1. COURSE CODE: ELS 111
COURSE OUTLINE
COURSE DESCRIPTION: LANGUAGE OF NON-LITERARY TEXT
COURSE OVERVIEW: This course introduces students to the various approaches to the study of non-literary texts using various theories in Stylistics as the framework
for analysis. Hence the explanatory power of stylistics can also help students to understand in more depth the ways in which style of texts can help to
influence the perceptions of readers in more everyday situations, such as studying informational texts responding to advertisements, examining the different languages
of non-literary texts like journalistic writing, technical reports and so on.
COURSE OUTCOMES:
1. Demonstrate a critical understanding of stylistic theories, concepts, and principles as applied to non-literary texts.
2. Apply knowledge, skills, and understanding of the language of non-literary texts through written discourse.
3. Communicate and collaborate confidently and creatively.
4. Foster a lifelong interest in and enjoyment of language and non-literary texts.
PRELIM-
MIDTERM
TOPICS WEEK Number
of Hours
Objective Activities/ Assessment
Scheme
Class Orientation
Course Introduction
Week 1 3 To establish class rules and policies inside the
classroom.
Discussion
Q&A
Lesson 1: Overview of the
Subject
1.1 Definition of Non-
Literary Text
1.2 Contrasting Literary
from Non-Literary
Text
1.3 FAQs
Week 2 3
To demonstrate proficiency in analyzing and
interpreting both non-literary and literary
texts, evaluating their effectiveness in
conveying information, ideas, themes, and
emotions.
Word Game/ Vocabulary
Creating Graphic
Organizers
Q&A
Written Essay
2. Lesson 2: Non-Literary Text
Structure and Purpose
2.1 Organizational
Patterns
2.2 Definition of Text
Types
2.3 Description of Textual
Analysis
Week 3 3 hours To identify the structural elements of non-
literary texts, including organizational
patterns, and textual analysis.
Small Group Discussion
Creating Graphic
Organizer
Essay
UNIT TEST/ SUMMATIVE
ASSESSMENT
Week 4 3 hours To objectively assess the lessons presented in
the whole unit for grade evaluation
Pen and Paper Test/Online
Test
Lesson 3: Advertisements
3.1 Definition and
Description of an Advertisement
3.2 Features of
Advertisement Style
3.3 Guidelines in
Analyzing Advertisements
3.4 Sample
Advertisements
Week 5 3 hours To develop a comprehensive understanding of
advertising language by identifying linguistic
features, analyzing their persuasive effects,
evaluating effectiveness, critiquing hidden
messages, applying knowledge to create
advertisements, exploring cultural
implications, and enhancing media literacy
skills.
Role Play Skit
Discussion
Creating and Lay-outing
Presentation
Lesson 4: Brochures
4.1 Definition and
Description of Brochure
4.2 Purposes of Brochures
4.3 Types of Brochures
4.4 Functions of
Brochures
4.5 Characteristics of
Good Brochures
4.6 Textual or Linguistic
Analysis
Week 6 3 hours To demonstrate proficiency in designing and
crafting a brochure by understanding its
purpose, identifying target audience needs,
selecting appropriate content, organizing
information effectively, and utilizing design
principles to create an engaging and visually
appealing final product.
Youtube/Video
Presentation
Group Strip Chart
Q&A
Group Presentation
3. UNIT TEST/ SUMMATIVE
ASSESSMENT
Week 7 3 hours To objectively assess the lessons presented in
the whole unit for grade evaluation
Pen and Paper Test/ Online
Test
REVIEW FOR MIDTERM
EXAM
Week 8 3 Hours To give students time for reviewing their term
lesson in preparation for the examination.
Pointers of Exams
MIDTERM EXAMINATION
Week 9
3 hours
MIDTERM FINAL OUTPUT DEADLINE
(HARDCOPY BROCHURE)
FINAL TERM Lesson 5: News and Editorial
Article
5.1 Description of News and
Editorial Articles
5.2 Parts of News and Editorial
Articles
5.3 Characteristics of a Good
News and Editorial Article
5.4 News Article Analysis
5.5 Types of Editorial
Week 10-
11
6 hours To develop the ability to critically analyze
news articles and editorials by identifying
their main arguments, evaluating the
credibility of sources, recognizing bias or
perspective, understanding journalistic ethics,
and discerning between factual reporting and
opinion-based content.
Close reading/ Critical
Review
Creating Graphic
Organizer
Writing News and Editorial
Article
Lesson 6: The Language of
Unscripted Commentary
6.1 Overview of
Unscripted Commentary
6.2 Function of
Commentary
6.3 Role of Commentators
Week 12-
13
6 hours To gain a comprehensive understanding of the
language used in unscripted documentaries by
analyzing linguistic features such as narration,
interviews, voiceovers, and natural dialogue
to interpret meaning, convey authenticity,
evoke emotion, and engage audiences
effectively.
Video Analysis
Pass the Mic
Role Play/Making
Documentary
UNIT TEST/ SUMMATIVE
ASSESSMENT
Week 14 3 hours To objectively assess the lessons presented in
the whole unit for grade evaluation
Pen and Paper Test/ Online
Test
4. Lesson 7: Introduction to
Technical Writing and Reporting
7.1 Nature &
Characteristics of Technical
Writing
7.3 Purpose and Function
of Technical Writing
7.5 Basic Principles of
Understanding the Reader
7.6 The Holistic Guide to
Technical Writing
7.7 Roles of the Technical
Writer
7.8 Important End
Products of Technical Writing
Week 15-
16
6 hours To develop foundational skills in technical
writing and reporting by understanding the
principles of clarity, conciseness, accuracy,
and audience adaptation, while also mastering
formatting, organization, and citation styles
commonly used in technical documents and
reports.
Affinity Mapping
Filling-in the Organizer
Article Review
Writing a Proposal
COMPREHENSIVE REVIEW
FOR FINAL EXAMINATION
Week 17 3 hours To give students time for reviewing their term
lesson in preparation for the examination.
Pointers of Exams
FINAL EXAMINATION
Week 18
3 hours
DEADLINE FOR FINAL OUTPUT
HARDCOPY NEWSLETTER/PROPOSAL
Course
Requirement
Oral and Written Reports
Periodical Examination
Class active participation (group
work, mini-outputs)
Grading System Written Task- 20%
Performance Task- 30%
Behaviour- 10%
Examination- 40 %
