Catchoom AR 2.0 Insights July 2013

1,536 views

Published on

We are now in AR 2.0. AR has caught up with itself and its hype and is finally delivering on its promises, thanks to powerful smartphones and 4G networks. Use cases abound, brands are on board, expect an audience of 1bn AR users by 2020.

Published in: Technology, Design
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,536
On SlideShare
0
From Embeds
0
Number of Embeds
602
Actions
Shares
0
Downloads
12
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Catchoom AR 2.0 Insights July 2013

  1. 1. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom AR 2.0 Overview July 2013 Richard Ferraro – CMO richard@catchoom.com | +34 627 037 515 catchoom.com | Twitter@catchoom IBM SmartCamp Finalist 2012
  2. 2. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Contents • What is Augmented Reality? • Trends in AR • Case Studies – AR in Print & Advertising • AR versus QR Codes • Image Recognition and Catchoom
  3. 3. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom What is AR?
  4. 4. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom What is Augmented Reality? “AR is something that maps to my intuition” Will Wright, Creator of the SIMS, Augmented World Expo, June 2013 “AR is the next big thing in tech” CNET, June 2013 “AR is set to surpass 1bn users by 2020” Tomi Ahonen
  5. 5. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom What is Augmented Reality? “ A real view of the world seen by a user with additional digital information added in real time” “AR ≠ VR” AR can be location-based or image- based We are now in AR 2.0
  6. 6. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom AR Markers AR Markers are 2D printed (flat) objects over which typically a 3D model is super-imposed It requires 2D tracking, content authoring and content rendering
  7. 7. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Marker-less AR Any object can act as a marker – whether 2D (flat) or 3D (with depth)
  8. 8. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Mobile to Cloud Continuum AR-enabled App Content Rendering Tracking Engine Image Recognition (offline – limited) Content Authoring Tracking Data Image Recognition (cloud – unlimited) Cloud Platform
  9. 9. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Trends in AR
  10. 10. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Trends in AR Wearable AR: enhances the user experience by adding an additional layer of information to the user’s environment
  11. 11. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Trends in AR Cloud Based Apps AR apps now use the power of Cloud to make Image Recognition faster, and empower Mobile Devices
  12. 12. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Trends in AR 3D Tracking Allows applications to detect recognizable objects without the user having to click the capture button – “Clicks Kill” via 2D markers
  13. 13. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Case Studies
  14. 14. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom
  15. 15. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Mini Cooper This popular print campaign allowed users to see a 3D model of the Cabrio super- imposed over a print ad
  16. 16. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom IKEA IKEA used AR to complement its catalogue with digital content, making the 210M+ circulation document more interactive
  17. 17. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Los Angeles Times The use of AR allows LA Times to add interactive media to conventional news clips
  18. 18. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Virtual Butterflies Location-based AR plots butterflies and allows users to “catch” specific promotions
  19. 19. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom QR Codes vs AR
  20. 20. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Bi-directional or two-dimensional barcodes
  21. 21. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom McDonald’ AR v/s QR code campaigns Latest McDonalds QR campaign leads customers to a static website with nutritional information • Aesthetically Jarring • Only works for flat surfaces • Typically serves as a pointer to a webpage, video or CTAs such as initiating a text message • Country: USA McDonalds used AR to develop a campaign that allows consumers to track source of ingredients • Blends in with the campaign • Works for real-life 3D objects as well • Offers an interactive and immersive experience – products springing to life • Country: Australia
  22. 22. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Intro to Catchoom
  23. 23. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Available at: http://youtube.com/catchoom
  24. 24. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom What is Image Recognition? Markerless AR
  25. 25. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Bridging Print Increase interaction and engagement by linking printed materials to social media. Increase conversion of product brochures and promotional banners. Smarter Commerce Give end users access to services like try-before- buying, 3D brochures, mobile coupons, and add-to-cart straight from their smartphones. Catchoom gives offline content a digital life
  26. 26. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Licensees SaaS clients Our Line up Top 100 Healthcare Multinational (Drug package recognition) 1000+ global customers since Nov’12. 30M global app downloads US, EU and AsiaAustralia and Asia
  27. 27. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom And some more app campaigns powered by Catchoom:
  28. 28. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom 41% of all “taps” on interactive media ads were on images* +65% Nissan test drives with interactive print ads* 10-30%** conversion rates for digital ads with image recognition (0.2% is the average for web banners) +500% web traffic boost for author David Baldacci in CBS Outdoor campaign by using interactive print* * Layar 30M report, April 2013 http://static.layar.com/content_media/174/Layar30MReport.pdf ** Layar Whitepaper May 2012 Image Recognition Leads to Results
  29. 29. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Advantages of Catchoom´s Technology false positives reduction false positives for UGC true positives increase +15% <1% 5x low resolution dark reflections different instance at an angle
  30. 30. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Top matching results and shortest response times in the market Cloud-friendly and scalable modular design reduces deployment costs Replaces ugly QR codes and works even in low light conditions and on uneven surfaces Some benefits of our solution
  31. 31. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Web-based panel for easy upload and management Stable and documented APIs 24/7 online support service and support community Built-in analytics for account usage metrics A) Cloud-based Image Recognition (Saas) Create a free account, upload a collection in under one minute and scale as you grow from as little as $39/month .
  32. 32. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Store millions of reference images in custom databases Perform sub-group search while supporting sharding, load-balancing, failover and auto-scaling Available on both Linux 32- and Linux 64-bit B) Catchoom Image Recognition License (CRE) Total control, scalability and advanced capabilities to run AR services and AR enterprises with a full service, image recognition platform. Prices upon request.
  33. 33. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Pre-installed and optimised image recognition SDK AR apps links brands to 3D animations, video, digital coupons and more… Fast and effective image recognition guaranteed by Catchoom C) Catchoom App Development Service Customized AR mobile apps for specific campaigns or AR browser apps linked to specific content powered by Catchoom´s image recognition.
  34. 34. Copyright © 2013, Catchoom Technologies., S.L. catchoom.com | @catchoom Follow us @Twitter and Facebook Proud providers of the official app for: richard@catchoom.com Thank you!

×