and Charles & Keith are praised for their welcoming atmospheres and attention to details like lighting, flooring and music. Stores like Wills Lifestyle and Triumph need improvements to staff training and store design.
- Cultural sensitivities around gender of staff and customers vary by store
The document provides observations from visits to three different stores - a confectionery, a bookstore, and a shoes and bags store. For each store, observations are provided about the exterior and entrance, interior environment, personnel, products, customers, and other notable features. The stores are compared in terms of color scheme, lighting, noise level, cash register location, security visibility, personnel uniforms and demographics, product arrangement and pricing, and whether free samples are offered. Overall impressions and differences between the stores are highlighted.
The document provides observations of the environments and experiences at several retail stores, including Safeway, Walmart, Best Buy, Fry's Electronics, Costco, and Home Depot. Key details noted include the lighting, signage, employee behaviors, product displays, music, checkout processes, and overall feels of invitingness or busyness within each store. Common themes across stores include descriptions of the ceilings, shelves, entrance and exit processes, and primary customer demographics.
The document provides observations from store visits and insights. It describes the store environments, layouts, product displays and music at Sephora, Express, Track 'N Trail, Bare Escentuals and Pandora. Key insights include the importance of knowledgeable employees, clear organization, attractive displays, security for high-value items and consistency in store branding. The stores that engaged customers most effectively had welcoming environments and opportunities to interact with knowledgeable staff.
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
Project for Retail Strategy and Structure, Fall 2017. Tasked to create a brand to fill a white space in the market for an under-recognized target market. Modique is a boutique specialized in catering to little women, with a focus on style and accessibility.
The document discusses observations made about different retail stores. It notes things like store layouts, signage, decor, music, personnel, product placement, customer demographics, and insights. Specifically, it discusses how stores use colors, smells, materials, and atmospherics to target different customer groups and influence perceptions of products. It also provides insights like challenging standard product display patterns and giving customers free samples and seating areas to improve their shopping experience.
The document provides observations from visits to four different stores in Warsaw and Helsinki: Carrefour market, Five o'clock, Aelia Duty Free, and Kiasma. It describes the environment, personnel, products, and customers observed at each store and compares their characteristics.
The document provides observations from visits to several retail stores including GameStop, Zumiez, Apple Store, Urban Outfitters, and Amoeba Records. Key details noted include the stores' environments, personnel, products, customers, and exterior appearances. The writer found GameStop and Amoeba Records to have knowledgeable staff and selections well-suited to their target audiences, making them enjoyable shopping experiences.
Henry observed several shops in Dublin for a school assignment. He summarized:
1) Marks and Spencer was busy with Christmas items out early and long payment lines. Henry suggested waiting until November for Christmas items and reducing wait times.
2) Lifestyle Sports was loud with entrance items and sale items upstairs. Henry advised moving high-value goods downstairs and turning down the music.
3) PC World was noisy with accessible products but no internet. Henry felt showing online capabilities would help sales.
4) Unique Boutique had disinterested staff and few customers or purchases. Henry said to improve customer service.
5) Korky's lacked atmosphere and music which Henry felt could improve sales.
This document provides details about the environments, personnel, products, and customers of 6 different stores - a souvenir shop, plant shop, aquarium shop, phone shop, hardware shop, and computer accessories shop. Key information includes the color schemes, layouts, products offered, behaviors of staff and customers, and how the environments may influence perceptions of value.
The document provides insights and opportunities for several retail stores including DavidsTea, Aritzia, Little Burgundy, Gap, Club Monaco, and Wal-Mart. Key insights noted include the inviting storefronts, lighting, product displays, music, and employees' appearance at various stores. Opportunities discussed involve improving staffing levels, navigation, window displays, product mixes and pricing, and creating a more welcoming atmosphere particularly at Wal-Mart.
The document summarizes the key characteristics of several different retail stores including:
- An ice cream shop that has loud music, cold temperatures, and smells of candy with customers following a set path through the store.
- A university bookstore with a calm quiet environment, school colors, and easy to find cashiers but lower purchase rates.
- An electronics store with crowded merchandise, loud distracting music, impulse items by the register, and young browsing customers.
- A perfume store with pleasant smells, samples, friendly staff, and individual customers.
- A gift shop with a messy sign, loud music, well-aligned freaky products, and young reflective staff.
- A
This document provides observations from a visit to a grocery store. It describes the store environment as having tan and green colors with high ceilings and linoleum floors. It was loud, crowded, cold and had a distinctive smell. Security was visible at the doors. Personnel actively approached customers, treated all the same, and were mostly young males and females in uniforms. Products were grouped by ingredients with central displays and price tags on signs and items. Cookies and bakery items were first noticed. Most customers stayed briefly and purchased items inside.
The document discusses different retail shops and brands, including Hotwind, C&A, Uniqlo, Bershka, Zara, and a homewares shop in Shanghai. It analyzes factors like store layout, product placement, lighting, music, and staff assistance that affect shopping experiences and influence impulse purchases. Several brands like Uniqlo and Zara are described as being popular among working class customers. The document also notes that discounted items are commonly placed near changing rooms and counters across stores.
This document summarizes observations from visiting 6 different retail centers over 6 days. Key insights include:
1) Retail outlets commonly use off-white vitrified tiles and glass doors to make stores appear brighter, bigger and allow visibility. However, the tiles can be slippery.
2) Stores have high ceilings to seem more spacious but require more air conditioning. Products are organized by function but not always logically.
3) Customers usually shop in groups. Clothing stores see families while digital stores have male shoppers.
4) Lighting, scent, and music help set the mood but are inconsistently applied. Practical lighting is used for technology while lifestyle stores rely more on ambience
"A Crash Course on Creativity".Assignment 2: 'Are you paying attention?...in ...jatagar
The author evaluated several stores in Madrid to understand their customer attraction strategies. A Chinese store had colorful displays but difficult staff interactions. A soap and beauty store presented fun, food-like displays and friendly staff. A trendy clothing store conveyed exclusivity through decor and carefully selected products and customers.
The document provides observations from visits to six different stores - Trader Joe's, Urban Outfitters, Levi's, Unleashed by Petco, Starbucks, and Zupans. For each store, details are given about the exterior, interior environment, personnel, products for sale, and typical customers. Across the stores, aspects like color schemes, music, customer demographics, and product organization are described.
The document provides observations from visits to multiple retail stores. It describes details about the outside environment, personnel, products, customers, and other observations for each store. Key details noted include cleanliness, signage, music, employee uniforms, product placement, customer demographics and behaviors, and overall impressions.
The document provides observations from visits to various retail stores. Key points include:
- Store atmosphere, lighting, music, staff appearance and product display all impact the shopping experience and mood. Warm lighting, wood floors and well-dressed staff create a positive impression.
- Cash registers should be out of sight. Cluttered displays and lack of assistance from staff are negatives.
- Specific stores like MAC, Tommy Hilfiger and Charles & Keith are praised for their welcoming atmospheres and attention to details like lighting, flooring and music. Stores like Wills Lifestyle and Triumph need improvements to staff training and store design.
- Cultural sensitivities around gender of staff and customers vary by store
The document provides observations from visits to three different stores - a confectionery, a bookstore, and a shoes and bags store. For each store, observations are provided about the exterior and entrance, interior environment, personnel, products, customers, and other notable features. The stores are compared in terms of color scheme, lighting, noise level, cash register location, security visibility, personnel uniforms and demographics, product arrangement and pricing, and whether free samples are offered. Overall impressions and differences between the stores are highlighted.
The document provides observations of the environments and experiences at several retail stores, including Safeway, Walmart, Best Buy, Fry's Electronics, Costco, and Home Depot. Key details noted include the lighting, signage, employee behaviors, product displays, music, checkout processes, and overall feels of invitingness or busyness within each store. Common themes across stores include descriptions of the ceilings, shelves, entrance and exit processes, and primary customer demographics.
The document provides observations from store visits and insights. It describes the store environments, layouts, product displays and music at Sephora, Express, Track 'N Trail, Bare Escentuals and Pandora. Key insights include the importance of knowledgeable employees, clear organization, attractive displays, security for high-value items and consistency in store branding. The stores that engaged customers most effectively had welcoming environments and opportunities to interact with knowledgeable staff.
The document analyzes 6 different stores - a bakery, skincare store, clothing stores, and a jewelry store - by observing details like the environment, personnel, products, and customers. Key opportunities identified include the bakery emphasizing its handmade process, the skincare store better guiding customers to products, clothing stores reducing lines and adding staff, and the jewelry store exploiting its exclusive image. The summary focuses on the high-level observations and opportunities across multiple stores.
The document provides observations from several stores including Anthropologie, Barnes & Noble, J.Crew, H&M, Michael's, and Urban Outfitters. Key insights include that sale items are placed in different areas of stores, atmosphere and decor create unique store personalities, and customer service can be improved. Opportunities also exist to encourage more browsing through creative displays and reducing clutter on shelves.
Project for Retail Strategy and Structure, Fall 2017. Tasked to create a brand to fill a white space in the market for an under-recognized target market. Modique is a boutique specialized in catering to little women, with a focus on style and accessibility.
The document discusses observations made about different retail stores. It notes things like store layouts, signage, decor, music, personnel, product placement, customer demographics, and insights. Specifically, it discusses how stores use colors, smells, materials, and atmospherics to target different customer groups and influence perceptions of products. It also provides insights like challenging standard product display patterns and giving customers free samples and seating areas to improve their shopping experience.
The document provides observations from visits to four different stores in Warsaw and Helsinki: Carrefour market, Five o'clock, Aelia Duty Free, and Kiasma. It describes the environment, personnel, products, and customers observed at each store and compares their characteristics.
The document provides observations from visits to several retail stores including GameStop, Zumiez, Apple Store, Urban Outfitters, and Amoeba Records. Key details noted include the stores' environments, personnel, products, customers, and exterior appearances. The writer found GameStop and Amoeba Records to have knowledgeable staff and selections well-suited to their target audiences, making them enjoyable shopping experiences.
Henry observed several shops in Dublin for a school assignment. He summarized:
1) Marks and Spencer was busy with Christmas items out early and long payment lines. Henry suggested waiting until November for Christmas items and reducing wait times.
2) Lifestyle Sports was loud with entrance items and sale items upstairs. Henry advised moving high-value goods downstairs and turning down the music.
3) PC World was noisy with accessible products but no internet. Henry felt showing online capabilities would help sales.
4) Unique Boutique had disinterested staff and few customers or purchases. Henry said to improve customer service.
5) Korky's lacked atmosphere and music which Henry felt could improve sales.
This document provides details about the environments, personnel, products, and customers of 6 different stores - a souvenir shop, plant shop, aquarium shop, phone shop, hardware shop, and computer accessories shop. Key information includes the color schemes, layouts, products offered, behaviors of staff and customers, and how the environments may influence perceptions of value.
The document provides insights and opportunities for several retail stores including DavidsTea, Aritzia, Little Burgundy, Gap, Club Monaco, and Wal-Mart. Key insights noted include the inviting storefronts, lighting, product displays, music, and employees' appearance at various stores. Opportunities discussed involve improving staffing levels, navigation, window displays, product mixes and pricing, and creating a more welcoming atmosphere particularly at Wal-Mart.
The document summarizes the key characteristics of several different retail stores including:
- An ice cream shop that has loud music, cold temperatures, and smells of candy with customers following a set path through the store.
- A university bookstore with a calm quiet environment, school colors, and easy to find cashiers but lower purchase rates.
- An electronics store with crowded merchandise, loud distracting music, impulse items by the register, and young browsing customers.
- A perfume store with pleasant smells, samples, friendly staff, and individual customers.
- A gift shop with a messy sign, loud music, well-aligned freaky products, and young reflective staff.
- A
This document provides observations from a visit to a grocery store. It describes the store environment as having tan and green colors with high ceilings and linoleum floors. It was loud, crowded, cold and had a distinctive smell. Security was visible at the doors. Personnel actively approached customers, treated all the same, and were mostly young males and females in uniforms. Products were grouped by ingredients with central displays and price tags on signs and items. Cookies and bakery items were first noticed. Most customers stayed briefly and purchased items inside.
The document discusses different retail shops and brands, including Hotwind, C&A, Uniqlo, Bershka, Zara, and a homewares shop in Shanghai. It analyzes factors like store layout, product placement, lighting, music, and staff assistance that affect shopping experiences and influence impulse purchases. Several brands like Uniqlo and Zara are described as being popular among working class customers. The document also notes that discounted items are commonly placed near changing rooms and counters across stores.
This document summarizes observations from visiting 6 different retail centers over 6 days. Key insights include:
1) Retail outlets commonly use off-white vitrified tiles and glass doors to make stores appear brighter, bigger and allow visibility. However, the tiles can be slippery.
2) Stores have high ceilings to seem more spacious but require more air conditioning. Products are organized by function but not always logically.
3) Customers usually shop in groups. Clothing stores see families while digital stores have male shoppers.
4) Lighting, scent, and music help set the mood but are inconsistently applied. Practical lighting is used for technology while lifestyle stores rely more on ambience
"A Crash Course on Creativity".Assignment 2: 'Are you paying attention?...in ...jatagar
The author evaluated several stores in Madrid to understand their customer attraction strategies. A Chinese store had colorful displays but difficult staff interactions. A soap and beauty store presented fun, food-like displays and friendly staff. A trendy clothing store conveyed exclusivity through decor and carefully selected products and customers.
The document provides observations from visits to six different stores - Trader Joe's, Urban Outfitters, Levi's, Unleashed by Petco, Starbucks, and Zupans. For each store, details are given about the exterior, interior environment, personnel, products for sale, and typical customers. Across the stores, aspects like color schemes, music, customer demographics, and product organization are described.
The document summarizes observations from a retail observation lab conducted by the author. They visited several stores including Yankee Candle, Under Armour, Levi's, GAP, and The North Face. For each store, they described the environment, personnel, products, customers, and provided insights. The best store experience was at The North Face, which had a premium feel with unique displays and knowledgeable associates. GAP gave an underwhelming impression like a discount store. Levi's had crowded merchandise and associates that were overbearing.
Victoria observed several stores including Ski Pro, Joann Fabrics, Safeway, Burlington Coat Factory, Ross, and Xi Clothing. She described the environment, personnel, products, and customers at each store. The stores varied in appearance from brightly colored to dimly lit. Personnel ranged from knowledgeable to indifferent. Products emphasized seasonal items and impulse purchases. Customers' demographics and shopping behaviors differed between stores.
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.
The document provides descriptions of several retail stores, including their exterior appearance, interior layout, products, customers, and employees. Some key points mentioned are that The Home Depot has high ceilings, concrete floors, and customers want to get in and out quickly. REI has concrete floors, natural light, and gear downstairs with clothes upstairs. Target has high ceilings, bright lighting, well-organized products, and security at entrances.
The shop had a cluttered interior with disorganized merchandise and dirty floors, but friendly staff who gave preferential treatment to customers arriving in expensive cars. Signage was poor so it was difficult for customers to find items without assistance. A variety of customers from young families to older individuals visited the shop, browsing products and making purchases with little restriction.
SOCH – Women’s Apparel Store has a classy and pleasing ambience, though it could use more salespeople as customers sometimes have to wait to be attended to. The environment is quiet except for hushed conversations between salespeople. Customers are mostly women.
Crossword – The Book Store's entrance is unappealing and the background music is disturbing for avid readers, though the books are well organized and there is a good collection. A few reading areas would have been helpful. Customers include a mixed group.
Hypercity – Supermarket has a huge and well-planned store with all requirements under one roof, though its size can lead customers to feel lost. Internal directions could be improved
The document describes observations made while visiting different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores observed include a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores include the use of impulse items near the cash register to encourage additional purchases and the role of signage, smells, and open versus closed doors in attracting or discouraging customers from entering.
The document describes 6 different retail store environments through observations of their design features, merchandise placement, customer and employee demographics, and atmospherics. Store 1 cultivates a warm, welcoming environment with cosy lighting and relaxing music. Store 2 attracts customers through bright displays but distracts them with loud music far from the registers. Store 3 aims for a luxurious impression with all-white décor and classical music. It has uniformly dressed middle-aged employees. Store 4 also feels welcoming without doors and uses brown and white colors with interesting merchandise placement. Store 5 is crowded with merchandise and always busy, often with whole families. Store 6 has dominant dark colors but bright lights and uniformly dressed young salespeople near impulse purchase areas
The document describes 6 different store environments:
1. A cafe with no doors, a showcase of baked goods, warm tones, and relaxing music.
2. A store that draws customers in with displays and bright lights, plays loud distracting music, and places products at the back so customers walk through the whole store.
3. A white space with bright lights creating a luxury feel, playing classical music, middle-aged female employees in uniforms, and a central bag display.
4. Again with no doors and a feeling of welcome, dominant brown and white colors, large framed sign letters, and merchandise artfully displayed on tables and in frames.
5. All white with bright lights,
The document summarizes observations made during visits to several stores, noting details about the outward appearance, interior environment, employees, products, and typical customers at each location, including a business supply store, pet store, craft store, coffee shop, upscale coffee shop, and big box store. Key details provided include the layout, music, cleanliness, age and dress of employees, organization of merchandise, and behaviors of typical customers at each location.
This document summarizes observations from a visit to a Watson's pharmacy store. Key details include that the store had bright fluorescent lighting, was crowded with merchandise being prepared for a sale, and had products organized into categories. Customers typically browsed alone for 15-20 minutes, with most purchasing something from the wide product assortment. The store was in the process of promotions setup for an upcoming member sale.
TEM 431 Observation Lab – Greg Westergren.pptxGregWestergren
Greg Westergren observed various types of stores during a lab in Bangkok, Thailand, including box stores, kiosks, tents, and pop-up shops. The stores ranged greatly in size, organization, and professionalism. Some had well-lit interiors with staff and defined products areas, while others were simply open-air tents with merchandise laid out but no explicit prices or staff assistance. Across store types, customers generally browsed casually for 5-15 minutes, often in groups, and roughly half made a purchase. Prices were not always clearly marked, requiring customers to ask sellers directly.
Carolann O'Day observed several stores for a class project and took notes on the environment and customer experience at each location. Some key observations included:
- Forever 21 had bright white lights, changing color schemes, and clothes organized throughout the store. Customers roamed freely without regard for others.
- H&M had duller colors and less inviting atmosphere compared to Forever 21. Workers kept to themselves and didn't offer much help.
- Bed Bath & Beyond had no clear layout and felt like navigating a maze. Staff lacked enthusiasm and it seemed most customers were there for refunds rather than shopping.
- Tea So, a boba shop, had an aqua blue theme
Module 5 Observsations - Isaac Zeidan.pptxIsaacZeidan1
This document provides observations from visits to several grocery and retail stores, including Kroger, Sprouts, Target, Kohl's, Vitamin Shoppe, and Sketchers. For each store, the document describes the exterior, interior environment, personnel, products, and typical customers. The stores generally have inviting exteriors and organized interiors. Personnel aim to be helpful without being overbearing. Products are arranged into clear categories and prices are easily visible. Customers demonstrate a range of demographics and most only spend 15-45 minutes shopping.
The document discusses different types of retail stores in Madrid, Spain. It describes the layout, organization, prices, customer service levels, and shopping experiences at various stores including supermarkets, boutiques, outlets, and beauty supply stores. The conclusion is that each store aims to appeal to different customer types, and more exclusive stores provide a better shopping experience through details like lighting, music, smells, and product information. Impulse items are also typically placed near the cash register.
Pay Attention: Crash Course in Creativity Observationsstwist68
This document summarizes Sandi Twist's observations from an exercise analyzing different store environments. She notes things she likes and dislikes about stores like Target, Walmart, PetSmart, Trader Joe's and Costco. Some key things she prefers are open spaces without clutter at the entrance, easy to find staff, and free samples. Things she dislikes include checkouts right at the entrance making her feel rushed, towering aisles making her feel crowded, and clutter blocking the entrance. Overall, she concludes she wants variety and assistance when needed but doesn't want to feel pushed or crowded by the store layout and products.
The document discusses the author's observations about a Virgin store. It notes that the colorful exterior and open door made the store feel welcoming. Inside, helpful employees in uniform created a loyal atmosphere. The strong red interior created a cozy, home-like environment crowded with unique merchandise organized by function. The store targets all ages as it offers products for every family member, allowing customers to browse freely without a set path.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
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تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. • Entrance
• Iconic neon store sign is easily visible.
• Red awnings also display name in smaller font.
• Doors closed at each of the two entrances.
• “City of Books” pillar outside entry is very
inviting.
3. Powells, 2
• Environment
• Four floors with 10 areas divided into colors (e.g.,
Blue Room = Literature)
• Bare concrete floors of varying colors
• High, exposed ceilings
• Well-lit in most areas, a bit dim in some
• Relatively quiet for its size; no music; the smell of
books
• Cash registers at both entrances; security pass-
through scanners
• A great place to linger
• Value of merchandise unaffected by decor
4. Powells, 3
• Personnel
• Sales personnel are present only at cash registers
and information desks, which are in every room.
• Most employees are age 20-40, predominantly male;
laid-back appearance, in keeping with the store
itself.
• Products
• Over 1,000,000 books located in rooms according
to genre
• Prices on each book; a few require help in reaching.
• Sales books and impulse items located at registers.
5. Powells, 4
• Customers
• Most customers (2/3) are alone; most (2/3) are
male.
• Ages range from teen to elderly; average ~50.
• Browsing and touching is encouraged.
• 3,000 people/day buy something; an additional
3,000/day browse.
• Other
• This is the world’s largest bookstore!
• And the best, according to the Washington Post.
6. • Entrance
• Store sign was hard to spot; small cursive
font positioned well below eye level;
validated by sandwich board sign on the
sidewalk outside pointing to the door.
• Door open, screen door closed -- on a
rainy day, this was inviting.
• I entered the store only because my friend
liked a dress in the window.
7. Tumbleweed, 2
• Environment
• Soothing color scheme
• Brightly patterned rugs on concrete floor;
high, finished ceiling
• Well-lit with lots of daylight streaming in
• Quiet with no music; no smells
• Cash register at back near dressing rooms
• A good place to linger; no visible security
• Value of merchandise affected by decor
8. Tumbleweed, 3
• Personnel
• Salesperson immediately presented herself,
cordially and unscripted and did not hover.
• Age 40ish, stylishly attired, she matched the
store’s image; one other person visible in the
office area.
• Products
• First noticed a display of scarves and jeans.
• Products arranged by type; no sale items; no one
central display.
• Prices easy to find; no items inaccessible.
9. Tumbleweed, 4
• Customers
• My friend and I were the only customers.
• Clientele profile is probably female, age 40.
• Browsing and touching are encouraged.
• Most customers would be browsing, based on
the store’s location in a trendy shopping
neighborhood.
• Other
• I normally would not have entered this store,
but once in, I was glad I did.
10. Cultured Pearl
• Entrance
• Store sign was hard to spot from
pedestrian level and was not on door or
near front windows.
• Sandwich board on sidewalk outside
pointed at door.
• Door was small and closed.
11. Cultured Pearl, 2
• Environment
• No discernible color scheme
• Neutral carpet with Turkish rugs; moderately
high, finished ceiling
• Well-lit on window side of shop; dimly lit on
the other side
• Classical music playing; musty smell
• Cash register directly across from door
• Good for lingering; no visible security
• Merchandise is the decor
12. Cultured Pearl, 3
• Personnel
• The one employee present at cash register; said
hello immediately; no further communication.
• Male, age 40ish, casually dressed.
• Products
• In a store featuring hundreds of paintings and
prints, the first thing you see is a glass case full of
antique jewelry.
• Prices difficult to see; several things out of reach.
• Sales and impulse items not present.
13. Cultured Pearl, 4
• Customers
• My friend and I were the only customers.
• Clientele profile is probably middle-aged, 50/50
male-female.
• Browsing encouraged.
• Most customers would be browsing, based on the
store’s location in a trendy shopping area.
14. • Entrance
• Store sign was hard to spot.
• Overall appearance of store facade was
elegant and inviting; well-tended potted
plants added a touch of class.
• Red front door was open.
15. French Quarter, 2
• Environment
• Merchandise was the color scheme
• Grey concrete covered with Turkish rugs;
high, finished ceiling with skylights
• Well-lit
• Soft music playing; mingled smells of fragrant
soaps
• Cash register at rear of store
• Good for lingering; no visible security
16. French Quarter, 3
• Personnel
• One saleswoman immediately greeted us and
offered assistance.
• Second female and two males also present; ratio of
sales to customers was 2:1; all fashionably dressed.
• Products
• First product I saw were pillows.
• Products are arranged by function.
• Prices difficult to see; a few things out of reach.
• Sales and impulse items not present.
17. French Quarter, 4
• Customers
• My friend and I were the only customers.
• Clientele is primarily middle-aged, female.
• Browsing and touching is encouraged.
• Other
• This was a delightful, classy store.
18. • Entrance
• Store sign was hard to spot.
• Overall appearance of store facade was
joyful, whimsical, and colorful.
• Door was closed.
19. Cargo, 2
• Environment
• Merchandise was the color scheme
• Wooden floors; high, unfinished ceiling with
merchandise hanging
• Moderately well-lit
• No music; various musty smells
• Cash register by front door
• Excellent for lingering; no visible security
20. Cargo, 3
• Personnel
• Sales personnel are present at cash registers.
• Most employees are age 20-30, predominantly female;
laid-back appearance, in keeping with the store itself.
• Products
• First product I saw were pillows.
• Products are basically arranged by function.
• Prices easy to see; a few things out of reach.
• Sales and impulse items present throughout.
21. Cargo, 4
• Customers
• Several customers in this popular store.
• Clientele is primarily young and female.
• Browsing and touching is encouraged.
• Other
• This was a fun and interesting, inspiring store.
22. • Entrance
• Store sign is blocked by merchandise.
• Door is open.
• I entered the store because of a window display
that looked like the store had unusual things.
23. Eden, 2
• Environment
• No discernible color scheme
• Brown concrete floor; high, unfinished
ceiling
• On the dimly lit side
• World music playing; overwhelming
patchouli smell
• Cash register at center left
• I did not want to linger; no visible security
• Value of merchandise unaffected by decor
24. Eden, 3
• Personnel • Customers
• The only salesperson greeted us and said • My friend and I were the only
goodbye; no other interaction. customers.
• Age 30ish, hippyish, she matched the • Customers are mostly female, ~ 30.
store’s image.
• Browsing and touching are
• Products encouraged.
• First noticed a couch in the window. • Most customers would be browsing,
based on the store’s location in a
• Products were not arranged in any trendy shopping neighborhood.
discernible manner; no sale items; no one
•
central display.
Prices hard to find; inaccessible items
• Other
high on walls. • I was eager to leave this store.