1. Jump to first page
How you can uncover
$10,000-$1,000,000 or
more in new found
sales from your
business in the next
60-90 days!
Marketing and Selling
1

2. Jump to first page
Small business
administration study
60% of all new businesses fail
within the first six years of
operation.
Dun and Bradstreet estimates
82% will go under by their 10th
anniversary.
2

3. Jump to first page
Two reasons why
businesses fail
Failure to understand the market for the
business’s product or service.
“One of the biggest problems with small-business owners is
that they have a great idea about going into business, but
they don’t have a clue about the amount of work it will take to
get their product or service to their clients.”
Moe Mowry - Business Development Officer
Small Business Administration
3

4. Jump to first page
Two reasons why
businesses fail
Failure to understand the market for the
business’s product or service.
“One of the biggest problems with small-business owners is
that they have a great idea about going into business, but
they don’t have a clue about the amount of work it will take to
get their product or service to their clients.”
Moe Mowry - Business Development Officer
Small Business Administration
Inadequate capitalization
3

5. Jump to first page
How should your marketing and
selling be different today?
Asset marketing
 Discovering hidden assets
 Optimization
 Leverage
4

6. Jump to first page
How should your marketing and
selling be different today?
Asset marketing
 Discovering hidden assets
 Optimization
 Leverage
Multi-pillar marketing
4

7. Jump to first page
How should your marketing and
selling be different today?
Asset marketing
 Discovering hidden assets
 Optimization
 Leverage
Multi-pillar marketing
Systemization of your marketing process
4

8. Jump to first page
How should your marketing and
selling be different today?
Asset marketing
 Discovering hidden assets
 Optimization
 Leverage
Multi-pillar marketing
Systemization of your marketing process
Three ways to exponential growth
4

9. Jump to first page
How should your marketing and
selling be different today?
Asset marketing
 Discovering hidden assets
 Optimization
 Leverage
Multi-pillar marketing
Systemization of your marketing process
Three ways to exponential growth
Performance based
4

10. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
5

11. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
5

12. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
5

13. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5

14. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
5

15. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
5

16. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
5

17. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
5

18. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
5

19. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
10. Current sales / marketing
process
5

20. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
10. Current sales / marketing
process
11. Current customers / clients
5

21. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
10. Current sales / marketing
process
11. Current customers / clients
12. Prospective customers / jobs
5

22. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
10. Current sales / marketing
process
11. Current customers / clients
12. Prospective customers / jobs
13. Up-selling and packaging
opportunities
5

23. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
10. Current sales / marketing
process
11. Current customers / clients
12. Prospective customers / jobs
13. Up-selling and packaging
opportunities
14. Average client value
5

24. Jump to first page
Your marketing & sales mindset
“Optimizing & leveraging” hidden marketing assets
1. Past customers / clients
2. Owner expertise
3. Staff expertise
4. Under-promoted U.S.P.
5. Unique product or service or
delivery
6. Sub-par sales performance
7. Relationships with other
businesses
8. Location
9. Reputation
10. Current sales / marketing
process
11. Current customers / clients
12. Prospective customers / jobs
13. Up-selling and packaging
opportunities
14. Average client value
15. Community relationships
5

25. Jump to first page
Optimizing and leveraging
“Getting the maximum return, for
the least amount of expense, for the
longest duration of time … on
everything you are currently doing
now, have done in the past … and
will do in the future.”
6

26. Jump to first page
Many companies will not survive the
challenges of marketing because they are
only using one or two pillars.
7
Advertising
SalesStaff

27. Jump to first page
“In order for any business to
work, it must become a system,
so that the business works
exactly the same way every
time, down to the very last
detail.”
Michael Gerber-Consultant Author,
The “E” Myth
8

28. Jump to first page
Three ways to exponential
growth
9
1. More prospects

29. Jump to first page
Three ways to exponential
growth
9
1. More prospects
2. Increase conversion rate of prospects
to customers

30. Jump to first page
Three ways to exponential
growth
9
1. More prospects
2. Increase conversion rate of prospects
to customers
3. Increase in the value of customer
a. Increase in the average transaction value
b. Increase in the number of transactions

31. Jump to first page
Three ways to exponential growth
Growth objective 20%
Small improvements in each area will
give you dramatic growth overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
10

32. Jump to first page
Three ways to exponential growth
Growth objective 20%
Small improvements in each area will
give you dramatic growth overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
1) 240 x 20.00% = 48 x 1,000 = $48,000
10

33. Jump to first page
Three ways to exponential growth
Growth objective 20%
Small improvements in each area will
give you dramatic growth overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
1) 240 x 20.00% = 48 x 1,000 = $48,000
2) 200 x 24.00% = 48 x 1,000 = $48,000
10

34. Jump to first page
Three ways to exponential growth
Growth objective 20%
Small improvements in each area will
give you dramatic growth overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x $1,000 = $40,000
1) 240 x 20.00% = 48 x $1,000 = $48,000
2) 200 x 24.00% = 48 x $1,000 = $48,000
3) 200 x 20.00% = 40 x $1,200 = $48,000
10

35. Jump to first page
Three ways to exponential growth
Growth objective 20%
Small improvements in each area will
give you dramatic growth overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x 1,000 = $40,000
1) 240 x 20.00% = 48 x 1,000 = $48,000
2) 200 x 24.00% = 48 x 1,000 = $48,000
3) 200 x 20.00% = 40 x 1,200 = $48,000
4) 240 x 24.00% = 57.6 x 1,200 = $69,120
10

36. Jump to first page
Three ways to exponential growth
Growth objective 20%
Small improvements in each area will
give you dramatic growth overall
Number of
Prospects
Closing
Ratio
Number of
Customers
Average
Customer
Gross
Sales
Now 200 x 20.00% = 40 x $1,000 = $40,000
1) 240 x 20.00% = 48 x $1,000 = $48,000
2) 200 x 24.00% = 48 x $1,000 = $48,000
3) 200 x 20.00% = 40 x $1,200 = $48,000
4) 240 x 24.00% = 57.6 x $1,200 = $69,120
Actual Growth Achieved 72.80%
10

37. Jump to first page
Performance is maximized
only when all marketing
assets are leveraged in a
multi-pillar system, growing
the business all 3 ways.
Performance based marketing
11

38. Jump to first page
No better investment in your
business than marketing
“Marketing and innovation make
money, everything else is a cost.”
Peter Drucker
Management Consultant
12
Performance based marketing

39. Jump to first page13
Performance success stories1
Retail Store
 $2,000 investment
 $250,000 sales increase in 1st
year
 Annual ROI – 5,000%2
2
Assuming 40% Gross Margin
1
Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar
system

40. Jump to first page13
Performance success stories1
Retail Store
 $2,000 investment
 $250,000 sales increase in 1st
year
 Annual ROI – 5,000%2
Professional
 $3000 investment
 $62,500 sales increase in 90 days
 Annual ROI – 3,333%2
2
Assuming 40% Gross Margin
1
Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar
system

41. Jump to first page13
Performance success stories1
Retail Store
 $2,000 investment
 $250,000 sales increase in 1st
year
 Annual ROI – 5,000%2
Professional
 $3000 investment
 $62,500 sales increase in 90 days
 Annual ROI – 3,333%2
Service Company
 $48,000 investment
 $30,000,000 sales increase over 2 years
 Annual ROI – 12,500%2
2
Assuming 40% Gross Margin
1
Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar
system

42. Jump to first page13
Performance success stories1
Retail Store
 $2,000 investment
 $250,000 sales increase in 1st
year
 Annual ROI – 5,000%2
Professional
 $3000 investment
 $62,500 sales increase in 90 days
 Annual ROI – 3,333%2
Service Company
 $48,000 investment
 $30,000,000 sales increase over 2 years
 Annual ROI – 12,500%2
Manufacturing Company
 $12,000 investment
 $550,000 sales increase in 1st
year
 Annual ROI – 1,833%2
2
Assuming 40% Gross Margin
1
Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar
system

43. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.

44. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing

45. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing
3. Relationship marketing - Optimize customer
database

46. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing
3. Relationship marketing - Optimize customer
database
4. Strategic alliance marketing

47. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing
3. Relationship marketing - Optimize customer
database
4. Strategic alliance marketing
5. Custom advertising - Web optimize the media

48. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing
3. Relationship marketing - Optimize customer
database
4. Strategic alliance marketing
5. Custom advertising - Web optimize the media
6. Community relations marketing

49. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing
3. Relationship marketing - Optimize customer
database
4. Strategic alliance marketing
5. Custom advertising - Web optimize the media
6. Community relations marketing
7. “One to one” direct marketing

50. Jump to first page14
Marketing multi-pillar
system
1. U.S.P. / E.V.P.
2. Exponential marketing
3. Relationship marketing - Optimize customer
database
4. Strategic alliance marketing
5. Custom advertising - Web optimize the media
6. Community relations marketing
7. “One to one” direct marketing
8. Word of mouth referral

51. Jump to first page
Unique Selling Proposition
Extra Value Proposition (U.S.P. / E. V. P.)
“Differentiate or Die” by Jack Trout
Pillar #1
15

52. Jump to first page
Unique Selling Proposition
Extra Value Proposition (U.S.P. / E. V. P.)
“Differentiate or Die” by Jack Trout
Pillar #1
Two Questions You Need To Answer
1. Why do people do
business with you now?
2. If they are not doing
business with you now,
why should they?
15

53. Jump to first page
Unique Selling Proposition
Extra Value Proposition (U.S.P. / E. V. P.)
“Differentiate or Die” by Jack Trout
Pillar #1
Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P.
1. Why do people do
business with you now?
2. If they are not doing
business with you now,
why should they?
15

54. Jump to first page
Unique Selling Proposition
Extra Value Proposition (U.S.P. / E. V. P.)
“Differentiate or Die” by Jack Trout
Pillar #1
Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P.
1. Why do people do
business with you now?
2. If they are not doing
business with you now,
why should they?
1. Price leadership
15

55. Jump to first page
Unique Selling Proposition
Extra Value Proposition (U.S.P. / E. V. P.)
“Differentiate or Die” by Jack Trout
Pillar #1
Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P.
1. Why do people do
business with you now?
2. If they are not doing
business with you now,
why should they?
1. Price leadership
2. Differentiation
15

56. Jump to first page
Unique Selling Proposition
Extra Value Proposition (U.S.P. / E. V. P.)
“Differentiate or Die” by Jack Trout
Pillar #1
Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P.
1. Why do people do
business with you now?
2. If they are not doing
business with you now,
why should they?
1. Price leadership
2. Differentiation
3. Target / Niche
Price leadership
Differentiation
15

57. Jump to first page
Optimizing current marketing
for exponential sales
16
Pillar #2

58. Jump to first page
Optimizing current marketing
for exponential sales
1. Integrate the USP / EVP into all marketing efforts
16
Pillar #2

59. Jump to first page
Optimizing current marketing
for exponential sales
1. Integrate the USP / EVP into all marketing efforts
2. Consistently work at increasing the conversion rate
16
Pillar #2

60. Jump to first page
Optimizing current marketing
for exponential sales
1. Integrate the USP / EVP into all marketing efforts
2. Consistently work at increasing the conversion rate
A. Sales training
B. Follow-up systems
16
Pillar #2

61. Jump to first page
Optimizing current marketing
for exponential sales
1. Integrate the USP / EVP into all marketing efforts
2. Consistently work at increasing the conversion rate
A. Sales training
B. Follow-up systems
3. Always work at increasing the average client value
16
Pillar #2

62. Jump to first page
Optimizing current marketing
for exponential sales
1. Integrate the USP / EVP into all marketing efforts
2. Consistently work at increasing the conversion rate
A. Sales training
B. Follow-up systems
3. Always work at increasing the average client value
A. Higher average transaction value
B. Increase number of transactions
16
Pillar #2

63. Jump to first page
Optimizing customer base
“Customer relationship marketing”
17
Pillar #3
Set-up a system for capturing and segmenting the different types of clients

64. Jump to first page
Optimizing customer base
“Customer relationship marketing”
Past
A. Re-capture
17
Pillar #3
Set-up a system for capturing and segmenting the different types of clients

65. Jump to first page
Optimizing customer base
“Customer relationship marketing”
Past
A. Re-capture
Present
A. Retain
B. Work the back-end
17
Pillar #3
Set-up a system for capturing and segmenting the different types of clients

66. Jump to first page
Optimizing customer base
“Customer relationship marketing”
Past
A. Re-capture
Present
A. Retain
B. Work the back-end
17
Pillar #3
Set-up a system for capturing and segmenting the different types of clients
Prospective
A. Follow-up
B. Educate
C. Close again

67. Jump to first page
Strategic alliance marketing
18
Pillar #4

68. Jump to first page
Strategic alliance marketing
1. Your own client base
18
Pillar #4

69. Jump to first page
Strategic alliance marketing
1. Your own client base
A. Seek an endorsement
18
Pillar #4

70. Jump to first page
Strategic alliance marketing
1. Your own client base
A. Seek an endorsement
2. Complimentary businesses outside your
client base
18
Pillar #4

71. Jump to first page
Strategic alliance marketing
1. Your own client base
A. Seek an endorsement
2. Complimentary businesses outside your
client base
A. Cross-sell other services
18
Pillar #4

72. Jump to first page
Strategic alliance marketing
1. Your own client base
A. Seek an endorsement
2. Complimentary businesses outside your
client base
A. Cross-sell other services
B. Work their client base
18
Pillar #4

73. Jump to first page
Custom advertising
web and E-commerce
19
Piller #5

74. Jump to first page
Custom advertising
web and E-commerce
All media members work! You must learn to create SYNERGY if you are going
to maximize your marketing and advertising investments.
19
Piller #5

75. Jump to first page
Custom advertising
web and E-commerce
All media members work! You must learn to create SYNERGY if you are going
to maximize your marketing and advertising investments.
1. Have the first four steps in place and working
19
Piller #5

76. Jump to first page
Custom advertising
web and E-commerce
All media members work! You must learn to create SYNERGY if you are going
to maximize your marketing and advertising investments.
1. Have the first four steps in place and working
2. Have a specific objective to accomplish with the media
19
Piller #5

77. Jump to first page
Custom advertising
web and E-commerce
All media members work! You must learn to create SYNERGY if you are going
to maximize your marketing and advertising investments.
1. Have the first four steps in place and working
2. Have a specific objective to accomplish with the media
3. Use each member of the media for its strength
19
Piller #5

78. Jump to first page
Custom advertising
web and E-commerce
All media members work! You must learn to create SYNERGY if you are going
to maximize your marketing and advertising investments.
1. Have the first four steps in place and working
2. Have a specific objective to accomplish with the media
3. Use each member of the media for its strength
4. Three elements will determine success. You must maximize all three:
A. Who does it reach
B. How often does it reach them - frequency
C. What is the message?
19
Piller #5

79. Jump to first page
Custom advertising
web and E-commerce
All media members work! You must learn to create SYNERGY if you are going
to maximize your marketing and advertising investments.
1. Have the first four steps in place and working
2. Have a specific objective to accomplish with the media
3. Use each member of the media for its strength
4. Three elements will determine success. You must maximize all three:
A. Who does it reach
B. How often does it reach them - frequency
C. What is the message?
5. Test against the control measure in terms of profitability. If it is profitable
do it some more.
19
Piller #5

80. Jump to first page
Community relations marketing
20
Pillar #6

81. Jump to first page
Community relations marketing
1. Community marketing is image marketing
and results marketing
20
Pillar #6

82. Jump to first page
Community relations marketing
1. Community marketing is image marketing
and results marketing
2. Leverage the donations you provide to
groups and associations
20
Pillar #6

83. Jump to first page
Community relations marketing
1. Community marketing is image marketing
and results marketing
2. Leverage the donations you provide to
groups and associations
3. Educate
20
Pillar #6

84. Jump to first page
Community relations marketing
1. Community marketing is image marketing
and results marketing
2. Leverage the donations you provide to
groups and associations
3. Educate
4. Press releases
20
Pillar #6

85. Jump to first page
Direct or “one-to-one” marketing
21
Pillar #7

86. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
21
Pillar #7

87. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
- Direct mail
21
Pillar #7

88. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
- Direct mail
- Telemarketing
21
Pillar #7

89. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
- Direct mail
- Telemarketing
- Displays
21
Pillar #7

90. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
- Direct mail
- Telemarketing
- Displays
- Salespeople
21
Pillar #7

91. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
- Direct mail
- Telemarketing
- Displays
- Salespeople
- Web / E-commerce
21
Pillar #7

92. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
2. Make all tools direct response oriented
- Direct mail
- Telemarketing
- Displays
- Salespeople
- Web / E-commerce
21
Pillar #7

93. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
2. Make all tools direct response oriented
- Direct mail
- Telemarketing
- Displays
- Salespeople
- Web / E-commerce
Every direct marketing effort needs to do the same
thing you would do in person
21
Pillar #7

94. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
2. Make all tools direct response oriented
- Direct mail
- Telemarketing
- Displays
- Salespeople
- Web / E-commerce
Every direct marketing effort needs to do the same
thing you would do in person
Have a reply mechanism
21
Pillar #7

95. Jump to first page
Direct or “one-to-one” marketing
1. Types of direct marketing
2. Make all tools direct response oriented
- Direct mail
- Telemarketing
- Displays
- Salespeople
- Web / E-commerce
Every direct marketing effort needs to do the same
thing you would do in person
Have a reply mechanism
Test-test-test
21
Pillar #7

96. Jump to first page
“Word of mouth” marketing
22
Pillar #8

97. Jump to first page23
How we work with you
“A coach is someone who makes you
do what you don’t want to do so you
can be who you want to be.”
Tom Landry, former Dallas Cowboys Coach

98. Jump to first page24
Marketing game plan
1. Customized marketing system

99. Jump to first page24
Marketing game plan
1. Customized marketing system
2. Customized marketing system and
implementation

100. Jump to first page24
Marketing game plan
1. Customized marketing system
2. Customized marketing system and
implementation
3. Fast start

101. Jump to first page24
Marketing game plan
1. Customized marketing system
2. Customized marketing system and
implementation
3. Fast start
Complimentary consultation to evaluate
your ability to compete

102. Jump to first page
A successful company’s
marketing is systematized
through multiple marketing
pillars, leveraging & optimizing
marketing assets, growing their
business all 3 ways
2. Exponential marketing
7. “One to one” direct marketing
6. Community relations marketing
5. Custom advertising - Web
optimize the media
4. Strategic alliance marketing
3. Relationship marketing -
Optimize customer base
1. U.S.P. / E.V.P.
8. Word of mouth referral
25
WordofMouthReferral
“OnetoOne”Marketing
CommunityRelationsMarketing
OptimizetheMedia
StrategicAllianceMarketing
RelationshipMarketing
SalesStaff
Advertising
Asset Marketing
$

103. Jump to first page
A successful company’s
marketing is systematized
through multiple marketing
pillars, leveraging & optimizing
marketing assets, growing their
business all 3 ways
2. Exponential marketing
7. “One to one” direct marketing
6. Community relations marketing
5. Custom advertising - Web
optimize the media
4. Strategic alliance marketing
3. Relationship marketing -
Optimize customer base
1. U.S.P. / E.V.P.
8. Word of mouth referral
WordofMouthReferral
“OnetoOne”Marketing
CommunityRelationsMarketing
OptimizetheMedia
StrategicAllianceMarketing
RelationshipMarketing
ExponentialMarketing
U.S.P./E.V.P.
Asset Marketing
$
26

104. Jump to first page
For more information:
Call Brian Sebastian “Doc Marketing”
The Target Group Inc.
716-871-1111 x211
brian@thetargetgroupinc.com