Coworking Presentation from the 2014 Global Coworking Conference in Kansas City. Includes coworking forecast to 2018.

1. COWORKING BY THE NUMBERS
Steve King
Emergent Research

2. AGENDA:
• NUMBERS
• DRIVERS
• OUTLOOK

3. 0
500
1000
1500
2000
2500
3000
3500
2006 2008 2010 2012 2013
Number of Global Coworking Spaces
(narrow coworking space definition)
Sources: DeskMag, Emergent Research

4. 0
20000
40000
60000
80000
100000
120000
140000
160000
180000
2006 2008 2010 2012 2013
Number of Global Coworking Space Members
(narrow coworking space definition)
Sources: DeskMag, Emergent Research

5. 0
20
40
60
80
100
120
140
160
180
2008 2013
Number of Seed/Startup Accelerators
(U.S)
Sources: European Seed Accelerator Ecosystem;
Accelerating Startups – The Seed Accelerator Phenomenon

6. 0
200
400
600
800
1000
1200
1400
2008 2013
Number of Business Incubators
(U.S.)
Source: National Business Incubation Association

7. 0
500
1000
1500
2000
2500
2008 2013
Number of Office Business Centers
(U.S.)
Source: Global Workspace Association

8. 0
20
40
60
80
100
120
140
160
180
200
2008 2013
Number of Makerspaces
(U.S.)
Source: Make Magazine

9. 0
50
100
150
200
250
300
350
400
2008 2013
Number of Shared Commercial Kitchens
(U.S., membership based)
Source: Culinary Incubator

10. 0
2
4
6
8
10
12
14
16
18
2008 2013
Number of Shared Biolabs
(U.S., membership based)
Source: Emergent Research

11. • Volatility
• Uncertainty
• Complexity
• Ambiguity
• Agility
• Flexibility
• Avoid Fixed Costs
• Collaboration
• Technology
• Globalization
• Economic Shifts
It’s a Turbulent World

12. 0
500000
1000000
1500000
2000000
2500000
1998 2012
Microsoft
Apple
Google
Revenue Per Employee
The Rise of the Extended Workforce
and the Connected Economy

13. • Larger firms building platforms and
ecosystems to attract partners
• Smaller firms and solopreneurs
specializing, finding niches and
developing their own networks and
ecosystems
• Growing ecosystems of companies
and technologies enabling cross firm
collaboration and the use of
expanded supply chains
Platforms, Ecosystems and Networks

14. 0
20
40
60
80
100
Growth in Employer and Single Person Firms
Percentage Change – 1992 to 2012
Single
Person
Less Than
500 Employees
500 to 10,000
Employees
10,000+
Employees
90%
21%
15%
50%
Source: Small Business Administration
Barbell Industrial Structures

15. 21
21.5
22
22.5
23
2001 2011
0
2
4
6
8
1991 2001 2011
Avg. Number of Employees
New Businesses
Avg. Number of Employees
Small Business Sector
Source: BLS Monthly Labor Review March 2012
Small Businesses Also Moving to the
Extended Workforce and the Connected Economy

16. Independent Workers Too
In 2012, U.S. Independent Workers:
• Spent $96 billion hiring the
equivalent of 2.3 million FT
workers via contract hiring
• Spent $150 billion in non-payroll
and overhead expenses

17. Networking Key to Connected Economy Success
Factor % 8,9,10 Mean Score
Professional/technical
expertise in field of work
92% 9.24
Personal Attributes 90% 9.09
Networking skills 59% 7.30
IT skills 48% 6.82
Admin skills 40% 6.2
Sales/Marketing 37% 5.78
Successful Solopreneurs
Key Success Factors

18. Networking = Sales in the Connected Economy
Successful Solopreneurs
How They Get Work
Factor % 4,5 Mean Score
Word of Mouth 82% 4.24
Former Employer 47% 2.8
Staffing Agency/Broker 15% 1.38
Online Job Marketplace 12% 1.33
Social Media 6% .78
Advertising 3% .57

19. Coworking: The Next 5 Years
• Trends and Shifts Favor Coworking
• Social
• Demographic
• Economic
• Technology

20. Coworking: The Next 5 Years
• Challenges
• Awareness
• Value Proposition
• Substitutes
• Competition
• Business model

21. 0
2000
4000
6000
8000
10000
12000
14000
2013 2014 2015 2016 2017 2018
Coworking Facility Forecast

22. 2013 2014 2015 2016 2017 2018
Coworking Member Forecast
200k
400k
600k
800k
1000k
Number
of
Members

23. QUESTIONS