Rosemary Melanson-Mijal is seeking new employment opportunities and has extensive experience in content development, marketing, sales, strategic communications, and project management. She has developed web content, marketing plans, and collateral for various financial services companies. Her background includes writing investment topics, maintaining content libraries, and developing strategic plans that increased deposits and sales. She is looking to discuss how her skills can help potential employers meet their needs.

1. Rosemary Melanson-Mijal
2 Birchwood CT, Unit 201
978-399-7196
Dear Employer:
Today's economy requires exceptional skills and people who possess a unique blend of broad-
based experience and the ability to deliver superior results. I am such a person.
Throughout my career I have utilized my communication, planning, and project management
skills to consistently attract and win audience and consumer attention. Some examples include:
CONTENT DEVELOPMENT
• Developed and wrote a wide range of Web-based investment topics for correspondents
of National Financial Services LLC (NFS), a Fidelity Investments company.
• Supported performance management with the development of user guides, fact sheets,
job-aids and process maps.
• Developed and documented risk profiles, technical analysis, and impact on department
interdependencies for disaster recovery.
• Maintained on-line content libraries, version control, and maximized links to related Web
topics.
MARKETING, SALES and STRATEGIC COMMUNICATIONS
• Developed and edited content for clients and mutual fund ranking company “DALBAR”.
Submission to DALBAR resulted in the placement of client among the top three mutual
fund companies for statement design effectiveness, readability, and visual appeal.
• Developed and implemented strategic marketing plans, collateral, public relations events,
and branch sales promotions for mature market segment. Increased deposits $92M in
first year. Named Sales Person of the Year by Multibank Financial Corporation.
• Developed key financial and non-financial benefits including: investment and leisure
seminars, arts related outings, and fully escorted group travel programs.
• Increased exposure of PNC’s service features and benefits by revising and editing
responses to incoming requests for proposal.
• Named finalist in PNC’s best advertising pitch contest.
PROJECT MANAGEMENT
• Scoped complex network of subject matter and experts at Fidelity Investments and
influenced decision to restructure project plans under a more appropriate business unit.
Results greatly improved user readability and turnaround of updated published subject
matter.
• Maintained ongoing collaboration with senior business partners, subject matter experts,
compliance, and legal department for subject matter review and approval.
• Analyzed performance gaps, identified needs (business, performance, and training), and
presented solutions for correct media and timelines for publishing.
Since I am currently seeking new challenges, I would appreciate the opportunity to
discuss your needs and my potential contributions.
Sincerely,
Rosemary Melanson-Mijal