"Driving Adoption for your Startup" by Emil Martinsek, VP of Product & GrowthTheFamily
Launching a product with market-fit is just one piece of putting together a successful startup. Driving adoption is often the real test!
The secret? A strong focus on viable growth channels and a culture that embraces impact today rather than in the future. A key success to growth at GetYourGuide and other startups has been exploiting inefficiencies of channels and competitors. This session covers a basic framework for finding inefficiencies, positioning the product, and exploiting both to create a scaling and viable startup.
Emil Martinsek is the VP of Product & Growth at GetYourGuide where his team is working to disrupt the tours and activities industry and help customers turn their trips into amazing experiences. His previous work includes over six years at Expedia launching products to U.S. and European travellers and three years at the forward-thinking Accenture Technology Labs.
here is an example investor / VC pitch deck for companies that have questions regarding pitching angel investors and VCs, in particular:
- What topics are required in a pitch deck?
- What depth of information is critical to have in the deck?
- What’s is the best flow from slide to slide?
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
IdeaSpace global interns Joe Sullivan and Matt Corrigan collated best practices from IdeaSpace pitch decks to give a short cut on what investors might look for in a deck.
Investor Pitch Deck Template 2021 | How to get investmentFraser Hay
Investor Pitch Deck Template 2021 us an untroductory overview of how to pitch your NEW business idea to investors. If you have a new business idea and are seeking investment, then apply the practical advice contained in this powerful presentation.
#investorpitchdecktemplate2021 #investorpitchdeck
#investorpitchdeck201 #howtogetinvestment #howtopitchyouridea
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"Driving Adoption for your Startup" by Emil Martinsek, VP of Product & GrowthTheFamily
Launching a product with market-fit is just one piece of putting together a successful startup. Driving adoption is often the real test!
The secret? A strong focus on viable growth channels and a culture that embraces impact today rather than in the future. A key success to growth at GetYourGuide and other startups has been exploiting inefficiencies of channels and competitors. This session covers a basic framework for finding inefficiencies, positioning the product, and exploiting both to create a scaling and viable startup.
Emil Martinsek is the VP of Product & Growth at GetYourGuide where his team is working to disrupt the tours and activities industry and help customers turn their trips into amazing experiences. His previous work includes over six years at Expedia launching products to U.S. and European travellers and three years at the forward-thinking Accenture Technology Labs.
here is an example investor / VC pitch deck for companies that have questions regarding pitching angel investors and VCs, in particular:
- What topics are required in a pitch deck?
- What depth of information is critical to have in the deck?
- What’s is the best flow from slide to slide?
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
IdeaSpace global interns Joe Sullivan and Matt Corrigan collated best practices from IdeaSpace pitch decks to give a short cut on what investors might look for in a deck.
Investor Pitch Deck Template 2021 | How to get investmentFraser Hay
Investor Pitch Deck Template 2021 us an untroductory overview of how to pitch your NEW business idea to investors. If you have a new business idea and are seeking investment, then apply the practical advice contained in this powerful presentation.
#investorpitchdecktemplate2021 #investorpitchdeck
#investorpitchdeck201 #howtogetinvestment #howtopitchyouridea
TAGS:
Investor pitch deck template 2021, Investor pitch deck template, Investor pitch deck, Investor pitch deck 2021, pitch deck template, how to pitch to investors, how to pitch your idea to investors, how to get angel funding, how to get investment, investment, investment 2021, crowd funding 2021, venture capital 2021, start-up funding, first round funding, pitch deck 2021, pitch deck, pitch your idea
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
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Not looking for funding, looking for feedback and partners.
Ecommerce Technology (ecommercetech.io) seeks to connect Ecommerce store owners and teams with the right Ecommerce technology to serve their specific needs.
We will do this by building the largest partner network in the Ecommerce tech ecosystem, and leveraging that partner network, in conjunction of demos and other content, to build the largest audience of Ecommerce technology purchasers in the world.
How to Create a Pitch Deck to Impress Investors?SlideTeam
Getting investors is the most difficult task for a startup. This presentation explains how to create a pitch deck or business plan to attract investors or venture capitalists
Simple Investor Pitch Deck Guide [Updated for 2020]Tactico Inc.
Raising venture capital can be intimidating and stressful. Our partners have your back. Create the perfect fundraising deck to impress venture capital investors with Tactico's investor pitch deck guide.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
This is an investment pitch deck template to help raise early-stage funds with angels, VC’s or friends and family (SEIS / EIS)
We used a similar format to raise funds for reboxed - a recommence platform in 2020.
Please credit if shared and follow us @reboxed for all the latest.
credit Phil Kemish and Matt Thorne for the deck
ngels, brand deck, business deck, entrepreneurship, investment deck, investor, pitch, pitch deck, raise, startup
Lessons we learned from designing 30+ pitch decksVisual Hackers
Everyone has their own way of communicating and this is reflected in the way they formulate their pitch deck structure. In all these journeys, we’ve learned a series of lessons that we want to share with you today, based on real-life decks we've helped build.
"From Startup to Giant" by Delivery Hero's SVP of Global OperationsTheFamily
What does it really take to be an industry leader? ✨
The food delivery market is super fragmented and very tough to aggregate. But this also means huge gains for the one who will "rule them all”
Delivery Hero has become the largest food network serving over 40 countries and partnering with +150,000 restaurants. Now valued over $5B, it was the largest IPO in Europe in the last 2 years!
Felix Plog is SVP of Global Operations for Delivery Hero, and previously co-founded Foodpanda (acqu. by the group in 2016) which was the leader in emerging markets. In this presentation, he shares the challenges of ramping up operations in one of the most competitive and disruptive industries, mass-launching new markets, consolidating operations across many business units and leveraging technology to be ahead of competitors. ✨
In this session, we'll go through the business model canvas in depth to help you flesh out your ideas by mapping out your client groups and value propositions, the channels you'll use to reach them, and the connections you'll maintain with them.
A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.
Juliann Grant of Telesian Technology and Scott Sommer of Jacobs Engineering discuss pre and post-sales strategies that build a bridge between marketing and sales. This presentation was delivered at the 3rd Annual Marketing and Sales Summit in 2008.
investor pitch deck template 2017 is a template pitch deck for you to personalise and customise to help you present your business idea, vision and model to investors, shareholders and stakeholders, more help available at http://www.growyourbusiness.club
investor pitch deck template 2017
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
business plan template
pitch deck 2017
start-up pitch deck
Not looking for funding, looking for feedback and partners.
Ecommerce Technology (ecommercetech.io) seeks to connect Ecommerce store owners and teams with the right Ecommerce technology to serve their specific needs.
We will do this by building the largest partner network in the Ecommerce tech ecosystem, and leveraging that partner network, in conjunction of demos and other content, to build the largest audience of Ecommerce technology purchasers in the world.
How to Create a Pitch Deck to Impress Investors?SlideTeam
Getting investors is the most difficult task for a startup. This presentation explains how to create a pitch deck or business plan to attract investors or venture capitalists
Simple Investor Pitch Deck Guide [Updated for 2020]Tactico Inc.
Raising venture capital can be intimidating and stressful. Our partners have your back. Create the perfect fundraising deck to impress venture capital investors with Tactico's investor pitch deck guide.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
This is an investment pitch deck template to help raise early-stage funds with angels, VC’s or friends and family (SEIS / EIS)
We used a similar format to raise funds for reboxed - a recommence platform in 2020.
Please credit if shared and follow us @reboxed for all the latest.
credit Phil Kemish and Matt Thorne for the deck
ngels, brand deck, business deck, entrepreneurship, investment deck, investor, pitch, pitch deck, raise, startup
Lessons we learned from designing 30+ pitch decksVisual Hackers
Everyone has their own way of communicating and this is reflected in the way they formulate their pitch deck structure. In all these journeys, we’ve learned a series of lessons that we want to share with you today, based on real-life decks we've helped build.
"From Startup to Giant" by Delivery Hero's SVP of Global OperationsTheFamily
What does it really take to be an industry leader? ✨
The food delivery market is super fragmented and very tough to aggregate. But this also means huge gains for the one who will "rule them all”
Delivery Hero has become the largest food network serving over 40 countries and partnering with +150,000 restaurants. Now valued over $5B, it was the largest IPO in Europe in the last 2 years!
Felix Plog is SVP of Global Operations for Delivery Hero, and previously co-founded Foodpanda (acqu. by the group in 2016) which was the leader in emerging markets. In this presentation, he shares the challenges of ramping up operations in one of the most competitive and disruptive industries, mass-launching new markets, consolidating operations across many business units and leveraging technology to be ahead of competitors. ✨
In this session, we'll go through the business model canvas in depth to help you flesh out your ideas by mapping out your client groups and value propositions, the channels you'll use to reach them, and the connections you'll maintain with them.
A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.
Juliann Grant of Telesian Technology and Scott Sommer of Jacobs Engineering discuss pre and post-sales strategies that build a bridge between marketing and sales. This presentation was delivered at the 3rd Annual Marketing and Sales Summit in 2008.
Start-ups are all the rage these days, everyone is trying to create the next facebook, twitter or whatever. Where's your idea for a killer startup?? Here's a template that will help you for sure. | abhishek.shah@live.com
Gartner - The art of the one page strategyDeepak Kamboj
The components of an IT strategy when using "science" to develop it
Techniques for developing an 'artful' one-page strategy
How to effectively use the one-page strategy
Strategic planning is at the heart of any enterprise, and alignment with the corporate strategic plan is often a key concern of CIOs. There is a science to developing an IT strategy, and there is an art. This session explores the art of strategic planning, helping attendees articulate IT's contribution to business success.
Source : Gartner
Heather Colella
Research VP
http://www.gartner.com/webinar/3203818/player?commId=192095&channelId=5502&srcId=null
R&D today: Addressing and enhancing Research & Development’s effectivenessKenny Ong
ABF Research & Development 2009, Singapore
*Applying theory to practice
*Matching R&D to Business Strategy and Organization’s Goals
*Enhancing R&D efficiency by selecting a key component criteria
*Keeping R&D close to where strategic decisions are made
Is Doing a Business Plan Worth the Time?ventureneer
When starting a small business, developing a business plan can save you time and aggravation. Learn what type of plan is right for your company and how to write.
Outperform Webinar Series: How to Optimize Your Checkout Flow & Engage Your C...Optimizely
Join Optimizely’s lead strategy consultant, Alek Toumert, to understand how to experiment and optimize throughout the checkout flow.
Consumer’s expectations have been rapidly changing, and the checkout process is one of the most important consumer engagement points. Experimentation can enable you to create a better checkout experience, regardless of channel. As the only experimentation platform that is PCI compliant across the board, Optimizely enables customers to experiment at any point in the customer journey.
Michael Franz Harris - Potential Candidate for Software Solution SalesMichael Harris
Proven track record of successfully selling software solutions to clients of all sizes. Regardless of the software, it's about addressing a company's goals & objectives by thoroughly understanding their needs and aligning to them to transform data into a strategic asset for the company
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
The Art & Science of Standing Out in a Saturated MarketOptimizely
At a time when it’s easier and cheaper to start a business, standing out in the sea of competition has never been more difficult. So, what can you do to differentiate? Apart from the products you sell, the customer experience you provide is a major lever to distinguish your brand.
View these slides to learn:
- How to leverage data to discover your brand’s differentiators
- Methods for promoting your brand’s unique value proposition
- Strategies for putting customers at the center of the experience
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
3. Agenda
1. Competing with data & analytics
2. Identify where best to test a POC in your
enterprise
3. Identify requirements for a POC
4. Wrap up
5. Lunch (sponsored by: ___ )
4. Upfront Contract
YES
Business value
Specific to your needs
Getting started and next
steps
Well formed problem
Collaboration
NO
Me-too
Latest hotness
What the big guys are doing
Unrealistic/overly complex
Long lectures
8. Product Innovation/
Product Leadership
Customer
Relationships/
Customer Intimacy
Infrastructure Mgmt/
Operational
Excellence
Economics Early market entry enables
charging premium prices and
acquiring large market
share; speed is key
High cost of customer
acquisition makes it
imperative to gain large
wallet share; economies of
scope are key
High fixed costs make large
volumes essential to achieve
low unit costs; economies of
scale are key
Competition Battle for talent; low barriers
to entry; many small players
thrive
Battle for scope; rapid
consolidation; a few big
players dominate
Battle for scale; rapid
consolidation; a few big
players dominate
Culture Employee centered; coddling
the creative stars
Highly service oriented;
customer-comes-first
mentality
Cost focused; stresses
standardization,
predictability, and efficiency
Business Core Competencies
Business Model Generation
9. Product Customer Operations
==MARKETING==
Who are your potential
customers?
What do they want?
Brand loyalty?
What’s next?
e.g
Customer seg/profile
Market analysis
Sentiment
==SALES==
What motivates
customers?
Which channels work
best?
What else do they
need?
e.g.
Engagement
Churn
Conversion
Offers
Channel attribution
==OPS==
How long will X
function?
How much product?
waste?
Will Y be cheaper?
e.g.
Yield optimization
Failure rates
Futures
Competing on analytics
10. Key
Partnerships
Key Activities
PLATFORM MGMT
MANAGING
SERVICES
EXPANDING REACH
Value
Propositions
TARGETED ADS
FREE SEARCH
MONETIZING
CONTENT
Customer
Relationships
Customer
Segments
ADVERTISERS
WEB SURFERS
CONTENT
CREATORS
Key Resources
SEARCH
PLATFORM
Channels
Cost Structure
PLATFORM COSTS
Revenue Structure
KEYWORD AUCTIONS
FREE
Business Model Canvas: Google
Business Model Generation
11. Gain, Pain, & Google
You
GainGain
Creators
Pain
Relievers
Pain
JobsProducts &
Services
FIND STUFF
TOO MANY THINGS
OFF TOPIC
SAVE TIME
PERSONALIZED
CAPACITY
TARGETING
SIMPLE UI
MAGIC
WEB SEARCH
14. Product Customer Operations
==MARKETING==
Who are your potential
customers?
What do they want?
Brand loyalty?
What’s next?
e.g
Customer seg/profile
Market analysis
Sentiment
==SALES==
What motivates
customers?
Which channels work
best?
What else do they
need?
e.g.
Engagement
Churn
Conversion
Offers
Channel attribution
==OPS==
How long will X
function?
How much product?
waste?
Will Y be cheaper?
e.g.
Yield optimization
Failure rates
Futures
Competing on analytics
15. Gain, Pain, & Customer/Revenue-side Analytics
You
GainGain
Creators
Pain
Relievers
Pain
JobsProducts &
Services
16. Gain, Pain, & Partner/Cost-side Analytics
Partner/
Vendor
GainGain
Creators
Pain
Relievers
Pain
JobsProducts &
Services
You
17. Skullcandy
Focus: Get more customers with online channel
Know
● Who
● vs Competition
Be able to
● Target
● Get in front
Profile
● muses & personas
18. What must be true?
What must be true in order to
detect/identify/catch ___________________?
● know
● be able to
● profile (story)
19. Inputs
twitter followers:
Skullcandy & Competitors
Facebook page “likers”:
page post likes & some profile
information
Reviews:
Skullcandy & Competitors;
by store, brand, product
Insights
Segments
(e.g. geo,
“snowboarders”,
bought, influential, etc.)
Sentiment
/Reasons
(e.g. good/bad, quality,
innovation, birthday,
back-to-school, etc.)
Clusters
(predictive e.g.
personas, buyers,
users, switchers, loyal,
etc.)
Recommended
Actions
(alerts, “mailing” lists,
offers, etc.)
these are al la carte data points even within
source
insights are cumulative (e.g. clusters are built from segments and/or reasons)
but need not be comprehensive (e.g. a single datapoint can be the basis of
recommended actions)
20. … in order to get the info
● people
● data points
● resources
21. … in order to use it
● metric(s) or key results
● tools
● technology
● expertise
22. Wrap up
Hope
You & your organization will incorporate
advanced analytics as part of your competitive
strategy in your market.
23. Wrap up
Belief
Data & Advanced Analytics can be key in better
aligning your business with strategic objectives
and can be ideal for helping to measure key
results in the course of meeting those
objectives.
24. Wrap up
Dare to dream
● Innovation as accepted norm in your enterprise
● Employees feel greater autonomy, mastery, purpose
● Shared, well defined, measurable vision and objectives
● Leaner, more productive organizations
● Delight customers