The document provides insights and opportunities for several retail stores including DavidsTea, Aritzia, Little Burgundy, Gap, Club Monaco, and Wal-Mart. Key insights noted include the inviting storefronts, lighting, product displays, music, and employees' appearance at various stores. Opportunities discussed involve improving staffing levels, navigation, window displays, product mixes and pricing, and creating a more welcoming atmosphere particularly at Wal-Mart.

1. Insights and Hidden
Opportunities

2. Store List
• DavidsTea
• Aritzia
• Gap
• Little Burgundy
• Club Monaco
• Wal-Mart

4. Davids Tea Insights
• Store front is inviting
• Lighting creates
welcoming and modern
feel
• Use of space gives
impression that store is
clean
• Store colors are minimal
and pleasing to the eye

5. Davids Tea Insights
• Tea on one side of store
while accessories /
products on the other
• Teas are showcased on
wall behind cashier and
well lit resulting in a
premium looking
product

6. Davids Tea Insights
• Packaging feels
premium and invites
shopper to pick it up

7. Davids Tea Opportunities
• Staff is knowledgeable
but very sparse
• Takes time to choose /
smell a tea. Need a
quick guide to choose
• Separate cashier
towards back of store
instead of cashier up
front would help
alleviate traffic

9. Aritzia Insights
• Loud modern club-like
music plays inside and
outside of store to attract
customers
• Modern storefront gives
feeling of premium
products inside
• Employees are attractive
and young females that
wear items that can
found in store,
showcasing everyday use
of apparel

10. Aritzia Insights
• Inside of store uses
premium materials like
wood and tiles
• Tables are low forcing
shoppers to bend over and
touch items
• Spacing and bright lighting
allows for easy navigation
• Use of unique fixtures lets
the shopper feel like they
are at a trendy home
• Cashier is located at center
of store allowing easy
access to emplyees

11. Aritzia Opportunities
• Music is great but almost
too loud, difficult to
communicate to employees
• Prices are at a designer
level, cross collaborations
with famous designers
might be something to
explore that can help justify
high prices
• Possibility of expanding into
menswear
• Sell eclectic house wares
that are found in store

13. Little Burgundy Insights
• Modern music playing let’s
shopper know it is a shoe
store oriented to younger
styles
• Shoes on lightboxes draw
attention to product
• Store front allows you to
see right through the entire
store showcasing
accessories
• Products are displayed
around the perimeter of the
store and center is used for
seating

14. Little Burgundy Opportunities
• Have more items at eye
level to showcase entire
shoe
• Window displays are
sparse and can use a
ledge and lighting to
highlight products
better
• Building more curiosity
to product inside store
may help drive traffic

16. Gap Insights
• Store front blocks view
towards inside of store,
creates curiosity
• Lighting on manikins
allows clothes to pop
• Modern music played at
a moderate level

17. Gap Insights
• Sale signs are displayed
prominently throughout
store
• Products displayed
throughout the store
• Good use of space to
allow for traffic but
have the store be full of
products in each area

18. Gap Opportunities
• Greater product variety,
at a glance all the
products look the same
• Use of more premium
materials for shelving
and floors may help
elevate store’s image

20. Club Monaco Insights
• Lounge music playing lends
to a relaxed but trendy
environment
• Large imaging at storefront
project classic luxury
lifestyle
• Contrast of black and white
is artistic and draws in
attention
• Employees are attractive
and well dressed in Club
Monaco apparel showcasing
products in everyday use

21. Club Monaco Insights
• Use of premium flooring
and furniture establish
the store as luxurious
• Stores are well light and
have high ceiling
contributing to a light and
airy feel
• Use of scale with lighting
and furniture give hints of
a designer fashion

22. Club Monaco Opportunities
• Black and white photos
use an accent color to be
more forthcoming to grab
attention
• Offering lower prices or
deeper discounts for on
items may help expand
clientele
• Stacking / layering
products on a multilevel
surface may help the
products from blending
into the rest of the store

24. Wal-Mart Insights
• Large store front looks
impressive
• Welcome sign doesn’t
look or feel welcoming
• No music or sounds
outside of the store
• Large parking lot makes
store very easy to find
and convenient

25. Wal-Mart Insights
• Store size make it difficult to
navigate quickly, allows for
shopper to purchase more
items on the way to
checkout
• One-stop-shop for
everything (groceries,
clothes, toiletries,
electronics, etc.)
• Employees are easily
accessible with zero
pressure / sales tactics
• Sale items are displayed
prominently in large type

26. Wal-Mart Opportunities
• To open smaller stores
that would be more
convenient to a quicker
shopping experience
• Have products more
easily accessible by
reducing height of
shelving
• Décor and lighting leave
much to be desired as it
doesn’t feel inviting.

27. Thank You