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Are you paying attention
- 1. Are you paying attention? By Isabel Ruiz
- 2. 6 Stores • Baby clothing store • Ice cream store • Fashion accessories store • Woman clothing store • Shoe store • Music store I present the most representative observations
- 3. Baby clothing store Salespeople: Environment: Products: Women High celing At eye level: bows & 25-40 years old Warmly lit baby walkers Use uniform Music doesn't fit Impulse items near No speach Warm temperature cash register Entrance Floor crowded
- 4. Ice cream store Brightly lit High celing Visible prices All ages customers A sales person initiates contact before 1 minute In the store there were also natural The 95% of the products as body customers purchase cream and pills products
- 5. Fashion accessories store Customers: Warmly lit, with Women a lot of 12-50 years old Salespeople: shadows Usually in pairs Women 60% purchase Use store products products 20-30 years old There were a central display table with seasonal products Products arrange by function, color and style “For sale” products were The cash register located at the were located next back of the store to the entrance
- 6. Woman clothing store Biglettering sign Easy to find prices Coats and jackets No music were placed in the least accessible locations Women customers between 27-55 years A sales person made old contact immediately No special smell Temperate Crowed with merchandise
- 7. Shoe store Music Easy to fin prices Warmly lit Music No visible security Boots at eye level Salespeople have uniform The cash register is located at the back of the store Central display table with featured products Sales person doesn’t have a script to follow
- 8. Music store Celing Visible security Impulse products next the cash register Loud environment Customers: Women & Men 12-55 years old Alone and with someone Sales person 30% purchase never made Sign contact Crowed lettering merchaidise No distinctive smell Sales people: Men 20-35 years old Brightly lit Uniform No script to follow
- 9. Insigths and Hiddenopportunities • I notice that almost all the stores have crowed merchandise, that doesn’t seem to be the best way to made the distribution, for me customers lose the opportunity to appreciate the products and to find what they are looking for. • I really like the “Fashion accessories store” because of the environment they create playing with lights and shadows I have never notice that • Other think that I notice is the influence of music, people flow with the music no matter if it is calm or upbeat.
- 10. Conclusion • Doing thisobservations, remember me that the answer to a problem or to improve in something, could be in our nose and we don’t see it, maybe because sometimes we try to find complex solutions • Also, I enjoy a lot being around observing people, places and products, I noticed that people rarely observe and I think that living these way we will lose a lot of opportunities.