The document discusses the principles of coworking. It states that coworking is defined not by the word alone, but by the people who participate and give it meaning. Each day, coworking spaces aim to make work a better experience through knowledge sharing. Coworkers see each other not as clients, but as professionals working together and drawing on each other's skills. Spaces foster both physical and online communities. Relationships are prioritized over profits. Joy is cited as coworking's best marketing strategy.